Pu'er Lancang Ancient Tea Co (6911) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$443M
Fair value as of: Jul 7, 2026
From 3 valuation models · updated 34 days ago
Share price −2.4% over the past month.
Below-average quality, screening 61% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (35/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (HK$2.60). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (HK$2.60 to HK$4.93) leaves room in how you read the outcome.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 7, 2026.
How to read this chart
32‑month range HK$1.78 – HK$9.97 · fair‑value band HK$2.60 – HK$4.93 · the HK$2.44 price screens below the HK$3.94 fair value. Dashed = 300-day average. As of Jul 7, 2026.
Analysis
Pu'er Lancang Ancient Tea Co (6911) currently trades at HK$2.44, while our model-based Fair Value estimate is HK$3.94, implying the stock looks roughly 61.3% undervalued today. The Quality Score stands at 35/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, Pu'er Lancang Ancient Tea Co generated revenue of HK$219M at a net margin of -41.6%. Revenue declined 40.3% year over year. It earns a return on equity of -14.0%. Net debt stands at HK$369M. Fundamentals as of Jul 7, 2026
Our scenario range runs from HK$2.60 (bear case) to HK$4.93 (bull case); at HK$2.44, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 59% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 102% fair-value upside, at 61%, 6911 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based (HK$2.34) versus Dividend Discount (HK$0.4100). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 34 · Market factors (momentum, volatility) 31
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pu'er Lancang Ancient Tea Co., Ltd. engages in the development, manufacturing, and sale of Pu'er tea products in People's Republic of China. The company offers its products under the 1966, Tea Mama, and Iland Tea brand names.
Full company description
Pu'er Lancang Ancient Tea Co., Ltd. engages in the development, manufacturing, and sale of Pu'er tea products in People's Republic of China. The company offers its products under the 1966, Tea Mama, and Iland Tea brand names. It sells its products through self-operated stores, distributor-operated stores, tea beverage manufacturers, and hypermarket chains, as well as operates online stores. The company formerly known as Lancang Ancient Tea Co., Ltd. and changed its name to Pu'er Lancang Ancient Tea Co., Ltd. in February 2018. Pu'er Lancang Ancient Tea Co., Ltd. was founded in 1966 and is headquartered in Pu'er, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Pu'er Lancang Ancient Tea Co reported revenue of HK$219M in FY2026 versus HK$559M in FY2022, a compound −20.9%/yr. Reported net income was −HK$91.0M in FY2026.
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Peer Group
Farm Products · 288 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Farm Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Farm Products stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Muyuan Foods Group 002714 | ¥40.90 | ¥48.19 | +18% |
| Wens Foodstuff Group 300498 | ¥14.51 | ¥12.08 | -17% |
| Mowi ASA MOWI | kr 188.40 | kr 262.59 | +39% |
| PT Charoen Pokphand Indonesia Tbk, CPIN | 3,120 IDR | 7,076 IDR | +127% |
| Charoen Pokphand Foods Public Company CPF | 22.00 THB | 55.71 THB | +153% |
| PT Triputra Agro Persada Tbk TAPG | 1,540 IDR | 3,105 IDR | +102% |
| PT FAP Agri Tbk FAPA | 7,300 IDR | 7,463 IDR | +2% |
| PT Japfa Comfeed Indonesia Tbk JPFA | 2,070 IDR | 7,231 IDR | +249% |
| Thaifoods Group TFGR | 10.60 THB | 23.53 THB | +122% |
| PT Jhonlin Agro Raya Tbk JARR | 1,845 IDR | 610.80 IDR | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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