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Shanghai Phoenix Enterprise (Group) Co (900916) Fair Value & Analysis

Consumer Cyclical · CN · Market cap $217M

SP Shanghai Phoenix Enterprise (Group) Co 900916 · SHG
Price$0.5030
Fair Value$0.4795
Upside-4.7%
Quality54/100
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Expensive Growth
Thin margins · 4.1% net margin
Low debt · generates free cash flow
Trails peers (3/10)
Narrow moat 31/100
Evidence: High Range $0.3609 – $0.5611 Share as image

Fair value as of: Jul 7, 2026

From 26 valuation models · updated 34 days ago

Fair value updated Jul 7, 2026, revised from $0.4502 to $0.4795 (+6.5%) since Jun 25, 2026. Share price +32.0% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • Our model range runs from $0.3609 (bear) to $0.5611 (bull), base $0.4795. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 54/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

$0.5040 $0.2240 Fair Value $0.4795 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 7, 2026.

How to read this chart

60‑month range $0.2240 – $0.5040 · fair‑value band $0.3609 – $0.5611 · the $0.5030 price screens above the $0.4795 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 7, 2026.

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Analysis

Shanghai Phoenix Enterprise (Group) Co (900916) currently trades at $0.5030, while our model-based Fair Value estimate is $0.4795, implying the stock looks roughly 4.7% fairly valued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Shanghai Phoenix Enterprise (Group) Co generated revenue of $2.1B at a net margin of 4.1%. Revenue declined 2.4% year over year. It earns a return on equity of 4.2%. The stock trades on a trailing P/E of 14.0. Fundamentals as of Jul 7, 2026

Our scenario range runs from $0.3609 (bear case) to $0.5611 (bull case); at $0.5030, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 52% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -5%, 900916 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF $2.07 $2.36 $2.75 80
Residual Income $2.83 $2.70 $2.22 76
Rev-Margin DCF $2.40 $3.11 $4.03 74
All 26 models by family
DCF Models
FCF DCF $2.08 $2.42 $2.90 38
Owner Earnings $3.05 $3.96 $5.28 31
5Y Revenue Exit $2.40 $3.13 $4.14 39
5Y EBITDA Exit $3.15 $4.68 $6.63 41
5Y P/E Exit $3.58 $5.56 $7.86 38
10Y Revenue Exit $2.22 $2.81 $3.72 36
10Y EBITDA Exit $2.67 $3.77 $5.49 37
10Y P/E Exit $2.92 $4.33 $6.38 35
Earnings-Based
Graham-Dodd $1.41 $6.56 $9.02 54
Lynch FV $1.73 $2.48 $3.22 50
PEG = 1.0 $1.73 $2.48 $3.22 46
EPV $2.03 $2.09 $2.14 59
Dividend Discount
Gordon GGM $0.1100 $0.1900 $0.2400 70
DDM Multi-Stage $0.1100 $0.1800 $0.2000 61
Multiples
P/E Multiple $3.42 $4.56 $5.70 63
P/S Multiple $2.64 $3.52 $4.40 58
P/B Multiple $2.64 $3.52 $4.40 55
EV/EBIT $3.20 $3.76 $4.33 53
EV/EBITDA $4.13 $5.00 $5.87 54
EV/Revenue $2.65 $3.14 $3.63 43
Asset-Based
NCAV (Graham) $2.07 $2.77 $4.14 50
Growth DCF
Growth DCF $2.07 $2.36 $2.75 80
Rev-Margin DCF $2.40 $3.11 $4.03 74
Economic Profit
Residual Income $2.83 $2.70 $2.22 76
ROIC Compounder $2.03 $2.09 $2.14 72
Growth Earnings
Growth-Adj P/E $2.83 $4.04 $5.25 68

Widest divergence: Growth Earnings ($4.04) versus Dividend Discount ($0.1800). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) $2.1B
Revenue growth (YoY) -2.4%
Net margin 4.1%
Return on equity 4.2%
Free cash flow $31.4M FY2025
P/E ratio 14.0
More key figures
Operating margin 5.5%
EPS (TTM) $0.0300
EPS growth (YoY) -60.5%

Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 54/100

Of which business quality 52 · Market factors (momentum, volatility) 83

Profitability 31
Margins and returns on capital today
Quality Growth 46
Are margins and returns improving?
Cashflow 27
Earnings quality: real cash, not paper profit
Fin. Strength 62
Balance sheet, leverage, solvency risk
Investment 88
Disciplined investing over empire-building
Low Volatility 90
Calm price path (market factor)
Momentum 72
Price trend over the last 3–12 months (market factor)
52W Momentum 92
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Shanghai Phoenix Enterprise (Group) Co., Ltd. produces and sells bicycles under the Phoenix brand in China. It is also involved in real estate development and construction activities and quasi-financial business.

Full company description

Shanghai Phoenix Enterprise (Group) Co., Ltd. produces and sells bicycles under the Phoenix brand in China. It is also involved in real estate development and construction activities and quasi-financial business. The company offers mopeds, two-wheeled motorcycles, baby carriages, fitness equipment, bicycle industrial equipment and molds; operation and management of supporting products, properties, warehousing, and logistics. The company also exports its products to Europe, Latin America, Africa, and the United States. The company was formerly known as Jinshan Development & Construction Co., Ltd. and changed its name to Shanghai Phoenix Enterprise (Group) Co., Ltd. in January 2016. Shanghai Phoenix Enterprise (Group) Co., Ltd. was founded in 1993 and is based in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Shanghai Phoenix Enterprise (Group) Co reported revenue of $2.2B in FY2025 versus $2.1B in FY2021, a compound +1.2%/yr. Reported net income was $107M in FY2025, compounding +0.6%/yr from FY2021.

Growth Quality 53/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$2.2B
Latest YoY
−1.6%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+10.3%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+9.4%
Avg. growth/yr (10Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+16.7%
Revenue +1.2%/yr
FY21 $2.1B
FY22 $1.6B
FY23 $1.7B
FY24 $2.2B
FY25 $2.2B
Net income +0.6%/yr
FY21 $104M
FY22 −$308M
FY23 $45.3M
FY24 −$139M
FY25 $107M

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Cite: Fair Value Calculator (2026). "Shanghai Phoenix Enterprise (Group) Co Fair Value". https://www.fairvalue-calculator.com/stock/900916

Peer Group

Leisure · 190 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 54 · Below median
Fair Value upside −5% · Above median
Return on equity (TTM) 4% · Below median
Return on assets 1% · Below median
Net margin (TTM) 4% · Below median
Operating margin (TTM) 5% · Below median
Revenue growth -2% · Below median
Debt / equity 0.01× · Lower than 75% of peers

Valuation Multiples vs Leisure median · lower = cheaper

P/E (TTM) 14.0× · Cheaper than median
P/FCF 6.9× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 27 · sector 14
FUTURE 0 · sector 18
PAST 17 · sector 19
HEALTH 100 · sector 94
DIVIDEND 0 · sector 51

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).

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Li Ning Company 2331 HK$14.80 HK$29.26 +98%
Benefit Systems S.A BFT 5,255 PLN 3,714 PLN -29%
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Frequently asked questions

Is Shanghai Phoenix Enterprise (Group) Co (900916) overvalued or undervalued?
As of Jul 7, 2026, our model estimates a fair value of $0.4795 versus a price of $0.5030, about −5% (fairly valued).
What is the fair value of 900916?
Our model-based fair value for Shanghai Phoenix Enterprise (Group) Co is $0.4795 (as of Jul 7, 2026), built from audited fundamentals. The current price is $0.5030.
What is the quality score of 900916?
Shanghai Phoenix Enterprise (Group) Co has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Shanghai Phoenix Enterprise (Group) Co (900916)?
Shanghai Phoenix Enterprise (Group) Co reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Jul 7, 2026).
What is the net profit margin of 900916?
The net profit margin of Shanghai Phoenix Enterprise (Group) Co is about 4.1%, meaning it keeps roughly 4.1% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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