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Mashup Ireland AB (NEO-B) fair value: what the stock is really worth

As of Oct 19, 2026: fair value (intrinsic value) of Mashup Ireland AB stock SEK 2.47, price SEK 1.59, upside +55.6%, quality 36 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Technology · ISIN SE0016830038

MI Mashup Ireland AB logo Thin data Oct 3, 2026

Mashup Ireland AB

NEO-B · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

The stock costs 36% less than our calculation considers fair.

Fair value kr 2.47 · Strongly undervalued (+55.6%)
Low debt
Generates free cash flow
Mixed Growth (revenue 3y +78.4 %/yr in SEK)
Quality 36/100
Loss-making · -9.8% net margin (FY2025)
Trails peers (3/10)
Narrow moat 12/100 · thin data
Thin data
⚠ Dilution

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 15.40 kr 1.35 Fair Value kr 2.47 Jul 2024 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

28‑month range kr 1.35 – kr 15.40 · fair‑value band kr 1.52 – kr 3.54 · the kr 1.59 price screens below the kr 2.47 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

Neovici Holding AB (publ) provides automated financial services through a software-as-a- (SaaS) service model. The company develops, sells, and implements a cloud-based platform for financial automation.

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It serves companies primarily in the retail, energy, and telco industries in Sweden and internationally. The company was founded in 2009 and is based in Stockholm, Sweden.

Stock analysis

Mashup Ireland AB (NEO-B) currently trades at kr 1.59, while our model-based Fair Value estimate is kr 2.47, implying the stock looks roughly 35.7% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of kr 2.91 per share, and 7 of the 9 models we run sit above the kr 1.59 price.

Bear case: the Multiples group reads lowest at kr 0.9700, and 2 of the 9 models stay below the price. Data coverage for this calculation is low.

Scenario range: kr 1.52 (bear) to kr 3.54 (bull), the price of kr 1.59 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 36/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Mashup Ireland AB reported revenue of 132M SEK in FY2025 versus 21.6M SEK in FY2021, a compound +57.3%/yr. Reported net income was −12.9M SEK in FY2025.

Key figures

Market cap 80.9M SEK (≈ $8.2M) Micro · P/E ratio 3.7 · EPS (TTM) kr 0.4600 · Net margin −9.8% · Return on assets (EBIT) −20.2% · Free cash flow 2.4M SEK · Net cash 13.7M SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).

What moves the price

The share trades about 78% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −13% fair-value upside, at 56%, NEO-B screens cheaper than that median.

Fair Value models

Bear kr 1.52 Fair Value kr 2.47 Bull kr 3.54
Price kr 1.59 · Upside +55.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 0.3693 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF kr 2.73 kr 4.03 kr 8.09 71
Growth DCF kr 2.58 kr 4.63 kr 7.92 71
5Y EBITDA Exit kr 1.71 kr 2.54 kr 4.16 69
All 9 models by family
DCF Models
FCF DCF kr 2.73 kr 4.03 kr 8.09 71
5Y Revenue Exit kr 1.38 kr 1.89 kr 2.92 67
5Y EBITDA Exit kr 1.71 kr 2.54 kr 4.16 69
10Y Revenue Exit kr 1.79 kr 2.91 kr 3.42 63
10Y EBITDA Exit kr 2.04 kr 3.58 kr 6.10 62
Multiples
EV/EBITDA kr 1.24 kr 1.55 kr 1.87 67
EV/Revenue kr 0.7700 kr 0.9700 kr 1.18 54
Growth DCF
Growth DCF kr 2.58 kr 4.63 kr 7.92 71
Rev-Margin DCF kr 1.48 kr 2.12 kr 3.48 67

The fair value above starts from this blend and is adjusted for dilution from new shares.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 36/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 33
How much profit the company makes from its sales and capital
Quality Growth 80
Are margins and returns getting better?
Cashflow 28
Do the profits arrive as real cash?
Financial strength 45
Debt, balance sheet and risk of trouble
Investment 51
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Momentum 12
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 10
Distance to the 52-week high, does not count
New shares 7
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+102.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+78.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−91.9% (2022) → −4.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +13.0% a year for the price.

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Compare Mashup Ireland AB with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 651 stocks

Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 36 · Bottom 25%
Fair Value upside +55.6% · Top 25%
Profitability
Return on assets −9.3% · Bottom 25%
Net margin (12 months) −9.8% · Bottom 25%
Operating margin (12 months) 0.0% · Below median
Growth and dividend
Revenue growth (quarter YoY) 0.0% · Below median
Balance sheet
Debt / equity 0.13× · Above median

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (12 months) 3.7× · Cheapest 25%
P/B 0.20× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
Price / free cash flow 3.4× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 30
FUTURE (revenue growth)0 · sector 42
PAST (return on equity)0 · sector 18
HEALTH (low debt)94 · sector 97
DIVIDEND (yield)0 · sector 31

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $240.68 $454.04 +89% vs NEO-B
Uber Technologies, Inc UBER $71.50 $103.69 +45% vs NEO-B
Salesforce, Inc CRM $242.45 $342.73 +41% vs NEO-B
ServiceNow, Inc NOW $138.61 $152.47 +10% vs NEO-B
SAP SE SAP €199.84 €173.59 −13% vs NEO-B
Cadence Design Systems, Inc CDNS $352.84 $225.48 −36% vs NEO-B
Automatic Data Processing, Inc ADP $273.81 $150.01 −45% vs NEO-B
Shopify Inc SHOP $170.85 $64.36 −62% vs NEO-B
Snowflake Inc SNOW $360.37 $74.36 −79% vs NEO-B
Datadog, Inc DDOG $293.26 $32.52 −89% vs NEO-B

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Cite: Fair Value Calculator (2026). "Mashup Ireland AB Fair Value". https://www.fairvalue-calculator.com/stock/NEO-B

Frequently asked questions

Is Mashup Ireland AB (NEO-B) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of kr 2.47 versus a price of kr 1.59, about +56% upside (undervalued).
What is the fair value of NEO-B?
Our model-based fair value for Mashup Ireland AB is kr 2.47 (as of Oct 3, 2026), built from audited fundamentals. The current price: kr 1.59.
What is the quality score of NEO-B?
Mashup Ireland AB has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mashup Ireland AB (NEO-B)?
Our model-based price target is the fair value of kr 2.47 (as of Oct 3, 2026) from 9 valuation models. Cautious scenario kr 1.52, optimistic scenario kr 3.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Mashup Ireland AB stock forecast for 2026?
Our models put fair value at kr 2.47, about +56% upside versus a price of kr 1.59 (undervalued). Cautious scenario kr 1.52, optimistic scenario kr 3.54. The calculation is refreshed regularly with new filings.
What growth is priced into Mashup Ireland AB (NEO-B)?
For today's price to be fair in a discounted-cash-flow model, Mashup Ireland AB would have to grow free cash flow by +15.3 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +57.3 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of NEO-B use?
Our models discount Mashup Ireland AB at 9.5 %: a base by market capitalisation (nano), country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mashup Ireland AB that is +15.3 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Mashup Ireland AB (NEO-B) delivered so far?
Over the past 4 years revenue at Mashup Ireland AB grew +57.3 % a year. The price currently implies +15.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mashup Ireland AB (NEO-B) growing?
The median revenue growth in the sector is +16.4 % a year. That is the yardstick for the growth priced into Mashup Ireland AB (+15.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mashup Ireland AB (NEO-B)?
The free-cash-flow yield on the price is 2.96 %: that much free cash flow Mashup Ireland AB produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mashup Ireland AB (NEO-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mashup Ireland AB it is kr 2.47 per share (as of Oct 3, 2026), against a price of kr 1.59. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is Mashup Ireland AB stock overvalued or undervalued in 2026?
As of Oct 3, 2026, NEO-B trades below its calculated fair value: price kr 1.59, fair value kr 2.47, a gap of about +56% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NEO-B?
No. The price is what the market pays today (kr 1.59); the fair value is what the company's own numbers justify (kr 2.47). For Mashup Ireland AB the two are kr 0.8840 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mashup Ireland AB worth?
The market values Mashup Ireland AB at about 80.9M SEK (market capitalisation, as of Oct 3, 2026). Per share that is kr 1.59; our models calculate a fair value of kr 2.47 per share.
What do the bullish and bearish scenarios say about NEO-B?
Our models span a range for Mashup Ireland AB: cautious scenario kr 1.52, base kr 2.47, optimistic kr 3.54 per share (as of Oct 3, 2026, price kr 1.59). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of NEO-B?
Mashup Ireland AB trades at a price-to-earnings ratio of 3.7 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 2.47 is built from several models across several years. Other multiples: P/B 0.2.
How solid is the balance sheet of Mashup Ireland AB (NEO-B)?
Balance-sheet figures for Mashup Ireland AB (as of Oct 3, 2026): debt of 0.13 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is NEO-B from its 52-week high?
Mashup Ireland AB trades at kr 1.59, about 78% below its 52-week high of kr 7.20 and at the low of kr 1.59 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 2.47 is for.
Which stocks are comparable to Mashup Ireland AB?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mashup Ireland AB stock attractive at the current price?
The data as of Oct 3, 2026: price kr 1.59, calculated fair value kr 2.47 (+56%), Quality Score 36/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of NEO-B calculated?
We run Mashup Ireland AB through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 2.47, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Mashup Ireland AB currently trades 36 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mashup Ireland AB (NEO-B)?
The closing price on Oct 19, 2026 was kr 1.59. Our model-based fair value is kr 2.47, about +56% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mashup Ireland AB right now?
The large discount to fair value meets weak quality (36/100). That raises the risk this is a value trap rather than a bargain. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (kr 1.52 to kr 3.54) leaves room in how you read the outcome.

Key figures of Mashup Ireland AB

How large is the market capitalisation of Mashup Ireland AB (NEO-B)?
The market capitalisation of Mashup Ireland AB is 80.9M SEK (≈ $8.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Mashup Ireland AB (NEO-B)?
Earnings per share at Mashup Ireland AB are kr 0.4600 (price ÷ EPS = P/E 3.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mashup Ireland AB (NEO-B)?
The net margin of Mashup Ireland AB is −9.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Mashup Ireland AB (NEO-B)?
On an EBIT basis the return on assets of Mashup Ireland AB is −20.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How much net cash does Mashup Ireland AB (NEO-B) hold?
Mashup Ireland AB holds more cash than debt, 13.7M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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