Shanghai Yuyuan Tourist Mart Co Ltd (600655) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of Shanghai Yuyuan Tourist Mart Co Ltd ¥6.65, price ¥4.62, upside +43.9%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 20, 2026.
How to read this chart
60‑month range ¥4.11 – ¥12.80 · fair‑value band ¥3.24 – ¥11.74 · the ¥4.62 price screens below the ¥6.65 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 20, 2026.
Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. engages in wholesale, retail, and real estate business activities in China. The company is involved in the wholesale and retail of gold jewelry; real estate development; property leasing and management; catering management and services; and food, general merchandise, and crafts business.
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Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. engages in wholesale, retail, and real estate business activities in China. The company is involved in the wholesale and retail of gold jewelry; real estate development; property leasing and management; catering management and services; and food, general merchandise, and crafts business. It also provides business management and leasing services; watches movement and finished watch production and sales; produces and sells cosmetics and pharmaceuticals; and engages in resort management and operation activities. In addition, the company offers investment management services. Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. was founded in 1992 and is headquartered in Shanghai, China. Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. operates as a subsidiary of Fosun International Limited.
Stock analysis
Shanghai Yuyuan Tourist Mart Co Ltd (600655) currently trades at ¥4.62, while our model-based Fair Value estimate is ¥6.65, implying the stock looks roughly 30.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥6.64 per share, and 6 of the 9 models we run sit above the ¥4.62 price.
Bear case: the Dividend Discount group reads lowest at ¥3.04, and 3 of the 9 models stay below the price. Evidence for this calculation is low.
Scenario range: ¥3.24 (bear) to ¥11.74 (bull), the price of ¥4.62 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Shanghai Yuyuan Tourist Mart Co Ltd reported revenue of 36.2B CNY in FY2025 versus 52.0B CNY in FY2021, a compound −8.7%/yr. Reported net income was −4.9B CNY in FY2025.
Key figures
Market cap 17.9B CNY (≈ $2.7B) · P/S ratio 0.48 · EPS (TTM) ¥−1.24 · Dividend yield 4.3% · Net margin −13.5% · Return on equity −14.8% · Return on assets (EBIT) 1.7% · Operating margin 5.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 44%, 600655 screens cheaper than that median.
Fair Value models
Bear ¥3.24Fair Value ¥6.65Bull ¥11.74
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−22.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.5%
Start year 2020 (pandemic). Over 10 years: +7.5% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
11.0% (2020) → −6.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +4.1% a year for the price.
Compare Shanghai Yuyuan Tourist Mart Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 129 stocks
Beats the industry median on 7/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score42 · Bottom 25%
Fair Value upside+47% · Top 25%
Profitability
Return on assets−1% · Bottom 25%
Net margin (TTM)−13% · Bottom 25%
Operating margin (TTM)6% · Below median
Growth and dividend
Revenue growth10% · Above median
Dividend yield (TTM)4.3% · Top 25%
Balance sheet
Debt / equity0.63× · Highest 25%
Valuation Multiplesvs Luxury Goods median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Shanghai Yuyuan Tourist Mart Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/600655
Frequently asked questions
Is Shanghai Yuyuan Tourist Mart Co Ltd (600655) overvalued or undervalued?
As of Sep 20, 2026, our model estimates a fair value of ¥6.65 versus a price of ¥4.62, about +44% upside (undervalued).
What is the fair value of 600655?
Our model-based fair value for Shanghai Yuyuan Tourist Mart Co Ltd is ¥6.65 (as of Sep 20, 2026), built from audited fundamentals. The current price: ¥4.62.
What is the quality score of 600655?
Shanghai Yuyuan Tourist Mart Co Ltd has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Our model-based price target is the fair value of ¥6.65 (as of Sep 20, 2026) from 9 valuation models. Cautious scenario ¥3.24, optimistic scenario ¥11.74. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanghai Yuyuan Tourist Mart Co Ltd stock forecast for 2026?
Our models put fair value at ¥6.65, about +44% upside versus a price of ¥4.62 (undervalued). Cautious scenario ¥3.24, optimistic scenario ¥11.74. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Shanghai Yuyuan Tourist Mart Co Ltd reported trailing-twelve-month revenue of about 37.2B CNY (latest available figure, as of Sep 20, 2026).
Does Shanghai Yuyuan Tourist Mart Co Ltd pay a dividend?
Shanghai Yuyuan Tourist Mart Co Ltd currently shows a dividend yield of about 4.28% relative to its recent price (as of Sep 20, 2026).
What growth is priced into Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
For today's price to be fair in a discounted-cash-flow model, Shanghai Yuyuan Tourist Mart Co Ltd would have to grow free cash flow by +5.8 % per year for five years (discount rate 9.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -4.5 % per year. As of Sep 20, 2026.
What discount rate (WACC) does the fair value of 600655 use?
Our models discount Shanghai Yuyuan Tourist Mart Co Ltd at 9.4 %: a base by market capitalisation (mid), damped by beta 0.63, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shanghai Yuyuan Tourist Mart Co Ltd that is +5.8 % per year a year over ten years, using the same discount rate (9.4 %) and the same formula as our fair value.
How much growth has Shanghai Yuyuan Tourist Mart Co Ltd (600655) delivered so far?
Over the past 5 years revenue at Shanghai Yuyuan Tourist Mart Co Ltd grew -4.5 % a year. The price currently implies +5.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shanghai Yuyuan Tourist Mart Co Ltd (600655) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Shanghai Yuyuan Tourist Mart Co Ltd (+5.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The free-cash-flow yield on the price is 10.69 %: that much free cash flow Shanghai Yuyuan Tourist Mart Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Yuyuan Tourist Mart Co Ltd it is ¥6.65 per share (as of Sep 20, 2026), against a price of ¥4.62. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is Shanghai Yuyuan Tourist Mart Co Ltd stock overvalued or undervalued in 2026?
As of Sep 20, 2026, 600655 trades below its calculated fair value: price ¥4.62, fair value ¥6.65, a gap of about +44% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 600655?
No. The price is what the market pays today (¥4.62); the fair value is what the company's own numbers justify (¥6.65). For Shanghai Yuyuan Tourist Mart Co Ltd the two are ¥2.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Yuyuan Tourist Mart Co Ltd worth?
The market values Shanghai Yuyuan Tourist Mart Co Ltd at about 17.9B CNY (market capitalisation, as of Sep 20, 2026). Per share that is ¥4.62; our models calculate a fair value of ¥6.65 per share.
What do the bullish and bearish scenarios say about 600655?
Our models span a range for Shanghai Yuyuan Tourist Mart Co Ltd: cautious scenario ¥3.24, base ¥6.65, optimistic ¥11.74 per share (as of Sep 20, 2026, price ¥4.62). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 600655?
The PEG ratio of Shanghai Yuyuan Tourist Mart Co Ltd is 1.08 (P/E divided by earnings growth, as of Sep 20, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Balance-sheet figures for Shanghai Yuyuan Tourist Mart Co Ltd (as of Sep 20, 2026): return on equity −14.8%, debt of 0.63 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is 600655 from its 52-week high?
Shanghai Yuyuan Tourist Mart Co Ltd trades at ¥4.62, about 28% below its 52-week high of ¥6.41 and 7% above the low of ¥4.33 (as of Sep 20, 2026). Distance from the high says nothing about value: that is what the fair value of ¥6.65 is for.
Which stocks are comparable to Shanghai Yuyuan Tourist Mart Co Ltd?
From the same area (Consumer Cyclical) we also value Hermès International Société en commandite par actions, Compagnie Financière Richemont SA, Christian Dior SE, Titan Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Yuyuan Tourist Mart Co Ltd stock attractive at the current price?
The data as of Sep 20, 2026: price ¥4.62, calculated fair value ¥6.65 (+44%), Quality Score 42/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 600655 calculated?
We run Shanghai Yuyuan Tourist Mart Co Ltd through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥6.65, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.0 % above its aggregate fair value. Shanghai Yuyuan Tourist Mart Co Ltd currently trades 44 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The closing price on Sep 22, 2026 was ¥4.62. Our model-based fair value is ¥6.65, about +44% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanghai Yuyuan Tourist Mart Co Ltd right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (¥3.24 to ¥11.74). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Shanghai Yuyuan Tourist Mart Co Ltd (600655) come from?
Earnings per share at Shanghai Yuyuan Tourist Mart Co Ltd grew −7.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +1.3 %, EBIT margin −8.1 %, tax rate −2.7 %, residual (interest, one-offs) +2.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Shanghai Yuyuan Tourist Mart Co Ltd
How large is the market capitalisation of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The market capitalisation of Shanghai Yuyuan Tourist Mart Co Ltd is 17.9B CNY (≈ $2.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The price-to-sales ratio of Shanghai Yuyuan Tourist Mart Co Ltd is 0.48 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Earnings per share at Shanghai Yuyuan Tourist Mart Co Ltd are ¥−1.24. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The dividend yield of Shanghai Yuyuan Tourist Mart Co Ltd is 4.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The net margin of Shanghai Yuyuan Tourist Mart Co Ltd is −13.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The return on equity (ROE) of Shanghai Yuyuan Tourist Mart Co Ltd is −14.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
On an EBIT basis the return on assets of Shanghai Yuyuan Tourist Mart Co Ltd is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
The operating margin of Shanghai Yuyuan Tourist Mart Co Ltd is 5.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Revenue at Shanghai Yuyuan Tourist Mart Co Ltd is growing +9.9% versus a year earlier (3y avg −10.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanghai Yuyuan Tourist Mart Co Ltd (600655)?
Earnings per share at Shanghai Yuyuan Tourist Mart Co Ltd are growing +215% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Shanghai Yuyuan Tourist Mart Co Ltd (600655) carry?
The net debt of Shanghai Yuyuan Tourist Mart Co Ltd is 33.2B CNY (fiscal year 2025, ≈ 17.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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