Issta Lines Ltd (ISTA) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Issta Lines Ltd ILS 189, price ILS 95.82, upside +97.2%, quality 32 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range 43.48 ILA – 118.24 ILA · fair‑value band 88.85 ILA – 236.17 ILA · the 95.82 ILA price screens below the 188.94 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally.
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Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally. It offers outbound and domestic tourism services, including scheduled flights, charter flights, vacation packages, organized trips, sports, music, and cruises, as well as complementary services, such as hotels, car rentals, visas, and student cards. The company offers its products through its branches in Israel, as well as through call centers and online travel services. The company was formerly known as Issta Lines Ltd. Issta Ltd was founded in 1956 and is based in Tel Aviv-Yafo, Israel.
Stock analysis
Issta Lines Ltd (ISTA) currently trades at 95.82 ILA, while our model-based Fair Value estimate is 188.94 ILA, implying the stock looks roughly 49.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 315.04 ILA per share, and 7 of the 13 models we run sit above the 95.82 ILA price.
Bear case: the Dividend Discount group reads lowest at 39.09 ILA, and 6 of the 13 models stay below the price. Evidence for this calculation is medium.
Scenario range: 88.85 ILA (bear) to 236.17 ILA (bull), the price of 95.82 ILA sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 32/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Issta Lines Ltd reported revenue of 587M ILS in FY2025 versus 89.6M ILS in FY2021, a compound +60.0%/yr. Reported net income was 188M ILS in FY2025, compounding +16.1%/yr from FY2021.
Key figures
Market cap 1.9B ILA · P/E ratio 10.2 · P/S ratio 3.27 · EPS (TTM) 9.37 ILA · Dividend yield 3.5% · Net margin 32.0% · Return on equity 11.7% · Return on assets (EBIT) 3.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 97%, ISTA screens cheaper than that median.
Fair Value models
Bear 88.85 ILAFair Value 188.94 ILABull 236.17 ILA
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (6.85 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+40.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.4%
Start year 2020 (pandemic). Over 10 years: −0.5% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+12.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.6%
Dividend (yield on the price)3.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.9% vs 6%, steady
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.106% → 11%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 8.8%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 84 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score32 · Bottom 25%
Fair Value upside+95% · Top 25%
Profitability
Return on equity (TTM)12% · Above median
Return on assets1% · Bottom 25%
Net margin (TTM)31% · Top 25%
Operating margin (TTM)13% · Top 25%
Growth and dividend
Revenue growth−22% · Bottom 25%
Dividend yield (TTM)3.5% · Above median
Balance sheet
Debt / equity0.75× · Highest 25%
Valuation Multiplesvs Travel Services median · lower = cheaper
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Is Issta Lines Ltd (ISTA) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 188.94 ILA versus a price of 95.82 ILA, about +97% upside (undervalued).
What is the fair value of ISTA?
Our model-based fair value for Issta Lines Ltd is 188.94 ILA (as of Sep 23, 2026), built from audited fundamentals. The current price: 95.82 ILA.
What is the quality score of ISTA?
Issta Lines Ltd has a Quality Score of 32/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Issta Lines Ltd (ISTA)?
Our model-based price target is the fair value of 188.94 ILA (as of Sep 23, 2026) from 14 valuation models. Cautious scenario 88.85 ILA, optimistic scenario 236.17 ILA. It is a calculation from audited fundamentals, not an analyst target.
What is the Issta Lines Ltd stock forecast for 2026?
Our models put fair value at 188.94 ILA, about +97% upside versus a price of 95.82 ILA (undervalued). Cautious scenario 88.85 ILA, optimistic scenario 236.17 ILA. The calculation is refreshed regularly with new filings.
What is the revenue of Issta Lines Ltd (ISTA)?
Issta Lines Ltd reported trailing-twelve-month revenue of about 566M ILS (latest available figure, as of Sep 23, 2026).
Does Issta Lines Ltd pay a dividend?
Issta Lines Ltd currently shows a dividend yield of about 3.45% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Issta Lines Ltd (ISTA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Issta Lines Ltd it is 188.94 ILA per share (as of Sep 23, 2026), against a price of 95.82 ILA. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Issta Lines Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, ISTA trades below its calculated fair value: price 95.82 ILA, fair value 188.94 ILA, a gap of about +97% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ISTA?
No. The price is what the market pays today (95.82 ILA); the fair value is what the company's own numbers justify (188.94 ILA). For Issta Lines Ltd the two are 93.12 ILA per share apart. That gap is exactly why we show both numbers side by side.
How much is Issta Lines Ltd worth?
The market values Issta Lines Ltd at about 1.9B ILA (market capitalisation, as of Sep 23, 2026). Per share that is 95.82 ILA; our models calculate a fair value of 188.94 ILA per share.
What do the bullish and bearish scenarios say about ISTA?
Our models span a range for Issta Lines Ltd: cautious scenario 88.85 ILA, base 188.94 ILA, optimistic 236.17 ILA per share (as of Sep 23, 2026, price 95.82 ILA). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ISTA?
Issta Lines Ltd trades at a price-to-earnings ratio of 10.2 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 188.94 ILA is built from several models across several years. Other multiples: P/B 0.4, P/S 1.2, EV/EBITDA 22.4.
How solid is the balance sheet of Issta Lines Ltd (ISTA)?
Balance-sheet figures for Issta Lines Ltd (as of Sep 23, 2026): return on equity 11.7%, debt of 0.75 per unit of equity. They feed the Quality Score of 32/100, which measures business quality independently of the share price.
How far is ISTA from its 52-week high?
Issta Lines Ltd trades at 95.82 ILA, about 18% below its 52-week high of 117.35 ILA and 11% above the low of 86.02 ILA (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 188.94 ILA is for.
Which stocks are comparable to Issta Lines Ltd?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Issta Lines Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price 95.82 ILA, calculated fair value 188.94 ILA (+97%), Quality Score 32/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ISTA calculated?
We run Issta Lines Ltd through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 188.94 ILA, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Issta Lines Ltd currently trades 97 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Issta Lines Ltd (ISTA)?
The closing price on Sep 23, 2026 was 95.82 ILA. Our model-based fair value is 188.94 ILA, about +97% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Issta Lines Ltd right now?
The large discount to fair value meets weak quality (32/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (88.85 ILA to 236.17 ILA). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Where does the earnings growth of Issta Lines Ltd (ISTA) come from?
Earnings per share at Issta Lines Ltd grew +4.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share −8.1 %, EBIT margin +4.7 %, tax rate +0.3 %, residual (interest, one-offs) +8.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Issta Lines Ltd
How large is the market capitalisation of Issta Lines Ltd (ISTA)?
The market capitalisation of Issta Lines Ltd is 1.9B ILA. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Issta Lines Ltd (ISTA)?
The price-to-sales ratio of Issta Lines Ltd is 3.27 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Issta Lines Ltd (ISTA)?
Earnings per share at Issta Lines Ltd are 9.37 ILA (price ÷ EPS = P/E 10.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Issta Lines Ltd (ISTA)?
The dividend yield of Issta Lines Ltd is 3.5% (payout 35.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Issta Lines Ltd (ISTA)?
The net margin of Issta Lines Ltd is 32.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Issta Lines Ltd (ISTA)?
The return on equity (ROE) of Issta Lines Ltd is 11.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Issta Lines Ltd (ISTA)?
On an EBIT basis the return on assets of Issta Lines Ltd is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Issta Lines Ltd (ISTA)?
The operating margin of Issta Lines Ltd is 13.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Issta Lines Ltd (ISTA)?
Revenue at Issta Lines Ltd is growing −21.7% versus a year earlier (3y avg +16.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Issta Lines Ltd (ISTA)?
Earnings per share at Issta Lines Ltd are growing −46.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Issta Lines Ltd (ISTA) generate?
The free cash flow of Issta Lines Ltd is −29.8M ILA (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Issta Lines Ltd (ISTA) carry?
The net debt of Issta Lines Ltd is 1.9B ILA (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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