Brunello Cucinelli S.p.A. (BC) fair value: what the stock is really worth
As of Oct 26, 2026: fair value (intrinsic value) of Brunello Cucinelli S.p.A. stock €34.87, price €85.68, upside -59.3%, quality 57 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Fair value above price?No
Good quality?Yes
Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with oneYes, for free
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 22, 2026.
How to read this chart
60‑month range €38.50 – €128.93 · fair‑value band €17.32 – €54.13 · the €85.68 price screens above the €34.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 22, 2026.
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Brunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, the United States, and Asia.
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The company offers women's collection, including coats and jackets, blazers, knitwear, jumpsuits, dresses, t-shirts and tops, shirts, skirts, pants, denim, beach and travel wear, and matching sets; sneakers, heels, boots, loafers, sandals, and flat shoes; hats, belts, eyewear, jewelry, scarves, leather goods, and other accessories; mini bags and clutches; crossbody bags and backpacks; and handbags and shoppers.
It also provides men's collection, such as coats and jackets, knitwear, blazers, suits, tuxedos, t-shirts and polos, shirts, pants, denim, travel and beach wear, and ready-to-wear products; sneakers, lace-ups, loafers, slides and flip-flops, espadrilles, leisure products, and other shoes; leather goods, bags, hats, belts, scarves; other accessories; and kids, fragrance, and gift products.
In addition, the company offers lifestyle products, which include throws and blankets, cushions, studio products, candles and fragrances, travel essentials, décor sets, bathrobes and towels, leisure wear, kitchen and tableware, and dining and ceramic creation products.
It sells its products through directly operated stores, hard shops, single-brand stores, independent multi-brand points of sale, and dedicated shop-in-shops in department stores, as well as online under the Brunello Cucinelli brand.
Brunello Cucinelli S.p.A. was founded in 1978 and is headquartered in Solomeo, Italy. Brunello Cucinelli S.p.A. is a subsidiary of Fedone S.R.L.
Stock analysis
Brunello Cucinelli S.p.A. (BC) currently trades at €85.68, while our model-based Fair Value estimate is €34.87, 59.3% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of €41.64 per share, and 0 of the 26 models we run sit above the €85.68 price.
Bear case: the Asset-Based group reads lowest at €5.16, and 26 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: €17.32 (bear) to €54.13 (bull), the price of €85.68 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Brunello Cucinelli S.p.A. reported revenue of €1.4B in FY2025 versus €712M in FY2021, a compound +18.6%/yr. Reported net income was €135M in FY2025, compounding +26.1%/yr from FY2021.
Key figures
Market cap €5.8B Mid · P/E ratio 42.4 · P/S ratio 3.96 · EPS (TTM) €2.02 · Dividend yield 1.2% · Net margin 9.4% · Return on equity 26.8% · Return on assets (EBIT) 11.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 70 out of 100 (medium confidence).
What moves the price
The share trades about 15% below its 52-week high and 23% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −59%, BC screens richer than that median.
Fair Value models
Bear€17.32Fair Value €34.87Bull€54.13
Price €85.68 · Upside -59.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€0.8055 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+10.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.9%
Start year 2020 (pandemic). Over 10 years: +13.0% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+21.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+20.6%
Dividend (yield on the price)1.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.20.6% vs 15.0%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 16%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+36.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+9.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +33.3% a year for the price and +7.2% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (45 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
AI conclusion: The business quality rests on a moderate moat from high margins and ROE plus resilience via ultra-wealthy positioning, yet other areas show no clear durable signals and limited data blocks deeper review.
Main risk: Limited data and absent signals across multiple areas could restrict full evaluation of moat durability and thereby affect strategic expansion decisions in the ultra-luxury segment.
Brunello Cucinelli targets the ultra-wealthy with its absolute luxury positioning, giving it more resilience than many peers when consumer spending softens. The first-half retail surge and raised full-year outlook underscore that strength. Will the focus on exclusivity and craftsmanship support steadier expansion than the wider luxury sector or cap its reach as conditions evolve?
Compare Brunello Cucinelli S.p.A. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 120 stocks
Beats the industry median on 5/15 measures
Overall it trails its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside−59.3% · Bottom 25%
Profitability
Return on equity (12 months)26.8% · Top 25%
Return on assets6.7% · Above median
Net margin (12 months)9.4% · Above median
Operating margin (12 months)17.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)9.5% · Below median
Dividend yield (12 months)1.2% · Below median
Balance sheet
Debt / equity0.41× · Highest 25%
Valuation Multiplesvs Luxury Goods median · lower = cheaper
P/E (12 months)42.4× · Priciest 25%
P/B10.67× · Priciest 25%
P/S (12 months)3.96× · Priciest 25%
Price / free cash flow57.7× · Priciest 25%
EV/EBITDA19.9× · Priciest 25%
PEG2.64× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 25
FUTURE (revenue growth)48· sector 52
PAST (return on equity)100· sector 57
HEALTH (low debt)79· sector 99
DIVIDEND (yield)24· sector 53
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Brunello Cucinelli S.p.A. (BC) overvalued or undervalued?
As of Oct 22, 2026, our model estimates a fair value of €34.87 versus a price of €85.68, about −59% upside (overvalued).
What is the fair value of BC?
Our model-based fair value for Brunello Cucinelli S.p.A. is €34.87 (as of Oct 22, 2026), built from audited fundamentals. The current price: €85.68.
What is the quality score of BC?
Brunello Cucinelli S.p.A. has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brunello Cucinelli S.p.A. (BC)?
Our model-based price target is the fair value of €34.87 (as of Oct 22, 2026) from 26 valuation models. Cautious scenario €17.32, optimistic scenario €54.13. It is a calculation from audited fundamentals, not an analyst target.
What is the Brunello Cucinelli S.p.A. stock forecast for 2026?
Our models put fair value at €34.87, about −59% upside versus a price of €85.68 (overvalued). Cautious scenario €17.32, optimistic scenario €54.13. The calculation is refreshed regularly with new filings.
What is the revenue of Brunello Cucinelli S.p.A. (BC)?
Brunello Cucinelli S.p.A. reported trailing-twelve-month revenue of about €1.5B (latest available figure, as of Oct 22, 2026).
Does Brunello Cucinelli S.p.A. pay a dividend?
Brunello Cucinelli S.p.A. currently shows a dividend yield of 1.21% relative to its recent price (as of Oct 22, 2026).
What growth is priced into Brunello Cucinelli S.p.A. (BC)?
For today's price to be fair in a discounted-cash-flow model, Brunello Cucinelli S.p.A. would have to grow free cash flow by +36.2 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +21.0 % per year. As of Oct 22, 2026.
What discount rate (WACC) does the fair value of BC use?
Our models discount Brunello Cucinelli S.p.A. at 11.6 %: a base by market capitalisation (mid), damped by beta 0.89, country premium for Italy. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brunello Cucinelli S.p.A. that is +36.2 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Brunello Cucinelli S.p.A. (BC) delivered so far?
Over the past 5 years revenue at Brunello Cucinelli S.p.A. grew +21.0 % a year. The price currently implies +36.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brunello Cucinelli S.p.A. (BC) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Brunello Cucinelli S.p.A. (+36.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brunello Cucinelli S.p.A. (BC)?
The free-cash-flow yield on the price is 1.73 %: that much free cash flow Brunello Cucinelli S.p.A. produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brunello Cucinelli S.p.A. (BC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brunello Cucinelli S.p.A. it is €34.87 per share (as of Oct 22, 2026), against a price of €85.68. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Brunello Cucinelli S.p.A. stock overvalued or undervalued in 2026?
As of Oct 22, 2026, BC trades above its calculated fair value: price €85.68, fair value €34.87, a gap of about −59% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BC?
No. The price is what the market pays today (€85.68); the fair value is what the company's own numbers justify (€34.87). For Brunello Cucinelli S.p.A. the two are €50.81 per share apart. That gap is exactly why we show both numbers side by side.
How much is Brunello Cucinelli S.p.A. worth?
The market values Brunello Cucinelli S.p.A. at about €5.8B (market capitalisation, as of Oct 22, 2026). Per share that is €85.68; our models calculate a fair value of €34.87 per share.
What do the bullish and bearish scenarios say about BC?
Our models span a range for Brunello Cucinelli S.p.A.: cautious scenario €17.32, base €34.87, optimistic €54.13 per share (as of Oct 22, 2026, price €85.68). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BC?
Brunello Cucinelli S.p.A. trades at a price-to-earnings ratio of 42.4 (as of Oct 22, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €34.87 is built from several models across several years. Other multiples: PEG 2.6, P/B 10.7, P/S 4.0, EV/EBITDA 19.9.
What is the PEG ratio of BC?
The PEG ratio of Brunello Cucinelli S.p.A. is 2.64 (P/E divided by earnings growth, as of Oct 22, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Brunello Cucinelli S.p.A. (BC)?
Balance-sheet figures for Brunello Cucinelli S.p.A. (as of Oct 22, 2026): return on equity 26.8%, debt of 0.41 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is BC from its 52-week high?
Brunello Cucinelli S.p.A. trades at €85.68, about 15% below its 52-week high of €100.84 and 23% above the low of €69.44 (as of Oct 26, 2026). Distance from the high says nothing about value: that is what the fair value of €34.87 is for.
Which stocks are comparable to Brunello Cucinelli S.p.A.?
From the same area (Consumer Cyclical) we also value Hermès International Société en commandite par actions, Compagnie Financière Richemont SA, Christian Dior SE, Titan Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brunello Cucinelli S.p.A. stock attractive at the current price?
The data as of Oct 22, 2026: price €85.68, calculated fair value €34.87 (−59%), Quality Score 57/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BC calculated?
We run Brunello Cucinelli S.p.A. through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €34.87, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 12.7 % above its aggregate fair value. Brunello Cucinelli S.p.A. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brunello Cucinelli S.p.A. (BC)?
The closing price on Oct 26, 2026 was €85.68. Our model-based fair value is €34.87, about −59% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brunello Cucinelli S.p.A. right now?
The price sits above even our optimistic bull case (€54.13). The favourable scenario is already priced in. The model range is unusually wide (€17.32 to €54.13). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Brunello Cucinelli S.p.A. (BC) come from?
Earnings per share at Brunello Cucinelli S.p.A. grew +15.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +13.5 %, EBIT margin +3.1 %, tax rate +0.0 %, residual (interest, one-offs) −1.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Brunello Cucinelli S.p.A.
How large is the market capitalisation of Brunello Cucinelli S.p.A. (BC)?
The market capitalisation of Brunello Cucinelli S.p.A. is €5.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brunello Cucinelli S.p.A. (BC)?
The price-to-sales ratio of Brunello Cucinelli S.p.A. is 3.96 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brunello Cucinelli S.p.A. (BC)?
Earnings per share at Brunello Cucinelli S.p.A. are €2.02 (price ÷ EPS = P/E 42.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Brunello Cucinelli S.p.A. (BC)?
The dividend yield of Brunello Cucinelli S.p.A. is 1.2% (payout 51.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Brunello Cucinelli S.p.A. (BC)?
The net margin of Brunello Cucinelli S.p.A. is 9.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brunello Cucinelli S.p.A. (BC)?
The return on equity (ROE) of Brunello Cucinelli S.p.A. is 26.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brunello Cucinelli S.p.A. (BC)?
On an EBIT basis the return on assets of Brunello Cucinelli S.p.A. is 11.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brunello Cucinelli S.p.A. (BC)?
The operating margin of Brunello Cucinelli S.p.A. is 17.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brunello Cucinelli S.p.A. (BC)?
Revenue at Brunello Cucinelli S.p.A. is growing +9.5% versus a year earlier (3y avg +15.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Brunello Cucinelli S.p.A. (BC)?
Earnings per share at Brunello Cucinelli S.p.A. are growing +3.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Brunello Cucinelli S.p.A. (BC) carry?
The net debt of Brunello Cucinelli S.p.A. is €197M (fiscal year 2025, ≈ 2.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 22, 2026