General Shopping e Outlets do Brasil S.A. (GSHP3) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of General Shopping e Outlets do Brasil S.A. BRL 6.93, price BRL 2.77, upside +150.2%, quality 45 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range R$2.68 – R$65.00 · fair‑value band R$5.19 – R$8.66 · the R$2.77 price screens below the R$6.93 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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General Shopping e Outlets do Brasil S.A. owns and manages various shopping centers in Brazil. The company leases commercial, advertising, and promotional space; plans, manages, and operates shopping centers and parking lots; and plans and leases electrical and water supply equipment.
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General Shopping e Outlets do Brasil S.A. owns and manages various shopping centers in Brazil. The company leases commercial, advertising, and promotional space; plans, manages, and operates shopping centers and parking lots; and plans and leases electrical and water supply equipment. It also provides access provider services to communications networks, multimedia communication, and voice over internet protocol services; real estate projects and rental of security equipment and video cameras; and develops real estate properties and projects. In addition, the company engages in the development and management of retail and wholesale companies, as well as the acquisition, creation, and management of companies in the retail sector, master franchises, and franchising companies; and the purchase, sale, and lease of equipment for generation, transmission, and distribution of energy, as well as provision of installation, maintenance, and consulting services. Further, it purchases, sells, leases, urbanizes, mortgages, develops, builds, and manages its own and third party real estate or jointly owned real estate properties; and leases water exploration, treatment, and distribution equipment. The company was formerly known as General Shopping Brasil S.A. The company was founded in 1989 and is headquartered in São Paulo, Brazil.
Stock analysis
General Shopping e Outlets do Brasil S.A. (GSHP3) currently trades at R$2.77, while our model-based Fair Value estimate is R$6.93, implying the stock looks roughly 60.0% undervalued today.
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Valuation
How firm this estimate is: it rests on 6 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: R$5.19 (bear) to R$8.66 (bull), the price of R$2.77 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Real Estate sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
General Shopping e Outlets do Brasil S.A. reported revenue of R$190M in FY2025 versus R$131M in FY2021, a compound +9.9%/yr. Reported net income was R$22.2M in FY2025.
Key figures
Market cap R$7.1M (≈ $1.4M) · P/S ratio 0.04 · EPS (TTM) R$−205.20 · Net margin 11.7% · Return on assets (EBIT) 0.0% · Operating margin 36.5% · Revenue (TTM) R$192M · Revenue growth (YoY) +4.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (low confidence).
What moves the price
The share trades about 34% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at −9% fair-value upside, at 150%, GSHP3 screens cheaper than that median.
Fair Value models
Bear R$5.19Fair Value R$6.93Bull R$8.66
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+5.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.7%
Start year 2020 (pandemic). Over 10 years: −6.1% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
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What shareholders gained per year (last 3 years), in BRL ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in BRL: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−38.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−38.0%
Dividend (yield on the price)0.0%
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.84% → −6%
⚠ Revenue per share shrinking 3.4%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Compare General Shopping e Outlets do Brasil S.A. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Real Estate - Diversified · 133 stocks
Beats the industry median on 2/6 measures
Overall it trails its industry peers.
Valuation
Quality Score45 · Below median
Fair Value upside+150% · Top 25%
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets0% · Bottom 25%
Net margin (TTM)12% · Below median
Operating margin (TTM)37% · Above median
Growth and dividend
Revenue growth4% · Below median
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Real Estate - Diversified median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)100· sector 33
FUTURE (revenue growth)21· sector 29
PAST (return on equity)0· sector 20
HEALTH (low debt)0· sector 76
DIVIDEND (yield)0· sector 54
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "General Shopping e Outlets do Brasil S.A. Fair Value". https://www.fairvalue-calculator.com/stock/GSHP3
Frequently asked questions
Is General Shopping e Outlets do Brasil S.A. (GSHP3) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of R$6.93 versus a price of R$2.77, about +150% upside (undervalued).
What is the fair value of GSHP3?
Our model-based fair value for General Shopping e Outlets do Brasil S.A. is R$6.93 (as of Sep 23, 2026), built from audited fundamentals. The current price: R$2.77.
What is the quality score of GSHP3?
General Shopping e Outlets do Brasil S.A. has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for General Shopping e Outlets do Brasil S.A. (GSHP3)?
Our model-based price target is the fair value of R$6.93 (as of Sep 23, 2026) from 6 valuation models. Cautious scenario R$5.19, optimistic scenario R$8.66. It is a calculation from audited fundamentals, not an analyst target.
What is the General Shopping e Outlets do Brasil S.A. stock forecast for 2026?
Our models put fair value at R$6.93, about +150% upside versus a price of R$2.77 (undervalued). Cautious scenario R$5.19, optimistic scenario R$8.66. The calculation is refreshed regularly with new filings.
What is the revenue of General Shopping e Outlets do Brasil S.A. (GSHP3)?
General Shopping e Outlets do Brasil S.A. reported trailing-twelve-month revenue of about R$192M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of General Shopping e Outlets do Brasil S.A. (GSHP3)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For General Shopping e Outlets do Brasil S.A. it is R$6.93 per share (as of Sep 23, 2026), against a price of R$2.77. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is General Shopping e Outlets do Brasil S.A. stock overvalued or undervalued in 2026?
As of Sep 23, 2026, GSHP3 trades below its calculated fair value: price R$2.77, fair value R$6.93, a gap of about +150% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GSHP3?
No. The price is what the market pays today (R$2.77); the fair value is what the company's own numbers justify (R$6.93). For General Shopping e Outlets do Brasil S.A. the two are R$4.16 per share apart. That gap is exactly why we show both numbers side by side.
How much is General Shopping e Outlets do Brasil S.A. worth?
The market values General Shopping e Outlets do Brasil S.A. at about R$7.1M (market capitalisation, as of Sep 23, 2026). Per share that is R$2.77; our models calculate a fair value of R$6.93 per share.
What do the bullish and bearish scenarios say about GSHP3?
Our models span a range for General Shopping e Outlets do Brasil S.A.: cautious scenario R$5.19, base R$6.93, optimistic R$8.66 per share (as of Sep 23, 2026, price R$2.77). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of General Shopping e Outlets do Brasil S.A. (GSHP3)?
Balance-sheet figures for General Shopping e Outlets do Brasil S.A. (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is GSHP3 from its 52-week high?
General Shopping e Outlets do Brasil S.A. trades at R$2.77, about 34% below its 52-week high of R$4.20 and 2% above the low of R$2.72 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of R$6.93 is for.
Which stocks are comparable to General Shopping e Outlets do Brasil S.A.?
From the same area (Real Estate) we also value Swiss Prime Site AG, Central Pattana Public Company, Prestige Estates Projects Limited, The Phoenix Mills Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is General Shopping e Outlets do Brasil S.A. stock attractive at the current price?
The data as of Sep 23, 2026: price R$2.77, calculated fair value R$6.93 (+150%), Quality Score 45/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GSHP3 calculated?
We run General Shopping e Outlets do Brasil S.A. through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$6.93, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. General Shopping e Outlets do Brasil S.A. currently trades 150 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of General Shopping e Outlets do Brasil S.A. (GSHP3)?
The closing price on Sep 23, 2026 was R$2.77. Our model-based fair value is R$6.93, about +150% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with General Shopping e Outlets do Brasil S.A. right now?
The price is below even our cautious bear case (R$5.19). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (45/100) at a price below fair value, the discount is the argument here, not the business quality. As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Key figures of General Shopping e Outlets do Brasil S.A.
How large is the market capitalisation of General Shopping e Outlets do Brasil S.A. (GSHP3)?
The market capitalisation of General Shopping e Outlets do Brasil S.A. is R$7.1M (≈ $1.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of General Shopping e Outlets do Brasil S.A. (GSHP3)?
The price-to-sales ratio of General Shopping e Outlets do Brasil S.A. is 0.04 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of General Shopping e Outlets do Brasil S.A. (GSHP3)?
Earnings per share at General Shopping e Outlets do Brasil S.A. are R$−205.20. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of General Shopping e Outlets do Brasil S.A. (GSHP3)?
The net margin of General Shopping e Outlets do Brasil S.A. is 11.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of General Shopping e Outlets do Brasil S.A. (GSHP3)?
On an EBIT basis the return on assets of General Shopping e Outlets do Brasil S.A. is 0.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of General Shopping e Outlets do Brasil S.A. (GSHP3)?
The operating margin of General Shopping e Outlets do Brasil S.A. is 36.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at General Shopping e Outlets do Brasil S.A. (GSHP3)?
Revenue at General Shopping e Outlets do Brasil S.A. is growing +4.2% versus a year earlier (3y avg +7.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at General Shopping e Outlets do Brasil S.A. (GSHP3)?
Earnings per share at General Shopping e Outlets do Brasil S.A. are growing +687% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does General Shopping e Outlets do Brasil S.A. (GSHP3) generate?
The free cash flow of General Shopping e Outlets do Brasil S.A. is −R$54.7M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does General Shopping e Outlets do Brasil S.A. (GSHP3) carry?
The net debt of General Shopping e Outlets do Brasil S.A. is R$2.2B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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