Shanghai Yuyuan Tourist Mart (Group) Co (600655) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 17.9B CNY
Fair value as of: Aug 9, 2026
From 9 valuation models · updated today
Fair value updated Aug 9, 2026, revised from ¥7.05 to ¥6.65 (−5.7%) since Jul 11, 2026. Share price +5.7% over the past month.
Below-average quality, screening 45% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (39/100). That raises the risk this is a value trap rather than a bargain.
- The model range is unusually wide (¥3.24 to ¥11.74). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 9, 2026.
How to read this chart
60‑month range ¥4.11 – ¥12.80 · fair‑value band ¥3.24 – ¥11.74 · the ¥4.60 price screens below the ¥6.65 fair value. Dashed = 300-day average. As of Aug 9, 2026.
Analysis
Shanghai Yuyuan Tourist Mart (Group) Co (600655) currently trades at ¥4.60, while our model-based Fair Value estimate is ¥6.65, implying the stock looks roughly 44.6% undervalued today. The Quality Score stands at 39/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Shanghai Yuyuan Tourist Mart (Group) Co generated revenue of 37.2B CNY at a net margin of -12.9%. Revenue grew 9.9% year over year. It earns a return on equity of -14.8%. Net debt stands at 33.2B CNY. Fundamentals as of Aug 9, 2026
Our scenario range runs from ¥3.24 (bear case) to ¥11.74 (bull case); at ¥4.60, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 28% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at 45%, 600655 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 9 models by family
Widest divergence: DCF Models (¥6.64) versus Dividend Discount (¥3.04). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 40 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. engages in wholesale, retail, and real estate business activities in China. The company is involved in the wholesale and retail of gold jewelry; real estate development; property leasing and management; catering management and services; and food, general merchandise, and crafts business.
Full company description
Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. engages in wholesale, retail, and real estate business activities in China. The company is involved in the wholesale and retail of gold jewelry; real estate development; property leasing and management; catering management and services; and food, general merchandise, and crafts business. It also provides business management and leasing services; watches movement and finished watch production and sales; produces and sells cosmetics and pharmaceuticals; and engages in resort management and operation activities. In addition, the company offers investment management services. Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. was founded in 1992 and is headquartered in Shanghai, China. Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. operates as a subsidiary of Fosun International Limited.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanghai Yuyuan Tourist Mart (Group) Co reported revenue of ¥36.2B in FY2025 versus ¥52.0B in FY2021, a compound −8.7%/yr. Reported net income was −¥4.9B in FY2025.
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Peer Group
Luxury Goods · 132 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Aug 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 197.40 | CHF 117.30 | -41% |
| Christian Dior SE DIO | €455.40 | €502.30 | +10% |
| Kering SA KER | €248.50 | €60.61 | -76% |
| Tapestry, Inc TPR | $140.73 | $19.95 | -86% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.82 | HK$12.28 | +4% |
| The Swatch Group UHRN | CHF 40.95 | CHF 21.48 | -48% |
| Prada S.p.A 1913 | HK$43.26 | HK$64.05 | +48% |
| Pandora A/S PNDORA | kr 779.40 | kr 1,424 | +83% |
| Brunello Cucinelli S.p.A BC | €80.32 | €42.69 | -47% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹546.60 | ₹238.57 | -56% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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