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Heng Sheng Holding Group Limited (900270) fair value: what the stock is really worth

As of Oct 8, 2026: fair value of Heng Sheng Holding Group Limited KRW 2,418, price KRW 2,550, upside -5.2%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Consumer Cyclical · KR · Home Hong Kong · ISIN HK0000214814

HS Thin data Oct 3, 2026

Heng Sheng Holding Group Limited

900270 · KQ

NeutralThe stock looks roughly fairly valued with average quality.

Low debt
Generates free cash flow
Fair value 2,418 KRW · Fairly valued (−5.2%)
Quality 59/100
Mixed Growth (revenue 5y +164.5 %/yr in KRW)
Loss-making · -1.7% net margin (TTM)
Trails peers (3/8)
Narrow moat 21/100 · thin data
Thin data

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

35,700 KRW 2,100 KRW Fair Value 2,418 KRW Mar 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range 2,100 KRW – 35,700 KRW · fair‑value band 2,062 KRW – 3,149 KRW · the 2,550 KRW price screens above the 2,418 KRW fair value. Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business.

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Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business. Heng Sheng Holding Group Limited was incorporated in 1995 and is based in Kwun Tong, Hong Kong.

Stock analysis

Heng Sheng Holding Group Limited (900270) currently trades at 2,550 KRW, while our model-based Fair Value estimate is 2,418 KRW, so the stock looks roughly fairly valued today (gap 5.5%).

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Valuation

Bull case: the Growth DCF group reads highest at a median of 2,539 KRW per share, and 4 of the 11 models we run sit above the 2,550 KRW price.

Bear case: the Asset-Based group reads lowest at 1,057 KRW, and 7 of the 11 models stay below the price. Evidence for this calculation is low.

Scenario range: 2,062 KRW (bear) to 3,149 KRW (bull), the price of 2,550 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Heng Sheng Holding Group Limited reported revenue of 109B KRW in FY2025 versus 687M KRW in FY2021, a compound +254.8%/yr. Reported net income was −4.5B KRW in FY2025.

Key figures

Market cap 102B KRW (≈ $76.5M) · P/S ratio 0.91 · Net margin −4.1% · Return on equity −0.5% · Return on assets (EBIT) 0.8% · Operating margin −0.4% · Revenue (TTM) 112B KRW · Revenue growth (YoY) +19.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades about 79% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 36% fair-value upside, at −5%, 900270 screens richer than that median.

Fair Value models

Bear 2,062 KRW Fair Value 2,418 KRW Bull 3,149 KRW
Price 2,550 KRW · Upside -5.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 2,620 KRW 3,141 KRW 4,663 KRW 79
Growth DCF 2,537 KRW 3,285 KRW 4,452 KRW 77
Owner Earnings 1,504 KRW 1,681 KRW 1,989 KRW 76
All 11 models by family
DCF Models
FCF DCF 2,620 KRW 3,141 KRW 4,663 KRW 79
Owner Earnings 1,504 KRW 1,681 KRW 1,989 KRW 76
5Y Revenue Exit 2,041 KRW 2,385 KRW 3,089 KRW 72
5Y EBITDA Exit 1,937 KRW 2,175 KRW 2,632 KRW 74
10Y Revenue Exit 2,242 KRW 2,917 KRW 3,225 KRW 66
10Y EBITDA Exit 2,190 KRW 2,726 KRW 3,503 KRW 68
Multiples
EV/EBITDA 1,562 KRW 1,642 KRW 1,722 KRW 67
EV/Revenue 1,696 KRW 1,856 KRW 2,017 KRW 54
Asset-Based
NCAV (Graham) 788.58 KRW 1,057 KRW 1,577 KRW 54
Growth DCF
Growth DCF 2,537 KRW 3,285 KRW 4,452 KRW 77
Rev-Margin DCF 2,105 KRW 2,539 KRW 3,461 KRW 72

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Quality Score breakdown

Overall quality 59/100

Of which business quality 64 · Market factors (momentum, volatility) 16

Profitability 8
Margins and returns on capital today
Quality Growth 42
Are margins and returns improving?
Cashflow 91
Earnings quality: real cash, not paper profit
Fin. Strength 99
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 49
Calm price path (market factor)
Momentum 2
Price trend over the last 3–12 months (market factor)
52W Momentum 2
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17,475.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+441.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+164.5%
Start year 2020 (pandemic). Over 10 years: +58.0% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
3.5% (2020) → −0.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−16.4%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −18.1% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 172 stocks

Beats the industry median on 3/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 59 · Above median
Fair Value upside −5.2% · Below median
Profitability
Return on assets 0.1% · Bottom 25%
Net margin (TTM) −1.7% · Bottom 25%
Operating margin (TTM) −0.4% · Bottom 25%
Growth and dividend
Revenue growth 19.3% · Top 25%
Balance sheet
Debt / equity 0.02× · Below median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)26 · sector 37
FUTURE (revenue growth)97 · sector 29
PAST (return on equity)0 · sector 25
HEALTH (low debt)99 · sector 94
DIVIDEND (yield)0 · sector 59

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Ninebot Limited 689009 ¥37.10 ¥108.20 +192% vs 900270
Li Ning Company 2331 HK$12.24 HK$29.18 +138% vs 900270
ANTA Sports Products Limited 2020 HK$71.20 HK$166.89 +134% vs 900270
Mattel, Inc MAT $13.29 $21.66 +63% vs 900270
Pop Mart International Group 9992 HK$152.30 HK$206.97 +36% vs 900270
Benefit Systems S.A BFT 5,145 PLN 5,660 PLN +10% vs 900270
Hasbro, Inc HAS $92.50 $85.98 −7% vs 900270
Amer Sports, Inc AS $27.77 $19.30 −31% vs 900270
Acushnet Holdings GOLF $83.02 $43.08 −48% vs 900270
Life Time Group LTH $39.97 $15.55 −61% vs 900270

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Cite: Fair Value Calculator (2026). "Heng Sheng Holding Group Limited Fair Value". https://www.fairvalue-calculator.com/stock/900270

Frequently asked questions

Is Heng Sheng Holding Group Limited (900270) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 2,418 KRW versus a price of 2,550 KRW, about −5% upside (fairly valued).
What is the fair value of 900270?
Our model-based fair value for Heng Sheng Holding Group Limited is 2,418 KRW (as of Oct 3, 2026), built from audited fundamentals. The current price: 2,550 KRW.
What is the quality score of 900270?
Heng Sheng Holding Group Limited has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Heng Sheng Holding Group Limited (900270)?
Our model-based price target is the fair value of 2,418 KRW (as of Oct 3, 2026) from 11 valuation models. Cautious scenario 2,062 KRW, optimistic scenario 3,149 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Heng Sheng Holding Group Limited stock forecast for 2026?
Our models put fair value at 2,418 KRW, about −5% upside versus a price of 2,550 KRW (fairly valued). Cautious scenario 2,062 KRW, optimistic scenario 3,149 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Heng Sheng Holding Group Limited (900270)?
Heng Sheng Holding Group Limited reported trailing-twelve-month revenue of about 112B KRW (latest available figure, as of Oct 3, 2026).
What growth is priced into Heng Sheng Holding Group Limited (900270)?
For today's price to be fair in a discounted-cash-flow model, Heng Sheng Holding Group Limited would have to grow free cash flow by -16.4 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +164.6 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of 900270 use?
Our models discount Heng Sheng Holding Group Limited at 11.6 %: a base by market capitalisation (micro), damped by beta 0.53, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Heng Sheng Holding Group Limited that is -16.4 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Heng Sheng Holding Group Limited (900270) delivered so far?
Over the past 5 years revenue at Heng Sheng Holding Group Limited grew +164.6 % a year. The price currently implies -16.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Heng Sheng Holding Group Limited (900270) growing?
The median revenue growth in the sector is +11.1 % a year. That is the yardstick for the growth priced into Heng Sheng Holding Group Limited (-16.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Heng Sheng Holding Group Limited (900270)?
The free-cash-flow yield on the price is 39.96 %: that much free cash flow Heng Sheng Holding Group Limited produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Heng Sheng Holding Group Limited (900270)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Heng Sheng Holding Group Limited it is 2,418 KRW per share (as of Oct 3, 2026), against a price of 2,550 KRW. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Heng Sheng Holding Group Limited stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 900270 trades above its calculated fair value: price 2,550 KRW, fair value 2,418 KRW, a gap of about −5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 900270?
No. The price is what the market pays today (2,550 KRW); the fair value is what the company's own numbers justify (2,418 KRW). For Heng Sheng Holding Group Limited the two are 131.96 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Heng Sheng Holding Group Limited worth?
The market values Heng Sheng Holding Group Limited at about 102B KRW (market capitalisation, as of Oct 3, 2026). Per share that is 2,550 KRW; our models calculate a fair value of 2,418 KRW per share.
What do the bullish and bearish scenarios say about 900270?
Our models span a range for Heng Sheng Holding Group Limited: cautious scenario 2,062 KRW, base 2,418 KRW, optimistic 3,149 KRW per share (as of Oct 3, 2026, price 2,550 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Heng Sheng Holding Group Limited (900270)?
Balance-sheet figures for Heng Sheng Holding Group Limited (as of Oct 3, 2026): return on equity −0.5%, debt of 0.02 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is 900270 from its 52-week high?
Heng Sheng Holding Group Limited trades at 2,550 KRW, about 79% below its 52-week high of 12,150 KRW and 21% above the low of 2,100 KRW (as of Oct 8, 2026). Distance from the high says nothing about value: that is what the fair value of 2,418 KRW is for.
Which stocks are comparable to Heng Sheng Holding Group Limited?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, ANTA Sports Products Limited, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Heng Sheng Holding Group Limited stock attractive at the current price?
The data as of Oct 3, 2026: price 2,550 KRW, calculated fair value 2,418 KRW (−5%), Quality Score 59/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 900270 calculated?
We run Heng Sheng Holding Group Limited through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2,418 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. Heng Sheng Holding Group Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Heng Sheng Holding Group Limited (900270)?
The closing price on Oct 8, 2026 was 2,550 KRW. Our model-based fair value is 2,418 KRW, about −5% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Heng Sheng Holding Group Limited right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Heng Sheng Holding Group Limited

How large is the market capitalisation of Heng Sheng Holding Group Limited (900270)?
The market capitalisation of Heng Sheng Holding Group Limited is 102B KRW (≈ $76.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Heng Sheng Holding Group Limited (900270)?
The price-to-sales ratio of Heng Sheng Holding Group Limited is 0.91 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Heng Sheng Holding Group Limited (900270)?
The net margin of Heng Sheng Holding Group Limited is −4.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Heng Sheng Holding Group Limited (900270)?
The return on equity (ROE) of Heng Sheng Holding Group Limited is −0.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Heng Sheng Holding Group Limited (900270)?
On an EBIT basis the return on assets of Heng Sheng Holding Group Limited is 0.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Heng Sheng Holding Group Limited (900270)?
The operating margin of Heng Sheng Holding Group Limited is −0.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Heng Sheng Holding Group Limited (900270)?
Revenue at Heng Sheng Holding Group Limited is growing +19.3% versus a year earlier (3y avg +441%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Heng Sheng Holding Group Limited (900270)?
Earnings per share at Heng Sheng Holding Group Limited are growing −81.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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