Issta Lines Ltd (ISTA) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Issta Lines Ltd stock ILS 138, price ILS 84.50, upside +63.5%, quality 45 out of 100. Rating: strongly undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range 43.48 ILS – 118.24 ILS · fair‑value band 81.49 ILS – 247.68 ILS · the 84.50 ILS price screens below the 138.17 ILS fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Issta Ltd provides travel and tourism services to private and business customers, groups, and organizations in Israel and internationally.
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It offers outbound and domestic tourism services, including scheduled flights, charter flights, vacation packages, organized trips, sports, music, and cruises, as well as complementary services, such as hotels, car rentals, visas, and student cards.
The company offers its products through its branches in Israel, as well as through call centers and online travel services. The company was formerly known as Issta Lines Ltd. Issta Ltd was founded in 1956 and is based in Tel Aviv-Yafo, Israel.
Stock analysis
Issta Lines Ltd (ISTA) currently trades at 84.50 ILS, while our model-based Fair Value estimate is 138.17 ILS, implying the stock looks roughly 39% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 248.73 ILS per share, and 8 of the 12 models we run sit above the 84.50 ILS price.
Bear case: the Dividend Discount group reads lowest at 38.57 ILS, and 4 of the 12 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 81.49 ILS (bear) to 247.68 ILS (bull), the price of 84.50 ILS sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Issta Lines Ltd reported revenue of 587M ILS in FY2025 versus 89.6M ILS in FY2021, a compound +60.0%/yr. Reported net income was 188M ILS in FY2025, compounding +16.1%/yr from FY2021.
Key figures
Market cap 1.4B ILS Small · P/E ratio 7.7 · P/S ratio 2.47 · EPS (TTM) 10.95 ILS · Dividend yield 5.9% · Net margin 34.4% · Return on equity 13.5% · Return on assets (EBIT) 3.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 13% fair-value upside, at 64%, ISTA screens cheaper than that median.
Fair Value models
Bear81.49 ILSFair Value 138.17 ILSBull247.68 ILS
Price 84.50 ILS · Upside +63.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (5.09 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+40.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.4%
Start year 2020 (pandemic). Over 10 years: −0.5% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+14.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.6%
Dividend (yield on the price)5.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.8.6% vs 6.4%, steady
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.106% → 11%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 8.8%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 87 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score45 · Bottom 25%
Fair Value upside+63.5% · Above median
Profitability
Return on equity (12 months)13.5% · Above median
Return on assets4.3% · Above median
Net margin (12 months)34.4% · Top 25%
Operating margin (12 months)9.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)9.4% · Top 25%
Dividend yield (12 months)5.9% · Top 25%
Balance sheet
Debt / equity0.75× · Highest 25%
Valuation Multiplesvs Travel Services median · lower = cheaper
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Is Issta Lines Ltd (ISTA) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of 138.17 ILS versus a price of 84.50 ILS, about +64% upside (undervalued).
What is the fair value of ISTA?
Our model-based fair value for Issta Lines Ltd is 138.17 ILS (as of Nov 7, 2026), built from audited fundamentals. The current price: 84.50 ILS.
What is the quality score of ISTA?
Issta Lines Ltd has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Issta Lines Ltd (ISTA)?
Our model-based price target is the fair value of 138.17 ILS (as of Nov 7, 2026) from 12 valuation models. Cautious scenario 81.49 ILS, optimistic scenario 247.68 ILS. It is a calculation from audited fundamentals, not an analyst target.
What is the Issta Lines Ltd stock forecast for 2026?
Our models put fair value at 138.17 ILS, about +64% upside versus a price of 84.50 ILS (undervalued). Cautious scenario 81.49 ILS, optimistic scenario 247.68 ILS. The calculation is refreshed regularly with new filings.
What is the revenue of Issta Lines Ltd (ISTA)?
Issta Lines Ltd reported trailing-twelve-month revenue of about 577M ILS (latest available figure, as of Nov 7, 2026).
Does Issta Lines Ltd pay a dividend?
Issta Lines Ltd currently shows a dividend yield of 5.92% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Issta Lines Ltd (ISTA) and when is the ex-dividend date?
Issta Lines Ltd pays a dividend of 5.00 ILS per share a year, a dividend yield of 5.9%. The last ex-dividend date was Jun 17, 2026. The payout ratio is 45.7% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Issta Lines Ltd (ISTA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Issta Lines Ltd it is 138.17 ILS per share (as of Nov 7, 2026), against a price of 84.50 ILS. It is the blended result of 12 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Issta Lines Ltd stock overvalued or undervalued in 2026?
As of Nov 7, 2026, ISTA trades below its calculated fair value: price 84.50 ILS, fair value 138.17 ILS, a gap of about +64% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ISTA?
No. The price is what the market pays today (84.50 ILS); the fair value is what the company's own numbers justify (138.17 ILS). For Issta Lines Ltd the two are 53.67 ILS per share apart. That gap is exactly why we show both numbers side by side.
How much is Issta Lines Ltd worth?
The market values Issta Lines Ltd at about 1.4B ILS (market capitalisation, as of Nov 7, 2026). Per share that is 84.50 ILS; our models calculate a fair value of 138.17 ILS per share.
What do the bullish and bearish scenarios say about ISTA?
Our models span a range for Issta Lines Ltd: cautious scenario 81.49 ILS, base 138.17 ILS, optimistic 247.68 ILS per share (as of Nov 7, 2026, price 84.50 ILS). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ISTA?
Issta Lines Ltd trades at a price-to-earnings ratio of 7.7 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 138.17 ILS is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 12.1. Other multiples: P/B 0.9, P/S 2.5, EV/EBITDA 30.5.
How solid is the balance sheet of Issta Lines Ltd (ISTA)?
Balance-sheet figures for Issta Lines Ltd (as of Nov 7, 2026): return on equity 13.5%, debt of 0.75 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is ISTA from its 52-week high?
Issta Lines Ltd trades at 84.50 ILS, about 28% below its 52-week high of 117.35 ILS and 1% above the low of 83.69 ILS (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of 138.17 ILS is for.
Which stocks are comparable to Issta Lines Ltd?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Issta Lines Ltd stock attractive at the current price?
The data as of Nov 7, 2026: price 84.50 ILS, calculated fair value 138.17 ILS (+64%), Quality Score 45/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ISTA calculated?
We run Issta Lines Ltd through 12 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 138.17 ILS builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Issta Lines Ltd currently trades 39% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Issta Lines Ltd (ISTA)?
The closing price on Nov 5, 2026 was 84.50 ILS. Our model-based fair value is 138.17 ILS, about +64% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Issta Lines Ltd right now?
The large discount to fair value meets weak quality (45/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (81.49 ILS to 247.68 ILS). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Where does the earnings growth of Issta Lines Ltd (ISTA) come from?
Earnings per share at Issta Lines Ltd grew +4.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share −8.1 %, EBIT margin +4.7 %, tax rate +0.3 %, residual (interest, one-offs) +8.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Issta Lines Ltd
How large is the market capitalisation of Issta Lines Ltd (ISTA)?
The market capitalisation of Issta Lines Ltd is 1.4B ILS. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Issta Lines Ltd (ISTA)?
The price-to-sales ratio of Issta Lines Ltd is 2.47 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Issta Lines Ltd (ISTA)?
Earnings per share at Issta Lines Ltd are 10.95 ILS (price ÷ EPS = P/E 7.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Issta Lines Ltd (ISTA)?
The dividend yield of Issta Lines Ltd is 5.9% (payout 45.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Issta Lines Ltd (ISTA)?
The net margin of Issta Lines Ltd is 34.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Issta Lines Ltd (ISTA)?
The return on equity (ROE) of Issta Lines Ltd is 13.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Issta Lines Ltd (ISTA)?
On an EBIT basis the return on assets of Issta Lines Ltd is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Issta Lines Ltd (ISTA)?
The operating margin of Issta Lines Ltd is 9.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Issta Lines Ltd (ISTA)?
Revenue at Issta Lines Ltd is growing +9.4% versus a year earlier (3y avg +16.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Issta Lines Ltd (ISTA)?
Earnings per share at Issta Lines Ltd are growing +349% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Issta Lines Ltd (ISTA) generate?
The free cash flow of Issta Lines Ltd is −29.8M ILS (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Issta Lines Ltd (ISTA) carry?
The net debt of Issta Lines Ltd is 1.9B ILS (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026