Phoenix Tours International Inc (5706) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Phoenix Tours International Inc stock TWD 28.21, price TWD 40.30, that is 30.0% below the price, quality 57 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Phoenix Tours International Inc
5706 · TWOur calculation puts a fair price 30% below what the stock costs today.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range 24.47 TWD – 89.83 TWD · fair‑value band 19.46 TWD – 41.32 TWD · the 40.30 TWD price screens above the 28.21 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Company profile
Phoenix Tours International, Inc. provides travel agency services in Taiwan. It operates through four segments: Group Travel Department, Domestic Transportation Department, Air Passenger and Freight Forwarding Department, and Ticketing and Other Departments.
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The company offers tour packages, independent travel groups, domestic and overseas sightseeing tours, meals, and accommodation and related services; and tour bus rental services.
It also provides tour guides to travelers; sell domestic and overseas transportation tickets as a commissioned agent; purchase domestic and overseas tickets on behalf of customer; and check-in luggage and process entry-exit visa procedures on behalf of customers.
In addition, the company engages in acting as an agent of airline businesses; air freight forwarder, publishing, market management and hotel, and tourist bus transportation businesses; provision of sports training and data processing services.
Further, it provides market management, cruise tours, travel safety insurance, and consulting services; and handling of related travel documentation and licenses. Phoenix Tours International, Inc. was founded in 1957 and is based in Taipei City, Taiwan.
Stock analysis
Phoenix Tours International Inc (5706) currently trades at 40.30 TWD, while our model-based Fair Value estimate is 28.21 TWD, 30% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 57.06 TWD per share, and 6 of the 24 models we run sit above the 40.30 TWD price.
Bear case: the Asset-Based group reads lowest at 7.22 TWD, and 18 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: 19.46 TWD (bear) to 41.32 TWD (bull), the price of 40.30 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2021: revenue and profit before it include the divested business. Growth is measured afresh from 2021.
Phoenix Tours International Inc reported revenue of 3.1B TWD in FY2025 versus 150M TWD in FY2021, a compound +113.9%/yr. Reported net income was 288M TWD in FY2025, compounding +38.7%/yr from FY2021.
Key figures
Market cap 3.4B TWD (≈ $103M) Micro · P/E ratio 10.4 · P/S ratio 1.10 · EPS (TTM) 3.86 TWD · Dividend yield 11.2% · Net margin 10.7% · Return on equity 18.8% · Return on assets (EBIT) 3.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 13% fair-value upside, at −30%, 5706 screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
5706 screens overvalued: fair value 30% below the price. Compare with Booking Holdings →
Compare Phoenix Tours International Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 86 stocks
Valuation Multiplesvs Travel Services median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EBIT margin by industry
- P/S ratio by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Taiwanese Stocks
- Valuation of the Taiwan market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Trip.com Group 9961 | HK$350.40 | HK$682.74 | +95% | vs 5706 |
| Carnival Corporation CCL | $29.58 | $37.36 | +26% | vs 5706 |
| Expedia Group EXPE | $259.24 | $299.73 | +16% | vs 5706 |
| Booking Holdings BKNG | $160.67 | $185.59 | +16% | vs 5706 |
| Norwegian Cruise Line Holdings NCLH | $17.92 | $20.27 | +13% | vs 5706 |
| Airbnb, Inc ABNB | $189.99 | $208.99 | +10% | vs 5706 |
| Viking Holdings VIK | $87.48 | $96.23 | +10% | vs 5706 |
| MakeMyTrip Limited MMYT | $51.10 | $34.50 | −32% | vs 5706 |
| Royal Caribbean Cruises Ltd RCL | $327.16 | $206.34 | −37% | vs 5706 |
| Travel + Leisure Co TNL | $75.33 | $36.58 | −51% | vs 5706 |
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