ADLPartner SA (DKUPL) Fair Value & Analysis
Communication Services · FR · Market cap €106M
Fair value as of: Jul 12, 2026
From 26 valuation models · updated 29 days ago
Share price −5.6% over the past month.
A solid business, screening 111% undervalued on our models.
What matters now
- The price is below even our cautious bear case (€38.42). The market is more pessimistic than our downside scenario.
- Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range €13.25 – €39.21 · fair‑value band €38.42 – €66.35 · the €25.20 price screens below the €53.08 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
ADLPartner SA (DKUPL) currently trades at €25.20, while our model-based Fair Value estimate is €53.08, implying the stock looks roughly 110.6% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, ADLPartner SA generated revenue of €243M at a net margin of 4.0%. Revenue grew 10.6% year over year. It earns a return on equity of 17.5%. Net debt stands at €29.7M. Fundamentals as of Jul 12, 2026
Our scenario range runs from €38.42 (bear case) to €66.35 (bull case); at €25.20, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 31% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 111%, DKUPL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Multiples (€53.08) versus Asset-Based (€5.04). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 57 · Market factors (momentum, volatility) 53
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
ADLPartner SA provides marketing solutions in France and internationally. It engages in the design, market, and implementation of customer loyalty and relationship management services, as well as the market and sale of magazine press subscriptions.
Full company description
ADLPartner SA provides marketing solutions in France and internationally. It engages in the design, market, and implementation of customer loyalty and relationship management services, as well as the market and sale of magazine press subscriptions. It also provides consulting and technology, marketing engineering agency, and customer relation services, as well as insurance brokerage services. The company was founded in 1972 and is based in Montreuil, France. ADLPartner SA is a subsidiary of Sogespa SAS.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
ADLPartner SA reported revenue of €243M in FY2025 versus €164M in FY2021, a compound +10.2%/yr. Reported net income was €9.6M in FY2025, compounding +3.1%/yr from FY2021.
of which total revenue +7.0 pp · buybacks/dilution +0.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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