Nation Group (Thailand) PCL (NATION) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Nation Group (Thailand) PCL stock THB 0.03, price THB 0.03, that is 5.6% below the price, quality 29 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Nation Group (Thailand) PCL
NATION · BKThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range 0.0200 THB – 0.2055 THB · fair‑value band 0.0265 THB – 0.0302 THB · the 0.0300 THB price screens above the 0.0283 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.
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Company profile
Nation Group (Thailand) Public Company Limited, together with its subsidiaries, publishes and distributes newspapers in Thailand.
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It operates through four segments: Publishing and Online Advertising and Related Event; Broadcasting and Online Media and Related Event; Online Media and Related Event; and Others.
The company publishes Bangkok Business News, a daily business newspaper; and offers publishing and advertising services through newspapers, online media, and related events.
It also produces and distributes news and educational television programs; delivers news and information through various online media platforms under the Kom Chad Luek, Nation Story, Spring, Khob Sanam, Post Today, Thai News, and The People brand names; and provides media production, distribution, promotion, and commerce, as well as sale of advertising media through ad networks.
In addition, the company engages in event marketing, including events, seminars, and executive training programs; sale of goods and services through digital TV and online media under the HAPPY Shopping brand name; and sale of food and beverage, as well as feature of coffee shops and bakeries under the Nation Coffee brand name.
Further, it is involved in football field rental. The company was formerly known as Nation Multimedia Group Public Company Limited and changed its name to Nation Group (Thailand) Public Company Limited in May 2022.
Nation Group (Thailand) Public Company Limited was founded in 1971 and is headquartered in Bangkok, Thailand.
Stock analysis
Nation Group (Thailand) PCL (NATION) currently trades at 0.0300 THB, while our estimate is 0.0283 THB, so the stock looks roughly fairly valued today (gap 5.9%).
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: 0.0265 THB (bear) to 0.0302 THB (bull), the price of 0.0300 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 29/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Nation Group (Thailand) PCL reported revenue of 918M THB in FY2025 versus 703M THB in FY2021, a compound +6.9%/yr. Reported net income was −151M THB in FY2025.
Key figures
Market cap 531M THB (≈ $15.8M) Micro · P/S ratio 0.57 · Net margin −16.4% · Return on equity −1,238% · Return on assets (EBIT) −32.5% (5-year average) · Operating margin 9.7% · Revenue (TTM) 937M THB · Revenue growth (YoY) +5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 21 out of 100 (medium confidence).
What moves the price
The share trades about 40% below its 52-week high and 50% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −6% fair-value upside, at −6%, NATION screens cheaper than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Nation Group (Thailand) PCL with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 107 stocks
Valuation Multiplesvs Publishing median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Revenue growth by industry
- PEG ratio by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Communication Services
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Shandong Publishing&Media Co 601019 | ¥7.70 | ¥11.60 | +51% | vs NATION |
| John Wiley & Sons, Inc WLYB | $50.25 | $61.29 | +22% | vs NATION |
| Xinhua Winshare Publishing and Media Co 601811 | ¥17.88 | ¥21.02 | +18% | vs NATION |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.47 | ¥9.14 | −3% | vs NATION |
| China South Publishing & Media Group 601098 | ¥11.44 | ¥10.70 | −6% | vs NATION |
| Zhejiang Publishing & Media Co 601921 | ¥8.03 | ¥7.45 | −7% | vs NATION |
| The New York Times Company NYT | $72.58 | $42.10 | −42% | vs NATION |
| China Science Publishing & Media Ltd 601858 | ¥20.25 | ¥10.07 | −50% | vs NATION |
| TX Group TXGN | CHF 189.40 | CHF 76.93 | −59% | vs NATION |
| People.cn CO., LTD 603000 | ¥16.63 | ¥4.79 | −71% | vs NATION |
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Key figures of Nation Group (Thailand) PCL
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