Better Collective A/S (BETCO-DKK) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of Better Collective A/S stock DKK 66.09, price DKK 48.50, upside +36.3%, quality 50 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 13, 2026.
How to read this chart
35‑month range kr 45.50 – kr 214.50 · fair‑value band kr 26.44 – kr 108.98 · the kr 48.50 price screens below the kr 66.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 13, 2026.
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Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments.
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It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playbook, an collective's AI-powered betting solution; Canada Sports Betting, a sports betting resource; PariuriX, sports betting platforms; The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences; The Nation Network offers premier, digital sports coverage; AceOdds, an online sports betting website providing users with a suite of versatile bet calculators; Playmaker HQ an unparalleled sports and entertainment content machine; Daily Faceoff for NHL enthusiasts; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; La Página Millonaria for Club Atlético River Plate; Yardbarker, a sports news platform; Cracks, an international football channel; Wettbasis for German sports betting knowledge; VegasInsider for US sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile.
The company provides advertising services on search platforms Google, Meta, and X on third party sports media; AdVantage, an in-house advertising technology platform. Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for global Counter-Strike community.
Better Collective A/S was incorporated in 2004 and is headquartered in Copenhagen, Denmark.
Stock analysis
Better Collective A/S (BETCO-DKK) currently trades at kr 48.50, while our model-based Fair Value estimate is kr 66.09, implying the stock looks roughly 26.6% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of kr 87.18 per share, and 18 of the 22 models we run sit above the kr 48.50 price.
Bear case: the Earnings-Based group reads lowest at kr 33.07, and 4 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: kr 26.44 (bear) to kr 108.98 (bull), the price of kr 48.50 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (below-average quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Better Collective A/S reported revenue of €337M in FY2025 versus €177M in FY2021, a compound +17.4%/yr. Reported net income was €23.6M in FY2025, compounding +8.1%/yr from FY2021.
Key figures
Market cap 2.8B DKK (≈ $419M) Small · P/E ratio 12.7 · P/S ratio 0.89 · EPS (TTM) kr 3.81 · Net margin 7.0% · Return on equity 4.7% · Return on assets (EBIT) 7.5% · Operating margin 17.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 53% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at 36%, BETCO-DKK screens cheaper than that median.
Fair Value models
Bearkr 26.44Fair Value kr 66.09Bullkr 108.98
Price kr 48.50 · Upside +36.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 3.06 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.64/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−9.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+4.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+4.5%
Dividend (yield on the price)0.0%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 18%
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +10.2% a year for the price and +1.8% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 651 stocks
Beats the industry median on 9/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+36.3% · Top 25%
Profitability
Return on equity (12 months)4.7% · Above median
Return on assets2.2% · Below median
Net margin (12 months)8.7% · Above median
Operating margin (12 months)17.7% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)9.3% · Above median
Balance sheet
Debt / equity0.41× · Highest 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
P/E (12 months)12.7× · Cheapest 25%
P/B0.59× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Better Collective A/S (BETCO-DKK) overvalued or undervalued?
As of Oct 13, 2026, our model estimates a fair value of kr 66.09 versus a price of kr 48.50, about +36% upside (undervalued).
What is the fair value of BETCO-DKK?
Our model-based fair value for Better Collective A/S is kr 66.09 (as of Oct 13, 2026), built from audited fundamentals. The current price: kr 48.50.
What is the quality score of BETCO-DKK?
Better Collective A/S has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Better Collective A/S (BETCO-DKK)?
Our model-based price target is the fair value of kr 66.09 (as of Oct 13, 2026) from 22 valuation models. Cautious scenario kr 26.44, optimistic scenario kr 108.98. It is a calculation from audited fundamentals, not an analyst target.
What is the Better Collective A/S stock forecast for 2026?
Our models put fair value at kr 66.09, about +36% upside versus a price of kr 48.50 (undervalued). Cautious scenario kr 26.44, optimistic scenario kr 108.98. The calculation is refreshed regularly with new filings.
What is the revenue of Better Collective A/S (BETCO-DKK)?
Better Collective A/S reported trailing-twelve-month revenue of about €348M (latest available figure, as of Oct 13, 2026).
What growth is priced into Better Collective A/S (BETCO-DKK)?
For today's price to be fair in a discounted-cash-flow model, Better Collective A/S would have to grow free cash flow by +12.6 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +17.4 % per year. As of Oct 13, 2026.
What discount rate (WACC) does the fair value of BETCO-DKK use?
Our models discount Better Collective A/S at 9.7 %: a base by market capitalisation (small), damped by beta 0.52, country premium for Denmark. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Better Collective A/S that is +12.6 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Better Collective A/S (BETCO-DKK) delivered so far?
Over the past 4 years revenue at Better Collective A/S grew +17.4 % a year. The price currently implies +12.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Better Collective A/S (BETCO-DKK) growing?
The median revenue growth in the sector is +16.4 % a year. That is the yardstick for the growth priced into Better Collective A/S (+12.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Better Collective A/S (BETCO-DKK)?
The free-cash-flow yield on the price is 7.00 %: that much free cash flow Better Collective A/S produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Better Collective A/S (BETCO-DKK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Better Collective A/S it is kr 66.09 per share (as of Oct 13, 2026), against a price of kr 48.50. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Better Collective A/S stock overvalued or undervalued in 2026?
As of Oct 13, 2026, BETCO-DKK trades below its calculated fair value: price kr 48.50, fair value kr 66.09, a gap of about +36% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BETCO-DKK?
No. The price is what the market pays today (kr 48.50); the fair value is what the company's own numbers justify (kr 66.09). For Better Collective A/S the two are kr 17.59 per share apart. That gap is exactly why we show both numbers side by side.
How much is Better Collective A/S worth?
The market values Better Collective A/S at about 2.8B DKK (market capitalisation, as of Oct 13, 2026). Per share that is kr 48.50; our models calculate a fair value of kr 66.09 per share.
What do the bullish and bearish scenarios say about BETCO-DKK?
Our models span a range for Better Collective A/S: cautious scenario kr 26.44, base kr 66.09, optimistic kr 108.98 per share (as of Oct 13, 2026, price kr 48.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BETCO-DKK?
Better Collective A/S trades at a price-to-earnings ratio of 12.7 (as of Oct 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 66.09 is built from several models across several years. Other multiples: P/B 0.6, P/S 1.1, EV/EBITDA 5.9.
How solid is the balance sheet of Better Collective A/S (BETCO-DKK)?
Balance-sheet figures for Better Collective A/S (as of Oct 13, 2026): return on equity 4.7%, debt of 0.41 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is BETCO-DKK from its 52-week high?
Better Collective A/S trades at kr 48.50, about 53% below its 52-week high of kr 103.60 and 7% above the low of kr 45.50 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 66.09 is for.
Which stocks are comparable to Better Collective A/S?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Better Collective A/S stock attractive at the current price?
The data as of Oct 13, 2026: price kr 48.50, calculated fair value kr 66.09 (+36%), Quality Score 50/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BETCO-DKK calculated?
We run Better Collective A/S through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 66.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Better Collective A/S currently trades 27 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Better Collective A/S (BETCO-DKK)?
The closing price on Oct 19, 2026 was kr 48.50. Our model-based fair value is kr 66.09, about +36% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Better Collective A/S right now?
The model range is unusually wide (kr 26.44 to kr 108.98). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Better Collective A/S
How large is the market capitalisation of Better Collective A/S (BETCO-DKK)?
The market capitalisation of Better Collective A/S is 2.8B DKK (≈ $419M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Better Collective A/S (BETCO-DKK)?
The price-to-sales ratio of Better Collective A/S is 0.89 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Better Collective A/S (BETCO-DKK)?
Earnings per share at Better Collective A/S are kr 3.81 (price ÷ EPS = P/E 12.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Better Collective A/S (BETCO-DKK)?
The net margin of Better Collective A/S is 7.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Better Collective A/S (BETCO-DKK)?
The return on equity (ROE) of Better Collective A/S is 4.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Better Collective A/S (BETCO-DKK)?
On an EBIT basis the return on assets of Better Collective A/S is 7.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Better Collective A/S (BETCO-DKK)?
The operating margin of Better Collective A/S is 17.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Better Collective A/S (BETCO-DKK)?
Revenue at Better Collective A/S is growing +9.3% versus a year earlier (3y avg +7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Better Collective A/S (BETCO-DKK)?
Earnings per share at Better Collective A/S are growing +75.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Better Collective A/S (BETCO-DKK) carry?
The net debt of Better Collective A/S is €246M (fiscal year 2025, ≈ 9.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Oct 13, 2026