Betsson AB (BTSBF) Fair Value & Analysis
Consumer Cyclical · US · Market cap $2.2B
Betsson AB
BTSBF · US
Fair value as of: Jul 24, 2026
From 24 valuation models · updated 17 days ago
A solid business, screening 109% undervalued on our models.
What matters now
- The rarer combination: high quality (72/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case ($24.00). The market is more pessimistic than our downside scenario.
- A fairly wide model range ($24.00 to $48.21) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $1.69 – $16.74 · fair‑value band $24.00 – $48.21 · the $16.00 price screens below the $33.50 fair value. Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Betsson AB (BTSBF) currently trades at $16.00, while our model-based Fair Value estimate is $33.50, implying the stock looks roughly 109.4% undervalued today. The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Betsson AB generated revenue of $1.2B at a net margin of 12.9%. Revenue declined 2.9% year over year. It earns a return on equity of 17.7%. Net debt stands at $1.8M. Fundamentals as of Jul 24, 2026
Our scenario range runs from $24.00 (bear case) to $48.21 (bull case); at $16.00, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 79% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -11% fair-value upside, at 109%, BTSBF screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($35.58) versus Asset-Based ($4.97). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 72 · Market factors (momentum, volatility) 61
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Betsson AB (publ) engages in the online gaming business worldwide. It offers casino games, sports betting, and other forms of gaming, such as poker and bingo. The company provides its products under the Betsson, Betsafe, Starcasino, Inkabet, betFirst, Nordicbet, Racebets, Rizk, and Jalla Casino brands.
Full company description
Betsson AB (publ) engages in the online gaming business worldwide. It offers casino games, sports betting, and other forms of gaming, such as poker and bingo. The company provides its products under the Betsson, Betsafe, Starcasino, Inkabet, betFirst, Nordicbet, Racebets, Rizk, and Jalla Casino brands. The company was formerly known as Cherryföretagen AB and changed its name to Betsson AB (publ) in July 2006. Betsson AB (publ) was incorporated in 1963 and is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Betsson AB reported revenue of $1.2B in FY2025 versus $658M in FY2021, a compound +16.1%/yr. Reported net income was $177M in FY2025, compounding +13.6%/yr from FY2021.
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Peer Group
Gambling · 54 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Gambling median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
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|---|---|---|---|
| Flutter Entertainment plc FLUT | $110.66 | $88.33 | -20% |
| Evolution AB EVO | kr 684.00 | kr 974.80 | +43% |
| The Lottery Corporation TLC | A$5.62 | A$2.99 | -47% |
| Super Group SGHC | $14.73 | $9.39 | -36% |
| Lottomatica Group LTMC | €25.62 | €16.38 | -36% |
| Light & Wonder, Inc LNWO | $78.94 | $70.17 | -11% |
| Churchill Downs Incorporated CHDN | $83.95 | $94.74 | +13% |
| FDJ United FDJ | €23.24 | €20.97 | -10% |
| Brightstar Lottery PLC BRSL | $10.71 | $17.61 | +64% |
| Tabcorp Holdings TAH | A$0.8750 | A$0.3700 | -58% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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