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Creative Realities Inc (CREX) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Creative Realities Inc stock $2.05, price $2.12, that is 3.3% below the price, quality 22 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Technology US

CR Creative Realities Inc logo Thin data Nov 10, 2026

Creative Realities Inc

CREX · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Revenue last quarter +65% vs. a year ago.
Fair value $2.05 · Fairly valued
Expensive Growth (revenue 5y +26.8 %/yr in USD)
Insiders bought $799,999 (6M)
Quality 22/100
Loss-making · -29.3% net margin (TTM)
High debt
Negative free cash flow
Trails peers (4/11)
Narrow moat 9/100
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

$7.86 $1.28 Fair Value $2.05 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $1.28 – $7.86 · fair‑value band $1.54 – $2.57 · the $2.12 price screens above the $2.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers.

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The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels.

In addition, it offers digital signage software platforms, such as ReflectView and Reflect Xperience; AdLogic, an AdTech management platform for digital signage networks; CPM+, a demand side and supply side platform with campaign management and programmatic advertising; Clarity, a digital signage platform for menu board solutions; and iShowroomProX, an omni-channel digital sales support platform targeted at original equipment manufacturers in the transportation sector.

Creative Realities, Inc. is headquartered in Louisville, Kentucky.

Stock analysis

Creative Realities Inc (CREX) currently trades at $2.12, while our estimate is $2.05, so the stock looks roughly fairly valued today (gap 3.4%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $1.54 (bear) to $2.57 (bull), the price of $2.12 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 22/100 (below-average quality), in the Technology sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Creative Realities Inc reported revenue of $57.2M in FY2025 versus $18.4M in FY2021, a compound +32.7%/yr. Reported net income was −$7.1M in FY2025.

Key figures

Market cap $28.7M Micro · P/S ratio 0.38 · EPS (TTM) $−2.11 · Net margin −29.3% · Return on equity −55.0% · Return on assets (EBIT) −3.5% (5-year average) · Operating margin −11.7% · Revenue (TTM) $72.3M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (medium confidence).

What moves the price

The share trades about 49% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at 13% fair-value upside, at −3%, CREX screens richer than that median.

Fair Value

Bear $1.54 Fair Value $2.05 Bull $2.57
Price $2.12 · Downside -3.3%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 22/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 10
How much profit the company makes from its sales and capital
Quality Growth 29
Are margins and returns getting better?
Cashflow 13
Do the profits arrive as real cash?
Financial strength 3
Debt, balance sheet and risk of trouble
Investment 67
Does it invest with discipline instead of growing at any price?
Low Volatility 16
How calm the share price moves, does not count
Price momentum 10
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 5
Distance to the 52-week high, does not count
New shares 37
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 2 officers or directors bought shares worth $799,999, most recently on Jun 30, 2026. Buying cluster

  • BuyTamra L KoshewaChief Financial Officer28,571 shares at $3.50$99,999Jun 30, 2026
  • BuyRichard C MillsChief Executive Officer, Director200,000 shares at $3.50$700,000Jun 30, 2026
  • SalePEGASUS CAPITAL LLC10% owner1,425,485 shares at $2.52$3.6MJan 6, 2026

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.8%
Start year 2020 (pandemic). Over 10 years: +17.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−92.1% (2020) → −15.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 723 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 22 · Bottom 25%
Fair Value upside −3.3% · Above median
Profitability
Return on assets −4.7% · Below median
Net margin (12 months) −29.3% · Bottom 25%
Operating margin (12 months) −11.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 65.0% · Top 25%
Balance sheet
Debt / equity 1.84× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 1.33× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.40× · Cheapest 25%
EV/EBITDA 17.7× · Pricier than median
PEG 0.48× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)29 · sector 25
FUTURE (revenue growth)100 · sector 40
PAST (return on equity)0 · sector 9
HEALTH (low debt)8 · sector 98
DIVIDEND (yield)0 · sector 28

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $236.70 $463.72 +96% vs CREX
Salesforce, Inc CRM $213.48 $342.73 +61% vs CREX
Uber Technologies, Inc UBER $70.05 $101.28 +45% vs CREX
Intuit Inc INTU $340.44 $459.14 +35% vs CREX
ServiceNow, Inc NOW $99.61 $112.17 +13% vs CREX
SAP SE SAP €209.95 €173.59 −17% vs CREX
Cadence Design Systems, Inc CDNS $331.64 $225.48 −32% vs CREX
Automatic Data Processing, Inc ADP $305.44 $150.40 −51% vs CREX
Shopify Inc SHOP $146.61 $64.96 −56% vs CREX
Snowflake Inc SNOW $295.76 $73.81 −75% vs CREX

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Creative Realities Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Creative Realities Inc Fair Value". https://www.fairvalue-calculator.com/stock/CREX

Frequently asked questions

Is Creative Realities Inc (CREX) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $2.05 versus a price of $2.12, about 3% lower (fairly valued).
What is the fair value of CREX?
Our estimate for Creative Realities Inc is $2.05 (as of Nov 10, 2026), built from audited fundamentals. The current price: $2.12.
What is the quality score of CREX?
Creative Realities Inc has a Quality Score of 22/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Creative Realities Inc (CREX)?
Our calculated price target is the estimate of $2.05 (as of Nov 10, 2026). Cautious scenario $1.54, optimistic scenario $2.57. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Creative Realities Inc stock forecast for 2026?
Our estimate puts fair value at $2.05, about 3% lower versus a price of $2.12 (fairly valued). Cautious scenario $1.54, optimistic scenario $2.57. The calculation is refreshed regularly with new filings.
What is the revenue of Creative Realities Inc (CREX)?
Creative Realities Inc reported trailing-twelve-month revenue of about $72.3M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Creative Realities Inc (CREX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Creative Realities Inc it is $2.05 per share (as of Nov 10, 2026), against a price of $2.12.
Is Creative Realities Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, CREX trades above its calculated fair value: price $2.12, fair value $2.05, a gap of about −3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CREX?
No. The price is what the market pays today ($2.12); the fair value is what the company's own numbers justify ($2.05). For Creative Realities Inc the two are $0.0700 per share apart. That gap is exactly why we show both numbers side by side.
How much is Creative Realities Inc worth?
The market values Creative Realities Inc at about $28.7M (market capitalisation, as of Nov 10, 2026). Per share that is $2.12; our models calculate a fair value of $2.05 per share.
What do the bullish and bearish scenarios say about CREX?
Our models span a range for Creative Realities Inc: cautious scenario $1.54, base $2.05, optimistic $2.57 per share (as of Nov 10, 2026, price $2.12). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of CREX?
The PEG ratio of Creative Realities Inc is 0.48 (P/E divided by earnings growth, as of Nov 10, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Creative Realities Inc (CREX)?
Balance-sheet figures for Creative Realities Inc (as of Nov 10, 2026): return on equity −55.0%, debt of 1.84 per unit of equity. They feed the Quality Score of 22/100, which measures business quality independently of the share price.
How far is CREX from its 52-week high?
Creative Realities Inc trades at $2.12, about 49% below its 52-week high of $4.15 and 4% above the low of $2.03 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $2.05 is for.
Which stocks are comparable to Creative Realities Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Creative Realities Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $2.12, calculated fair value $2.05 (−3%), Quality Score 22/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Creative Realities Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Creative Realities Inc (CREX)?
The closing price on Nov 10, 2026 was $2.12. Our estimate is $2.05, about 3% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Creative Realities Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Creative Realities Inc

How large is the market capitalisation of Creative Realities Inc (CREX)?
The market capitalisation of Creative Realities Inc is $28.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Creative Realities Inc (CREX)?
The price-to-sales ratio of Creative Realities Inc is 0.38 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Creative Realities Inc (CREX)?
Earnings per share at Creative Realities Inc are $−2.11. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Creative Realities Inc (CREX)?
The net margin of Creative Realities Inc is −29.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Creative Realities Inc (CREX)?
The return on equity (ROE) of Creative Realities Inc is −55.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Creative Realities Inc (CREX)?
On an EBIT basis the return on assets of Creative Realities Inc is −3.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Creative Realities Inc (CREX)?
The operating margin of Creative Realities Inc is −11.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Creative Realities Inc (CREX)?
Revenue at Creative Realities Inc is growing +65.0% versus a year earlier (3y avg +9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Creative Realities Inc (CREX)?
Earnings per share at Creative Realities Inc are growing −32.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Creative Realities Inc (CREX) generate?
The free cash flow of Creative Realities Inc is −$8.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Creative Realities Inc (CREX) carry?
The net debt of Creative Realities Inc is $64.0M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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