Check 35,000+ stocks against 26 valuation models and 37 quality factors

Prada SpA (1913) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Prada SpA HK$62.43, price HK$37.48, upside +66.6%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? Yes
Good quality? Yes
Add to watchlist

Consumer Cyclical · HK · Home Italy · ISIN IT0003874101

Broad data Sep 27, 2026

Prada SpA

1913 · HK

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value HK$62.43 · Strongly undervalued (+66.6%)

✓Quality 61/100

✓Healthy Growth (revenue 5y +18.7 %/yr)

✓Solidly profitable · 13.2% net margin (TTM)

✓Low debt · generates free cash flow

✓0.4% dividend yield · Well covered

✓Ranks above peers (10/15)

!Moderate moat 61/100

!Weak on dividend: 9 out of 100

26 models, one by oneBear HK$42.08 to bull HK$81.81 Growth analysisrevenue history, year by year Quality 61/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

Watch Prada SpA for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card. Watch for free Pro now: $1 first month

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$31.47 – HK$65.57 · fair‑value band HK$42.08 – HK$81.81 · the HK$37.48 price screens below the HK$62.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 27, 2026.

Follow Prada SpA in your weekly email

Every Wednesday you see whether Prada SpA is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Prada S.p.A. produces and distributes leather goods, footwear, and ready-to-wear products worldwide. The company offers its products under the Prada, Miu Miu, Church's, Car Shoe, and Versace brands.

Prada S.p.A. produces and distributes leather goods, footwear, and ready-to-wear products worldwide. The company offers its products under the Prada, Miu Miu, Church's, Car Shoe, and Versace brands. It also operates in food sector under the Marchesi 1824 brand; sailing races business under Luna Rossa brand name; eyewear and fragrances sector under licensing agreements. The company sells its products through a network of owned operated stores, e-commerce channels, department stores, independent retailers, and e-tailers. The company was founded in 1913 and is headquartered in Milan, Italy. Prada S.p.A. is a subsidiary of Prada Holding S.P.A.

Stock analysis

Prada SpA (1913) currently trades at HK$37.48, while our model-based Fair Value estimate is HK$62.43, implying the stock looks roughly 40.0% undervalued today.

Valuation

Bull case: the DCF Models group reads highest at a median of HK$67.51 per share, and 15 of the 26 models we run sit above the HK$37.48 price.

Bear case: the Asset-Based group reads lowest at HK$10.77, and 11 of the 26 models stay below the price. Evidence for this calculation is high.

Scenario range: HK$42.08 (bear) to HK$81.81 (bull), the price of HK$37.48 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Prada SpA reported revenue of €5.7B in FY2025 versus €3.4B in FY2021, a compound +14.2%/yr. Reported net income was €852M in FY2025, compounding +30.4%/yr from FY2021.

Key figures

Market cap HK$95.9B (≈ $12.2B) · P/E ratio 14.0 · P/S ratio 2.08 · Dividend yield 0.4% · Net margin 14.9% · Return on equity 18.0% · Return on assets (EBIT) 11.7% · Operating margin 17.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 22% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at 67%, 1913 screens cheaper than that median.

Fair Value models

Bear HK$42.08 Fair Value HK$62.43 Bull HK$81.81

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

FCF DCF HK$42.80 HK$67.51 HK$105.64 79

Growth DCF HK$43.46 HK$65.17 HK$96.54 78

Owner Earnings HK$44.57 HK$70.30 HK$109.99 75

All 26 models by family

DCF Models

FCF DCF HK$42.80 HK$67.51 HK$105.64 79

Owner Earnings HK$44.57 HK$70.30 HK$109.99 75

5Y Revenue Exit HK$25.15 HK$36.21 HK$49.84 73

5Y EBITDA Exit HK$52.64 HK$88.05 HK$129.62 74

5Y P/E Exit HK$43.16 HK$70.17 HK$98.61 70

10Y Revenue Exit HK$30.60 HK$42.27 HK$57.23 67

10Y EBITDA Exit HK$48.69 HK$78.42 HK$118.59 67

10Y P/E Exit HK$42.62 HK$65.95 HK$94.74 63

Earnings-Based

Graham-Dodd HK$20.05 HK$64.88 HK$86.62 64

Lynch FV HK$14.45 HK$20.64 HK$26.84 61

PEG = 1.0 HK$14.45 HK$20.64 HK$26.84 57

EPV HK$31.32 HK$36.56 HK$41.14 74

Dividend Discount

Gordon GGM HK$12.83 HK$26.68 HK$42.33 66

DDM Multi-Stage HK$12.83 HK$21.60 HK$28.01 66

Multiples

P/E Multiple HK$48.66 HK$64.88 HK$81.10 63

P/S Multiple HK$17.81 HK$23.75 HK$29.69 58

P/B Multiple HK$37.60 HK$50.14 HK$62.67 55

EV/EBIT HK$60.62 HK$80.86 HK$101.09 66

EV/EBITDA HK$64.82 HK$86.46 HK$108.09 67

EV/Revenue HK$16.54 HK$23.66 HK$30.79 53

Asset-Based

NCAV (Graham) HK$8.04 HK$10.77 HK$16.07 54

Growth DCF

Growth DCF HK$43.46 HK$65.17 HK$96.54 78

Rev-Margin DCF HK$25.15 HK$36.69 HK$50.28 73

Economic Profit

Residual Income HK$18.68 HK$23.83 HK$37.11 74

ROIC Compounder HK$33.73 HK$42.88 HK$53.64 72

Growth Earnings

Growth-Adj P/E HK$40.58 HK$57.97 HK$75.36 67

Open the full fair value analysis →

Notify me when 1913 reaches fair value

Put 1913 on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.

Set up alert →

Quality Score breakdown

Overall quality 61/100

Of which business quality 62 · Market factors (momentum, volatility) 41

Profitability 59

Margins and returns on capital today

Quality Growth 24

Are margins and returns improving?

Cashflow 77

Earnings quality: real cash, not paper profit

Fin. Strength 75

Balance sheet, leverage, solvency risk

Investment 44

Disciplined investing over empire-building

Low Volatility 64

Calm price path (market factor)

Momentum 38

Price trend over the last 3–12 months (market factor)

52W Momentum 21

Distance to the 52-week high (market factor)

Net Issuance 82

Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 100/100

Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Revenue growth 1 year

+5.3%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+10.8%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+18.7%

Start year 2020 (pandemic). Over 10 years: +4.9% a year

Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+7.6%

’14

’15

’16

’17

’18

’19

’20

’21

’22

’23

’24

’25

What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.

+25.8%

Earnings growth per share plus dividend.

Earnings per share, growth per year+25.4%

Dividend (yield on the price)0.4%

Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.25.4% vs 9.9%, picking up

Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.1% → 23%

Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price

The price assumes less growth than the company has delivered so far and less than analysts expect.

What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).

−1.8%

Yearly growth needed for the next five years to justify today's price.

What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.

+6.4%

Yearly sales growth analysts expect, extended to five years.

After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −3.9% a year for the price and +4.1% for the forecasts.

Forecast 2026 (sales)+13.0%

Forecast 2027 (sales)+5.5%

Projected 2028 (sales)+5.0%

Projected 2029 (sales)+4.6%

Projected 2030 (sales)+4.2%

Watch 1913, get fair value alerts →

Earlier news

News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Neutral

Recent news coverage is roughly neutral, about typical for how stocks are covered.

Prada Joins Vitkac as Luxury Retailer Expands Its Global Designer Portfolio Yahoo Finance · Sep 16, 2026
Prada (SEHK:1913) Stock Looks Undervalued On Cash Flow But Overvalued On Earnings Yahoo Finance · Aug 18, 2026
Prada (SEHK:1913) And The Case For An Undervalued Growth Story Yahoo Finance · Aug 18, 2026

Compare Prada SpA with another stock

Price, fair value, quality and upside side by side.

First stock

Second stock

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 122 stocks

Beats the industry median on 10/15 measures

Overall it ranks above its industry peers.

Valuation

Quality Score 61 · Above median

Fair Value upside +66.6% · Top 25%

Profitability

Return on equity (TTM) 18.0% · Above median

Return on assets 7.9% · Above median

Net margin (TTM) 13.2% · Top 25%

Operating margin (TTM) 17.4% · Top 25%

Growth and dividend

Revenue growth 11.2% · Above median

Dividend yield (TTM) 0.4% · Bottom 25%

Balance sheet

Debt / equity 0.28× · Highest 25%

Valuation Multiplesvs Luxury Goods median · lower = cheaper

P/E (TTM) 14.0× · Cheaper than median

P/B 2.32× · Pricier than median

P/S (TTM) 1.79× · Pricier than median

P/FCF 10.7× · Cheaper than median

EV/EBITDA 7.3× · Cheaper than median

PEG 2.02× · Pricier than median

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)100 · sector 15

FUTURE (revenue growth)56 · sector 52

PAST (return on equity)72 · sector 42

HEALTH (low debt)86 · sector 99

DIVIDEND (yield)9 · sector 49

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Luxury Goods stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value
Hermès International Société en commandite par actions RMS	€1,348	€1,482	+10%
Compagnie Financière Richemont SA CFR	CHF 171.40	CHF 120.51	−30%
Christian Dior SE CDI	€416.00	€552.53	+33%
Tapestry, Inc TPR	$113.88	$109.95	−3%
Chow Tai Fook Jewellery Group 1929	HK$10.97	HK$11.97	+9%
The Swatch Group UHRN	CHF 35.70	CHF 21.74	−39%
Pandora A/S PNDORA	kr 836.20	kr 1,424	+70%
Brunello Cucinelli S.p.A BC	€80.80	€34.95	−57%
Kalyan Jewellers India Limited KALYANKJIL	₹573.00	₹184.73	−68%
Signet Jewelers Limited SIG	$102.26	$330.87	+224%

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

All undervalued stocks Technology Financial Services Healthcare Consumer Cyclical Consumer Defensive Communication Services Industrials Energy Basic Materials Real Estate Utilities Deeply Undervalued Stocks Undervalued High-Quality Stocks Undervalued Blue-Chip Stocks Undervalued Small-Cap Stocks Undervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Calculator with industry benchmark Peter Lynch Fair Value Formula &…Calculator with industry benchmark

Run the numbers yourself: free valuation calculators

DCF Calculator Graham Number Peter Lynch Formula DDM Calculator Fama-French Model Intrinsic Value

For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Prada SpA · Fair Value
HK$62.43 +40%Fair Value
Calculator →

<a href="https://www.fairvalue-calculator.com/stock/1913" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">Prada SpA · Fair Value</span><br><b style="font-size:20px">HK$62.43</b> <span style="color:var(--fvc-g-mitte);font-weight:700;font-size:14px">+40%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "Prada SpA Fair Value". https://www.fairvalue-calculator.com/stock/1913

Frequently asked questions

Is Prada SpA (1913) overvalued or undervalued?

As of Sep 27, 2026, our model estimates a fair value of HK$62.43 versus a price of HK$37.48, about +67% upside (undervalued).

What is the fair value of 1913?

Our model-based fair value for Prada SpA is HK$62.43 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$37.48.

What is the quality score of 1913?

Prada SpA has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Prada SpA (1913)?

Our model-based price target is the fair value of HK$62.43 (as of Sep 27, 2026) from 26 valuation models. Cautious scenario HK$42.08, optimistic scenario HK$81.81. It is a calculation from audited fundamentals, not an analyst target.

What is the Prada SpA stock forecast for 2026?

Our models put fair value at HK$62.43, about +67% upside versus a price of HK$37.48 (undervalued). Cautious scenario HK$42.08, optimistic scenario HK$81.81. The calculation is refreshed regularly with new filings.

What is the revenue of Prada SpA (1913)?

Prada SpA reported trailing-twelve-month revenue of about €6.0B (latest available figure, as of Sep 27, 2026).

Does Prada SpA pay a dividend?

Prada SpA currently shows a dividend yield of about 0.44% relative to its recent price (as of Sep 27, 2026).

What growth is priced into Prada SpA (1913)?

For today's price to be fair in a discounted-cash-flow model, Prada SpA would have to grow free cash flow by -1.8 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.7 % per year. As of Sep 27, 2026.

What discount rate (WACC) does the fair value of 1913 use?

Our models discount Prada SpA at 9.3 %: a base by market capitalisation (large), damped by beta 0.82, country premium for Hong Kong. The same rate applies in all 26 models.

What is a reverse DCF?

A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Prada SpA that is -1.8 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.

How much growth has Prada SpA (1913) delivered so far?

Over the past 5 years revenue at Prada SpA grew +18.7 % a year. The price currently implies -1.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.

How fast is the sector of Prada SpA (1913) growing?

The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Prada SpA (-1.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.

What is the free cash flow yield of Prada SpA (1913)?

The free-cash-flow yield on the price is 9.31 %: that much free cash flow Prada SpA produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.

What is the intrinsic value of Prada SpA (1913)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prada SpA it is HK$62.43 per share (as of Sep 27, 2026), against a price of HK$37.48. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).

Is Prada SpA stock overvalued or undervalued in 2026?

As of Sep 27, 2026, 1913 trades below its calculated fair value: price HK$37.48, fair value HK$62.43, a gap of about +67% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of 1913?

No. The price is what the market pays today (HK$37.48); the fair value is what the company's own numbers justify (HK$62.43). For Prada SpA the two are HK$24.95 per share apart. That gap is exactly why we show both numbers side by side.

How much is Prada SpA worth?

The market values Prada SpA at about HK$95.9B (market capitalisation, as of Sep 27, 2026). Per share that is HK$37.48; our models calculate a fair value of HK$62.43 per share.

What do the bullish and bearish scenarios say about 1913?

Our models span a range for Prada SpA: cautious scenario HK$42.08, base HK$62.43, optimistic HK$81.81 per share (as of Sep 27, 2026, price HK$37.48). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the P/E ratio of 1913?

Prada SpA trades at a price-to-earnings ratio of 14.0 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$62.43 is built from several models across several years. Other multiples: PEG 2.0, P/B 2.3, P/S 1.8, EV/EBITDA 7.3.

What is the PEG ratio of 1913?

The PEG ratio of Prada SpA is 2.02 (P/E divided by earnings growth, as of Sep 27, 2026). That is above 1, so the growth is already paid for in the price.

How solid is the balance sheet of Prada SpA (1913)?

Balance-sheet figures for Prada SpA (as of Sep 27, 2026): return on equity 18.0%, debt of 0.28 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.

How far is 1913 from its 52-week high?

Prada SpA trades at HK$37.48, about 22% below its 52-week high of HK$48.22 and 13% above the low of HK$33.30 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$62.43 is for.

Which stocks are comparable to Prada SpA?

From the same area (Consumer Cyclical) we also value Hermès International Société en commandite par actions, Compagnie Financière Richemont SA, Christian Dior SE, Tapestry, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Prada SpA stock attractive at the current price?

The data as of Sep 27, 2026: price HK$37.48, calculated fair value HK$62.43 (+67%), Quality Score 61/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of 1913 calculated?

We run Prada SpA through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$62.43, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.7 % above its aggregate fair value. Prada SpA currently trades 40 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Prada SpA (1913)?

The closing price on Sep 30, 2026 was HK$37.48. Our model-based fair value is HK$62.43, about +67% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Prada SpA right now?

The price is below even our cautious bear case (HK$42.08). The market is more pessimistic than our downside scenario. Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (HK$42.08 to HK$81.81) leaves room in how you read the outcome.

Where does the earnings growth of Prada SpA (1913) come from?

Earnings per share at Prada SpA grew +9.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.9 %, EBIT margin +4.2 %, tax rate +0.3 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Prada SpA

How large is the market capitalisation of Prada SpA (1913)?

The market capitalisation of Prada SpA is HK$95.9B (≈ $12.2B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Prada SpA (1913)?

The price-to-sales ratio of Prada SpA is 2.08 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What is the dividend yield of Prada SpA (1913)?

The dividend yield of Prada SpA is 0.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.

What is the net margin of Prada SpA (1913)?

The net margin of Prada SpA is 14.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Prada SpA (1913)?

The return on equity (ROE) of Prada SpA is 18.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Prada SpA (1913)?

On an EBIT basis the return on assets of Prada SpA is 11.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Prada SpA (1913)?

The operating margin of Prada SpA is 17.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Prada SpA (1913)?

Revenue at Prada SpA is growing +11.2% versus a year earlier (3y avg +10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Prada SpA (1913)?

Earnings per share at Prada SpA are growing −15.3% versus a year earlier. How much earnings per share grew versus a year earlier.

How much net debt does Prada SpA (1913) carry?

The net debt of Prada SpA is €3.6B (fiscal year 2025, ≈ 3.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

Free · no account needed

Watch Prada SpA in the live analysis

One click puts Prada SpA on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.