EN DE

VATS Liquor Chain Store Management Joint Stock Co (300755) Fair Value & Analysis

Consumer Defensive · CN · Market cap 6.3B CNY

VL VATS Liquor Chain Store Management Joint Stock Co 300755 · SHE
Price¥11.58
Fair Value¥19.95
Upside+72.3%
Quality55/100
Watch VATS Liquor Chain Store Management Joint Stock Co for free, get notified when fair value or trend changes. Watch for free
Mixed Growth
Loss-making · -7.6% net margin
generates free cash flow
Mixed vs. peers (5/10)
Narrow moat 16/100
Evidence: Medium Range ¥13.59 – ¥26.32 Share as image

Fair value as of: Jul 24, 2026

From 10 valuation models · updated 17 days ago

Share price +6.8% over the past month.

A solid business, screening 72% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (¥13.59). The market is more pessimistic than our downside scenario.
  • Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (¥13.59 to ¥26.32) leaves room in how you read the outcome.
Share this valuation: 𝕏 WhatsApp

Price vs Fair Value (5 years)

¥48.52 ¥10.30 Fair Value ¥19.95 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.

How to read this chart

60‑month range ¥10.30 – ¥48.52 · fair‑value band ¥13.59 – ¥26.32 · the ¥11.58 price screens below the ¥19.95 fair value. Dashed = 300-day average. As of Jul 24, 2026.

Full chart & analysis →

Which stocks are undervalued right now? Check free Discover now →

Analysis

VATS Liquor Chain Store Management Joint Stock Co (300755) currently trades at ¥11.58, while our model-based Fair Value estimate is ¥19.95, implying the stock looks roughly 72.3% undervalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, VATS Liquor Chain Store Management Joint Stock Co generated revenue of 5.3B CNY at a net margin of -7.6%. Revenue declined 22.4% year over year. It earns a return on equity of -13.1%. Net debt stands at 527M CNY. Fundamentals as of Jul 24, 2026

Our scenario range runs from ¥13.59 (bear case) to ¥26.32 (bull case); at ¥11.58, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 51% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 6% fair-value upside, at 72%, 300755 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥24.72 ¥41.87 ¥70.28 72
Rev-Margin DCF ¥19.66 ¥32.11 ¥48.72 67
EV/EBITDA ¥2.28 ¥2.30 ¥2.32 54
All 10 models by family
DCF Models
FCF DCF ¥25.12 ¥44.57 ¥78.43 38
5Y Revenue Exit ¥19.66 ¥32.40 ¥49.78 39
5Y EBITDA Exit ¥9.71 ¥11.29 ¥12.67 41
10Y Revenue Exit ¥20.82 ¥33.57 ¥53.44 36
10Y EBITDA Exit ¥14.79 ¥18.20 ¥22.21 37
Multiples
EV/EBITDA ¥2.28 ¥2.30 ¥2.32 54
EV/Revenue ¥17.08 ¥23.45 ¥29.81 43
Asset-Based
NCAV (Graham) ¥3.30 ¥4.42 ¥6.60 50
Growth DCF
Growth DCF ¥24.72 ¥41.87 ¥70.28 72
Rev-Margin DCF ¥19.66 ¥32.11 ¥48.72 67

Widest divergence: DCF Models (¥32.40) versus Multiples (¥2.30). Highest evidence: Growth DCF (72).

Key figures & financial health

Revenue (TTM) 5.3B CNY
Revenue growth (YoY) -22.4%
Net margin -7.6%
Return on equity -13.1%
Free cash flow 750M CNY FY2025
Operating margin 3.7%
More key figures
EPS (TTM) ¥-0.9800
EPS growth (YoY) -38.1%
Net debt 527M CNY FY2024

Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 55/100

Of which business quality 58 · Market factors (momentum, volatility) 18

Profitability 22
Margins and returns on capital today
Quality Growth 15
Are margins and returns improving?
Cashflow 70
Earnings quality: real cash, not paper profit
Fin. Strength 84
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 36
Calm price path (market factor)
Momentum 16
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 66
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

VATS Liquor Chain Store Management Joint Stock Co., Ltd. operates as a domestic wine marketing and service provider in China. The company distributes domestic and foreign wine products and diversified services, such as liquor, imported wine and spirits.

Full company description

VATS Liquor Chain Store Management Joint Stock Co., Ltd. operates as a domestic wine marketing and service provider in China. The company distributes domestic and foreign wine products and diversified services, such as liquor, imported wine and spirits. It operates through offline channels, such as chain liquor stores, retail outlets, KA stores, and group purchases under Huazhi Liquor brand. The company was founded in 2005 and is headquartered in Beijing, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

VATS Liquor Chain Store Management Joint Stock Co reported revenue of ¥5.9B in FY2025 versus ¥7.5B in FY2021, a compound −5.7%/yr. Reported net income was −¥369M in FY2025.

Growth Quality 28/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
5.9B CNY
Latest YoY
−37.7%
Avg. growth/yr (3Y)
−12.2%
Avg. growth/yr (5Y)
+3.6%
Avg. growth/yr (17Y)
+14.3%
Revenue −5.7%/yr
FY21 ¥7.5B
FY22 ¥8.7B
FY23 ¥10.1B
FY24 ¥9.5B
FY25 ¥5.9B
Net income
FY21 ¥676M
FY22 ¥366M
FY23 ¥235M
FY24 ¥44.4M
FY25 −¥369M

Watch 300755: get an alert when its fair value changes →

Share or link this analysis
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Cite: Fair Value Calculator (2026). "VATS Liquor Chain Store Management Joint Stock Co Fair Value". https://www.fairvalue-calculator.com/stock/300755

Peer Group

Beverages - Wineries & Distilleries · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 55 · Above median
Fair Value upside +72% · Top 25%
Return on assets -5% · Bottom 25%
Net margin (TTM) -8% · Bottom 25%
Operating margin (TTM) 4% · Below median
Revenue growth -22% · Bottom 25%

Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper

P/B 0.34× · Cheaper than 75% of peers
P/S (TTM) 0.18× · Cheaper than 75% of peers
P/FCF 1.3× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 20
FUTURE 0 · sector 0
PAST 0 · sector 17
HEALTH 0 · sector 95
DIVIDEND 0 · sector 61

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).

Stock Price Fair Value vs Fair Value
Kweichow Moutai Co 600519 ¥1,251 ¥1,238 -1%
Diageo plc DEON 1,487 MXN 1,239 MXN -17%
Wuliangye Yibin Co 000858 ¥73.69 ¥48.44 -34%
Shanxi Xinghuacun Fen Wine Factory Co 600809 ¥110.50 ¥185.80 +68%
Pernod Ricard SA RI €65.24 €76.68 +18%
Luzhou Laojiao Co 000568 ¥83.12 ¥149.17 +79%
Brown-Forman Corporation BFA $26.60 $28.15 +6%
United Spirits Limited UNITDSPR ₹1,376 ₹440.56 -68%
Thai Beverage Public Company Y92 0.4450 SGD 0.6900 SGD +55%
Jiangsu Yanghe Distillery Co 002304 ¥38.08 ¥27.82 -27%

Compare VATS Liquor Chain Store Management Joint Stock Co with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Frequently asked questions

Is VATS Liquor Chain Store Management Joint Stock Co (300755) overvalued or undervalued?
As of Jul 24, 2026, our model estimates a fair value of ¥19.95 versus a price of ¥11.58, about +72% (undervalued).
What is the fair value of 300755?
Our model-based fair value for VATS Liquor Chain Store Management Joint Stock Co is ¥19.95 (as of Jul 24, 2026), built from audited fundamentals. The current price is ¥11.58.
What is the quality score of 300755?
VATS Liquor Chain Store Management Joint Stock Co has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of VATS Liquor Chain Store Management Joint Stock Co (300755)?
VATS Liquor Chain Store Management Joint Stock Co reported trailing-twelve-month revenue of about 5.3B CNY (latest available figure, as of Jul 24, 2026).
What is the net profit margin of 300755?
The net profit margin of VATS Liquor Chain Store Management Joint Stock Co is about -7.6%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

14 days Pro free · no card

Track VATS Liquor Chain Store Management Joint Stock Co and try Pro for 14 days

One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.

Zero risk: nothing is ever charged. After 14 days you decide whether to stay.