Dotdigital Group Plc (DOTD) fair value: what the stock is really worth
As of Sep 29, 2026: fair value of Dotdigital Group Plc £1.04, price £0.48, upside +114.7%, quality 66 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range £0.4180 – £2.75 · fair‑value band £0.7600 – £1.29 · the £0.4845 price screens below the £1.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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dotdigital Group Plc engages in the provision of intuitive software as a service (SaaS) and managed services to digital marketing professionals worldwide.
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dotdigital Group Plc engages in the provision of intuitive software as a service (SaaS) and managed services to digital marketing professionals worldwide. The company offers Dotdigital, a SaaS-based an all-in-one customer experience and data platform that breaks down data siloes to create a centralized data hub to deliver actionable insights and automate the data through various channels, such as web, email, SMS, WhatsApp, chat, push, social, ads, and others. The company was founded in 1999 and is headquartered in London, the United Kingdom.
Stock analysis
Dotdigital Group Plc (DOTD) currently trades at £0.4845, while our model-based Fair Value estimate is £1.04, implying the stock looks roughly 53.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of £1.41 per share, and 20 of the 26 models we run sit above the £0.4845 price.
Bear case: the Dividend Discount group reads lowest at £0.1200, and 6 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: £0.7600 (bear) to £1.29 (bull), the price of £0.4845 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Dotdigital Group Plc reported revenue of 83.9M GBX in FY2025 versus 58.1M GBX in FY2021, a compound +9.6%/yr. Reported net income was 11.2M GBX in FY2025, compounding +1.4%/yr from FY2021.
Key figures
Market cap 153M GBX · P/E ratio 16.2 · P/S ratio 2.16 · EPS (TTM) £0.0300 · Dividend yield 2.5% · Net margin 13.4% · Return on equity 8.9% · Return on assets (EBIT) 13.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).
What moves the price
The share trades about 35% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −7% fair-value upside, at 115%, DOTD screens cheaper than that median.
Fair Value models
Bear £0.7600Fair Value £1.04Bull £1.29
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (£0.0179 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.83/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Start year 2020 (pandemic). Over 10 years: +14.7% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.3%
Dividend (yield on the price)2.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.0.3% vs 8.2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 17%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −10.0% a year for the price and +7.8% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 694 stocks
Beats the industry median on 12/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+114.7% · Top 25%
Profitability
Return on equity (TTM)8.9% · Above median
Return on assets6.4% · Top 25%
Net margin (TTM)10.8% · Above median
Operating margin (TTM)14.8% · Above median
Growth and dividend
Revenue growth4.3% · Below median
Dividend yield (TTM)2.5% · Above median
Valuation Multiplesvs Software - Application median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Dotdigital Group Plc Fair Value". https://www.fairvalue-calculator.com/stock/DOTD
Frequently asked questions
Is Dotdigital Group Plc (DOTD) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of £1.04 versus a price of £0.4845, about +115% upside (undervalued).
What is the fair value of DOTD?
Our model-based fair value for Dotdigital Group Plc is £1.04 (as of Sep 27, 2026), built from audited fundamentals. The current price: £0.4845.
What is the quality score of DOTD?
Dotdigital Group Plc has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Dotdigital Group Plc (DOTD)?
Our model-based price target is the fair value of £1.04 (as of Sep 27, 2026) from 26 valuation models. Cautious scenario £0.7600, optimistic scenario £1.29. It is a calculation from audited fundamentals, not an analyst target.
What is the Dotdigital Group Plc stock forecast for 2026?
Our models put fair value at £1.04, about +115% upside versus a price of £0.4845 (undervalued). Cautious scenario £0.7600, optimistic scenario £1.29. The calculation is refreshed regularly with new filings.
What is the revenue of Dotdigital Group Plc (DOTD)?
Dotdigital Group Plc reported trailing-twelve-month revenue of about £85.7M (latest available figure, as of Sep 27, 2026).
Does Dotdigital Group Plc pay a dividend?
Dotdigital Group Plc currently shows a dividend yield of about 2.50% relative to its recent price (as of Sep 27, 2026).
What growth is priced into Dotdigital Group Plc (DOTD)?
For today's price to be fair in a discounted-cash-flow model, Dotdigital Group Plc would have to grow free cash flow by -7.9 % per year for five years (discount rate 14.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.1 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of DOTD use?
Our models discount Dotdigital Group Plc at 14.8 %: a base by market capitalisation (micro), damped by beta 1.45, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Dotdigital Group Plc that is -7.9 % per year a year over ten years, using the same discount rate (14.8 %) and the same formula as our fair value.
How much growth has Dotdigital Group Plc (DOTD) delivered so far?
Over the past 5 years revenue at Dotdigital Group Plc grew +12.1 % a year. The price currently implies -7.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Dotdigital Group Plc (DOTD) growing?
The median revenue growth in the sector is +8.8 % a year. That is the yardstick for the growth priced into Dotdigital Group Plc (-7.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Dotdigital Group Plc (DOTD)?
The free-cash-flow yield on the price is 15.46 %: that much free cash flow Dotdigital Group Plc produces per unit of market value. When it exceeds the discount rate of our models (14.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Dotdigital Group Plc (DOTD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Dotdigital Group Plc it is £1.04 per share (as of Sep 27, 2026), against a price of £0.4845. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Dotdigital Group Plc stock overvalued or undervalued in 2026?
As of Sep 27, 2026, DOTD trades below its calculated fair value: price £0.4845, fair value £1.04, a gap of about +115% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DOTD?
No. The price is what the market pays today (£0.4845); the fair value is what the company's own numbers justify (£1.04). For Dotdigital Group Plc the two are £0.5555 per share apart. That gap is exactly why we show both numbers side by side.
How much is Dotdigital Group Plc worth?
The market values Dotdigital Group Plc at about 153M GBX (market capitalisation, as of Sep 27, 2026). Per share that is £0.4845; our models calculate a fair value of £1.04 per share.
What do the bullish and bearish scenarios say about DOTD?
Our models span a range for Dotdigital Group Plc: cautious scenario £0.7600, base £1.04, optimistic £1.29 per share (as of Sep 27, 2026, price £0.4845). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DOTD?
Dotdigital Group Plc trades at a price-to-earnings ratio of 16.2 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £1.04 is built from several models across several years. Other multiples: P/B 1.5, P/S 1.8, EV/EBITDA 7.6.
How solid is the balance sheet of Dotdigital Group Plc (DOTD)?
Balance-sheet figures for Dotdigital Group Plc (as of Sep 27, 2026): return on equity 8.9%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is DOTD from its 52-week high?
Dotdigital Group Plc trades at £0.4845, about 35% below its 52-week high of £0.7420 and 16% above the low of £0.4180 (as of Sep 29, 2026). Distance from the high says nothing about value: that is what the fair value of £1.04 is for.
Which stocks are comparable to Dotdigital Group Plc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Dotdigital Group Plc stock attractive at the current price?
The data as of Sep 27, 2026: price £0.4845, calculated fair value £1.04 (+115%), Quality Score 66/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DOTD calculated?
We run Dotdigital Group Plc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £1.04, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.8 % above its aggregate fair value. Dotdigital Group Plc currently trades 53 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Dotdigital Group Plc (DOTD)?
The closing price on Sep 29, 2026 was £0.4845. Our model-based fair value is £1.04, about +115% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Dotdigital Group Plc right now?
The price is below even our cautious bear case (£0.7600). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Dotdigital Group Plc (DOTD) come from?
Earnings per share at Dotdigital Group Plc grew +10.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +14.4 %, EBIT margin −3.1 %, tax rate −1.0 %, residual (interest, one-offs) +0.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Dotdigital Group Plc
How large is the market capitalisation of Dotdigital Group Plc (DOTD)?
The market capitalisation of Dotdigital Group Plc is 153M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Dotdigital Group Plc (DOTD)?
The price-to-sales ratio of Dotdigital Group Plc is 2.16 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Dotdigital Group Plc (DOTD)?
Earnings per share at Dotdigital Group Plc are £0.0300 (price ÷ EPS = P/E 16.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Dotdigital Group Plc (DOTD)?
The dividend yield of Dotdigital Group Plc is 2.5% (payout 40.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Dotdigital Group Plc (DOTD)?
The net margin of Dotdigital Group Plc is 13.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Dotdigital Group Plc (DOTD)?
The return on equity (ROE) of Dotdigital Group Plc is 8.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Dotdigital Group Plc (DOTD)?
On an EBIT basis the return on assets of Dotdigital Group Plc is 13.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Dotdigital Group Plc (DOTD)?
The operating margin of Dotdigital Group Plc is 14.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Dotdigital Group Plc (DOTD)?
Revenue at Dotdigital Group Plc is growing +4.3% versus a year earlier (3y avg +10.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Dotdigital Group Plc (DOTD)?
Earnings per share at Dotdigital Group Plc are growing −30.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Dotdigital Group Plc (DOTD) hold?
Dotdigital Group Plc holds more cash than debt, 34.4M GBX net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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