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KEEPR Fair Value & Analysis

Consumer Non-Cyclicals · PH · Market cap 18.2B PHP

K KEEPR KEEPR · PSE
Price1.86 PHP
Fair Value6.15 PHP
Upside+230.7%
Quality75/100
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Mixed Growth
Thin margins · 0.0% net margin
Trails peers (2/6)
Wide moat 67/100
Evidence: High Range 4.62 PHP – 7.69 PHP Share as image

Fair value as of: Jul 10, 2026

From 26 valuation models · updated 30 days ago

Fair value updated Jul 10, 2026, revised from 6.19 PHP to 6.15 PHP (−0.6%) since Jun 25, 2026. Share price −0.5% over the past month.

A strong business, screening 231% undervalued on our models.

What matters now

  • The rarer combination: high quality (75/100) AND below fair value. That earns a closer look rather than a quick verdict.
  • The price is below even our cautious bear case (4.62 PHP). The market is more pessimistic than our downside scenario.
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Price vs Fair Value (5 years)

29.55 PHP 0.7951 PHP Fair Value 6.15 PHP Aug 2020 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 10, 2026.

How to read this chart

60‑month range 0.7951 PHP – 29.55 PHP · fair‑value band 4.62 PHP – 7.69 PHP · the 1.86 PHP price screens below the 6.15 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 10, 2026.

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Analysis

KEEPR (KEEPR) currently trades at 1.86 PHP, while our model-based Fair Value estimate is 6.15 PHP, implying the stock looks roughly 230.7% undervalued today. The Quality Score stands at 75/100 (high quality), in the Consumer Non-Cyclicals sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

The stock trades on a trailing P/E of 5.1. Fundamentals as of Jul 10, 2026

Our scenario range runs from 4.62 PHP (bear case) to 7.69 PHP (bull case); at 1.86 PHP, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 3% above its 52-week low. For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at -18% fair-value upside, at 231%, KEEPR screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income 2.28 PHP 2.78 PHP 7.35 PHP 76
Growth DCF 6.67 PHP 13.27 PHP 23.61 PHP 72
Gordon GGM 2.41 PHP 5.01 PHP 7.95 PHP 70
All 26 models by family
DCF Models
FCF DCF 6.84 PHP 12.67 PHP 26.58 PHP 38
Owner Earnings 5.38 PHP 10.68 PHP 20.77 PHP 31
5Y Revenue Exit 3.31 PHP 5.15 PHP 7.58 PHP 39
5Y EBITDA Exit 4.58 PHP 7.94 PHP 12.27 PHP 41
5Y P/E Exit 6.14 PHP 11.38 PHP 17.70 PHP 38
10Y Revenue Exit 4.33 PHP 6.59 PHP 10.01 PHP 36
10Y EBITDA Exit 5.26 PHP 8.72 PHP 14.21 PHP 37
10Y P/E Exit 6.32 PHP 11.34 PHP 19.06 PHP 35
Earnings-Based
Graham-Dodd 2.46 PHP 14.13 PHP 19.65 PHP 54
Lynch FV 3.98 PHP 5.69 PHP 7.39 PHP 50
PEG = 1.0 3.98 PHP 5.69 PHP 7.39 PHP 46
EPV 3.13 PHP 3.63 PHP 4.06 PHP 59
Dividend Discount
Gordon GGM 2.41 PHP 5.01 PHP 7.95 PHP 70
DDM Multi-Stage 2.41 PHP 4.23 PHP 5.26 PHP 61
Multiples
P/E Multiple 5.97 PHP 7.96 PHP 9.95 PHP 63
P/S Multiple 1.71 PHP 2.27 PHP 2.84 PHP 58
P/B Multiple 4.62 PHP 6.15 PHP 7.69 PHP 55
EV/EBIT 5.49 PHP 7.26 PHP 9.03 PHP 53
EV/EBITDA 3.78 PHP 4.99 PHP 6.20 PHP 54
EV/Revenue 1.76 PHP 2.44 PHP 3.12 PHP 43
Asset-Based
NCAV (Graham) 0.8900 PHP 1.19 PHP 1.78 PHP 50
Growth DCF
Growth DCF 6.67 PHP 13.27 PHP 23.61 PHP 72
Rev-Margin DCF 3.31 PHP 5.16 PHP 7.71 PHP 67
Economic Profit
Residual Income 2.28 PHP 2.78 PHP 7.35 PHP 76
ROIC Compounder 3.71 PHP 5.22 PHP 7.36 PHP 67
Growth Earnings
Growth-Adj P/E 6.04 PHP 8.62 PHP 11.21 PHP 68

Widest divergence: DCF Models (8.72 PHP) versus Asset-Based (1.19 PHP). Highest evidence: Residual Income (76).

Key figures & financial health

Return on equity 2,847%
P/E ratio 5.1
EPS (TTM) 0.3118 PHP

Figures from reported company fundamentals · as of Jul 10, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 75/100

Of which business quality 75 · Market factors (momentum, volatility) 34

Profitability 72
Margins and returns on capital today
Quality Growth 64
Are margins and returns improving?
Cashflow 80
Earnings quality: real cash, not paper profit
Fin. Strength 85
Balance sheet, leverage, solvency risk
Investment 56
Disciplined investing over empire-building
Low Volatility 85
Calm price path (market factor)
Momentum 17
Price trend over the last 3–12 months (market factor)
52W Momentum 4
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

Revenue & earnings trend

FY2020 – FY2024 · reported fiscal years

KEEPR reported revenue of 18.5B PHP in FY2024 versus 0 PHP in FY2020. Reported net income was 3.5B PHP in FY2024.

Growth Quality 80/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2024)
18.5B PHP
Latest YoY
+13.6%
Avg. growth/yr (3Y)
+18.9%
Revenue
FY20 0 PHP
FY21 11.0B PHP
FY22 14.0B PHP
FY23 16.3B PHP
FY24 18.5B PHP
Net income
FY20 −1.1M PHP
FY21 1.6B PHP
FY22 2.2B PHP
FY23 2.9B PHP
FY24 3.5B PHP

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Cite: Fair Value Calculator (2026). "KEEPR Fair Value". https://www.fairvalue-calculator.com/stock/KEEPR

Peer Group

Consumer Discretionary · 3559 stocks

How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Food & Drug Retailing” was too small, so the broader sector is used.)

Quality Score 75 · Top 25%
Return on assets 0% · Below median
Net margin (TTM) 0% · Below median
Operating margin (TTM) 0% · Below median
Revenue growth 0% · Below median

Valuation Multiples vs Consumer Discretionary median · lower = cheaper

P/E (TTM) 5.1× · Cheaper than 75% of peers

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Food & Drug Retailing stocks, each showing price versus our Fair Value estimate (as of Jul 10, 2026).

Stock Price Fair Value vs Fair Value
PGOLD PGOLD 39.30 PHP 62.75 PHP +60%
RRHI RRHI 38.00 PHP 43.51 PHP +15%
Gimat Magazacilik Sanayi Ve Ticaret A.S. GMTAS 46.70 TRY 8.96 TRY -81%
Curexo Inc 060280 8,000 KRW 1,147 KRW -86%
FRUIT FRUIT 0.6700 PHP 0.5500 PHP -18%
Seouleaguer Co 043710 2,850 KRW 811.29 KRW -72%
COSCO COSCO ₹208.00 ₹51.24 -75%
FB FB 49.00 PHP 49.03 PHP +0%
JGS JGS 25.00 PHP 20.51 PHP -18%
URC URC 61.20 PHP 47.86 PHP -22%

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Frequently asked questions

Is KEEPR overvalued or undervalued?
As of Jul 10, 2026, our model estimates a fair value of 6.15 PHP versus a price of 1.86 PHP, about +231% (undervalued).
What is the fair value of KEEPR?
Our model-based fair value for KEEPR is 6.15 PHP (as of Jul 10, 2026), built from audited fundamentals. The current price is 1.86 PHP.
What is the quality score of KEEPR?
KEEPR has a Quality Score of 75/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the net profit margin of KEEPR?
The net profit margin of KEEPR is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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