Heng Sheng Holding Group Limited (900270) fair value: what the stock is really worth
As of Oct 8, 2026: fair value of Heng Sheng Holding Group Limited KRW 2,418, price KRW 2,550, upside -5.2%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Heng Sheng Holding Group Limited
900270 · KQNeutralThe stock looks roughly fairly valued with average quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range 2,100 KRW – 35,700 KRW · fair‑value band 2,062 KRW – 3,149 KRW · the 2,550 KRW price screens above the 2,418 KRW fair value. Dashed = 300-day average. As of Oct 3, 2026.
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Company profile
Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business.
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Heng Sheng Holding Group Limited engages in research and development, manufacturing, and distribution of toys, children's clothing in Hong Kong and internationally. It offers Plastic and Plush Toys; and Children's Clothing and Accessories. The company is also involved in animation production business. Heng Sheng Holding Group Limited was incorporated in 1995 and is based in Kwun Tong, Hong Kong.
Stock analysis
Heng Sheng Holding Group Limited (900270) currently trades at 2,550 KRW, while our model-based Fair Value estimate is 2,418 KRW, so the stock looks roughly fairly valued today (gap 5.5%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of 2,539 KRW per share, and 4 of the 11 models we run sit above the 2,550 KRW price.
Bear case: the Asset-Based group reads lowest at 1,057 KRW, and 7 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: 2,062 KRW (bear) to 3,149 KRW (bull), the price of 2,550 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Heng Sheng Holding Group Limited reported revenue of 109B KRW in FY2025 versus 687M KRW in FY2021, a compound +254.8%/yr. Reported net income was −4.5B KRW in FY2025.
Key figures
Market cap 102B KRW (≈ $76.5M) · P/S ratio 0.91 · Net margin −4.1% · Return on equity −0.5% · Return on assets (EBIT) 0.8% · Operating margin −0.4% · Revenue (TTM) 112B KRW · Revenue growth (YoY) +19.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 79% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 36% fair-value upside, at −5%, 900270 screens richer than that median.
Fair Value models
All 11 models by family
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 16
Revenue & earnings trend
Growth Forecast
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Compare Heng Sheng Holding Group Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 172 stocks
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Ninebot Limited 689009 | ¥37.10 | ¥108.20 | +192% | vs 900270 |
| Li Ning Company 2331 | HK$12.24 | HK$29.18 | +138% | vs 900270 |
| ANTA Sports Products Limited 2020 | HK$71.20 | HK$166.89 | +134% | vs 900270 |
| Mattel, Inc MAT | $13.29 | $21.66 | +63% | vs 900270 |
| Pop Mart International Group 9992 | HK$152.30 | HK$206.97 | +36% | vs 900270 |
| Benefit Systems S.A BFT | 5,145 PLN | 5,660 PLN | +10% | vs 900270 |
| Hasbro, Inc HAS | $92.50 | $85.98 | −7% | vs 900270 |
| Amer Sports, Inc AS | $27.77 | $19.30 | −31% | vs 900270 |
| Acushnet Holdings GOLF | $83.02 | $43.08 | −48% | vs 900270 |
| Life Time Group LTH | $39.97 | $15.55 | −61% | vs 900270 |
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Key figures of Heng Sheng Holding Group Limited
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