Pu'er Lancang Ancient Tea Co (6911) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Pu'er Lancang Ancient Tea Co stock HK$3.40, price HK$2.50, upside +36.0%, quality 34 out of 100. Rating: undervalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.
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Pu'er Lancang Ancient Tea Co
6911 · HKThe stock costs 26% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
35‑month range HK$1.78 – HK$9.97 · fair‑value band HK$2.24 – HK$4.25 · the HK$2.50 price screens below the HK$3.40 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Company profile
Pu'er Lancang Ancient Tea Co., Ltd. engages in the development, manufacturing, and sale of Pu'er tea products in People's Republic of China. The company offers its products under the 1966, Tea Mama, and Iland Tea brand names.
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It sells its products through self-operated stores, distributor-operated stores, tea beverage manufacturers, and hypermarket chains, as well as operates online stores.
The company formerly known as Lancang Ancient Tea Co., Ltd. and changed its name to Pu'er Lancang Ancient Tea Co., Ltd. in February 2018. Pu'er Lancang Ancient Tea Co., Ltd. was founded in 1966 and is headquartered in Pu'er, China.
Stock analysis
Pu'er Lancang Ancient Tea Co (6911) currently trades at HK$2.50, while our model-based Fair Value estimate is HK$3.40, implying the stock looks roughly 26% undervalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.
Scenario range: HK$2.24 (bear) to HK$4.25 (bull), the price of HK$2.50 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 34/100 (below-average quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Pu'er Lancang Ancient Tea Co reported revenue of 219M CNY in FY2026 versus 559M CNY in FY2022, a compound −20.9%/yr. Reported net income was −91.0M CNY in FY2026.
Key figures
Market cap HK$375M (≈ $47.8M) Micro · P/S ratio 1.43 · Dividend yield 2.8% · Net margin −41.6% · Return on equity −9.4% · Return on assets (EBIT) −0.6% (5-year average) · Operating margin 16.3% · Revenue (TTM) 263M CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 25 out of 100 (medium confidence).
What moves the price
The share trades about 24% below its 52-week high and 40% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 36%, 6911 screens cheaper than that median.
Fair Value models
All 1 models by family
The fair value above starts from this blend and is adjusted for a cyclical trough year.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Watch 6911, get fair value alerts →
Compare Pu'er Lancang Ancient Tea Co with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Farm Products · 291 stocks
Valuation Multiplesvs Farm Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Stock screener with 62 metrics
- Undervalued stocks: Consumer Defensive
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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|---|---|---|---|---|
| Charoen Pokphand Foods Public Company CPF | 20.10 THB | 40.78 THB | +103% | vs 6911 |
| Mowi ASA MOWI | kr 218.00 | kr 273.41 | +25% | vs 6911 |
| Tyson Foods, Inc TSN | $59.68 | $73.24 | +23% | vs 6911 |
| Muyuan Foods Group 002714 | ¥44.40 | ¥53.02 | +19% | vs 6911 |
| United Plantations Berhad 2089 | 30.38 MYR | 33.42 MYR | +10% | vs 6911 |
| Archer-Daniels-Midland Company ADM | $69.97 | $61.55 | −12% | vs 6911 |
| Wens Foodstuff Group 300498 | ¥16.82 | ¥12.08 | −28% | vs 6911 |
| Fujian Wanchen Food Group 300972 | ¥129.60 | ¥88.62 | −32% | vs 6911 |
| Bunge Global SA BG | $99.10 | $56.81 | −43% | vs 6911 |
| SalMar ASA SALM | kr 572.50 | kr 260.28 | −55% | vs 6911 |
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Frequently asked questions
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