9658 (9658) Fair Value & Analysis

Consumer Cyclical · Market cap HK$5.5B

9 9658 9658 · HK

PriceHK$9.39

Fair ValueHK$1.35

Upside-85.6%

Quality47/100

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Evidence: High Range HK$1.02 – HK$1.67

Fair value as of: Jul 3, 2026

From 24 valuation models · updated today

Share price −11.1% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$9.17 – HK$16.57 · fair‑value band HK$1.02 – HK$1.67 · the HK$9.39 price screens above the HK$1.35 fair value. As of Jul 3, 2026.

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Analysis

9658 (9658) currently trades at HK$9.39, while our model-based Fair Value estimate is HK$1.35 — implying the stock looks roughly 85.6% overvalued today. We read business quality at 47/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 9658 generated revenue of HK$869M at a net margin of 3.3%. Revenue grew 14.2% year over year. It earns a return on equity of 7.4%. The balance sheet holds a net cash position of HK$46.0M. Fundamentals as of Jul 3, 2026

Key figures & financial health

Revenue (TTM) HK$869M

Revenue growth (YoY) +14.2%

Net margin 3.3%

Return on equity 7.4%

Free cash flow HK$61.4M FY2025

P/E ratio 24.2

More key figures

Operating margin 6.5%

EPS (TTM) HK$0.0600

EPS growth (YoY) -50.0%

Net cash HK$46.0M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 3, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

9658 reported revenue of HK$842M in FY2025 versus HK$312M in FY2021, a compound +28.1%/yr. Reported net income was HK$36.5M in FY2025.

Revenue +28.1%/yr

FY21 HK$312M

FY22 HK$558M

FY23 HK$686M

FY24 HK$778M

FY25 HK$842M

Net income

FY21 −HK$151M

FY22 −HK$41.2M

FY23 HK$25.7M

FY24 HK$21.8M

FY25 HK$36.5M

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Similar stocks

6 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Jul 3, 2026).

Stock	Price	Fair Value	vs Fair Value
McDonald's Corporation MCD	4,928 MXN	2,845 MXN	-42%
Starbucks Corporation SBUX	C$27.68	C$5.93	-79%
Compass Group CMPGF	$32.63	$24.90	-24%
Chipotle Mexican Grill, Inc CMGS	C$12.49	C$6.55	-48%
Yum! Brands, Inc YUM	$150.87	$71.29	-53%
Restaurant Brands International Inc QSR	$73.20	$42.90	-41%

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Frequently asked questions

Is 9658 (9658) undervalued?

As of Jul 3, 2026, our model estimates a fair value of HK$1.35 versus a price of HK$9.39 — about −86% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 9658?

Our model-based fair value for 9658 is HK$1.35 (as of Jul 3, 2026), built from audited fundamentals. The current price is HK$9.39.

What is the quality score of 9658?

9658 has a Quality Score of 47/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 9658 (9658)?

9658 reported trailing-twelve-month revenue of about HK$869M (latest available figure, as of Jul 3, 2026).

What is the net profit margin of 9658?

The net profit margin of 9658 is about 3.3%, meaning it keeps roughly 3.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.