Marisa Lojas S.A (AMAR3) fair value: what the stock is really worth
We calculate from audited financials what Marisa Lojas S.A is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
Watch it or check another stockalert when fair value or trend changes
Below-average quality, trading 66% below our fair value of R$2.62.
As of Sep 3, 2026, the fair value of Marisa Lojas S.A is R$2.62 per share against a price of R$0.8900, so the fair value sits 194% above the price. A model estimate from reported figures, not an analyst target.
!Weak Growth (revenue 5y −7.1 %/yr)
!Loss-making · -10.8% net margin
!Moderate debt · negative free cash flow
!Mixed vs. peers (6/13)
!Narrow moat 17/100
!Evidence only low, so the estimate is less certain
Evidence: LowRange R$1.60 to R$3.65
Fair value as of: Sep 3, 2026
From 5 valuation models · updated 8 days ago
Share price +67.9% over the past month.
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What matters now
The large discount to fair value meets weak quality (34/100). That raises the risk this is a value trap rather than a bargain.
The price is below even our cautious bear case (R$1.60). The market is more pessimistic than our downside scenario.
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
A fairly wide model range (R$1.60 to R$3.65) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 3, 2026.
How to read this chart
60‑month range R$0.4600 – R$50.05 · fair‑value band R$1.60 – R$3.65 · the R$0.8900 price screens below the R$2.62 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 3, 2026.
Marisa Lojas S.A (AMAR3) currently trades at R$0.8900, while our model-based Fair Value estimate is R$2.62, implying the stock looks roughly 66.0% undervalued today. The Quality Score stands at 34/100 (below-average quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of R$2.03 per share, and 2 of the 4 models we run sit above the R$0.8900 price. Bear case: the Asset-Based group reads lowest at R$0.2900, and 2 of the 4 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Marisa Lojas S.A generated revenue of R$1.5B at a net margin of −10.8%. Revenue declined 3.8% year over year. It earns a return on equity of −76.0%. Net debt stands at R$758M. Fundamentals as of Sep 3, 2026
Scenario range: R$1.60 (bear) to R$3.65 (bull), the price of R$0.8900 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 39% below its 52-week high and 51% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −34% fair-value upside, at 194%, AMAR3 screens cheaper than that median.
Fair Value models
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/S ratio0.21TTM
EPS (TTM)R$−0.3100
Dividend yield0.0%
Net margin−4.0%FY2025
Return on equity−76.0%TTM
Return on assets (EBIT)−2.6%avg 5y
More key figures
Profitability
Operating margin−3.0%TTM
Growth
Revenue (TTM)R$1.5BTTM
Revenue growth (YoY)−3.8%3y avg −15.1%
EPS growth (YoY)−90.3%
Balance sheet & cash flow
Free cash flow−R$12.8MFY2025
Net debtR$758MFY2025
Figures from reported company fundamentals · as of Sep 3, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality34/100
Of which business quality 32
· Market factors (momentum, volatility) 37
Profitability23
Margins and returns on capital today
Quality Growth57
Are margins and returns improving?
Cashflow9
Earnings quality: real cash, not paper profit
Fin. Strength7
Balance sheet, leverage, solvency risk
Investment100
Disciplined investing over empire-building
Low Volatility43
Calm price path (market factor)
Momentum44
Price trend over the last 3–12 months (market factor)
52W Momentum20
Distance to the 52-week high (market factor)
Net Issuance40
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Marisa Lojas S.A., together with its subsidiaries, engages in the retail of clothing in Brazil. It operates through two segments, retail and financial products and services. The company sells fashion, lingerie, and clothing products for men, women, and children; and perfumery, cosmetics, and watches through physical stores and e-commerce.
Full company description
Marisa Lojas S.A., together with its subsidiaries, engages in the retail of clothing in Brazil. It operates through two segments, retail and financial products and services. The company sells fashion, lingerie, and clothing products for men, women, and children; and perfumery, cosmetics, and watches through physical stores and e-commerce. It also provides financial products and services, including credit card operations. In addition, the company engages in the management of non-financial intangible assets, including trademark management; purchase, sale, use, and licensing of trademarks and patents; receipt of royalties; and authorization for reproduction and use of trademarks and patents in processes and products, as well as the retail trade in clothing. Marisa Lojas S.A. was founded in 1948 and is headquartered in São Paulo, Brazil.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Marisa Lojas S.A reported revenue of R$1.5B in FY2025 versus R$2.5B in FY2021, a compound −12.4%/yr. Reported net income was −R$60.0M in FY2025.
Growth Quality 6/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
R$1.5B
Latest YoY
+6.5%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−15.1%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−7.1%
Avg. revenue growth/yr (21Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.3%
EBIT margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−13.7% (2020) → 0.4% (2025)
Value creation/yr ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE100· sector 31
FUTURE0· sector 17
PAST0· sector 24
HEALTH69· sector 100
DIVIDEND0· sector 58
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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Is Marisa Lojas S.A (AMAR3) overvalued or undervalued?
As of Sep 3, 2026, our model estimates a fair value of R$2.62 versus a price of R$0.8900, about +194% upside (undervalued).
What is the fair value of AMAR3?
Our model-based fair value for Marisa Lojas S.A is R$2.62 (as of Sep 3, 2026), built from audited fundamentals. The current price: R$0.8900.
What is the quality score of AMAR3?
Marisa Lojas S.A has a Quality Score of 34/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Marisa Lojas S.A (AMAR3)?
Our model-based price target is the fair value of R$2.62 (as of Sep 3, 2026) from 5 valuation models. Cautious scenario R$1.60, optimistic scenario R$3.65. It is a calculation from audited fundamentals, not an analyst target.
What is the Marisa Lojas S.A stock forecast for 2026?
Our models put fair value at R$2.62, about +194% upside versus a price of R$0.8900 (undervalued). Cautious scenario R$1.60, optimistic scenario R$3.65. The calculation is refreshed regularly with new filings.
What is the revenue of Marisa Lojas S.A (AMAR3)?
Marisa Lojas S.A reported trailing-twelve-month revenue of about R$1.5B (latest available figure, as of Sep 3, 2026).
What is the net profit margin of AMAR3?
The net profit margin of Marisa Lojas S.A is about −10.8%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does Marisa Lojas S.A pay a dividend?
Marisa Lojas S.A currently shows a dividend yield of about 0.02% relative to its recent price (as of Sep 3, 2026).
What is the intrinsic value of Marisa Lojas S.A (AMAR3)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Marisa Lojas S.A it is R$2.62 per share (as of Sep 3, 2026), against a price of R$0.8900. It is the blended result of 5 valuation models (cash flow, earnings, asset, dividend).
Is Marisa Lojas S.A stock overvalued or undervalued in 2026?
As of Sep 3, 2026, AMAR3 trades below its calculated fair value: price R$0.8900, fair value R$2.62, a gap of about +194% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AMAR3?
No. The price is what the market pays today (R$0.8900); the fair value is what the company's own numbers justify (R$2.62). For Marisa Lojas S.A the two are R$1.73 per share apart. That gap is exactly why we show both numbers side by side.
How much is Marisa Lojas S.A worth?
The market values Marisa Lojas S.A at about R$457M (market capitalisation, as of Sep 3, 2026). Per share that is R$0.8900; our models calculate a fair value of R$2.62 per share.
What do the bullish and bearish scenarios say about AMAR3?
Our models span a range for Marisa Lojas S.A: cautious scenario R$1.60, base R$2.62, optimistic R$3.65 per share (as of Sep 3, 2026, price R$0.8900). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of AMAR3?
The PEG ratio of Marisa Lojas S.A is 0.44 (P/E divided by earnings growth, as of Sep 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Marisa Lojas S.A (AMAR3)?
Balance-sheet figures for Marisa Lojas S.A (as of Sep 3, 2026): return on equity −76.0%, debt of 0.62 per unit of equity. They feed the Quality Score of 34/100, which measures business quality independently of the share price.
How far is AMAR3 from its 52-week high?
Marisa Lojas S.A trades at R$0.8900, about 39% below its 52-week high of R$1.45 and 51% above the low of R$0.5900 (as of Sep 3, 2026). Distance from the high says nothing about value: that is what the fair value of R$2.62 is for.
Which stocks are comparable to Marisa Lojas S.A?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Marisa Lojas S.A stock attractive at the current price?
The data as of Sep 3, 2026: price R$0.8900, calculated fair value R$2.62 (+194%), Quality Score 34/100, from 5 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AMAR3 calculated?
We run Marisa Lojas S.A through 5 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$2.62, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 32.6 % above its aggregate fair value. Marisa Lojas S.A currently trades 194 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on <a href="/is-it-worth-investing-now/">is it worth investing now</a>.
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