Issta Ltd (ISTA) Fair Value & Analysis
Consumer Cyclical · Il · Market cap 1.5B ILA
Fair value as of: Jul 20, 2026
From 14 valuation models · updated 20 days ago
Fair value updated Jul 20, 2026, revised from 188.81 ILA to 191.09 ILA (+1.2%) since Jun 25, 2026. Share price −4.2% over the past month.
Below-average quality, screening 116% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (32/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (143.32 ILA). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 42.66 ILA – 116.02 ILA · fair‑value band 143.32 ILA – 238.86 ILA · the 88.51 ILA price screens below the 191.09 ILA fair value. Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Issta Ltd (ISTA) currently trades at 88.51 ILA, while our model-based Fair Value estimate is 191.09 ILA, implying the stock looks roughly 115.9% undervalued today. The Quality Score stands at 32/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Issta Ltd generated revenue of 566M ILA at a net margin of 31.3%. Revenue declined 21.7% year over year. It earns a return on equity of 11.7%. Net debt stands at 1.9B ILA. Fundamentals as of Jul 20, 2026
Our scenario range runs from 143.32 ILA (bear case) to 238.86 ILA (bull case); at 88.51 ILA, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at 116%, ISTA screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: Growth Earnings (309.97 ILA) versus Dividend Discount (39.09 ILA). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 28 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally.
Full company description
Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally. It offers outbound and domestic tourism services, including scheduled flights, charter flights, vacation packages, organized trips, sports, music, and cruises, as well as complementary services, such as hotels, car rentals, visas, and student cards. The company offers its products through its branches in Israel, as well as through call centers and online travel services. The company was formerly known as Issta Lines Ltd. Issta Ltd was founded in 1956 and is based in Tel Aviv-Yafo, Israel.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Issta Ltd reported revenue of 587M ILA in FY2025 versus 89.6M ILA in FY2021, a compound +60.0%/yr. Reported net income was 188M ILA in FY2025, compounding +16.1%/yr from FY2021.
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Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
Compare Issta Ltd with another stock
Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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