Heng Sheng Holding Group Limited (900270) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 102B KRW
Strengths
Risks
Fair value as of: Aug 27, 2026
From 13 valuation models · updated today
Share price +68.8% over the past month.
A solid business, but trading 139% above our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (1,522 KRW). The favourable scenario is already priced in.
- Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
- The models converge in a tight band (1,442 KRW to 1,522 KRW), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 27, 2026.
How to read this chart
60‑month range 2,100 KRW – 35,700 KRW · fair‑value band 1,442 KRW – 1,522 KRW · the 3,545 KRW price screens above the 1,482 KRW fair value. Dashed = 300-day average. As of Aug 27, 2026.
Analysis
Heng Sheng Holding Group Limited (900270) currently trades at 3,545 KRW, while our model-based Fair Value estimate is 1,482 KRW, implying the stock looks roughly 58.2% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Heng Sheng Holding Group Limited generated revenue of 113B KRW at a net margin of -1.7%. Revenue grew 20.2% year over year. It earns a return on equity of -0.5%. Fundamentals as of Aug 27, 2026
Our scenario range runs from 1,442 KRW (bear case) to 1,522 KRW (bull case); at 3,545 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at -58%, 900270 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 13 models by family
Widest divergence: Growth DCF (2,658 KRW) versus Dividend Discount (45.49 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 27, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business.
Full company description
Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business. Heng Sheng Holding Group Limited was incorporated in 1995 and is based in Kwun Tong, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Heng Sheng Holding Group Limited reported revenue of 109B KRW in FY2025 versus 687M KRW in FY2021, a compound +254.8%/yr. Reported net income was −4.5B KRW in FY2025.
900270 screens 58% overvalued. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 194 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 27, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$72.80 | HK$119.82 | +65% |
| Pop Mart International Group 9992 | HK$154.30 | HK$227.30 | +47% |
| Amer Sports, Inc AS | $33.03 | $16.16 | -51% |
| Hasbro, Inc HAS | $94.89 | $81.97 | -14% |
| Life Time Group LTH | $45.40 | $15.61 | -66% |
| Acushnet Holdings GOLF | $89.10 | $36.89 | -59% |
| Ninebot Limited 689009 | ¥44.94 | ¥39.73 | -12% |
| Li Ning Company 2331 | HK$14.25 | HK$29.50 | +107% |
| Mattel, Inc MAT | $15.26 | $18.93 | +24% |
| Planet Fitness, Inc PLNT | $48.26 | $52.62 | +9% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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