6889 (6889) Fair Value & Analysis

Consumer Cyclical · Market cap HK$2.0B

6 6889 6889 · HK

PriceHK$2.86

Fair ValueHK$4.00

Upside+39.9%

Quality48/100

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Evidence: High Range HK$3.00 – HK$5.00

Fair value as of: Jul 2, 2026

From 24 valuation models · updated today

Share price −3.7% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$2.78 – HK$3.63 · fair‑value band HK$3.00 – HK$5.00 · the HK$2.86 price screens below the HK$4.00 fair value. As of Jul 2, 2026.

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Analysis

6889 (6889) currently trades at HK$2.86, while our model-based Fair Value estimate is HK$4.00 — implying the stock looks roughly 39.9% undervalued today. We read business quality at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 6889 generated revenue of HK$123B at a net margin of 2.1%. Revenue declined 1.4% year over year. It earns a return on equity of 2.0%. Net debt stands at HK$177B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$123B

Revenue growth (YoY) -1.4%

Net margin 2.1%

Return on equity 2.0%

Free cash flow HK$17.9B FY2026

P/E ratio 15.9

More key figures

Operating margin 8.1%

EPS (TTM) HK$4.40

Dividend yield 8.9%

EPS growth (YoY) +41.9%

Net debt HK$177B FY2026

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

6889 reported revenue of HK$124B in FY2026 versus HK$105B in FY2022, a compound +4.1%/yr. Reported net income was HK$2.6B in FY2026, compounding −15.0%/yr from FY2022.

Revenue +4.1%/yr

FY22 HK$105B

FY23 HK$117B

FY24 HK$130B

FY25 HK$128B

FY26 HK$124B

Net income −15.0%/yr

FY22 HK$5.0B

FY23 HK$1.8B

FY24 HK$3.4B

FY25 HK$4.0B

FY26 HK$2.6B

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Frequently asked questions

Is 6889 (6889) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$4.00 versus a price of HK$2.86 — about +40% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 6889?

Our model-based fair value for 6889 is HK$4.00 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$2.86.

What is the quality score of 6889?

6889 has a Quality Score of 48/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6889 (6889)?

6889 reported trailing-twelve-month revenue of about HK$123B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6889?

The net profit margin of 6889 is about 2.1%, meaning it keeps roughly 2.1% of revenue as net income. Based on the latest reported figures.

Does 6889 pay a dividend?

6889 currently shows a dividend yield of about 8.87% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.