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JS Corp (194370) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of JS Corp KRW 32,411, price KRW 12,710, upside +155.0%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · KR · ISIN KR7194370003

JC Thin data Sep 24, 2026

JS Corp

194370 · KO

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value 32,411 KRW · Strongly undervalued (+155%)
!Quality 40/100
✓Healthy Growth (revenue 5y +26.2 %/yr)
!Thin margins · 5.9% net margin (TTM)
✓Moderate debt · generates free cash flow
·5.51% dividend yield
✓Ranks above peers (9/11)
!Moderate moat 48/100
!Evidence only low, so the estimate is less certain
!Weak on future: 25 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

14,894 KRW 4,751 KRW Fair Value 32,411 KRW Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 4,751 KRW – 14,894 KRW · fair‑value band 17,880 KRW – 42,134 KRW · the 12,710 KRW price screens below the 32,411 KRW fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

JS Corporation engages in the manufacture and sale of handbags worldwide. It provides luxury leather handbags. The company was founded in 1985 and is headquartered in Seoul, South Korea.

Stock analysis

JS Corp (194370) currently trades at 12,710 KRW, while our model-based Fair Value estimate is 32,411 KRW, implying the stock looks roughly 60.8% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 80,852 KRW per share, and 23 of the 24 models we run sit above the 12,710 KRW price.

Bear case: the Asset-Based group reads lowest at 12,177 KRW, and 1 of the 24 models stay below the price. Evidence for this calculation is low.

Scenario range: 17,880 KRW (bear) to 42,134 KRW (bull), the price of 12,710 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

JS Corp reported revenue of 1.3T KRW in FY2025 versus 987B KRW in FY2021, a compound +6.9%/yr. Reported net income was 76.6B KRW in FY2025, compounding +12.2%/yr from FY2021.

Key figures

Market cap 369B KRW (≈ $271M) · P/S ratio 0.25 · Dividend yield 5.5% · Net margin 5.9% · Return on equity 14.9% · Return on assets (EBIT) 10.3% · Operating margin 10.2% · Revenue (TTM) 1.3T KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).

What moves the price

The share trades about 15% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 49% fair-value upside, at 155%, 194370 screens cheaper than that median.

Fair Value models

Bear 17,880 KRW Fair Value 32,411 KRW Bull 42,134 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 50,027 KRW 76,652 KRW 150,178 KRW 77
Growth DCF 46,402 KRW 80,757 KRW 139,987 KRW 76
EPV 19,871 KRW 23,607 KRW 26,639 KRW 74
All 24 models by family
DCF Models
FCF DCF 50,027 KRW 76,652 KRW 150,178 KRW 77
Owner Earnings 36,610 KRW 82,775 KRW 163,345 KRW 71
5Y Revenue Exit 35,131 KRW 66,946 KRW 129,590 KRW 69
5Y EBITDA Exit 41,722 KRW 80,852 KRW 153,460 KRW 71
5Y P/E Exit 37,339 KRW 82,774 KRW 140,971 KRW 68
10Y Revenue Exit 38,507 KRW 80,428 KRW 118,019 KRW 65
10Y EBITDA Exit 43,687 KRW 91,550 KRW 177,654 KRW 64
10Y P/E Exit 41,013 KRW 84,154 KRW 157,002 KRW 60
Earnings-Based
Graham-Dodd 17,939 KRW 125,106 KRW 175,568 KRW 63
Lynch FV 40,295 KRW 57,564 KRW 74,833 KRW 61
PEG = 1.0 40,295 KRW 57,564 KRW 74,833 KRW 57
EPV 19,871 KRW 23,607 KRW 26,639 KRW 74
Multiples
P/E Multiple 43,529 KRW 58,039 KRW 72,549 KRW 63
P/S Multiple 33,636 KRW 44,848 KRW 56,060 KRW 58
P/B Multiple 33,636 KRW 44,848 KRW 56,060 KRW 55
EV/EBIT 54,117 KRW 75,910 KRW 97,702 KRW 66
EV/EBITDA 39,360 KRW 56,233 KRW 73,107 KRW 67
EV/Revenue 26,032 KRW 42,014 KRW 57,997 KRW 53
Asset-Based
NCAV (Graham) 9,087 KRW 12,177 KRW 18,174 KRW 54
Growth DCF
Growth DCF 46,402 KRW 80,757 KRW 139,987 KRW 76
Rev-Margin DCF 35,131 KRW 75,464 KRW 136,853 KRW 69
Economic Profit
Residual Income 16,125 KRW 18,692 KRW 32,927 KRW 74
ROIC Compounder 21,039 KRW 30,399 KRW 37,591 KRW 72
Growth Earnings
Growth-Adj P/E 54,773 KRW 78,247 KRW 101,721 KRW 67

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Quality Score breakdown

Overall quality 40/100

Of which business quality 41 · Market factors (momentum, volatility) 59

Profitability 40
Margins and returns on capital today
Quality Growth 63
Are margins and returns improving?
Cashflow 65
Earnings quality: real cash, not paper profit
Fin. Strength 25
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 59
Calm price path (market factor)
Momentum 58
Price trend over the last 3–12 months (market factor)
52W Momentum 62
Distance to the 52-week high (market factor)
Net Issuance 17
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+15.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.2%
Start year 2020 (pandemic). Over 10 years: +18.3% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.7%
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+46.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+40.6%
Dividend (yield on the price)5.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 11%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −2.8% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Footwear & Accessories · 95 stocks

Beats the industry median on 9/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +155% · Top 25%
Profitability
Return on equity (TTM) 15% · Top 25%
Return on assets 5% · Above median
Net margin (TTM) 6% · Above median
Operating margin (TTM) 10% · Above median
Growth and dividend
Revenue growth 5% · Above median
Dividend yield (TTM) 5.5% · Above median
Balance sheet
Debt / equity 0.87× · Highest 25%

Valuation Multiplesvs Footwear & Accessories median · lower = cheaper

P/FCF 0.0× · Cheapest 25%
EV/EBITDA 2.0× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 46
FUTURE (revenue growth)25 · sector 0
PAST (return on equity)60 · sector 23
HEALTH (low debt)56 · sector 96
DIVIDEND (yield)100 · sector 47

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
NIKE, Inc NKE $36.05 $35.63 −1%
Deckers Outdoor Corporation DECK $78.59 $172.88 +120%
On Holding ONON $29.39 $27.10 −8%
Zhejiang China Commodities City Group 600415 ¥10.81 ¥27.03 +150%
Birkenstock Holding BIRK $31.68 $45.26 +43%
Crocs, Inc CROX $124.58 $268.19 +115%
Huali Industrial Group 300979 ¥33.65 ¥50.06 +49%
PUMA SE PUM €22.75 €10.57 −54%
Steven Madden, Ltd SHOO $44.45 $12.36 −72%
Yue Yuen Industrial (Holdings) Limited 0551 HK$12.61 HK$31.67 +151%

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Cite: Fair Value Calculator (2026). "JS Corp Fair Value". https://www.fairvalue-calculator.com/stock/194370

Frequently asked questions

Is JS Corp (194370) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 32,411 KRW versus a price of 12,710 KRW, about +155% upside (undervalued).
What is the fair value of 194370?
Our model-based fair value for JS Corp is 32,411 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 12,710 KRW.
What is the quality score of 194370?
JS Corp has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for JS Corp (194370)?
Our model-based price target is the fair value of 32,411 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 17,880 KRW, optimistic scenario 42,134 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the JS Corp stock forecast for 2026?
Our models put fair value at 32,411 KRW, about +155% upside versus a price of 12,710 KRW (undervalued). Cautious scenario 17,880 KRW, optimistic scenario 42,134 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of JS Corp (194370)?
JS Corp reported trailing-twelve-month revenue of about 1.3T KRW (latest available figure, as of Sep 24, 2026).
Does JS Corp pay a dividend?
JS Corp currently shows a dividend yield of about 5.51% relative to its recent price (as of Sep 24, 2026).
What growth is priced into JS Corp (194370)?
For today's price to be fair in a discounted-cash-flow model, JS Corp would have to grow free cash flow by -0.8 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +26.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 194370 use?
Our models discount JS Corp at 11.8 %: a base by market capitalisation (micro), damped by beta 0.58, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For JS Corp that is -0.8 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has JS Corp (194370) delivered so far?
Over the past 5 years revenue at JS Corp grew +26.2 % a year. The price currently implies -0.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of JS Corp (194370) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into JS Corp (-0.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of JS Corp (194370)?
The free-cash-flow yield on the price is 31.69 %: that much free cash flow JS Corp produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of JS Corp (194370)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For JS Corp it is 32,411 KRW per share (as of Sep 24, 2026), against a price of 12,710 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is JS Corp stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 194370 trades below its calculated fair value: price 12,710 KRW, fair value 32,411 KRW, a gap of about +155% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 194370?
No. The price is what the market pays today (12,710 KRW); the fair value is what the company's own numbers justify (32,411 KRW). For JS Corp the two are 19,701 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is JS Corp worth?
The market values JS Corp at about 369B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 12,710 KRW; our models calculate a fair value of 32,411 KRW per share.
What do the bullish and bearish scenarios say about 194370?
Our models span a range for JS Corp: cautious scenario 17,880 KRW, base 32,411 KRW, optimistic 42,134 KRW per share (as of Sep 24, 2026, price 12,710 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of JS Corp (194370)?
Balance-sheet figures for JS Corp (as of Sep 24, 2026): return on equity 14.9%, debt of 0.87 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is 194370 from its 52-week high?
JS Corp trades at 12,710 KRW, about 15% below its 52-week high of 14,894 KRW and 41% above the low of 8,985 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 32,411 KRW is for.
Which stocks are comparable to JS Corp?
From the same area (Consumer Cyclical) we also value NIKE, Inc, Deckers Outdoor Corporation, On Holding, Zhejiang China Commodities City Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is JS Corp stock attractive at the current price?
The data as of Sep 24, 2026: price 12,710 KRW, calculated fair value 32,411 KRW (+155%), Quality Score 40/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 194370 calculated?
We run JS Corp through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 32,411 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. JS Corp currently trades 155 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of JS Corp (194370)?
The closing price on Sep 23, 2026 was 12,710 KRW. Our model-based fair value is 32,411 KRW, about +155% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with JS Corp right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (17,880 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (17,880 KRW to 42,134 KRW) leaves room in how you read the outcome.

Key figures of JS Corp

How large is the market capitalisation of JS Corp (194370)?
The market capitalisation of JS Corp is 369B KRW (≈ $271M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of JS Corp (194370)?
The price-to-sales ratio of JS Corp is 0.25 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of JS Corp (194370)?
The dividend yield of JS Corp is 5.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of JS Corp (194370)?
The net margin of JS Corp is 5.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of JS Corp (194370)?
The return on equity (ROE) of JS Corp is 14.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of JS Corp (194370)?
On an EBIT basis the return on assets of JS Corp is 10.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of JS Corp (194370)?
The operating margin of JS Corp is 10.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at JS Corp (194370)?
Revenue at JS Corp is growing +4.9% versus a year earlier (3y avg +9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at JS Corp (194370)?
Earnings per share at JS Corp are growing +4.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does JS Corp (194370) carry?
The net debt of JS Corp is 685B KRW (fiscal year 2025, ≈ 5.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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