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Onewater Marine (ONEW) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Onewater Marine $7.60, price $9.90, upside -23.2%, quality 37 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · US · ISIN US68280L1017

OM Onewater Marine logo Some data Sep 23, 2026

Onewater Marine

ONEW · US

Weak valuationQuality is weak on top of the rich price.

!Fair value $7.60 · Overvalued (−23%)
!Quality 37/100
!Mixed Growth (revenue 5y +12.9 %/yr)
!Loss-making · -6.7% net margin (TTM)
✓Moderate debt · generates free cash flow
!Trails peers (5/13)
!Narrow moat 17/100
!Insider activity 45/100
!Evidence only medium, so the estimate is less certain
!The models disagree: range $7.60 to $23.23
!Weak on valuation: 2 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$60.97 $8.35 Fair Value $7.60 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $8.35 – $60.97 · fair‑value band $7.60 – $23.23 · the $9.90 price screens above the $7.60 fair value. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

OneWater Marine Inc. operates as a recreational marine retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products comprising parts and accessories.

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OneWater Marine Inc. operates as a recreational marine retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products comprising parts and accessories. It also provides boat repair and maintenance services; and other ancillary services, including indoor and outdoor storage, and marina services. In addition, the company arranges related boat financing, insurance, and extended service contracts for customers with third-party lenders and insurance companies. Further, it is involved in the rental of boats and personal watercraft. OneWater Marine Inc. was founded in 2014 and is headquartered in Buford, Georgia.

Stock analysis

Onewater Marine (ONEW) currently trades at $9.90, while our model-based Fair Value estimate is $7.60, implying the stock looks roughly 30.3% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $65.94 per share, and 13 of the 15 models we run sit above the $9.90 price.

Bear case: the Earnings-Based group reads lowest at $9.94, and 2 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: $7.60 (bear) to $23.23 (bull), the price of $9.90 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 37/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Onewater Marine reported revenue of $1.9B in FY2025 versus $1.2B in FY2021, a compound +11.1%/yr. Reported net income was −$115M in FY2025.

Key figures

Market cap $188M · P/E ex one-offs 22.5 · P/S ratio 0.10 · EPS (TTM) $−7.63 · Dividend yield 0.1% · Net margin −6.1% · Return on equity −37.7% · Return on assets (EBIT) 9.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).

What moves the price

The share trades about 42% below its 52-week high and 19% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −23%, ONEW screens richer than that median.

Fair Value models

Bear $7.60 Fair Value $7.60 Bull $23.23
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $43.64 $83.37 $142.68 77
Growth DCF $42.13 $75.58 $121.50 76
5Y EBITDA Exit $32.85 $66.31 $108.02 73
All 15 models by family
DCF Models
FCF DCF $43.64 $83.37 $142.68 77
5Y Revenue Exit $27.13 $54.22 $90.21 70
5Y EBITDA Exit $32.85 $66.31 $108.02 73
10Y Revenue Exit $32.18 $58.26 $97.11 65
10Y EBITDA Exit $36.34 $65.94 $110.16 66
Earnings-Based
EPV $7.05 $9.94 $12.28 73
Dividend Discount
Gordon GGM $0.1200 $0.1900 $0.2500 68
DDM Multi-Stage $0.1200 $0.1800 $0.2100 67
Multiples
EV/EBIT $33.48 $50.30 $67.12 65
EV/EBITDA $29.90 $45.52 $61.15 66
EV/Revenue $17.04 $31.61 $46.19 52
Asset-Based
NCAV (Graham) $8.57 $11.49 $17.15 54
Growth DCF
Growth DCF $42.13 $75.58 $121.50 76
Rev-Margin DCF $27.13 $54.09 $89.95 70
Economic Profit
ROIC Compounder $7.05 $9.94 $12.28 72

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Quality Score breakdown

Overall quality 37/100

Of which business quality 38 · Market factors (momentum, volatility) 19

Profitability 31
Margins and returns on capital today
Quality Growth 31
Are margins and returns improving?
Cashflow 48
Earnings quality: real cash, not paper profit
Fin. Strength 14
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 13
Calm price path (market factor)
Momentum 29
Price trend over the last 3–12 months (market factor)
52W Momentum 9
Distance to the 52-week high (market factor)
Net Issuance 24
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.9%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
7.1% (2019) → 3.7% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

ONEW screens 30% overvalued. Compare with Alimentation Couche-Tard Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 229 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside −23% · Below median
Profitability
Return on assets 3% · Below median
Net margin (TTM) −7% · Bottom 25%
Operating margin (TTM) 4% · Above median
Growth and dividend
Revenue growth −9% · Bottom 25%
Dividend yield (TTM) 0.1% · Bottom 25%
Balance sheet
Debt / equity 1.17× · Highest 25%

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/B 0.66× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.10× · Cheapest 25%
P/FCF 2.4× · Cheaper than median
EV/EBITDA 5.6× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)2 · sector 45
FUTURE (revenue growth)0 · sector 25
PAST (return on equity)0 · sector 27
HEALTH (low debt)41 · sector 94
DIVIDEND (yield)3 · sector 64

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Alimentation Couche-Tard Inc ATD C$79.65 C$105.59 +33%
Casey's General Stores, Inc CASY $597.31 $405.44 −32%
Williams-Sonoma, Inc WSM $227.83 $163.98 −28%
Ulta Beauty, Inc ULTA $543.81 $647.05 +19%
DICK'S Sporting Goods, Inc DKS $133.94 $177.50 +33%
Best Buy Co BBY $90.80 $94.24 +4%
China Tourism Group 601888 ¥52.27 ¥40.40 −23%
Tractor Supply Company TSCO $32.29 $36.35 +13%
Five Below, Inc FIVE $232.28 $184.19 −21%
Murphy USA Inc MUSA $508.14 $358.33 −29%

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Cite: Fair Value Calculator (2026). "Onewater Marine Fair Value". https://www.fairvalue-calculator.com/stock/ONEW

Frequently asked questions

Is Onewater Marine (ONEW) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $7.60 versus a price of $9.90, about −23% upside (overvalued).
What is the fair value of ONEW?
Our model-based fair value for Onewater Marine is $7.60 (as of Sep 23, 2026), built from audited fundamentals. The current price: $9.90.
What is the quality score of ONEW?
Onewater Marine has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Onewater Marine (ONEW)?
Our model-based price target is the fair value of $7.60 (as of Sep 23, 2026) from 15 valuation models. Cautious scenario $7.60, optimistic scenario $23.23. It is a calculation from audited fundamentals, not an analyst target.
What is the Onewater Marine stock forecast for 2026?
Our models put fair value at $7.60, about −23% upside versus a price of $9.90 (overvalued). Cautious scenario $7.60, optimistic scenario $23.23. The calculation is refreshed regularly with new filings.
What is the revenue of Onewater Marine (ONEW)?
Onewater Marine reported trailing-twelve-month revenue of about $1.8B (latest available figure, as of Sep 23, 2026).
Does Onewater Marine pay a dividend?
Onewater Marine currently shows a dividend yield of about 0.15% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Onewater Marine (ONEW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Onewater Marine it is $7.60 per share (as of Sep 23, 2026), against a price of $9.90. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Onewater Marine stock overvalued or undervalued in 2026?
As of Sep 23, 2026, ONEW trades above its calculated fair value: price $9.90, fair value $7.60, a gap of about −23% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ONEW?
No. The price is what the market pays today ($9.90); the fair value is what the company's own numbers justify ($7.60). For Onewater Marine the two are $2.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is Onewater Marine worth?
The market values Onewater Marine at about $188M (market capitalisation, as of Sep 23, 2026). Per share that is $9.90; our models calculate a fair value of $7.60 per share.
What do the bullish and bearish scenarios say about ONEW?
Our models span a range for Onewater Marine: cautious scenario $7.60, base $7.60, optimistic $23.23 per share (as of Sep 23, 2026, price $9.90). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Onewater Marine (ONEW)?
Balance-sheet figures for Onewater Marine (as of Sep 23, 2026): return on equity −37.7%, debt of 1.17 per unit of equity. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is ONEW from its 52-week high?
Onewater Marine trades at $9.90, about 42% below its 52-week high of $16.96 and 19% above the low of $8.35 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $7.60 is for.
Which stocks are comparable to Onewater Marine?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Onewater Marine stock attractive at the current price?
The data as of Sep 23, 2026: price $9.90, calculated fair value $7.60 (−23%), Quality Score 37/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ONEW calculated?
We run Onewater Marine through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $7.60, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Onewater Marine itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Onewater Marine (ONEW)?
The closing price on Sep 24, 2026 was $9.90. Our model-based fair value is $7.60, about −23% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Onewater Marine right now?
Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide ($7.60 to $23.23). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Key figures of Onewater Marine

How large is the market capitalisation of Onewater Marine (ONEW)?
The market capitalisation of Onewater Marine is $188M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Onewater Marine (ONEW) excluding one-off items?
Excluding one-off items, the price-to-earnings ratio of Onewater Marine is 22.5 (fiscal year 2025, the reported result was a loss).
What is the P/S ratio of Onewater Marine (ONEW)?
The price-to-sales ratio of Onewater Marine is 0.10 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Onewater Marine (ONEW)?
Earnings per share at Onewater Marine are $−7.63. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Onewater Marine (ONEW)?
The dividend yield of Onewater Marine is 0.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Onewater Marine (ONEW)?
The net margin of Onewater Marine is −6.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Onewater Marine (ONEW)?
The return on equity (ROE) of Onewater Marine is −37.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Onewater Marine (ONEW)?
On an EBIT basis the return on assets of Onewater Marine is 9.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Onewater Marine (ONEW)?
The operating margin of Onewater Marine is 3.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Onewater Marine (ONEW)?
Revenue at Onewater Marine is growing −8.5% versus a year earlier (3y avg +2.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Onewater Marine (ONEW)?
Earnings per share at Onewater Marine are growing −34.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Onewater Marine (ONEW) generate?
The free cash flow of Onewater Marine is $79.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Onewater Marine (ONEW) carry?
The net debt of Onewater Marine is $912M (fiscal year 2025, ≈ 11.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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