Feng Tay Enterprises Co (9910) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 67.9B TWD
Fair value as of: Jul 23, 2026
From 26 valuation models · updated 17 days ago
Share price +2.2% over the past month.
A solid business, screening 61% undervalued on our models.
What matters now
- The price is below even our cautious bear case (75.01 TWD). The market is more pessimistic than our downside scenario.
- Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (75.01 TWD to 140.25 TWD) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 23, 2026.
How to read this chart
60‑month range 64.20 TWD – 180.96 TWD · fair‑value band 75.01 TWD – 140.25 TWD · the 69.50 TWD price screens below the 112.20 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 23, 2026.
Analysis
Feng Tay Enterprises Co (9910) currently trades at 69.50 TWD, while our model-based Fair Value estimate is 112.20 TWD, implying the stock looks roughly 61.4% undervalued today. The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Feng Tay Enterprises Co generated revenue of 82.0B TWD at a net margin of 5.6%. Revenue declined 7.2% year over year. It earns a return on equity of 16.7%. Net debt stands at 1.1B TWD. Fundamentals as of Jul 23, 2026
Our scenario range runs from 75.01 TWD (bear case) to 140.25 TWD (bull case); at 69.50 TWD, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 0% fair-value upside, at 61%, 9910 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (104.33 TWD) versus Asset-Based (17.51 TWD). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 23, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Feng Tay Enterprises Co., Ltd. manufactures and sells athletic shoes in Singapore, the United States, Mainland China, Switzerland, Mexico, and internationally. The company provides casual shoes, ice skates, ski boots, golf balls, soccer balls, backpacks, ice hockey helmets and clubs, shoe parts, shoe molds, and tools.
Full company description
Feng Tay Enterprises Co., Ltd. manufactures and sells athletic shoes in Singapore, the United States, Mainland China, Switzerland, Mexico, and internationally. The company provides casual shoes, ice skates, ski boots, golf balls, soccer balls, backpacks, ice hockey helmets and clubs, shoe parts, shoe molds, and tools. It offers international trade services; manufactures and repairs molds, cutting dies, shoe lasts, and injections, as well as processes metal parts; manufactures and processes plastic products; produces semi-finished footwear, protective gear, and other supporting products, as well as footwear accessories; engages in the wholesale and retail of general merchandise, and provision of related services; and develops industrial parks. The company was founded in 1971 and is headquartered in Douliou City, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Feng Tay Enterprises Co reported revenue of 83.5B TWD in FY2025 versus 70.3B TWD in FY2021, a compound +4.4%/yr. Reported net income was 5.0B TWD in FY2025, compounding +2.6%/yr from FY2021.
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Peer Group
Footwear & Accessories · 94 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Footwear & Accessories median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 23, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NIKE, Inc NKE | $44.37 | $35.63 | -20% |
| adidas AG 1ADS | €165.00 | €65.71 | -60% |
| Deckers Outdoor Corporation DECK | $106.49 | $125.16 | +18% |
| On Holding ONON | $38.20 | $17.64 | -54% |
| Zhejiang China Commodities City Group 600415 | ¥12.11 | ¥13.03 | +8% |
| Birkenstock Holding BIRK | $44.36 | $44.14 | -0% |
| Crocs, Inc CROX | $138.91 | $203.65 | +47% |
| Huali Industrial Group 300979 | ¥31.10 | ¥54.71 | +76% |
| PUMA SE PUM | €29.31 | €10.57 | -64% |
| Steven Madden, Ltd SHOO | $43.26 | $11.69 | -73% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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