Millie Seojae. (418470) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Millie Seojae. KRW 28,320, price KRW 9,440, upside +200.0%, quality 66 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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kt millie seojae Co.,Ltd provides Milli's Library, an e-book subscription-type reading platform in South Korea. The company offers audiobooks, chatbooks, object books, and docent books; and paper book subscription products.
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kt millie seojae Co.,Ltd provides Milli's Library, an e-book subscription-type reading platform in South Korea. The company offers audiobooks, chatbooks, object books, and docent books; and paper book subscription products. It also sells it products through B2C channel for individual customers, B2B channel for welfare subscription sales and customized library/book learning content for companies and public institutions, and B2BC channel for individual customer subscription through intermediaries such as telecommunications companies. The company was formerly known as Millie Seojae. and changed its name to kt millie seojae Co.,Ltd in May 2025. The company was founded in 2016 and is headquartered in Seoul, South Korea.
Stock analysis
Millie Seojae. (418470) currently trades at 9,440 KRW, while our model-based Fair Value estimate is 28,320 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 68,867 KRW per share, and 23 of the 24 models we run sit above the 9,440 KRW price.
Bear case: the Asset-Based group reads lowest at 6,800 KRW, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 17,057 KRW (bear) to 35,053 KRW (bull), the price of 9,440 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Millie Seojae. reported revenue of 88.2B KRW in FY2025 versus 28.9B KRW in FY2021, a compound +32.2%/yr. Reported net income was 15.8B KRW in FY2025.
Key figures
Market cap 80.8B KRW (≈ $59.4M) · P/S ratio 0.93 · Dividend yield 5.8% · Net margin 17.9% · Return on equity 20.5% · Return on assets (EBIT) −22.2% · Operating margin 16.3% · Revenue (TTM) 92.1B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 37% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at 200%, 418470 screens cheaper than that median.
Fair Value models
Bear 17,057 KRWFair Value 28,320 KRWBull 35,053 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+21.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.4%
’21
’22
’23
’24
’25
What shareholders gained per year (last 3 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+8.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.9%
Dividend (yield on the price)5.8%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−94% → 16%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−34.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −36.2% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 721 stocks
Beats the industry median on 9/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+200% · Top 25%
Profitability
Return on equity (TTM)21% · Top 25%
Return on assets9% · Top 25%
Net margin (TTM)18% · Top 25%
Operating margin (TTM)16% · Top 25%
Growth and dividend
Revenue growth20% · Above median
Dividend yield (TTM)5.8% · Top 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Millie Seojae. Fair Value". https://www.fairvalue-calculator.com/stock/418470
Frequently asked questions
Is Millie Seojae. (418470) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 28,320 KRW versus a price of 9,440 KRW, about +200% upside (undervalued).
What is the fair value of 418470?
Our model-based fair value for Millie Seojae. is 28,320 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 9,440 KRW.
What is the quality score of 418470?
Millie Seojae. has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Millie Seojae. (418470)?
Our model-based price target is the fair value of 28,320 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 17,057 KRW, optimistic scenario 35,053 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Millie Seojae. stock forecast for 2026?
Our models put fair value at 28,320 KRW, about +200% upside versus a price of 9,440 KRW (undervalued). Cautious scenario 17,057 KRW, optimistic scenario 35,053 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Millie Seojae. (418470)?
Millie Seojae. reported trailing-twelve-month revenue of about 92.1B KRW (latest available figure, as of Sep 24, 2026).
Does Millie Seojae. pay a dividend?
Millie Seojae. currently shows a dividend yield of about 5.83% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Millie Seojae. (418470)?
For today's price to be fair in a discounted-cash-flow model, Millie Seojae. would have to grow free cash flow by -34.9 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +32.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 418470 use?
Our models discount Millie Seojae. at 11.6 %: a base by market capitalisation (micro), damped by beta 0.14, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Millie Seojae. that is -34.9 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Millie Seojae. (418470) delivered so far?
Over the past 4 years revenue at Millie Seojae. grew +32.2 % a year. The price currently implies -34.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Millie Seojae. (418470) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into Millie Seojae. (-34.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Millie Seojae. (418470)?
The free-cash-flow yield on the price is 14.19 %: that much free cash flow Millie Seojae. produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Millie Seojae. (418470)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Millie Seojae. it is 28,320 KRW per share (as of Sep 24, 2026), against a price of 9,440 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Millie Seojae. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 418470 trades below its calculated fair value: price 9,440 KRW, fair value 28,320 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 418470?
No. The price is what the market pays today (9,440 KRW); the fair value is what the company's own numbers justify (28,320 KRW). For Millie Seojae. the two are 18,880 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Millie Seojae. worth?
The market values Millie Seojae. at about 80.8B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 9,440 KRW; our models calculate a fair value of 28,320 KRW per share.
What do the bullish and bearish scenarios say about 418470?
Our models span a range for Millie Seojae.: cautious scenario 17,057 KRW, base 28,320 KRW, optimistic 35,053 KRW per share (as of Sep 24, 2026, price 9,440 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Millie Seojae. (418470)?
Balance-sheet figures for Millie Seojae. (as of Sep 24, 2026): return on equity 20.5%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is 418470 from its 52-week high?
Millie Seojae. trades at 9,440 KRW, about 37% below its 52-week high of 14,893 KRW and 2% above the low of 9,220 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 28,320 KRW is for.
Which stocks are comparable to Millie Seojae.?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Millie Seojae. stock attractive at the current price?
The data as of Sep 24, 2026: price 9,440 KRW, calculated fair value 28,320 KRW (+200%), Quality Score 66/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 418470 calculated?
We run Millie Seojae. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 28,320 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Millie Seojae. currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Millie Seojae. (418470)?
The closing price on Sep 23, 2026 was 9,440 KRW. Our model-based fair value is 28,320 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Millie Seojae. right now?
The price is below even our cautious bear case (17,057 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (17,057 KRW to 35,053 KRW) leaves room in how you read the outcome.
Key figures of Millie Seojae.
How large is the market capitalisation of Millie Seojae. (418470)?
The market capitalisation of Millie Seojae. is 80.8B KRW (≈ $59.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Millie Seojae. (418470)?
The price-to-sales ratio of Millie Seojae. is 0.93 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Millie Seojae. (418470)?
The dividend yield of Millie Seojae. is 5.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Millie Seojae. (418470)?
The net margin of Millie Seojae. is 17.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Millie Seojae. (418470)?
The return on equity (ROE) of Millie Seojae. is 20.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Millie Seojae. (418470)?
On an EBIT basis the return on assets of Millie Seojae. is −22.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Millie Seojae. (418470)?
The operating margin of Millie Seojae. is 16.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Millie Seojae. (418470)?
Revenue at Millie Seojae. is growing +19.6% versus a year earlier (3y avg +24.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Millie Seojae. (418470)?
Earnings per share at Millie Seojae. are growing +19.3% versus a year earlier. How much earnings per share grew versus a year earlier.
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