Merit Turizm Yatirim ve Isletme Anonim Sirketi, (MERIT) Fair Value & Analysis
Consumer Cyclical · TR · Market cap 5.3B TRY
Fair value as of: Aug 1, 2026
From 25 valuation models · updated today
Share price −5.2% over the past month.
What matters now
- The model range is unusually wide (8.06 TRY to 21.16 TRY). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (12 months)
12‑month range 14.95 TRY – 24.60 TRY · fair‑value band 8.06 TRY – 21.16 TRY · the 16.38 TRY price screens above the 11.59 TRY fair value. As of Aug 1, 2026.
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Merit Turizm Yatirim ve Isletme Anonim Sirketi, (MERIT) currently trades at 16.38 TRY, while our model-based Fair Value estimate is 11.59 TRY, implying the stock looks roughly 29.2% overvalued today. We read business quality at 46/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Trailing-twelve-month revenue stands at 332M TRY. Revenue grew 18.3% year over year. It earns a return on equity of 5.1%. The stock trades on a trailing P/E of 7.0. Fundamentals as of Aug 1, 2026
Our scenario range runs from 8.06 TRY (bear case) to 21.16 TRY (bull case); at 16.38 TRY, the current price sits within that range. The share trades about 34% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -2% fair-value upside, at -29%, MERIT screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 1, 2026. TTM = trailing twelve months.
Quality Score breakdown
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Merit Turizm Yatirim ve Isletme Anonim Sirketi, together with its subsidiaries, engages in the operation and management of hotels in Turkey and internationally.
Full company description
Merit Turizm Yatirim ve Isletme Anonim Sirketi, together with its subsidiaries, engages in the operation and management of hotels in Turkey and internationally. It operates hotels under the Merit Lefkosa, Merit Crystal Cove, Merit Park, Merit Royal, Liman Hotel by Merit, Merit Royal Diamond Hotel, Merit Royal Gardens, Merit Starlit, and Merit Grand Mosta brands. The company was incorporated in 1988 and is based in Istanbul, Turkey. Merit Turizm Yatirim ve Isletme Anonim Sirketi operates as a subsidiary of Net Holding A.S.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Merit Turizm Yatirim ve Isletme Anonim Sirketi, reported revenue of 325M TRY in FY2025 versus 11.4M TRY in FY2021, a compound +131.2%/yr. Reported net income was 755M TRY in FY2025, compounding +273.0%/yr from FY2021.
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Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Resorts & Casinos stocks, each showing price versus our Fair Value estimate (as of Aug 1, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Las Vegas Sands Corp L1VS34 | R$51.65 | R$50.79 | -2% |
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| MGM Resorts International, through its subsidiaries, MGM | $47.51 | $19.19 | -60% |
| Wynn Resorts, Limited W1YN34 | R$260.00 | R$25.81 | -90% |
| MGM China Holdings MCHVF | $1.50 | $4.07 | +171% |
| Red Rock Resorts, Inc RRR | $62.08 | $17.19 | -72% |
| Boyd Gaming Corporation BYD | $88.38 | $84.40 | -5% |
| Melco Resorts & Entertainment Limited M1LC34 | R$13.58 | R$13.26 | -2% |
| Genting Singapore Limited GIGNF | $0.5200 | $0.5500 | +6% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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