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Cre8 Direct (NingBo) Co (300703) Fair Value & Analysis

Basic Materials · CN · Market cap 2.7B CNY

CD Cre8 Direct (NingBo) Co 300703 · SHE
Price¥13.94
Fair Value¥5.72
Upside-59.0%
Quality59/100
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Healthy Growth
Thin margins · 1.0% net margin
Low debt · generates free cash flow
0.54% dividend yield
Trails peers (4/14)
Narrow moat 28/100
Evidence: Medium Range ¥4.29 – ¥7.15 Share as image

Fair value as of: Jul 9, 2026

From 24 valuation models · updated 33 days ago

Fair value updated Jul 9, 2026, revised from ¥12.22 to ¥5.72 (−53.2%) since Jun 24, 2026. Share price +10.1% over the past month.

A solid business, but screening 59% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥7.15). The favourable scenario is already priced in.
  • Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

¥37.36 ¥6.09 Fair Value ¥5.72 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.

How to read this chart

60‑month range ¥6.09 – ¥37.36 · fair‑value band ¥4.29 – ¥7.15 · the ¥13.94 price screens above the ¥5.72 fair value. Dashed = 300-day average. As of Jul 9, 2026.

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Analysis

Cre8 Direct (NingBo) Co (300703) currently trades at ¥13.94, while our model-based Fair Value estimate is ¥5.72, implying the stock looks roughly 59.0% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Basic Materials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Cre8 Direct (NingBo) Co generated revenue of 2.2B CNY at a net margin of 1.0%. Revenue grew 9.3% year over year. It earns a return on equity of 5.2%. The balance sheet holds a net cash position of 273M CNY. Fundamentals as of Jul 9, 2026

Our scenario range runs from ¥4.29 (bear case) to ¥7.15 (bull case); at ¥13.94, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 64% below its 52-week high, currently below its 200-day average. For context, the median of 10 Basic Materials peers we cover trades at 0% fair-value upside, at -59%, 300703 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF ¥4.81 ¥8.35 ¥13.65 80
Residual Income ¥3.59 ¥3.80 ¥4.12 76
Rev-Margin DCF ¥7.47 ¥13.67 ¥22.26 74
All 24 models by family
DCF Models
FCF DCF ¥4.92 ¥8.11 ¥15.46 38
Owner Earnings ¥1.51 ¥1.95 ¥2.74 31
5Y Revenue Exit ¥7.47 ¥14.01 ¥23.46 39
5Y EBITDA Exit ¥8.36 ¥15.95 ¥26.11 41
5Y P/E Exit ¥5.06 ¥8.68 ¥13.07 38
10Y Revenue Exit ¥6.32 ¥12.28 ¥22.56 36
10Y EBITDA Exit ¥7.18 ¥13.72 ¥24.87 37
10Y P/E Exit ¥4.98 ¥8.31 ¥13.48 35
Earnings-Based
Graham-Dodd ¥2.29 ¥13.12 ¥18.25 54
Lynch FV ¥3.70 ¥5.28 ¥6.86 50
PEG = 1.0 ¥3.70 ¥5.28 ¥6.86 46
EPV ¥7.80 ¥8.87 ¥9.78 59
Multiples
P/E Multiple ¥4.29 ¥5.72 ¥7.15 63
P/S Multiple ¥4.29 ¥5.72 ¥7.15 58
P/B Multiple ¥4.29 ¥5.72 ¥7.15 55
EV/EBIT ¥9.71 ¥12.59 ¥15.47 53
EV/EBITDA ¥10.46 ¥13.59 ¥16.72 54
EV/Revenue ¥8.56 ¥11.77 ¥14.98 43
Asset-Based
NCAV (Graham) ¥2.21 ¥2.97 ¥4.43 50
Growth DCF
Growth DCF ¥4.81 ¥8.35 ¥13.65 80
Rev-Margin DCF ¥7.47 ¥13.67 ¥22.26 74
Economic Profit
Residual Income ¥3.59 ¥3.80 ¥4.12 76
ROIC Compounder ¥9.03 ¥12.12 ¥16.26 72
Growth Earnings
Growth-Adj P/E ¥4.99 ¥7.12 ¥9.26 68

Widest divergence: DCF Models (¥8.68) versus Asset-Based (¥2.97). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 2.2B CNY
Revenue growth (YoY) +9.3%
Net margin 1.0%
Return on equity 5.2%
Free cash flow 51.9M CNY FY2025
P/E ratio 123.5
More key figures
Operating margin 2.3%
EPS (TTM) ¥0.1200
Dividend yield 0.5%
EPS growth (YoY) +34.3%
Net cash 273M CNY FY2024

Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 61 · Market factors (momentum, volatility) 17

Profitability 47
Margins and returns on capital today
Quality Growth 59
Are margins and returns improving?
Cashflow 41
Earnings quality: real cash, not paper profit
Fin. Strength 78
Balance sheet, leverage, solvency risk
Investment 66
Disciplined investing over empire-building
Low Volatility 54
Calm price path (market factor)
Momentum 3
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Cre8 Direct (NingBo) Co., Ltd., together with its subsidiaries, engages in the design, production, processing, and sale of paper products in North America.

Full company description

Cre8 Direct (NingBo) Co., Ltd., together with its subsidiaries, engages in the design, production, processing, and sale of paper products in North America. The company offers eco-friendly products comprising recycled paper, sugar cane paper, bamboo paper, recycled plastics, and other eco-friendly materials; journals and notebooks; planners and calendars; back to school products, including portfolio pocket folders, pencil cases and pouches, index cards, sticky notes, and expanding files; office and organization products consisting of storage boxes and bags, desk organization products, clipboards, ring binders, document trays, magazine holders, and pen holders; and stationery and gifts, such as notepads, note cubes, thank you notes, boxed notecards, stationery gift sets, and metal pens. It also provides celebration products comprising gift bags and boxes, and greeting cards; seasonal products consisting of Christmas folded boxes and bags, Christmas wraps and cards, and Christmas tableware; creative essential products, including sketchbooks, painting products, and scratch and velvet art products; and kids activities and game products, such as tapes, puzzles, and paper maches, as well as scrapbooking and photo albums, paper crafting products, art supplies, party D.I.Y., dated goods, home décor, and children's crafts. It also distributes home sports and fitness products, including dumbbell benches, gantry racks, weight-bearing equipment, and trampolines; and garden and colorful flags, outdoor flags, daily textile products, household items, and other products. The company serves retailers and brands in the United States, Japan, Australia, and Europe. Cre8 Direct (NingBo) Co., Ltd. was formerly known as Ningbo Chenglu Paper Products Manufacturing Co., Ltd. The company was founded in 2001 and is headquartered in Ningbo, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Cre8 Direct (NingBo) Co reported revenue of ¥2.1B in FY2025 versus ¥1.4B in FY2021, a compound +11.6%/yr. Reported net income was ¥60.7M in FY2025, compounding +59.1%/yr from FY2021.

Growth Quality 85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
2.1B CNY
Latest YoY
+10.6%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+17.6%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.6%
Avg. growth/yr (13Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.6%
Revenue +11.6%/yr
FY21 ¥1.4B
FY22 ¥1.3B
FY23 ¥1.4B
FY24 ¥1.9B
FY25 ¥2.1B
Net income +59.1%/yr
FY21 ¥9.5M
FY22 ¥74.9M
FY23 ¥76.7M
FY24 ¥108M
FY25 ¥60.7M
Character of growth · EPS growth decomposed (2013-2024) +8.0 % p.a.
Revenue per share +10.3 pp

of which total revenue +14.0 pp · buybacks/dilution −3.7 pp

EBIT margin +1.1 pp
Tax rate +0.2 pp
Residual (interest, one-offs) −3.7 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

300703 screens 59% overvalued. Compare with Klabin S.A →

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Cite: Fair Value Calculator (2026). "Cre8 Direct (NingBo) Co Fair Value". https://www.fairvalue-calculator.com/stock/300703

Peer Group

Paper & Paper Products · 111 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Top 25%
Fair Value upside −59% · Bottom 25%
Return on equity (TTM) 5% · Above median
Return on assets 3% · Top 25%
Net margin (TTM) 1% · Below median
Operating margin (TTM) 2% · Below median
Revenue growth 9% · Above median
Dividend yield (TTM) 0.5% · Below median
Debt / equity 0.49× · Higher than 75% of peers

Valuation Multiples vs Paper & Paper Products median · lower = cheaper

P/E (TTM) 123.5× · Pricier than 75% of peers
P/B 3.35× · Pricier than 75% of peers
P/S (TTM) 1.22× · Pricier than 75% of peers
P/FCF 7.6× · Pricier than 75% of peers
EV/EBITDA 16.8× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 20
FUTURE 47 · sector 9
PAST 21 · sector 12
HEALTH 75 · sector 91
DIVIDEND 11 · sector 41

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Paper & Paper Products stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).

Stock Price Fair Value vs Fair Value
Klabin S.A KLBN11 R$17.58 R$3.89 -78%
UPM-Kymmene Oyj UPM €23.45 €15.47 -34%
Suzano S.A SUZB3 R$41.70 R$138.01 +231%
Svenska Cellulosa Aktiebolaget SCA (publ) SCAB kr 103.00 kr 49.40 -52%
Shandong Sunpaper Co 002078 ¥14.13 ¥17.29 +22%
Holmen AB HOLMB kr 305.40 kr 217.72 -29%
Nine Dragons Paper (Holdings) Limited 2689 HK$7.55 HK$8.73 +16%
Empresas CMPC S.A CMPC 1,078 CLP 1,269 CLP +18%
Xianhe Co 603733 ¥21.09 ¥21.06 -0%
Billerud AB BILL kr 68.70 kr 48.60 -29%

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Frequently asked questions

Is Cre8 Direct (NingBo) Co (300703) overvalued or undervalued?
As of Jul 9, 2026, our model estimates a fair value of ¥5.72 versus a price of ¥13.94, about −59% (overvalued).
What is the fair value of 300703?
Our model-based fair value for Cre8 Direct (NingBo) Co is ¥5.72 (as of Jul 9, 2026), built from audited fundamentals. The current price is ¥13.94.
What is the quality score of 300703?
Cre8 Direct (NingBo) Co has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Cre8 Direct (NingBo) Co (300703)?
Cre8 Direct (NingBo) Co reported trailing-twelve-month revenue of about 2.2B CNY (latest available figure, as of Jul 9, 2026).
What is the net profit margin of 300703?
The net profit margin of Cre8 Direct (NingBo) Co is about 1.0%, meaning it keeps roughly 1.0% of revenue as net income. Based on the latest reported figures.
Does Cre8 Direct (NingBo) Co pay a dividend?
Cre8 Direct (NingBo) Co currently shows a dividend yield of about 0.54% relative to its recent price (as of Jul 9, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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