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Macy's, Inc (MACY34) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of Macy's, Inc BRL 158, price BRL 119, upside +32.6%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Broad data
Sep 24, 2026
Macy's, Inc
MACY34 · SAUndervaluedThe stock appears undervalued with acceptable quality.
✓Fair value R$158.30 · Undervalued (+32.6%)
✓Quality 63/100
!Weak Growth (revenue 5y +4.6 %/yr)
!Thin margins · 2.9% net margin (TTM)
✓Moderate debt · generates free cash flow
✓0.6% dividend yield · Well covered
!Narrow moat 36/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range R$48.33 – R$183.92 · fair‑value band R$100.63 – R$229.94 · the R$119.39 price screens below the R$158.30 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells various merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands.
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Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells various merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands. It also operates in Dubai, the United Arab Emirates, and Al Zahra, Kuwait under the license agreements. The company was formerly known as Federated Department Stores, Inc. and changed its name to Macy's, Inc. in June 2007. Macy's, Inc. was founded in 1830 and is based in New York, New York.
Stock analysis
Macy's, Inc (MACY34) currently trades at R$119.39, while our model-based Fair Value estimate is R$158.30, implying the stock looks roughly 24.6% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of R$216.68 per share, and 17 of the 24 models we run sit above the R$119.39 price.
Bear case: the Dividend Discount group reads lowest at R$37.44, and 7 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: R$100.63 (bear) to R$229.94 (bull), the price of R$119.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Macy's, Inc reported revenue of $22.6B in FY2026 versus $25.3B in FY2022, a compound −2.8%/yr. Reported net income was $642M in FY2026, compounding −18.1%/yr from FY2022.
Key figures
Market cap R$31.4B (≈ $6.0B) · P/E ratio 9.5 · P/S ratio 0.27 · EPS (TTM) R$12.54 · Dividend yield 0.6% · Net margin 2.8% · Return on equity 14.4% · Return on assets (EBIT) 7.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 12% below its 52-week high and 36% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at 33%, MACY34 screens cheaper than that median.
Fair Value models
Bear R$100.63
Fair Value R$158.30
Bull R$229.94
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (R$7.92 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
R$114.60
R$165.15
R$255.84
80
Growth DCF
R$120.45
R$169.14
R$249.80
78
Owner Earnings
R$134.09
R$191.76
R$295.25
76
All 24 models by family
DCF Models
FCF DCF
R$114.60
R$165.15
R$255.84
80
Owner Earnings
R$134.09
R$191.76
R$295.25
76
5Y Revenue Exit
R$124.18
R$195.63
R$299.52
72
5Y EBITDA Exit
R$199.22
R$325.50
R$492.74
74
5Y P/E Exit
R$139.76
R$222.59
R$321.49
70
10Y Revenue Exit
R$115.04
R$166.98
R$222.97
67
10Y EBITDA Exit
R$163.79
R$245.48
R$333.81
69
10Y P/E Exit
R$128.51
R$183.28
R$235.57
65
Earnings-Based
Graham-Dodd
R$86.67
R$105.93
R$119.18
67
EPV
R$82.76
R$99.55
R$114.03
74
Dividend Discount
Gordon GGM
R$34.35
R$37.44
R$42.10
69
DDM Multi-Stage
R$34.35
R$42.45
R$53.50
67
Multiples
P/E Multiple
R$210.31
R$280.41
R$350.52
63
P/S Multiple
R$162.51
R$216.68
R$270.86
58
P/B Multiple
R$162.51
R$216.68
R$270.86
55
EV/EBIT
R$225.72
R$308.81
R$391.89
66
EV/EBITDA
R$302.37
R$411.01
R$519.65
67
EV/Revenue
R$144.48
R$216.49
R$288.50
53
Asset-Based
NCAV (Graham)
R$48.24
R$64.65
R$96.49
54
Growth DCF
Growth DCF
R$120.45
R$169.14
R$249.80
78
Rev-Margin DCF
R$124.18
R$198.97
R$290.28
72
Economic Profit
Residual Income
R$91.38
R$105.86
R$131.05
76
ROIC Compounder
R$82.76
R$99.97
R$119.13
72
Growth Earnings
Growth-Adj P/E
R$148.25
R$211.79
R$275.33
67
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Set up alert →Quality Score breakdown
Overall quality
63/100
Of which business quality 62 · Market factors (momentum, volatility) 52
Profitability
62
Margins and returns on capital today
Quality Growth
39
Are margins and returns improving?
Cashflow
45
Earnings quality: real cash, not paper profit
Fin. Strength
58
Balance sheet, leverage, solvency risk
Investment
88
Disciplined investing over empire-building
Low Volatility
29
Calm price path (market factor)
Momentum
57
Price trend over the last 3–12 months (market factor)
52W Momentum
68
Distance to the 52-week high (market factor)
Net Issuance
97
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Start year 2021 (pandemic). Over 10 years: −1.8% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.8%
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’23
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’25
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−5.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−5.9%
Dividend (yield on the price)0.6%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−25% → 4%
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−1.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.2% a year for the price and −3.4% for the forecasts.
Forecast 2027 (sales)−3.7%
Forecast 2028 (sales)−1.0%
Projected 2029 (sales)−0.6%
Projected 2030 (sales)−0.2%
Projected 2031 (sales)+0.1%
Watch MACY34, get fair value alerts →
Recent news
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.
Positive
Recent news coverage is more positive than average.
- Macy's Digital Push Gains Traction as AI & Omnichannel Efforts Expand
- Macy's (M) Could Be a Great Choice
Compare Macy's, Inc with another stock
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Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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10 more Department Stores stocks, each showing price versus our Fair Value estimate.
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|---|---|---|---|
| Falabella S.A FALABELLA | 6,450 CLP | 6,080 CLP | −6% |
| Dillard's, Inc DDS | $664.07 | $568.06 | −14% |
| 99 Speed Mart Retail Holdings 5326 | 3.20 MYR | 1.52 MYR | −53% |
| Cencosud S.A CENCOSUD | 1,990 CLP | 1,955 CLP | −2% |
| Central Retail Corporation CRC | 30.00 THB | 20.89 THB | −30% |
| Vishal Mega Mart Limited VMM | ₹103.50 | ₹103.60 | +0% |
| POYA International Co 5904 | 69.70 TWD | 76.67 TWD | +10% |
| SHINSEGAE Inc 004170 | 347,000 KRW | 143,353 KRW | −59% |
| Easyhome New Retail Group 000785 | ¥2.30 | ¥1.37 | −40% |
| Lotte Shopping Co 023530 | 102,600 KRW | 205,147 KRW | +100% |
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Frequently asked questions
Is Macy's, Inc (MACY34) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of R$158.30 versus a price of R$119.39, about +33% upside (undervalued).
What is the fair value of MACY34?
Our model-based fair value for Macy's, Inc is R$158.30 (as of Sep 24, 2026), built from audited fundamentals. The current price: R$119.39.
What is the quality score of MACY34?
Macy's, Inc has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Macy's, Inc (MACY34)?
Our model-based price target is the fair value of R$158.30 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario R$100.63, optimistic scenario R$229.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Macy's, Inc stock forecast for 2026?
Our models put fair value at R$158.30, about +33% upside versus a price of R$119.39 (undervalued). Cautious scenario R$100.63, optimistic scenario R$229.94. The calculation is refreshed regularly with new filings.
What is the revenue of Macy's, Inc (MACY34)?
Macy's, Inc reported trailing-twelve-month revenue of about $22.7B (latest available figure, as of Sep 24, 2026).
Does Macy's, Inc pay a dividend?
Macy's, Inc currently shows a dividend yield of about 0.62% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Macy's, Inc (MACY34)?
For today's price to be fair in a discounted-cash-flow model, Macy's, Inc would have to grow free cash flow by +6.6 % per year for five years (discount rate 14.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of MACY34 use?
Our models discount Macy's, Inc at 14.3 %: a base by market capitalisation (mid), damped by beta 1.49, country premium for Brazil. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Macy's, Inc that is +6.6 % per year a year over ten years, using the same discount rate (14.3 %) and the same formula as our fair value.
How much growth has Macy's, Inc (MACY34) delivered so far?
Over the past 5 years revenue at Macy's, Inc grew +4.6 % a year. The price currently implies +6.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Macy's, Inc (MACY34) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Macy's, Inc (+6.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Macy's, Inc (MACY34)?
The free-cash-flow yield on the price is 11.48 %: that much free cash flow Macy's, Inc produces per unit of market value. When it exceeds the discount rate of our models (14.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Macy's, Inc (MACY34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Macy's, Inc it is R$158.30 per share (as of Sep 24, 2026), against a price of R$119.39. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Macy's, Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MACY34 trades below its calculated fair value: price R$119.39, fair value R$158.30, a gap of about +33% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MACY34?
No. The price is what the market pays today (R$119.39); the fair value is what the company's own numbers justify (R$158.30). For Macy's, Inc the two are R$38.91 per share apart. That gap is exactly why we show both numbers side by side.
How much is Macy's, Inc worth?
The market values Macy's, Inc at about R$31.4B (market capitalisation, as of Sep 24, 2026). Per share that is R$119.39; our models calculate a fair value of R$158.30 per share.
What do the bullish and bearish scenarios say about MACY34?
Our models span a range for Macy's, Inc: cautious scenario R$100.63, base R$158.30, optimistic R$229.94 per share (as of Sep 24, 2026, price R$119.39). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is MACY34 from its 52-week high?
Macy's, Inc trades at R$119.39, about 12% below its 52-week high of R$135.73 and 36% above the low of R$87.90 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of R$158.30 is for.
Which stocks are comparable to Macy's, Inc?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Cencosud S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Macy's, Inc stock attractive at the current price?
The data as of Sep 24, 2026: price R$119.39, calculated fair value R$158.30 (+33%), Quality Score 63/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MACY34 calculated?
We run Macy's, Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$158.30, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Macy's, Inc currently trades 25 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Macy's, Inc (MACY34)?
The closing price on Oct 1, 2026 was R$119.39. Our model-based fair value is R$158.30, about +33% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Macy's, Inc right now?
Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (R$100.63 to R$229.94) leaves room in how you read the outcome.
Key figures of Macy's, Inc
How large is the market capitalisation of Macy's, Inc (MACY34)?
The market capitalisation of Macy's, Inc is R$31.4B (≈ $6.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Macy's, Inc (MACY34)?
The price-to-earnings ratio of Macy's, Inc is 9.5. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Macy's, Inc (MACY34)?
The price-to-sales ratio of Macy's, Inc is 0.27 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Macy's, Inc (MACY34)?
Earnings per share at Macy's, Inc are R$12.54 (price ÷ EPS = P/E 9.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Macy's, Inc (MACY34)?
The dividend yield of Macy's, Inc is 0.6% (payout 5.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Macy's, Inc (MACY34)?
The net margin of Macy's, Inc is 2.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Macy's, Inc (MACY34)?
The return on equity (ROE) of Macy's, Inc is 14.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Macy's, Inc (MACY34)?
On an EBIT basis the return on assets of Macy's, Inc is 7.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Macy's, Inc (MACY34)?
The operating margin of Macy's, Inc is 1.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Macy's, Inc (MACY34)?
Revenue at Macy's, Inc is growing +2.1% versus a year earlier (3y avg −3.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Macy's, Inc (MACY34)?
Earnings per share at Macy's, Inc are growing +76.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Macy's, Inc (MACY34) carry?
The net debt of Macy's, Inc is $1.2B (fiscal year 2026, ≈ 1.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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