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Gentoo Media (G2M) fair value: what the stock is really worth

We calculate from audited financials what Gentoo Media is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · SE · ISIN US36467X2062

GM Thin data Sep 13, 2026

Gentoo Media

G2M · ST

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value kr 5.67 · Strongly undervalued (+58%)
!Quality 53/100
!Mixed Growth (revenue 5y +9.4 %/yr)
!Thin margins · 4.1% net margin (TTM)
✓Negative equity (buybacks among others) · generates free cash flow
✓Ranks above peers (9/11)
!Moderate moat 56/100
!Insider activity 40/100
!Evidence only low, so the estimate is less certain
!The models disagree: range kr 3.30 to kr 10.52
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 34.60 kr 3.57 Fair Value kr 5.67 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range kr 3.57 – kr 34.60 · fair‑value band kr 3.30 – kr 10.52 · the kr 3.60 price screens below the kr 5.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Gentoo Media Inc., together with its subsidiaries, operates a multi channel affiliate marketing business in the Nordic countries, other European countries, and internationally. It operates through two segments: Publishing and Paid Media.

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Gentoo Media Inc., together with its subsidiaries, operates a multi channel affiliate marketing business in the Nordic countries, other European countries, and internationally. It operates through two segments: Publishing and Paid Media. The company creates content monetized through ads, subscriptions, or sponsorships and promotes products and services through digital advertising channels such as Google Ads and social media. It operates casinos, sports betting sites, and platforms, as well as sportsbooks. The company offers AskGamblers, a platform dedicated to player safety that provides genuine reviews, community support, and a free complaints service to help players recover lost funds; Time2Play, a platform offering objective casino and sportsbook reviews, betting insights, and guides to promote informed and responsible gambling; CasinoTopsOnline, an international platform offering expert reviews of reputable and licensed casinos; Sitebee, an automated SaaS tool that scans websites to monitor and protect brands; Casinomeister, a review site and active player community promoting transparency and fairness and providing a complaints and resolution service; WSN, a comprehensive sports betting platform offering odds, insights, sportsbook reviews, and betting strategies to help bettors make informed decisions; and Gentoo, a global digital marketing agency specializing in compliant online casino and sports betting campaigns. Gentoo Media Inc. was formerly known as Gaming Innovation Group Inc. and changed its name to Gentoo Media Inc. in September 2024. The company was founded in 2012 and is headquartered in Birkirkara, Malta.

Stock analysis

Gentoo Media (G2M) currently trades at kr 3.60, while our model-based Fair Value estimate is kr 5.67, implying the stock looks roughly 36.6% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of kr 3.21 per share, and 4 of the 13 models we run sit above the kr 3.60 price.

Bear case: the Earnings-Based group reads lowest at kr 1.36, and 9 of the 13 models stay below the price. Evidence for this calculation is low.

Scenario range: kr 3.30 (bear) to kr 10.52 (bull), the price of kr 3.60 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Gentoo Media reported revenue of €98.7M in FY2025 versus €82.6M in FY2021, a compound +4.6%/yr. Reported net income was −€2.6M in FY2025.

Key figures

Market cap 844M SEK (≈ $87.1M) · P/S ratio 7.01 · Net margin −2.6% · Return on equity 14.5% · Return on assets (EBIT) 12.7% · Operating margin 22.1% · Revenue (TTM) 97.4M SEK · Revenue growth (YoY) −5.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).

What moves the price

The share trades about 78% below its 52-week high, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 58%, G2M screens cheaper than that median.

Fair Value models

Bear kr 3.30 Fair Value kr 5.67 Bull kr 10.52
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF kr 2.82 kr 4.11 kr 7.95 75
EPV kr 1.20 kr 1.36 kr 1.50 74
Growth DCF kr 2.64 kr 4.55 kr 7.55 74
All 13 models by family
DCF Models
FCF DCF kr 2.82 kr 4.11 kr 7.95 75
Owner Earnings kr 0.6400 kr 1.30 kr 2.53 70
5Y Revenue Exit kr 1.39 kr 2.03 kr 3.34 69
5Y EBITDA Exit kr 2.74 kr 4.75 kr 8.68 70
10Y Revenue Exit kr 1.86 kr 3.21 kr 3.82 65
10Y EBITDA Exit kr 2.78 kr 5.85 kr 11.11 62
Earnings-Based
EPV kr 1.20 kr 1.36 kr 1.50 74
Multiples
EV/EBIT kr 2.23 kr 2.97 kr 3.70 66
EV/EBITDA kr 2.66 kr 3.53 kr 4.41 67
EV/Revenue kr 0.6600 kr 0.9400 kr 1.21 54
Growth DCF
Growth DCF kr 2.64 kr 4.55 kr 7.55 74
Rev-Margin DCF kr 1.51 kr 2.33 kr 4.05 68
Economic Profit
ROIC Compounder kr 1.20 kr 1.36 kr 1.50 70

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Quality Score breakdown

Overall quality 53/100

Of which business quality 49 · Market factors (momentum, volatility) 22

Profitability 25
Margins and returns on capital today
Quality Growth 27
Are margins and returns improving?
Cashflow 90
Earnings quality: real cash, not paper profit
Fin. Strength 7
Balance sheet, leverage, solvency risk
Investment 89
Disciplined investing over empire-building
Low Volatility 52
Calm price path (market factor)
Momentum 15
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 81
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 69/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−16.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−14.1% (2020) → 21.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+13.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.3%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+4.5%
Forecast 2027 (sales)+6.3%
Projected 2028 (sales)+5.8%
Projected 2029 (sales)+5.3%
Projected 2030 (sales)+4.7%

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Compare Gentoo Media with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Gambling · 55 stocks

Beats the industry median on 7/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 53 · Below median
Profitability
Return on equity (TTM) 15% · Above median
Return on assets 10% · Top 25%
Net margin (TTM) 4% · Above median
Operating margin (TTM) 22% · Top 25%
Growth and dividend
Revenue growth −6% · Bottom 25%

Valuation Multiplesvs Gambling median · lower = cheaper

P/S (TTM) 0.91× · Cheaper than median
P/FCF 3.3× · Cheapest 25%
EV/EBITDA 2.2× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 47
FUTURE (revenue growth)0 · sector 10
PAST (return on equity)58 · sector 26
HEALTH (low debt)100 · sector 92
DIVIDEND (yield)0 · sector 67

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Gambling

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Churchill Downs Incorporated CHDN $83.86 $92.25 +10%
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Gentoo Media · Fair Value
kr 5.67 +37%Fair Value
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Cite: Fair Value Calculator (2026). "Gentoo Media Fair Value". https://www.fairvalue-calculator.com/stock/G2M

Frequently asked questions

Is Gentoo Media (G2M) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of kr 5.67 versus a price of kr 3.60, about +58% upside (undervalued).
What is the fair value of G2M?
Our model-based fair value for Gentoo Media is kr 5.67 (as of Sep 13, 2026), built from audited fundamentals. The current price: kr 3.60.
What is the quality score of G2M?
Gentoo Media has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Gentoo Media (G2M)?
Our model-based price target is the fair value of kr 5.67 (as of Sep 13, 2026) from 13 valuation models. Cautious scenario kr 3.30, optimistic scenario kr 10.52. It is a calculation from audited fundamentals, not an analyst target.
What is the Gentoo Media stock forecast for 2026?
Our models put fair value at kr 5.67, about +58% upside versus a price of kr 3.60 (undervalued). Cautious scenario kr 3.30, optimistic scenario kr 10.52. The calculation is refreshed regularly with new filings.
What is the revenue of Gentoo Media (G2M)?
Gentoo Media reported trailing-twelve-month revenue of about 97.4M SEK (latest available figure, as of Sep 13, 2026).
What growth is priced into Gentoo Media (G2M)?
For today's price to be fair in a discounted-cash-flow model, Gentoo Media would have to grow free cash flow by +13.7 % per year for five years (discount rate 11.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.4 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of G2M use?
Our models discount Gentoo Media at 11.0 %: a base by market capitalisation (micro), damped by beta 0.15, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Gentoo Media that is +13.7 % per year a year over ten years, using the same discount rate (11.0 %) and the same formula as our fair value.
How much growth has Gentoo Media (G2M) delivered so far?
Over the past 5 years revenue at Gentoo Media grew +9.4 % a year. The price currently implies +13.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Gentoo Media (G2M) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Gentoo Media (+13.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Gentoo Media (G2M)?
The free-cash-flow yield on the price is 5.87 %: that much free cash flow Gentoo Media produces per unit of market value. When it exceeds the discount rate of our models (11.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Gentoo Media (G2M)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Gentoo Media it is kr 5.67 per share (as of Sep 13, 2026), against a price of kr 3.60. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Gentoo Media stock overvalued or undervalued in 2026?
As of Sep 13, 2026, G2M trades below its calculated fair value: price kr 3.60, fair value kr 5.67, a gap of about +58% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of G2M?
No. The price is what the market pays today (kr 3.60); the fair value is what the company's own numbers justify (kr 5.67). For Gentoo Media the two are kr 2.07 per share apart. That gap is exactly why we show both numbers side by side.
How much is Gentoo Media worth?
The market values Gentoo Media at about 844M SEK (market capitalisation, as of Sep 13, 2026). Per share that is kr 3.60; our models calculate a fair value of kr 5.67 per share.
What do the bullish and bearish scenarios say about G2M?
Our models span a range for Gentoo Media: cautious scenario kr 3.30, base kr 5.67, optimistic kr 10.52 per share (as of Sep 13, 2026, price kr 3.60). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Gentoo Media (G2M)?
Balance-sheet figures for Gentoo Media (as of Sep 13, 2026): return on equity 14.5%. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is G2M from its 52-week high?
Gentoo Media trades at kr 3.60, about 78% below its 52-week high of kr 16.22 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of kr 5.67 is for.
Which stocks are comparable to Gentoo Media?
From the same area (Consumer Cyclical) we also value Flutter Entertainment plc, Evolution AB, The Lottery Corporation, Rush Street Interactive, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Gentoo Media stock attractive at the current price?
The data as of Sep 13, 2026: price kr 3.60, calculated fair value kr 5.67 (+58%), Quality Score 53/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of G2M calculated?
We run Gentoo Media through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 5.67, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Gentoo Media currently trades 58 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Gentoo Media right now?
The model range is unusually wide (kr 3.30 to kr 10.52). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Gentoo Media

How large is the market capitalisation of Gentoo Media (G2M)?
The market capitalisation of Gentoo Media is 844M SEK (≈ $87.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Gentoo Media (G2M)?
The price-to-sales ratio of Gentoo Media is 7.01 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Gentoo Media (G2M)?
The net margin of Gentoo Media is −2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Gentoo Media (G2M)?
The return on equity (ROE) of Gentoo Media is 14.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Gentoo Media (G2M)?
On an EBIT basis the return on assets of Gentoo Media is 12.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Gentoo Media (G2M)?
The operating margin of Gentoo Media is 22.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Gentoo Media (G2M)?
Revenue at Gentoo Media is growing −5.5% versus a year earlier (3y avg +16.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Gentoo Media (G2M)?
Earnings per share at Gentoo Media are growing −40.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Gentoo Media (G2M) carry?
The net debt of Gentoo Media is 109M SEK (fiscal year 2025, ≈ 4.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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