Creative Realities, Inc (CREX) Fair Value & Analysis
Technology · US · Market cap $41.6M
Creative Realities, Inc
CREX · US
Fair value as of: Jul 15, 2026
From 3 valuation models · updated 26 days ago
Fair value updated Jul 15, 2026, revised from $7.12 to $1.30 (−81.7%) since Jun 24, 2026. Share price −18.6% over the past month.
Below-average quality, and screening another 57% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($1.82). The favourable scenario is already priced in.
- Weak quality (19/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range ($0.7100 to $1.82) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range $1.28 – $7.86 · fair‑value band $0.7100 – $1.82 · the $3.02 price screens above the $1.30 fair value. Dashed = 300-day average. As of Jul 15, 2026.
Analysis
Creative Realities, Inc (CREX) currently trades at $3.02, while our model-based Fair Value estimate is $1.30, implying the stock looks roughly 57.0% overvalued today. The Quality Score stands at 19/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Creative Realities, Inc generated revenue of $63.8M at a net margin of -29.9%. Revenue grew 67.9% year over year. It earns a return on equity of -53.8%. Net debt stands at $64.0M. Fundamentals as of Jul 15, 2026
Our scenario range runs from $0.7100 (bear case) to $1.82 (bull case); at $3.02, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 32% below its 52-week high and 38% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -57%, CREX screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based ($1.36) versus Dividend Discount ($0.9800). Highest evidence: Gordon GGM (70).
Notify me when CREX reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 22 · Market factors (momentum, volatility) 34
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers.
Full company description
Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers. The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels. In addition, it offers digital signage software platforms, such as ReflectView and Reflect Xperience; AdLogic, an AdTech management platform for digital signage networks; CPM+, a demand side and supply side platform with campaign management and programmatic advertising; Clarity, a digital signage platform for menu board solutions; and iShowroomProX, an omni-channel digital sales support platform targeted at original equipment manufacturers in the transportation sector. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Creative Realities, Inc reported revenue of $57.2M in FY2025 versus $18.4M in FY2021, a compound +32.7%/yr. Reported net income was −$7.1M in FY2025.
CREX screens 57% overvalued. Compare with SAP SE →
Peer Group
Software - Application · 709 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Software - Application median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 25/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SAP SE SAPS | C$12.69 | C$16.26 | +28% |
| Shopify Inc SHOP | C$173.23 | C$20.54 | -88% |
| Uber Technologies, Inc UBER | $72.67 | $51.11 | -30% |
| Salesforce, Inc CRM | $170.77 | $182.10 | +7% |
| ServiceNow, Inc NOW | $107.71 | $33.12 | -69% |
| Cadence Design Systems, Inc CDNS | $384.17 | $80.41 | -79% |
| Snowflake Inc SNOW | $271.87 | $34.04 | -87% |
| Adobe Inc ADBE | $230.61 | $379.48 | +65% |
| Automatic Data Processing, Inc ADP | $241.92 | $177.51 | -27% |
| Intuit Inc INTU | $291.09 | $258.69 | -11% |
Compare Creative Realities, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Technology stocks →
Frequently asked questions
Is Creative Realities, Inc (CREX) overvalued or undervalued?
What is the fair value of CREX?
What is the quality score of CREX?
What is the revenue of Creative Realities, Inc (CREX)?
What is the net profit margin of CREX?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Creative Realities, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.