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Shuhua Sports Co (605299) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 6.2B CNY

Price¥14.49
Fair Value¥3.37
Upside-76.7%
Quality91/100
Evidence: High Range ¥2.57 – ¥5.10

Analysis

Shuhua Sports Co (605299) currently trades at ¥14.49, while our model-based Fair Value estimate is ¥3.37 — implying the stock looks roughly 76.7% overvalued today. We read business quality at 91/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Shuhua Sports Co., Ltd. engages in the research, development, production, and sale of sporting goods in China and internationally. It operates through Display Rack, Indoor Fitness Equipment, and Outdoor Fitness Trails segments. The company offers commercial fitness, home fitness, fitness for all, physical training, campus sports, and health and wellness solutions. It is also involved in the provision of fitness solutions comprising ShuHua Sports APP; corporate health management services; personal private coaching and group classes; sale of medical equipment, including treadmill, bicycles, and rowing machines; and operates gym. The company also exports its products. The company was founded in 1996 and is headquartered in Quanzhou, China. Shuhua Sports Co., Ltd. is a subsidiary of Jinjiang Shuhua Investment Development Co., Ltd.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.