Mashup Ireland AB (NEO-B) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of Mashup Ireland AB stock SEK 2.47, price SEK 1.59, upside +55.6%, quality 36 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Mashup Ireland AB
NEO-B · STCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
The stock costs 36% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
28‑month range kr 1.35 – kr 15.40 · fair‑value band kr 1.52 – kr 3.54 · the kr 1.59 price screens below the kr 2.47 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Company profile
Neovici Holding AB (publ) provides automated financial services through a software-as-a- (SaaS) service model. The company develops, sells, and implements a cloud-based platform for financial automation.
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It serves companies primarily in the retail, energy, and telco industries in Sweden and internationally. The company was founded in 2009 and is based in Stockholm, Sweden.
Stock analysis
Mashup Ireland AB (NEO-B) currently trades at kr 1.59, while our model-based Fair Value estimate is kr 2.47, implying the stock looks roughly 35.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 2.91 per share, and 7 of the 9 models we run sit above the kr 1.59 price.
Bear case: the Multiples group reads lowest at kr 0.9700, and 2 of the 9 models stay below the price. Data coverage for this calculation is low.
Scenario range: kr 1.52 (bear) to kr 3.54 (bull), the price of kr 1.59 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 36/100 (below-average quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Mashup Ireland AB reported revenue of 132M SEK in FY2025 versus 21.6M SEK in FY2021, a compound +57.3%/yr. Reported net income was −12.9M SEK in FY2025.
Key figures
Market cap 80.9M SEK (≈ $8.2M) Micro · P/E ratio 3.7 · EPS (TTM) kr 0.4600 · Net margin −9.8% · Return on assets (EBIT) −20.2% · Free cash flow 2.4M SEK · Net cash 13.7M SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).
What moves the price
The share trades about 78% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −13% fair-value upside, at 56%, NEO-B screens cheaper than that median.
Fair Value models
All 9 models by family
The fair value above starts from this blend and is adjusted for dilution from new shares.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Mashup Ireland AB with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 651 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $240.68 | $454.04 | +89% | vs NEO-B |
| Uber Technologies, Inc UBER | $71.50 | $103.69 | +45% | vs NEO-B |
| Salesforce, Inc CRM | $242.45 | $342.73 | +41% | vs NEO-B |
| ServiceNow, Inc NOW | $138.61 | $152.47 | +10% | vs NEO-B |
| SAP SE SAP | €199.84 | €173.59 | −13% | vs NEO-B |
| Cadence Design Systems, Inc CDNS | $352.84 | $225.48 | −36% | vs NEO-B |
| Automatic Data Processing, Inc ADP | $273.81 | $150.01 | −45% | vs NEO-B |
| Shopify Inc SHOP | $170.85 | $64.36 | −62% | vs NEO-B |
| Snowflake Inc SNOW | $360.37 | $74.36 | −79% | vs NEO-B |
| Datadog, Inc DDOG | $293.26 | $32.52 | −89% | vs NEO-B |
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Frequently asked questions
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Key figures of Mashup Ireland AB
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