Shuhua Sports Co (605299) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 6.2B CNY
Fair value as of: Jul 12, 2026
From 25 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from ¥3.37 to ¥5.95 (+76.6%) since Jun 24, 2026. Share price −2.0% over the past month.
A solid business, but screening 52% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥9.00). The favourable scenario is already priced in.
- Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (¥4.54 to ¥9.00) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range ¥5.75 – ¥27.13 · fair‑value band ¥4.54 – ¥9.00 · the ¥12.28 price screens above the ¥5.95 fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Shuhua Sports Co (605299) currently trades at ¥12.28, while our model-based Fair Value estimate is ¥5.95, implying the stock looks roughly 51.6% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Shuhua Sports Co generated revenue of 1.3B CNY at a net margin of 10.4%. Revenue grew 28.8% year over year. It earns a return on equity of 16.8%. Net debt stands at 97.6M CNY. Fundamentals as of Jul 12, 2026
Our scenario range runs from ¥4.54 (bear case) to ¥9.00 (bull case); at ¥12.28, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 56% below its 52-week high and 42% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -52%, 605299 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings (¥3.92) versus Growth DCF (¥1.17). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 46
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shuhua Sports Co., Ltd. engages in the research, development, production, and sale of sporting goods in China and internationally. It operates through Display Rack, Indoor Fitness Equipment, and Outdoor Fitness Trails segments.
Full company description
Shuhua Sports Co., Ltd. engages in the research, development, production, and sale of sporting goods in China and internationally. It operates through Display Rack, Indoor Fitness Equipment, and Outdoor Fitness Trails segments. The company offers commercial fitness, home fitness, fitness for all, physical training, campus sports, and health and wellness solutions. It is also involved in the provision of fitness solutions comprising ShuHua Sports APP; corporate health management services; personal private coaching and group classes; sale of medical equipment, including treadmill, bicycles, and rowing machines; and operates gym. The company also exports its products. The company was founded in 1996 and is headquartered in Quanzhou, China. Shuhua Sports Co., Ltd. is a subsidiary of Jinjiang Shuhua Investment Development Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shuhua Sports Co reported revenue of ¥1.6B in FY2025 versus ¥1.6B in FY2021, a compound −0.1%/yr. Reported net income was ¥89.2M in FY2025, compounding −6.3%/yr from FY2021.
605299 screens 52% overvalued. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 192 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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