Issta Ltd (ISTA) Fair Value & Analysis
Consumer Cyclical · Il · Market cap 1.7B ILA
Analysis
Issta Ltd (ISTA) currently trades at 91.80 ILA, while our model-based Fair Value estimate is 188.81 ILA — implying the stock looks roughly 105.7% undervalued today. We read business quality at 88/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
About the company
Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally. It offers outbound and domestic tourism services, including scheduled flights, charter flights, vacation packages, organized trips, sports, music, and cruises, as well as complementary services, such as hotels, car rentals, visas, and student cards. The company offers its products through its branches in Israel, as well as through call centers and online travel services. The company was formerly known as Issta Lines Ltd. Issta Ltd was founded in 1956 and is based in Tel Aviv-Yafo, Israel.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.