Sunplus Technology Company (2401) Fair Value & Analysis

Technology · TW · Market cap 16.8B TWD

Analysis

Sunplus Technology Company (2401) currently trades at 34.80 TWD, while our model-based Fair Value estimate is 15.33 TWD — implying the stock looks roughly 55.9% overvalued today. We read business quality at 80/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Sunplus Technology Company Limited focuses on the design and system integration of audio-visual platform chips primarily in Taiwan and Asia. The company provides digital audio-visual and intelligent acoustic chips for multimedia and automotive applications; IC solutions for multimedia and automotive applications, such as DVD player, portable DVD player, home entertainment audio products, and car infotainment and advanced driving assistance systems; automotive ICs; intelligent acoustic solutions; system-in-package architecture; IP solutions; and media player ICs. Its products are used in consumer, portable, and connected device applications. Sunplus Technology Company Limited was founded in 1990 and is headquartered in Hsinchu City, Taiwan.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.