Phoenix Tours International, Inc (5706) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 3.8B TWD
Fair value as of: Jul 23, 2026
From 26 valuation models · updated 18 days ago
Share price −3.4% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (28.58 TWD to 67.00 TWD) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 23, 2026.
How to read this chart
60‑month range 20.37 TWD – 507.50 TWD · fair‑value band 28.58 TWD – 67.00 TWD · the 45.60 TWD price screens above the 44.93 TWD fair value. Dashed = 300-day average. As of Jul 23, 2026.
Analysis
Phoenix Tours International, Inc (5706) currently trades at 45.60 TWD, while our model-based Fair Value estimate is 44.93 TWD, implying the stock looks roughly 1.5% fairly valued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Phoenix Tours International, Inc generated revenue of 3.1B TWD at a net margin of 9.5%. Revenue declined 0.3% year over year. It earns a return on equity of 15.6%. Net debt stands at 440M TWD. Fundamentals as of Jul 23, 2026
Our scenario range runs from 28.58 TWD (bear case) to 67.00 TWD (bull case); at 45.60 TWD, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 23% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at -1%, 5706 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (143.10 TWD) versus Asset-Based (15.28 TWD). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 23, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 50
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Phoenix Tours International, Inc. provides travel agency services in Taiwan. It operates through four segments: Group Travel Department, Domestic Transportation Department, Air Passenger and Freight Forwarding Department, and Ticketing and Other Departments.
Full company description
Phoenix Tours International, Inc. provides travel agency services in Taiwan. It operates through four segments: Group Travel Department, Domestic Transportation Department, Air Passenger and Freight Forwarding Department, and Ticketing and Other Departments. The company offers tour packages, independent travel groups, domestic and overseas sightseeing tours, meals, and accommodation and related services; and tour bus rental services. It also provides tour guides to travelers; sell domestic and overseas transportation tickets as a commissioned agent; purchase domestic and overseas tickets on behalf of customer; and check-in luggage and process entry-exit visa procedures on behalf of customers. In addition, the company engages in acting as an agent of airline businesses; air freight forwarder, publishing, market management and hotel, and tourist bus transportation businesses; provision of sports training and data processing services. Further, it provides market management, cruise tours, travel safety insurance, and consulting services; and handling of related travel documentation and licenses. Phoenix Tours International, Inc. was founded in 1957 and is based in Taipei City, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Phoenix Tours International, Inc reported revenue of 3.1B TWD in FY2025 versus 150M TWD in FY2021, a compound +113.9%/yr. Reported net income was 288M TWD in FY2025, compounding +38.7%/yr from FY2021.
of which total revenue −0.3 pp · buybacks/dilution +0.7 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 23, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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