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Shanghai Jinjiang International Travel Co Ltd (900929) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Shanghai Jinjiang International Travel Co Ltd $5.23, price $0.92, upside +469.1%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · CN · ISIN CNE000000HF0

SJ Thin data Sep 23, 2026

Shanghai Jinjiang International Travel Co Ltd

900929 · SHG

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value $5.23 · Strongly undervalued (+469%)
!Quality 42/100
!Expensive Growth (revenue 5y +24.4 %/yr)
!Thin margins · 2.8% net margin (TTM)
!Low debt · negative free cash flow
·10.88% dividend yield
!Mixed vs. peers (4/10)
!Narrow moat 20/100
!Evidence only low, so the estimate is less certain
!Weak on past: 10 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$1.70 $0.7900 Fair Value $5.23 Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $0.7900 – $1.70 · fair‑value band $4.20 – $7.05 · the $0.9190 price screens below the $5.23 fair value. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Shanghai Jinjiang International Travel Co., Ltd., together with its subsidiaries, provides tourism and related services in China and internationally. It operates through Tourism and Property segments. The company offers domestic, outbound, inbound, and educational tourism services for overseas tourists and Chinese citizens.

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Shanghai Jinjiang International Travel Co., Ltd., together with its subsidiaries, provides tourism and related services in China and internationally. It operates through Tourism and Property segments. The company offers domestic, outbound, inbound, and educational tourism services for overseas tourists and Chinese citizens. It also provides meetings, incentives, conferences, and exhibitions (MICE); incentive travel and travel management; and cultural tourism destination services. In addition, the company offers sightseeing tours, leisure and vacation services, tourism consulting, scenic area management, and tourism development project planning and consulting services; transportation ticketing agency services; and property leasing and management services. It offers its services under the Jinjiang Travel and Jinjiang Convention & Exhibition brands. The company was founded in 1954 and is headquartered in Shanghai, the People's Republic of China. Shanghai Jinjiang International Travel Co., Ltd. operates as a subsidiary of Shanghai Jin Jiang Capital Company Limited.

Stock analysis

Shanghai Jinjiang International Travel Co Ltd (900929) currently trades at $0.9190, while our model-based Fair Value estimate is $5.23, implying the stock looks roughly 82.4% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of $6.01 per share, and 10 of the 10 models we run sit above the $0.9190 price.

Bear case: the Earnings-Based group reads lowest at $1.48, and 0 of the 10 models stay below the price. Evidence for this calculation is low.

Scenario range: $4.20 (bear) to $7.05 (bull), the price of $0.9190 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Shanghai Jinjiang International Travel Co Ltd reported revenue of 904M CNY in FY2025 versus 295M CNY in FY2021, a compound +32.3%/yr. Reported net income was 44.0M CNY in FY2025, compounding +136.4%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.

Key figures

Market cap $122M · P/E ratio 30.6 · P/S ratio 1.49 · EPS (TTM) $0.0300 · Dividend yield 10.9% · Net margin 4.9% · Return on equity 2.5% · Return on assets (EBIT) −2.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).

What moves the price

The share trades about 30% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at 469%, 900929 screens cheaper than that median.

Fair Value models

Bear $4.20 Fair Value $5.23 Bull $7.05
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Owner Earnings $4.03 $5.01 $6.16 78
Residual Income $5.29 $5.05 $4.02 76
EV/EBITDA $1.54 $1.74 $1.94 67
All 10 models by family
DCF Models
Owner Earnings $4.03 $5.01 $6.16 78
Earnings-Based
Graham-Dodd $2.26 $5.64 $7.32 65
PEG = 1.0 $1.03 $1.48 $1.92 57
Multiples
P/E Multiple $5.47 $7.30 $9.12 63
P/S Multiple $4.23 $5.64 $7.05 58
P/B Multiple $4.23 $5.64 $7.05 55
EV/EBITDA $1.54 $1.74 $1.94 67
Asset-Based
NCAV (Graham) $3.93 $5.27 $7.87 54
Economic Profit
Residual Income $5.29 $5.05 $4.02 76
Growth Earnings
Growth-Adj P/E $4.20 $6.01 $7.81 67

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Quality Score breakdown

Overall quality 42/100

Of which business quality 43 · Market factors (momentum, volatility) 40

Profitability 29
Margins and returns on capital today
Quality Growth 43
Are margins and returns improving?
Cashflow 11
Earnings quality: real cash, not paper profit
Fin. Strength 59
Balance sheet, leverage, solvency risk
Investment 52
Disciplined investing over empire-building
Low Volatility 99
Calm price path (market factor)
Momentum 22
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+8.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+65.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.4%
Start year 2020 (pandemic). Over 10 years: −8.8% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+62.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+51.7%
Dividend (yield on the price)10.9%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−11% → 0%
⚠ Revenue per share shrinking 9.6%/yr over ~6Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 169 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 42 · Below median
Fair Value upside +200% · Top 25%
Profitability
Return on equity (TTM) 2% · Below median
Return on assets 0% · Bottom 25%
Net margin (TTM) 3% · Below median
Operating margin (TTM) −6% · Bottom 25%
Growth and dividend
Revenue growth 17% · Top 25%
Dividend yield (TTM) 10.9% · Top 25%
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Lodging median · lower = cheaper

P/E (TTM) 30.6× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 21
FUTURE (revenue growth)84 · sector 25
PAST (return on equity)10 · sector 13
HEALTH (low debt)99 · sector 89
DIVIDEND (yield)100 · sector 30

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $351.66 $150.61 −57%
Hilton Worldwide Holdings HLT $307.22 $268.06 −13%
InterContinental Hotels Group IHG $154.85 $97.57 −37%
Hyatt Hotels Corporation H $157.80 $49.88 −68%
H World Group HTHT $42.78 $63.51 +48%
Accor SA AC €45.22 €40.27 −11%
The Indian Hotels Company INDHOTEL ₹743.70 ₹502.32 −32%
Wyndham Hotels & Resorts, Inc WH $67.86 $29.84 −56%
Hanjin Kal, 180640 140,100 KRW 28,728 KRW −79%
Choice Hotels International, Inc CHH $100.32 $73.41 −27%

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Shanghai Jinjiang International Travel Co Ltd · Fair Value
$5.23 +82%Fair Value
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Cite: Fair Value Calculator (2026). "Shanghai Jinjiang International Travel Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/900929

Frequently asked questions

Is Shanghai Jinjiang International Travel Co Ltd (900929) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $5.23 versus a price of $0.9190, about +469% upside (undervalued).
What is the fair value of 900929?
Our model-based fair value for Shanghai Jinjiang International Travel Co Ltd is $5.23 (as of Sep 23, 2026), built from audited fundamentals. The current price: $0.9190.
What is the quality score of 900929?
Shanghai Jinjiang International Travel Co Ltd has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Jinjiang International Travel Co Ltd (900929)?
Our model-based price target is the fair value of $5.23 (as of Sep 23, 2026) from 10 valuation models. Cautious scenario $4.20, optimistic scenario $7.05. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanghai Jinjiang International Travel Co Ltd stock forecast for 2026?
Our models put fair value at $5.23, about +469% upside versus a price of $0.9190 (undervalued). Cautious scenario $4.20, optimistic scenario $7.05. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Jinjiang International Travel Co Ltd (900929)?
Shanghai Jinjiang International Travel Co Ltd reported trailing-twelve-month revenue of about $924M (latest available figure, as of Sep 23, 2026).
Does Shanghai Jinjiang International Travel Co Ltd pay a dividend?
Shanghai Jinjiang International Travel Co Ltd currently shows a dividend yield of about 10.88% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Shanghai Jinjiang International Travel Co Ltd (900929)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Jinjiang International Travel Co Ltd it is $5.23 per share (as of Sep 23, 2026), against a price of $0.9190. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Shanghai Jinjiang International Travel Co Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, 900929 trades below its calculated fair value: price $0.9190, fair value $5.23, a gap of about +469% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 900929?
No. The price is what the market pays today ($0.9190); the fair value is what the company's own numbers justify ($5.23). For Shanghai Jinjiang International Travel Co Ltd the two are $4.31 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Jinjiang International Travel Co Ltd worth?
The market values Shanghai Jinjiang International Travel Co Ltd at about $122M (market capitalisation, as of Sep 23, 2026). Per share that is $0.9190; our models calculate a fair value of $5.23 per share.
What do the bullish and bearish scenarios say about 900929?
Our models span a range for Shanghai Jinjiang International Travel Co Ltd: cautious scenario $4.20, base $5.23, optimistic $7.05 per share (as of Sep 23, 2026, price $0.9190). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 900929?
Shanghai Jinjiang International Travel Co Ltd trades at a price-to-earnings ratio of 30.6 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $5.23 is built from several models across several years.
How solid is the balance sheet of Shanghai Jinjiang International Travel Co Ltd (900929)?
Balance-sheet figures for Shanghai Jinjiang International Travel Co Ltd (as of Sep 23, 2026): return on equity 2.5%, debt of 0.03 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is 900929 from its 52-week high?
Shanghai Jinjiang International Travel Co Ltd trades at $0.9190, about 30% below its 52-week high of $1.31 and 3% above the low of $0.8930 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $5.23 is for.
Which stocks are comparable to Shanghai Jinjiang International Travel Co Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, Hyatt Hotels Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Jinjiang International Travel Co Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price $0.9190, calculated fair value $5.23 (+469%), Quality Score 42/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 900929 calculated?
We run Shanghai Jinjiang International Travel Co Ltd through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $5.23, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Shanghai Jinjiang International Travel Co Ltd currently trades 469 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanghai Jinjiang International Travel Co Ltd (900929)?
The closing price on Sep 24, 2026 was $0.9190. Our model-based fair value is $5.23, about +469% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanghai Jinjiang International Travel Co Ltd right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($4.20). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Shanghai Jinjiang International Travel Co Ltd

How large is the market capitalisation of Shanghai Jinjiang International Travel Co Ltd (900929)?
The market capitalisation of Shanghai Jinjiang International Travel Co Ltd is $122M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Jinjiang International Travel Co Ltd (900929)?
The price-to-sales ratio of Shanghai Jinjiang International Travel Co Ltd is 1.49 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanghai Jinjiang International Travel Co Ltd (900929)?
Earnings per share at Shanghai Jinjiang International Travel Co Ltd are $0.0300 (price ÷ EPS = P/E 30.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shanghai Jinjiang International Travel Co Ltd (900929)?
The dividend yield of Shanghai Jinjiang International Travel Co Ltd is 10.9%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Jinjiang International Travel Co Ltd (900929)?
The net margin of Shanghai Jinjiang International Travel Co Ltd is 4.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Jinjiang International Travel Co Ltd (900929)?
The return on equity (ROE) of Shanghai Jinjiang International Travel Co Ltd is 2.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Jinjiang International Travel Co Ltd (900929)?
On an EBIT basis the return on assets of Shanghai Jinjiang International Travel Co Ltd is −2.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Jinjiang International Travel Co Ltd (900929)?
The operating margin of Shanghai Jinjiang International Travel Co Ltd is −5.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanghai Jinjiang International Travel Co Ltd (900929)?
Revenue at Shanghai Jinjiang International Travel Co Ltd is growing +16.7% versus a year earlier (3y avg +65.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanghai Jinjiang International Travel Co Ltd (900929)?
Earnings per share at Shanghai Jinjiang International Travel Co Ltd are growing −57.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Shanghai Jinjiang International Travel Co Ltd (900929) generate?
The free cash flow of Shanghai Jinjiang International Travel Co Ltd is −$15.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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