Amuse Group Holding Ltd (8545) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$47.7M
Fair value as of: Aug 13, 2026
From 13 valuation models · updated 3 days ago
Fair value updated Aug 13, 2026, revised from HK$0.0880 to HK$0.0844 (−4.1%) since Aug 6, 2026. Share price −5.0% over the past month.
A solid business, screening 122% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$0.0806). The market is more pessimistic than our downside scenario.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
- The models converge in a tight band (HK$0.0806 to HK$0.0920), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.0230 – HK$0.1410 · fair‑value band HK$0.0806 – HK$0.0920 · the HK$0.0380 price screens below the HK$0.0844 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Amuse Group Holding Ltd (8545) currently trades at HK$0.0380, while our model-based Fair Value estimate is HK$0.0844, implying the stock looks roughly 122.1% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Amuse Group Holding Ltd generated revenue of HK$176M at a net margin of -1.4%. Revenue grew 55.2% year over year. It earns a return on equity of -1.3%. The balance sheet holds a net cash position of HK$117M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.0806 (bear case) to HK$0.0920 (bull case); at HK$0.0380, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 19% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 11% fair-value upside, at 122%, 8545 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 13 models by family
Widest divergence: Growth DCF (HK$0.2000) versus Dividend Discount (HK$0.0100). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 38
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Amuse Group Holding Limited, an investment holding company, designs, markets, distributes, and sells toys and related products in Hong Kong, Japan, the United States, the People's Republic of China, Taiwan, South Korea, Germany, Australia, Italy, France, and internationally.
Full company description
Amuse Group Holding Limited, an investment holding company, designs, markets, distributes, and sells toys and related products in Hong Kong, Japan, the United States, the People's Republic of China, Taiwan, South Korea, Germany, Australia, Italy, France, and internationally. It operates through Sales of Original Design Manufacturer (ODM) Toys; Distribution of Imported Toys and Related Products; and Sales of Own Licensed Toys and Related Products segments. The company offers various premium and general class figures based on third-party-owned ACG characters; and other related products, such as pens and hair ties. It also provides agency services, including engineering and management consultancy, process monitoring, and quality assurance services. The company sells its products to toy licensees or toy intermediaries, as well as distributors under the SEN-TI-NEL, TOPI, and FLAME TOYS brands. Amuse Group Holding Limited was founded in 2004 and is headquartered in Tsuen Wan, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Amuse Group Holding Ltd reported revenue of HK$143M in FY2025 versus HK$211M in FY2021, a compound −9.3%/yr. Reported net income was −HK$2.1M in FY2025.
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Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$72.80 | HK$119.82 | +65% |
| Pop Mart International Group 9992 | HK$151.00 | HK$227.30 | +51% |
| Amer Sports, Inc AS | $33.03 | $16.16 | -51% |
| Hasbro, Inc HAS | $94.89 | $81.97 | -14% |
| Life Time Group LTH | $43.81 | $15.61 | -64% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | -12% |
| Li Ning Company 2331 | HK$14.59 | HK$29.45 | +102% |
| Asmodee Group ASMDEEB | kr 158.70 | kr 96.65 | -39% |
| Smartfit Escola de Ginástica e Dança S.A SMFT3 | R$17.25 | R$22.90 | +33% |
| Songcheng Performance Development Co 300144 | ¥6.17 | ¥6.85 | +11% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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