1910 (1910) Fair Value & Analysis

Consumer Cyclical · Market cap HK$18.8B

1 1910 1910 · HK

PriceHK$13.82

Fair ValueHK$4.67

Upside-66.2%

Quality55/100

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Evidence: High Range HK$2.76 – HK$5.84

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −0.8% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$12.92 – HK$20.31 · fair‑value band HK$2.76 – HK$5.84 · the HK$13.82 price screens above the HK$4.67 fair value. As of Jul 2, 2026.

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Analysis

1910 (1910) currently trades at HK$13.82, while our model-based Fair Value estimate is HK$4.67 — implying the stock looks roughly 66.2% overvalued today. We read business quality at 55/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 1910 generated revenue of HK$3.5B at a net margin of 7.7%. Revenue grew 4.1% year over year. It earns a return on equity of 18.1%. Net debt stands at HK$1.7B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$3.5B

Revenue growth (YoY) +4.1%

Net margin 7.7%

Return on equity 18.1%

Free cash flow HK$402M FY2025

P/E ratio 8.5

More key figures

Operating margin 11.0%

EPS (TTM) HK$0.2060

Dividend yield 0.7%

EPS growth (YoY) -32.4%

Net debt HK$1.7B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1910 reported revenue of HK$3.5B in FY2025 versus HK$2.0B in FY2021, a compound +14.7%/yr. Reported net income was HK$289M in FY2025, compounding +112.1%/yr from FY2021.

Revenue +14.7%/yr

FY21 HK$2.0B

FY22 HK$2.9B

FY23 HK$3.7B

FY24 HK$3.6B

FY25 HK$3.5B

Net income +112.1%/yr

FY21 HK$14.3M

FY22 HK$313M

FY23 HK$417M

FY24 HK$346M

FY25 HK$289M

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6 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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NIKE, Inc NKE	€39.88	€32.06	-20%
adidas AG ADDYY	$99.68	$63.37	-36%
ASICS Corporation ASCCY	$26.56	$19.43	-27%
Deckers Outdoor Corporation DECK	$105.57	$172.88	+64%
On Holding ONON	$36.21	$20.28	-44%
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Frequently asked questions

Is 1910 (1910) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$4.67 versus a price of HK$13.82 — about −66% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1910?

Our model-based fair value for 1910 is HK$4.67 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$13.82.

What is the quality score of 1910?

1910 has a Quality Score of 55/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1910 (1910)?

1910 reported trailing-twelve-month revenue of about HK$3.5B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1910?

The net profit margin of 1910 is about 7.7%, meaning it keeps roughly 7.7% of revenue as net income. Based on the latest reported figures.

Does 1910 pay a dividend?

1910 currently shows a dividend yield of about 0.74% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.