Better Collective A/S (BETCO) Fair Value & Analysis
Technology · SE · Market cap 7.0B SEK
Fair value as of: Jul 17, 2026
From 26 valuation models · updated 4 days ago
Fair value updated Jul 17, 2026, revised from kr 81.43 to kr 93.23 (+14.5%) since Jul 14, 2026. Share price +0.7% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 105.40 – kr 147.00 · fair‑value band kr 92.52 – kr 121.04 · the kr 122.00 price screens above the kr 93.23 fair value. As of Jul 17, 2026.
✦ Which stocks are undervalued right now? Check free Discover now →Analysis
Better Collective A/S (BETCO) currently trades at kr 122.00, while our model-based Fair Value estimate is kr 93.23, implying the stock looks roughly 23.6% overvalued today. We read business quality at 49/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Better Collective A/S generated revenue of 340M SEK at a net margin of 8.0%. Revenue grew 4.5% year over year. It earns a return on equity of 4.2%. Net debt stands at 258M SEK. Fundamentals as of Jul 17, 2026
Our scenario range runs from kr 92.52 (bear case) to kr 121.04 (bull case); at kr 122.00, the current price sits above that range. The share trades about 18% below its 52-week high and 17% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -28% fair-value upside, at -24%, BETCO screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 17, 2026. TTM = trailing twelve months.
About the company
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playbook, an collective's AI-powered betting solution; Canada Sports Betting, a sports betting resource; PariuriX, sports betting platforms; The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences; The Nation Network offers premier, digital sports coverage; AceOdds, an online sports betting website providing users with a suite of versatile bet calculators; Playmaker HQ an unparalleled sports and entertainment content machine; Daily Faceoff for NHL enthusiasts; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; La Página Millonaria for Club Atlético River Plate; Yardbarker, a sports …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Better Collective A/S reported revenue of kr 343M in FY2025 versus kr 177M in FY2021, a compound +18.0%/yr. Reported net income was kr 24.0M in FY2025, compounding +8.6%/yr from FY2021.
Is BETCO fairly valued? → Check now
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SAP SE SAPS | C$12.69 | C$15.03 | +18% |
| Shopify Inc SHOP | C$152.79 | C$46.38 | -70% |
| Salesforce, Inc CRM | C$11.89 | C$9.27 | -22% |
| Uber Technologies, Inc UBER | 1,305 MXN | 1,392 MXN | +7% |
| ServiceNow, Inc NOW | $106.06 | $35.40 | -67% |
| Cadence Design Systems, Inc CDNS | $411.68 | $71.08 | -83% |
| Automatic Data Processing, Inc ADPR34 | R$50.05 | R$5.65 | -89% |
| Snowflake Inc SNOW | $226.59 | $81.07 | -64% |
| Adobe Inc ADBE34 | R$25.90 | R$23.57 | -9% |
| Intuit Inc INTU34 | R$36.99 | R$26.66 | -28% |
Explore undervalued stocks
More undervalued Technology stocks →
Frequently asked questions
Is Better Collective A/S (BETCO) undervalued?
What is the fair value of BETCO?
What is the quality score of BETCO?
What is the revenue of Better Collective A/S (BETCO)?
What is the net profit margin of BETCO?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Unlock the full Better Collective A/S analysis, and try Pro free
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.