Dollarama, Inc. (DLMAY) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Dollarama, Inc. $13.88, price $12.75, upside +8.9%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 3, 2026.
How to read this chart
14‑month range $9.97 – $39.90 · fair‑value band $9.72 – $18.04 · the $12.75 price screens below the $13.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 3, 2026.
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Dollarama Inc. operates a chain of stores and provides related logistical and administrative support activities. Its stores offer general merchandise, consumables, and seasonal products. The company operates in Canada, Latin America, Colombia, Peru, Australia, and Mexico. It also sells its products through online store.
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Dollarama Inc. operates a chain of stores and provides related logistical and administrative support activities. Its stores offer general merchandise, consumables, and seasonal products. The company operates in Canada, Latin America, Colombia, Peru, Australia, and Mexico. It also sells its products through online store. The company was formerly known as Dollarama Capital Corporation and changed its name to Dollarama Inc. in September 2009. Dollarama Inc. was founded in 1992 and is headquartered in Mount Royal, Canada.
Stock analysis
Dollarama, Inc. ADR (DLMAY) currently trades at $12.75, while our model-based Fair Value estimate is $13.88, so the stock looks roughly fairly valued today (gap 8.1%).
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Valuation
Bull case: the DCF Models group reads highest at a median of $8.54 per share, and 0 of the 26 models we run sit above the $12.75 price.
Bear case: the Economic Profit group reads lowest at $1.96, and 26 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $9.72 (bear) to $18.04 (bull), the price of $12.75 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Dollarama, Inc. ADR reported revenue of C$7.3B in FY2026 versus C$4.3B in FY2022, a compound +13.8%/yr. Reported net income was C$1.3B in FY2026, compounding +18.5%/yr from FY2022.
Key figures
Market cap $39.1B · P/E ratio 36.4 · P/S ratio 6.57 · EPS (TTM) $0.3500 · Dividend yield 0.2% · Net margin 18.0% · Return on equity 99.5% · Return on assets (EBIT) 24.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 58 out of 100 (medium confidence).
What moves the price
The share trades about 29% below its 52-week high and 28% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at 9%, DLMAY screens cheaper than that median.
Fair Value models
Bear $9.72Fair Value $13.88Bull $18.04
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.98/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+16.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.1%
Dividend (yield on the price)0.2%
Profit margin 2022 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.22% → 24%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−19.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CAD, Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about −20.7% a year for the price and +4.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (25 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Discount Stores · 25 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside+1.6% · Above median
Profitability
Return on equity (TTM)99.5% · Top 25%
Return on assets15.0% · Top 25%
Net margin (TTM)17.7% · Top 25%
Operating margin (TTM)20.6% · Top 25%
Growth and dividend
Revenue growth21.4% · Top 25%
Dividend yield (TTM)0.2% · Bottom 25%
Balance sheet
Debt / equity1.53× · Highest 25%
Valuation Multiplesvs Discount Stores median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Dollarama, Inc. ADR Fair Value". https://www.fairvalue-calculator.com/stock/DLMAY
Frequently asked questions
Is Dollarama, Inc. (DLMAY) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $13.88 versus the last price from Sep 25, 2026 of $12.75, about +9% upside (fairly valued).
What is the fair value of DLMAY?
Our model-based fair value for Dollarama, Inc. ADR is $13.88 (as of Oct 3, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $12.75.
What is the quality score of DLMAY?
Dollarama, Inc. ADR has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Dollarama, Inc. (DLMAY)?
Our model-based price target is the fair value of $13.88 (as of Oct 3, 2026) from 26 valuation models. Cautious scenario $9.72, optimistic scenario $18.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Dollarama, Inc. ADR stock forecast for 2026?
Our models put fair value at $13.88, about +9% upside versus the last price from Sep 25, 2026 of $12.75 (fairly valued). Cautious scenario $9.72, optimistic scenario $18.04. The calculation is refreshed regularly with new filings.
What is the revenue of Dollarama, Inc. (DLMAY)?
Dollarama, Inc. ADR reported trailing-twelve-month revenue of about C$7.6B (latest available figure, as of Oct 3, 2026).
Does Dollarama, Inc. ADR pay a dividend?
Dollarama, Inc. ADR currently shows a dividend yield of about 0.17% relative to its recent price (as of Oct 3, 2026).
What growth is priced into Dollarama, Inc. (DLMAY)?
For today's price to be fair in a discounted-cash-flow model, Dollarama, Inc. ADR would have to grow free cash flow by -19.0 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +13.8 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of DLMAY use?
Our models discount Dollarama, Inc. ADR at 8.1 %: a base by market capitalisation (large), damped by beta 0.40, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Dollarama, Inc. ADR that is -19.0 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Dollarama, Inc. (DLMAY) delivered so far?
Over the past 4 years revenue at Dollarama, Inc. ADR grew +13.8 % a year. The price currently implies -19.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Dollarama, Inc. (DLMAY) growing?
The median revenue growth in the sector is +0.9 % a year. That is the yardstick for the growth priced into Dollarama, Inc. ADR (-19.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Dollarama, Inc. (DLMAY)?
The free-cash-flow yield on the price is 29.82 %: that much free cash flow Dollarama, Inc. ADR produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Dollarama, Inc. (DLMAY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Dollarama, Inc. ADR it is $13.88 per share (as of Oct 3, 2026), against a price of $12.75. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Dollarama, Inc. ADR stock overvalued or undervalued in 2026?
As of Oct 3, 2026, DLMAY trades below its calculated fair value: price $12.75, fair value $13.88, a gap of about +9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DLMAY?
No. The price is what the market pays today ($12.75); the fair value is what the company's own numbers justify ($13.88). For Dollarama, Inc. ADR the two are $1.13 per share apart. That gap is exactly why we show both numbers side by side.
How much is Dollarama, Inc. ADR worth?
The market values Dollarama, Inc. ADR at about $39.1B (market capitalisation, as of Oct 3, 2026). Per share that is $12.75; our models calculate a fair value of $13.88 per share.
What do the bullish and bearish scenarios say about DLMAY?
Our models span a range for Dollarama, Inc. ADR: cautious scenario $9.72, base $13.88, optimistic $18.04 per share (as of Oct 3, 2026, price $12.75). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DLMAY?
Dollarama, Inc. ADR trades at a price-to-earnings ratio of 36.4 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $13.88 is built from several models across several years. Other multiples: PEG 2.2, P/B 38.3, P/S 7.3, EV/EBITDA 30.4.
What is the PEG ratio of DLMAY?
The PEG ratio of Dollarama, Inc. ADR is 2.22 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Dollarama, Inc. (DLMAY)?
Balance-sheet figures for Dollarama, Inc. ADR (as of Oct 3, 2026): return on equity 99.5%, debt of 1.53 per unit of equity. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is DLMAY from its 52-week high?
Dollarama, Inc. ADR trades at $12.75, about 29% below its 52-week high of $17.99 and 28% above the low of $9.97 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $13.88 is for.
Which stocks are comparable to Dollarama, Inc. ADR?
From the same area (Consumer Defensive) we also value Walmart Inc, Costco Wholesale Corporation, Target Corporation, Dollar General Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Dollarama, Inc. ADR stock attractive at the current price?
The data as of Oct 3, 2026: price $12.75, calculated fair value $13.88 (+9%), Quality Score 67/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DLMAY calculated?
We run Dollarama, Inc. ADR through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $13.88, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Dollarama, Inc. ADR currently trades 8 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Dollarama, Inc. (DLMAY)?
The latest price we hold is from Sep 25, 2026 and stands at $12.75. Our model-based fair value is $13.88, about +9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Dollarama, Inc. ADR right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($9.72 to $18.04) leaves room in how you read the outcome.
Key figures of Dollarama, Inc. ADR
How large is the market capitalisation of Dollarama, Inc. (DLMAY)?
The market capitalisation of Dollarama, Inc. ADR is $39.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Dollarama, Inc. (DLMAY)?
The price-to-sales ratio of Dollarama, Inc. ADR is 6.57 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Dollarama, Inc. (DLMAY)?
Earnings per share at Dollarama, Inc. ADR are $0.3500 (price ÷ EPS = P/E 36.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Dollarama, Inc. (DLMAY)?
The dividend yield of Dollarama, Inc. ADR is 0.2% (payout 6.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Dollarama, Inc. (DLMAY)?
The net margin of Dollarama, Inc. ADR is 18.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Dollarama, Inc. (DLMAY)?
The return on equity (ROE) of Dollarama, Inc. ADR is 99.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Dollarama, Inc. (DLMAY)?
On an EBIT basis the return on assets of Dollarama, Inc. ADR is 24.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Dollarama, Inc. (DLMAY)?
The operating margin of Dollarama, Inc. ADR is 20.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Dollarama, Inc. (DLMAY)?
Revenue at Dollarama, Inc. ADR is growing +21.4% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Dollarama, Inc. (DLMAY)?
Earnings per share at Dollarama, Inc. ADR are growing +13.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Dollarama, Inc. (DLMAY) carry?
The net debt of Dollarama, Inc. ADR is C$2.3B (fiscal year 2026, ≈ 1.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 3, 2026