Orthex Oyj (ORTHEX) Fair Value & Analysis

Consumer Cyclical · FI · Market cap €75.8M

A solid business, screening 22% undervalued on our models.

What matters now

• Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
• Our model range runs from €4.07 (bear) to €7.20 (bull), base €5.51. The closer the price sits to the lower half, the larger the margin of safety.
• Quality 65/100 (solid quality) with high evidence: the data supports the verdict.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range €3.40 – €10.41 · fair‑value band €4.07 – €7.20 · the €4.53 price screens below the €5.51 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

Orthex Oyj (ORTHEX) currently trades at €4.53, while our model-based Fair Value estimate is €5.51, implying the stock looks roughly 21.6% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Orthex Oyj generated revenue of €87.8M at a net margin of 7.8%. Revenue grew 2.7% year over year. It earns a return on equity of 17.0%. Net debt stands at €12.7M. Fundamentals as of Jul 12, 2026

Our scenario range runs from €4.07 (bear case) to €7.20 (bull case); at €4.53, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 11% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 22%, ORTHEX screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples (€6.49) versus Asset-Based (€1.52). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Orthex Oyj, a houseware company, designs, produces, markets, and sells household products in Nordics, the rest of Europe, and internationally.

Full company description

Orthex Oyj, a houseware company, designs, produces, markets, and sells household products in Nordics, the rest of Europe, and internationally. The company offers storage boxes, water-resistant storage, durable storage, colored and decorative storage, inserts and organizers, storage baskets, underbed storage, sorting and recycling, and food storage products; and home and yard products, such as laundry baskets, waste bins, buckets and tubs, bins, mailboxes, bird-feeding, and baby bathroom products. It also provides kitchen products, including knives and cutting boards, spoons and ladles, turners and tongs, whisks and strainers, non-scratch nylon utensils, graters and cheese slicers, slicers, mashers and presses, bottle and can openers, cutlery trays and drainers, and other utensils, food storage boxes, mixing bowls, measuring tools, baking utensils and pans, cookie cutters, and tableware products. In addition, the company offers plant care products comprising pots, saucers, window boxes, watering cans, and sprayers. It markets and sells its products under the SmartStore, GastroMax, Orthex, and Kökskungen brands. Orthex Oyj was founded in 1956 and is based in Espoo, Finland.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Orthex Oyj reported revenue of €87.2M in FY2025 versus €88.7M in FY2021, a compound −0.4%/yr. Reported net income was €6.8M in FY2025, compounding +2.9%/yr from FY2021.

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Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.