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Creative Realities, Inc (CREX) Fair Value & Analysis

Technology · US · Market cap $41.6M

Price$3.81
Fair Value$7.12
Upside+86.9%
Quality80/100
Evidence: Low Range $5.34 – $8.90

Fair value as of: Jun 24, 2026

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Analysis

Creative Realities, Inc (CREX) currently trades at $3.81, while our model-based Fair Value estimate is $7.12 — implying the stock looks roughly 86.9% undervalued today. We read business quality at 80/100 (high quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers. The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels. In addition, it offers digital signage software platforms, such as ReflectView and Reflect Xperience; AdLogic, an AdTech management platform for digital signage networks; CPM+, a demand side and supply side platform with campaign management and programmatic advertising; Clarity, a digital signage platform for menu board solutions; and iShowroomProX, an omni-channel digital sales support platform targeted at origin…

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Frequently asked questions

Is Creative Realities, Inc (CREX) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $7.12 versus a price of $3.81 — about +87% (undervalued). Model-based estimate, not financial advice.
What is the fair value of CREX?
Our 21-model fair value for Creative Realities, Inc is $7.12 (as of Jun 24, 2026), built from audited fundamentals. The current price is $3.81.
What is the quality score of CREX?
Creative Realities, Inc has a Quality Score of 80/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.