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Creative Realities Inc (CREX) fair value: what the stock is really worth

We calculate from audited financials what Creative Realities Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

Valuation from Sep 13, 2026. With the latest figures (losses, negative cash flow), a fair value can no longer be calculated.
  1. Fair value above price? No
  2. Good quality? No
  3. Add to watchlist

Technology · US · ISIN US22530J2006

CR Creative Realities Inc logo Thin data Sep 13, 2026

Creative Realities Inc

CREX · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $1.25 · Strongly overvalued (−51%)
!Quality 19/100
!Expensive Growth (revenue 5y +26.8 %/yr)
!Loss-making · -29.9% net margin (TTM)
!High debt · negative free cash flow
!Trails peers (4/12)
!Narrow moat 9/100
!Insider activity 25/100
!Evidence only low, so the estimate is less certain
!Weak on balance sheet: 8 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$7.86 $1.28 Fair Value $1.25 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range $1.28 – $7.86 · fair‑value band $0.6900 – $1.73 · the $2.54 price screens above the $1.25 fair value. Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers.

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Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers. The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels. In addition, it offers digital signage software platforms, such as ReflectView and Reflect Xperience; AdLogic, an AdTech management platform for digital signage networks; CPM+, a demand side and supply side platform with campaign management and programmatic advertising; Clarity, a digital signage platform for menu board solutions; and iShowroomProX, an omni-channel digital sales support platform targeted at original equipment manufacturers in the transportation sector. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

Stock analysis

Creative Realities Inc (CREX) currently trades at $2.54, while our model-based Fair Value estimate is $1.25, implying the stock looks roughly 103.2% overvalued today.

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Valuation

How firm this estimate is: it rests on 2 models at a data quality of 80/100, which puts the evidence level at low.

Scenario range: $0.6900 (bear) to $1.73 (bull), the price of $2.54 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 19/100 (below-average quality), in the Technology sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Creative Realities Inc reported revenue of $57.2M in FY2025 versus $18.4M in FY2021, a compound +32.7%/yr. Reported net income was −$7.1M in FY2025.

Key figures

Market cap $41.6M · P/S ratio 0.65 · EPS (TTM) $−1.87 · Net margin −12.4% · Return on equity −53.8% · Return on assets (EBIT) −3.5% · Operating margin −38.0% · Revenue (TTM) $63.8M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).

What moves the price

The share trades about 39% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −14% fair-value upside, at −51%, CREX screens richer than that median.

Fair Value models

Bear $0.6900 Fair Value $1.25 Bull $1.73
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $1.02 $1.36 $2.03 54
All 1 models by family
Asset-Based
NCAV (Graham) $1.02 $1.36 $2.03 54

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Quality Score breakdown

Overall quality 19/100

Of which business quality 22 · Market factors (momentum, volatility) 18

Profitability 10
Margins and returns on capital today
Quality Growth 29
Are margins and returns improving?
Cashflow 13
Earnings quality: real cash, not paper profit
Fin. Strength 3
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 13
Calm price path (market factor)
Momentum 18
Price trend over the last 3–12 months (market factor)
52W Momentum 25
Distance to the 52-week high (market factor)
Net Issuance 37
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.8%
Start year 2020 (pandemic). Over 10 years: +17.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−92.1% (2020) → −15.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

CREX screens 103% overvalued. Compare with SAP SE →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 721 stocks

Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 22 · Bottom 25%
Fair Value upside −51% · Below median
Profitability
Return on assets −4% · Below median
Net margin (TTM) −30% · Bottom 25%
Operating margin (TTM) −38% · Bottom 25%
Growth and dividend
Revenue growth 68% · Top 25%
Balance sheet
Debt / equity 1.84× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 1.94× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.65× · Cheapest 25%
EV/EBITDA 31.7× · Priciest 25%
PEG 0.48× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 27
FUTURE (revenue growth)100 · sector 38
PAST (return on equity)0 · sector 16
HEALTH (low debt)8 · sector 97
DIVIDEND (yield)0 · sector 30

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €184.18 €159.06 −14%
Shopify Inc SHOP $142.34 $64.36 −55%
Uber Technologies, Inc UBER $69.89 $104.82 +50%
Salesforce, Inc CRM $233.28 $344.41 +48%
ServiceNow, Inc NOW $140.78 $154.86 +10%
Cadence Design Systems, Inc CDNS $309.09 $225.14 −27%
Snowflake Inc SNOW $334.81 $75.08 −78%
Datadog, Inc DDOG $251.49 $32.92 −87%
Adobe Inc ADBE $238.25 $454.04 +91%
Automatic Data Processing, Inc ADP $263.68 $177.51 −33%

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Cite: Fair Value Calculator (2026). "Creative Realities Inc Fair Value". https://www.fairvalue-calculator.com/stock/CREX

Frequently asked questions

Is Creative Realities Inc (CREX) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of $1.25 versus a price of $2.54, about −51% upside (overvalued).
What is the fair value of CREX?
Our model-based fair value for Creative Realities Inc is $1.25 (as of Sep 13, 2026), built from audited fundamentals. The current price: $2.54.
What is the quality score of CREX?
Creative Realities Inc has a Quality Score of 19/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Creative Realities Inc (CREX)?
Our model-based price target is the fair value of $1.25 (as of Sep 13, 2026) from 1 valuation models. Cautious scenario $0.6900, optimistic scenario $1.73. It is a calculation from audited fundamentals, not an analyst target.
What is the Creative Realities Inc stock forecast for 2026?
Our models put fair value at $1.25, about −51% upside versus a price of $2.54 (overvalued). Cautious scenario $0.6900, optimistic scenario $1.73. The calculation is refreshed regularly with new filings.
What is the revenue of Creative Realities Inc (CREX)?
Creative Realities Inc reported trailing-twelve-month revenue of about $63.8M (latest available figure, as of Sep 13, 2026).
What is the intrinsic value of Creative Realities Inc (CREX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Creative Realities Inc it is $1.25 per share (as of Sep 13, 2026), against a price of $2.54. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Creative Realities Inc stock overvalued or undervalued in 2026?
As of Sep 13, 2026, CREX trades above its calculated fair value: price $2.54, fair value $1.25, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CREX?
No. The price is what the market pays today ($2.54); the fair value is what the company's own numbers justify ($1.25). For Creative Realities Inc the two are $1.29 per share apart. That gap is exactly why we show both numbers side by side.
How much is Creative Realities Inc worth?
The market values Creative Realities Inc at about $41.6M (market capitalisation, as of Sep 13, 2026). Per share that is $2.54; our models calculate a fair value of $1.25 per share.
What do the bullish and bearish scenarios say about CREX?
Our models span a range for Creative Realities Inc: cautious scenario $0.6900, base $1.25, optimistic $1.73 per share (as of Sep 13, 2026, price $2.54). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of CREX?
The PEG ratio of Creative Realities Inc is 0.48 (P/E divided by earnings growth, as of Sep 13, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Creative Realities Inc (CREX)?
Balance-sheet figures for Creative Realities Inc (as of Sep 13, 2026): return on equity −53.8%, debt of 1.84 per unit of equity. They feed the Quality Score of 19/100, which measures business quality independently of the share price.
How far is CREX from its 52-week high?
Creative Realities Inc trades at $2.54, about 39% below its 52-week high of $4.15 and 11% above the low of $2.28 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $1.25 is for.
Which stocks are comparable to Creative Realities Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Creative Realities Inc stock attractive at the current price?
The data as of Sep 13, 2026: price $2.54, calculated fair value $1.25 (−51%), Quality Score 19/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CREX calculated?
We run Creative Realities Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.25, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Creative Realities Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Creative Realities Inc (CREX)?
The closing price on Sep 23, 2026 was $2.54. Our model-based fair value is $1.25, about −51% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Creative Realities Inc right now?
The price sits above even our optimistic bull case ($1.73). The favourable scenario is already priced in. Weak quality (19/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.6900 to $1.73) leaves room in how you read the outcome.

Key figures of Creative Realities Inc

How large is the market capitalisation of Creative Realities Inc (CREX)?
The market capitalisation of Creative Realities Inc is $41.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Creative Realities Inc (CREX)?
The price-to-sales ratio of Creative Realities Inc is 0.65 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Creative Realities Inc (CREX)?
Earnings per share at Creative Realities Inc are $−1.87. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Creative Realities Inc (CREX)?
The net margin of Creative Realities Inc is −12.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Creative Realities Inc (CREX)?
The return on equity (ROE) of Creative Realities Inc is −53.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Creative Realities Inc (CREX)?
On an EBIT basis the return on assets of Creative Realities Inc is −3.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Creative Realities Inc (CREX)?
The operating margin of Creative Realities Inc is −38.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Creative Realities Inc (CREX)?
Revenue at Creative Realities Inc is growing +67.9% versus a year earlier (3y avg +9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Creative Realities Inc (CREX)?
Earnings per share at Creative Realities Inc are growing −32.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Creative Realities Inc (CREX) generate?
The free cash flow of Creative Realities Inc is −$8.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Creative Realities Inc (CREX) carry?
The net debt of Creative Realities Inc is $64.0M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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