First Hotel Co Ltd (2706) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of First Hotel Co Ltd TWD 6.37, price TWD 12.10, upside -47.4%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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First Hotel Company Ltd. operates a tourist hotel under the First Hotel name in Taiwan and Malaysia. The company operates through Tourism Service Department and Leasing segment. It is also involved in the tourist hotels, commercial building leasing, and related businesses. First Hotel Company Ltd. was founded in 1962 and is based in Taipei, Taiwan.
Stock analysis
First Hotel Co Ltd (2706) currently trades at 12.10 TWD, while our model-based Fair Value estimate is 6.37 TWD, implying the stock looks roughly 90.0% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 13.57 TWD per share, and 3 of the 21 models we run sit above the 12.10 TWD price.
Bear case: the Earnings-Based group reads lowest at 3.51 TWD, and 18 of the 21 models stay below the price. Evidence for this calculation is low.
Scenario range: 5.20 TWD (bear) to 8.09 TWD (bull), the price of 12.10 TWD sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Real Estate sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
First Hotel Co Ltd reported revenue of 377M TWD in FY2025 versus 253M TWD in FY2021, a compound +10.5%/yr. Reported net income was 326M TWD in FY2025, compounding +42.7%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 6.2B TWD (≈ $194M) · P/E ratio 17.8 · P/S ratio 15.4 · EPS (TTM) 0.6800 TWD · Dividend yield 2.9% · Net margin 86.4% · Return on equity 3.4% · Return on assets (EBIT) 2.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 9% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at −37% fair-value upside, at −47%, 2706 screens richer than that median.
Fair Value models
Bear 5.20 TWDFair Value 6.37 TWDBull 8.09 TWD
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.2423 TWD per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.79/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+5.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.3%
Start year 2020 (pandemic). Over 10 years: +0.4% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
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What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+18.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+15.2%
Dividend (yield on the price)2.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.15% vs −3%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.62% → 69%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Taiwan: IMF forecast 1.6% a year to 2030, 1.5% from 2016 to 2025) that is about +1.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Real Estate Services · 547 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside−47% · Bottom 25%
Profitability
Return on equity (TTM)3% · Below median
Return on assets1% · Below median
Net margin (TTM)90% · Top 25%
Operating margin (TTM)67% · Top 25%
Growth and dividend
Revenue growth2% · Below median
Dividend yield (TTM)2.9% · Below median
Valuation Multiplesvs Real Estate Services median · lower = cheaper
P/E (TTM)17.8× · Pricier than median
P/B0.61× · Cheaper than median
P/S (TTM)16.27× · Priciest 25%
P/FCF0.7× · Cheapest 25%
EV/EBITDA22.4× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 37
FUTURE (revenue growth)9· sector 12
PAST (return on equity)14· sector 16
HEALTH (low debt)0· sector 83
DIVIDEND (yield)58· sector 65
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "First Hotel Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/2706
Frequently asked questions
Is First Hotel Co Ltd (2706) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 6.37 TWD versus a price of 12.10 TWD, about −47% upside (overvalued).
What is the fair value of 2706?
Our model-based fair value for First Hotel Co Ltd is 6.37 TWD (as of Sep 24, 2026), built from audited fundamentals. The current price: 12.10 TWD.
What is the quality score of 2706?
First Hotel Co Ltd has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for First Hotel Co Ltd (2706)?
Our model-based price target is the fair value of 6.37 TWD (as of Sep 24, 2026) from 21 valuation models. Cautious scenario 5.20 TWD, optimistic scenario 8.09 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the First Hotel Co Ltd stock forecast for 2026?
Our models put fair value at 6.37 TWD, about −47% upside versus a price of 12.10 TWD (overvalued). Cautious scenario 5.20 TWD, optimistic scenario 8.09 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of First Hotel Co Ltd (2706)?
First Hotel Co Ltd reported trailing-twelve-month revenue of about 380M TWD (latest available figure, as of Sep 24, 2026).
Does First Hotel Co Ltd pay a dividend?
First Hotel Co Ltd currently shows a dividend yield of about 2.89% relative to its recent price (as of Sep 24, 2026).
What growth is priced into First Hotel Co Ltd (2706)?
For today's price to be fair in a discounted-cash-flow model, First Hotel Co Ltd would have to grow free cash flow by +3.4 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 2706 use?
Our models discount First Hotel Co Ltd at 11.8 %: a base by market capitalisation (micro), damped by beta 0.04, country premium for Taiwan. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For First Hotel Co Ltd that is +3.4 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has First Hotel Co Ltd (2706) delivered so far?
Over the past 5 years revenue at First Hotel Co Ltd grew +7.3 % a year. The price currently implies +3.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of First Hotel Co Ltd (2706) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into First Hotel Co Ltd (+3.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of First Hotel Co Ltd (2706)?
The free-cash-flow yield on the price is 4.61 %: that much free cash flow First Hotel Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of First Hotel Co Ltd (2706)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For First Hotel Co Ltd it is 6.37 TWD per share (as of Sep 24, 2026), against a price of 12.10 TWD. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is First Hotel Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 2706 trades above its calculated fair value: price 12.10 TWD, fair value 6.37 TWD, a gap of about −47% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2706?
No. The price is what the market pays today (12.10 TWD); the fair value is what the company's own numbers justify (6.37 TWD). For First Hotel Co Ltd the two are 5.73 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is First Hotel Co Ltd worth?
The market values First Hotel Co Ltd at about 6.2B TWD (market capitalisation, as of Sep 24, 2026). Per share that is 12.10 TWD; our models calculate a fair value of 6.37 TWD per share.
What do the bullish and bearish scenarios say about 2706?
Our models span a range for First Hotel Co Ltd: cautious scenario 5.20 TWD, base 6.37 TWD, optimistic 8.09 TWD per share (as of Sep 24, 2026, price 12.10 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 2706?
First Hotel Co Ltd trades at a price-to-earnings ratio of 17.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 6.37 TWD is built from several models across several years. Other multiples: P/B 0.6, P/S 16.3, EV/EBITDA 22.4.
How solid is the balance sheet of First Hotel Co Ltd (2706)?
Balance-sheet figures for First Hotel Co Ltd (as of Sep 24, 2026): return on equity 3.4%. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is 2706 from its 52-week high?
First Hotel Co Ltd trades at 12.10 TWD, about 9% below its 52-week high of 13.35 TWD and 2% above the low of 11.90 TWD (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 6.37 TWD is for.
Which stocks are comparable to First Hotel Co Ltd?
From the same area (Real Estate) we also value Vingroup Joint Stock Company, CBRE Group, Vonovia SE, Cellnex Telecom, S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is First Hotel Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 12.10 TWD, calculated fair value 6.37 TWD (−47%), Quality Score 68/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2706 calculated?
We run First Hotel Co Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 6.37 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. First Hotel Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of First Hotel Co Ltd (2706)?
The closing price on Sep 24, 2026 was 12.10 TWD. Our model-based fair value is 6.37 TWD, about −47% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with First Hotel Co Ltd right now?
The price sits above even our optimistic bull case (8.09 TWD). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder. As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Where does the earnings growth of First Hotel Co Ltd (2706) come from?
Earnings per share at First Hotel Co Ltd grew −4.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.1 %, EBIT margin +1.3 %, tax rate −0.4 %, residual (interest, one-offs) −5.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of First Hotel Co Ltd
How large is the market capitalisation of First Hotel Co Ltd (2706)?
The market capitalisation of First Hotel Co Ltd is 6.2B TWD (≈ $194M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of First Hotel Co Ltd (2706)?
The price-to-sales ratio of First Hotel Co Ltd is 15.4 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of First Hotel Co Ltd (2706)?
Earnings per share at First Hotel Co Ltd are 0.6800 TWD (price ÷ EPS = P/E 17.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of First Hotel Co Ltd (2706)?
The dividend yield of First Hotel Co Ltd is 2.9% (payout 51.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of First Hotel Co Ltd (2706)?
The net margin of First Hotel Co Ltd is 86.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of First Hotel Co Ltd (2706)?
The return on equity (ROE) of First Hotel Co Ltd is 3.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of First Hotel Co Ltd (2706)?
On an EBIT basis the return on assets of First Hotel Co Ltd is 2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of First Hotel Co Ltd (2706)?
The operating margin of First Hotel Co Ltd is 66.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at First Hotel Co Ltd (2706)?
Revenue at First Hotel Co Ltd is growing +1.8% versus a year earlier (3y avg +9.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at First Hotel Co Ltd (2706)?
Earnings per share at First Hotel Co Ltd are growing +6.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does First Hotel Co Ltd (2706) hold?
First Hotel Co Ltd holds more cash than debt, 184M TWD net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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