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My Size Inc (MYSZ) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of My Size Inc stock $2.28, price $0.80, upside +185.0%, quality 40 out of 100. Rating: strongly undervalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical US · Based in Israel

MS My Size Inc logo Thin data Nov 4, 2026

My Size Inc

MYSZ · US
Cheap, value-trap risk

The stock costs 65% less than our calculation considers fair.

Fair value $2.28 · Strongly undervalued
Low debt
Revenue last quarter +53% vs. a year ago.
Quality 40/100
Mixed Growth (revenue 5y +131.1 %/yr in USD)
Mixed vs. peers (4/10)
Loss-making · -66.8% net margin (TTM)
Negative free cash flow
Narrow moat 12/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$316.00 $0.3710 Fair Value $2.28 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.

How to read this chart

60‑month range $0.3710 – $316.00 · fair‑value band $1.50 – $2.85 · the $0.8000 price screens below the $2.28 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.

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Company profile

My Size, Inc., an omnichannel e-commerce platform, provides AI-driven size and fit solutions for fashion ecommerce companies in Israel and Spain. It operates through Fashion e-commerce platform, software-as-a-service solutions, resale platform for apparel, and wholesaling of footwear.

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The company offers smart products, such as size recommendations solution; first look smart mirror, an interactive, mirror-like touch display; smart catalogue, an innovative new SaaS based solution; BOXSIZE, a measurement solution for the package delivery market; and SIZEUP, a smart tape measure in the palm of your hand.

It also provides Naiz Fit, AI-driven size and fit technology platform; and Orgad, an e-commerce retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014.

My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.

Stock analysis

My Size Inc (MYSZ) currently trades at $0.8000, while our model-based Fair Value estimate is $2.28, implying the stock looks roughly 65% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.

Scenario range: $1.50 (bear) to $2.85 (bull), the price of $0.8000 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

My Size Inc reported revenue of $9.4M in FY2025 versus $131K in FY2021, a compound +190.8%/yr. Reported net income was −$5.9M in FY2025.

Key figures

Market cap $959K Micro · P/S ratio 0.11 · EPS (TTM) $−15.53 · Net margin −66.8% · Return on equity −155% · Return on assets (EBIT) −67.3% (5-year average) · Operating margin −56.1% · Revenue (TTM) $11.3M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 76% below its 52-week high and 116% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at 185%, MYSZ screens cheaper than that median.

Fair Value models

Bear $1.50 Fair Value $2.28 Bull $2.85
Price $0.8000 · Upside +185.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) $1.50 $2.28 $2.85 54
All 1 models by family
Asset-Based
NCAV (Graham) $1.50 $2.28 $2.85 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 40/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 24
How much profit the company makes from its sales and capital
Quality Growth 32
Are margins and returns getting better?
Cashflow 8
Do the profits arrive as real cash?
Financial strength 60
Debt, balance sheet and risk of trouble
Investment 90
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 76
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 7
Distance to the 52-week high, does not count
New shares 50
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

  • BuyRonen LuzonChief Executive Officer, Director4× since Nov 20, 2025: 34,085 shares, avg. $0.8329$28,390Dec 29, 2025

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 31/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+13.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+131.1%
Start year 2020 (pandemic)
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4,328.2% (2020) → −59.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 101 stocks

Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +185.0% · Top 25%
Profitability
Return on assets −57.4% · Bottom 25%
Net margin (12 months) −66.8% · Bottom 25%
Operating margin (12 months) −56.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 53.0% · Top 25%
Balance sheet
Debt / equity 0.16× · Above median

Valuation Multiplesvs Apparel Retail median · lower = cheaper

P/B 0.19× · Cheapest 25%
P/S (12 months) 0.09× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 54
FUTURE (revenue growth)100 · sector 14
PAST (return on equity)0 · sector 39
HEALTH (low debt)92 · sector 100
DIVIDEND (yield)0 · sector 59

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
lululemon athletica inc., LULU $110.79 $307.70 +178% vs MYSZ
Industria de Diseño Textil, S.A ITX €59.04 €64.94 +10% vs MYSZ
Aritzia Inc ATZ C$155.00 C$170.50 +10% vs MYSZ
The Gap, Inc GAP $21.48 $20.67 −4% vs MYSZ
Fast Retailing Co 6288 HK$39.08 HK$32.03 −18% vs MYSZ
The TJX Companies, Inc TJX $135.30 $85.31 −37% vs MYSZ
Burlington Stores, Inc BURL $246.76 $150.41 −39% vs MYSZ
Ross Stores, Inc ROST $231.09 $118.41 −49% vs MYSZ
Trent Limited TRENT ₹3,079 ₹1,277 −59% vs MYSZ
Victoria's Secret & Co VSXY $108.05 $34.31 −68% vs MYSZ

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My Size Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "My Size Inc Fair Value". https://www.fairvalue-calculator.com/stock/MYSZ

Frequently asked questions

Is My Size Inc (MYSZ) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of $2.28 versus a price of $0.8000, about +185% upside (undervalued).
What is the fair value of MYSZ?
Our model-based fair value for My Size Inc is $2.28 (as of Nov 4, 2026), built from audited fundamentals. The current price: $0.8000.
What is the quality score of MYSZ?
My Size Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for My Size Inc (MYSZ)?
Our model-based price target is the fair value of $2.28 (as of Nov 4, 2026) from 1 valuation models. Cautious scenario $1.50, optimistic scenario $2.85. It is a calculation from audited fundamentals, not an analyst target.
What is the My Size Inc stock forecast for 2026?
Our models put fair value at $2.28, about +185% upside versus a price of $0.8000 (undervalued). Cautious scenario $1.50, optimistic scenario $2.85. The calculation is refreshed regularly with new filings.
What is the revenue of My Size Inc (MYSZ)?
My Size Inc reported trailing-twelve-month revenue of about $11.3M (latest available figure, as of Nov 4, 2026).
What is the intrinsic value of My Size Inc (MYSZ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For My Size Inc it is $2.28 per share (as of Nov 4, 2026), against a price of $0.8000. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is My Size Inc stock overvalued or undervalued in 2026?
As of Nov 4, 2026, MYSZ trades below its calculated fair value: price $0.8000, fair value $2.28, a gap of about +185% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MYSZ?
No. The price is what the market pays today ($0.8000); the fair value is what the company's own numbers justify ($2.28). For My Size Inc the two are $1.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is My Size Inc worth?
The market values My Size Inc at about $959K (market capitalisation, as of Nov 4, 2026). Per share that is $0.8000; our models calculate a fair value of $2.28 per share.
What do the bullish and bearish scenarios say about MYSZ?
Our models span a range for My Size Inc: cautious scenario $1.50, base $2.28, optimistic $2.85 per share (as of Nov 4, 2026, price $0.8000). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of My Size Inc (MYSZ)?
Balance-sheet figures for My Size Inc (as of Nov 4, 2026): return on equity −155.1%, debt of 0.16 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is MYSZ from its 52-week high?
My Size Inc trades at $0.8000, about 76% below its 52-week high of $3.38 and 116% above the low of $0.3710 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $2.28 is for.
Which stocks are comparable to My Size Inc?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is My Size Inc stock attractive at the current price?
The data as of Nov 4, 2026: price $0.8000, calculated fair value $2.28 (+185%), Quality Score 40/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MYSZ calculated?
We run My Size Inc through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of $2.28 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. My Size Inc currently trades 65% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of My Size Inc (MYSZ)?
The closing price on Nov 6, 2026 was $0.8000. Our model-based fair value is $2.28, about +185% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with My Size Inc right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($1.50). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($1.50 to $2.85) leaves room in how you read the outcome.

Key figures of My Size Inc

How large is the market capitalisation of My Size Inc (MYSZ)?
The market capitalisation of My Size Inc is $959K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of My Size Inc (MYSZ)?
The price-to-sales ratio of My Size Inc is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of My Size Inc (MYSZ)?
Earnings per share at My Size Inc are $−15.53. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of My Size Inc (MYSZ)?
The net margin of My Size Inc is −66.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of My Size Inc (MYSZ)?
The return on equity (ROE) of My Size Inc is −155% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of My Size Inc (MYSZ)?
On an EBIT basis the return on assets of My Size Inc is −67.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of My Size Inc (MYSZ)?
The operating margin of My Size Inc is −56.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at My Size Inc (MYSZ)?
Revenue at My Size Inc is growing +53.0% versus a year earlier (3y avg +28.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does My Size Inc (MYSZ) generate?
The free cash flow of My Size Inc is −$5.2M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does My Size Inc (MYSZ) hold?
My Size Inc holds more cash than debt, $1.3M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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