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PLAIDInc (PLDIF) fair value: what the stock is really worth

As of Sep 18, 2026: fair value of PLAIDInc $4.72, price $4.73, upside -0.2%, quality 71 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Technology · US

P PLAIDInc logo Broad data Sep 23, 2026

PLAIDInc

PLDIF · US

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $4.72 · Fairly valued (0%)
✓Quality 71/100
✓Healthy Growth (revenue 5y +27.3 %/yr)
!Thin margins · 5.3% net margin (TTM)
✓Low debt · generates free cash flow
✓Ranks above peers (8/13)
!Moderate moat 51/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$20.94 $2.74 Fair Value $4.72 Aug 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $2.74 – $20.94 · fair‑value band $3.54 – $6.84 · the $4.73 price screens above the $4.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

PLAID,Inc. develops and operates KARTE, a customer experience (CX) SaaS platform in Japan.

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PLAID,Inc. develops and operates KARTE, a customer experience (CX) SaaS platform in Japan. It provides KARTE CX platform, which provides real-time analytics for on-site personalization, multi-channel campaigns, and targeted ad delivery; PLAID ALPHA, which delivers data-driven strategic planning and implementation; STUDIO ZERO, a strategic planning and business development service; EmotionTechCX, a survey and analysis service for customer loyalty and CX; and EmotionTechEX, a survey and analysis service for employee engagement and organizational transformation. The company also offers TopicScan, a text AI analysis service that detects issues and signs from customer feedback and free-text descriptions; Marumy, a store management system; and Databeat, an ad automation tool. In addition, it provides business results-driven ad operations and marketing solutions. The company was incorporated in 2011 and is headquartered in Chuo, Japan.

Stock analysis

PLAIDInc (PLDIF) currently trades at $4.73, while our model-based Fair Value estimate is $4.72, implying the stock looks roughly 0.2% fairly valued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of $6.66 per share, and 12 of the 24 models we run sit above the $4.73 price.

Bear case: the Asset-Based group reads lowest at $0.4918, and 12 of the 24 models stay below the price. Evidence for this calculation is high.

Scenario range: $3.54 (bear) to $6.84 (bull), the price of $4.73 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 71/100 (solid quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

PLAIDInc reported revenue of ¥13.4B in FY2025 versus ¥5.4B in FY2021, a compound +25.2%/yr. Reported net income was ¥1.1B in FY2025.

Key figures

Market cap $195M · P/E ratio 27.8 · P/S ratio 2.28 · EPS (TTM) $0.1700 · Net margin 8.2% · Return on equity 16.0% · Return on assets (EBIT) −1.2% · Operating margin 7.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).

What moves the price

The share trades about 39% below its 52-week high and 50% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at 0%, PLDIF screens cheaper than that median.

Fair Value models

Bear $3.54 Fair Value $4.72 Bull $6.84
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.1677 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $3.19 $4.13 $6.88 79
Growth DCF $3.04 $4.28 $6.50 78
Owner Earnings $2.71 $4.51 $7.66 74
All 24 models by family
DCF Models
FCF DCF $3.19 $4.13 $6.88 79
Owner Earnings $2.71 $4.51 $7.66 74
5Y Revenue Exit $3.06 $4.61 $7.85 71
5Y EBITDA Exit $3.70 $5.90 $10.23 73
5Y P/E Exit $3.96 $7.84 $13.12 68
10Y Revenue Exit $3.03 $5.40 $6.85 67
10Y EBITDA Exit $3.50 $6.58 $11.91 65
10Y P/E Exit $3.66 $7.06 $12.63 61
Earnings-Based
Graham-Dodd $1.15 $7.99 $11.22 63
Lynch FV $3.33 $4.76 $6.18 61
PEG = 1.0 $3.33 $4.76 $6.18 57
EPV $2.15 $2.30 $2.43 74
Multiples
P/E Multiple $3.54 $4.72 $5.90 63
P/S Multiple $2.15 $2.87 $3.58 58
P/B Multiple $2.15 $2.87 $3.58 55
EV/EBIT $4.79 $6.11 $7.43 66
EV/EBITDA $3.98 $5.02 $6.06 67
EV/Revenue $2.84 $3.70 $4.55 54
Asset-Based
NCAV (Graham) $0.3670 $0.4918 $0.7340 54
Growth DCF
Growth DCF $3.04 $4.28 $6.50 78
Rev-Margin DCF $3.14 $5.15 $9.06 70
Economic Profit
Residual Income $0.8668 $1.16 $3.89 58
ROIC Compounder $2.15 $2.30 $2.43 72
Growth Earnings
Growth-Adj P/E $4.66 $6.66 $8.66 67

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Quality Score breakdown

Overall quality 71/100

Of which business quality 71 · Market factors (momentum, volatility) 27

Profitability 78
Margins and returns on capital today
Quality Growth 71
Are margins and returns improving?
Cashflow 59
Earnings quality: real cash, not paper profit
Fin. Strength 79
Balance sheet, leverage, solvency risk
Investment 73
Disciplined investing over empire-building
Low Volatility 38
Calm price path (market factor)
Momentum 25
Price trend over the last 3–12 months (market factor)
52W Momentum 17
Distance to the 52-week high (market factor)
Net Issuance 64
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+21.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.3%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−26.9% (2020) → 10.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +13.4% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 721 stocks

Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 71 · Top 25%
Fair Value upside 0% · Above median
Profitability
Return on equity (TTM) 16% · Top 25%
Return on assets 7% · Top 25%
Net margin (TTM) 5% · Above median
Operating margin (TTM) 8% · Above median
Growth and dividend
Revenue growth 21% · Top 25%
Balance sheet
Debt / equity 0.25× · Above median

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (TTM) 27.8× · Pricier than median
P/B 6.47× · Priciest 25%
P/S (TTM) 2.12× · Pricier than median
P/FCF 0.2× · Cheapest 25%
EV/EBITDA 19.5× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)33 · sector 25
FUTURE (revenue growth)100 · sector 38
PAST (return on equity)64 · sector 16
HEALTH (low debt)87 · sector 97
DIVIDEND (yield)0 · sector 30

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €184.18 €172.46 −6%
Salesforce, Inc CRM $238.22 $342.73 +44%
Shopify Inc SHOP $145.16 $64.36 −56%
ServiceNow, Inc NOW $137.78 $151.56 +10%
Uber Technologies, Inc UBER $69.22 $103.69 +50%
Cadence Design Systems, Inc CDNS $309.09 $225.14 −27%
Snowflake Inc SNOW $334.81 $75.08 −78%
Datadog, Inc DDOG $251.49 $32.92 −87%
Adobe Inc ADBE $238.25 $454.04 +91%
Automatic Data Processing, Inc ADP $263.68 $177.51 −33%

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Cite: Fair Value Calculator (2026). "PLAIDInc Fair Value". https://www.fairvalue-calculator.com/stock/PLDIF

Frequently asked questions

Is PLAIDInc (PLDIF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $4.72 versus the last price from Sep 18, 2026 of $4.73, about −0% upside (fairly valued).
What is the fair value of PLDIF?
Our model-based fair value for PLAIDInc is $4.72 (as of Sep 23, 2026), built from audited fundamentals. Last price (from Sep 18, 2026): $4.73.
What is the quality score of PLDIF?
PLAIDInc has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PLAIDInc (PLDIF)?
Our model-based price target is the fair value of $4.72 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $3.54, optimistic scenario $6.84. It is a calculation from audited fundamentals, not an analyst target.
What is the PLAIDInc stock forecast for 2026?
Our models put fair value at $4.72, about −0% upside versus the last price from Sep 18, 2026 of $4.73 (fairly valued). Cautious scenario $3.54, optimistic scenario $6.84. The calculation is refreshed regularly with new filings.
What is the revenue of PLAIDInc (PLDIF)?
PLAIDInc reported trailing-twelve-month revenue of about ¥14.6B (latest available figure, as of Sep 23, 2026).
What growth is priced into PLAIDInc (PLDIF)?
For today's price to be fair in a discounted-cash-flow model, PLAIDInc would have to grow free cash flow by +15.7 % per year for five years (discount rate 12.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.3 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of PLDIF use?
Our models discount PLAIDInc at 12.1 %: a base by market capitalisation (micro), damped by beta 0.81, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PLAIDInc that is +15.7 % per year a year over ten years, using the same discount rate (12.1 %) and the same formula as our fair value.
How much growth has PLAIDInc (PLDIF) delivered so far?
Over the past 5 years revenue at PLAIDInc grew +27.3 % a year. The price currently implies +15.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PLAIDInc (PLDIF) growing?
The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into PLAIDInc (+15.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PLAIDInc (PLDIF)?
The free-cash-flow yield on the price is 4.11 %: that much free cash flow PLAIDInc produces per unit of market value. When it exceeds the discount rate of our models (12.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PLAIDInc (PLDIF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PLAIDInc it is $4.72 per share (as of Sep 23, 2026), against a price of $4.73. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is PLAIDInc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, PLDIF trades above its calculated fair value: price $4.73, fair value $4.72, a gap of about −0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLDIF?
No. The price is what the market pays today ($4.73); the fair value is what the company's own numbers justify ($4.72). For PLAIDInc the two are $0.0100 per share apart. That gap is exactly why we show both numbers side by side.
How much is PLAIDInc worth?
The market values PLAIDInc at about $195M (market capitalisation, as of Sep 23, 2026). Per share that is $4.73; our models calculate a fair value of $4.72 per share.
What do the bullish and bearish scenarios say about PLDIF?
Our models span a range for PLAIDInc: cautious scenario $3.54, base $4.72, optimistic $6.84 per share (as of Sep 23, 2026, price $4.73). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PLDIF?
PLAIDInc trades at a price-to-earnings ratio of 27.8 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $4.72 is built from several models across several years. Other multiples: P/B 6.5, P/S 2.1, EV/EBITDA 19.5.
How solid is the balance sheet of PLAIDInc (PLDIF)?
Balance-sheet figures for PLAIDInc (as of Sep 23, 2026): return on equity 16.0%, debt of 0.25 per unit of equity. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is PLDIF from its 52-week high?
PLAIDInc trades at $4.73, about 39% below its 52-week high of $7.76 and 50% above the low of $3.15 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $4.72 is for.
Which stocks are comparable to PLAIDInc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PLAIDInc stock attractive at the current price?
The data as of Sep 23, 2026: price $4.73, calculated fair value $4.72 (−0%), Quality Score 71/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLDIF calculated?
We run PLAIDInc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $4.72, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. PLAIDInc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PLAIDInc (PLDIF)?
The latest price we hold is from Sep 18, 2026 and stands at $4.73. Our model-based fair value is $4.72, about −0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PLAIDInc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($3.54 to $6.84) leaves room in how you read the outcome.

Key figures of PLAIDInc

How large is the market capitalisation of PLAIDInc (PLDIF)?
The market capitalisation of PLAIDInc is $195M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PLAIDInc (PLDIF)?
The price-to-sales ratio of PLAIDInc is 2.28 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PLAIDInc (PLDIF)?
Earnings per share at PLAIDInc are $0.1700 (price ÷ EPS = P/E 27.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of PLAIDInc (PLDIF)?
The net margin of PLAIDInc is 8.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PLAIDInc (PLDIF)?
The return on equity (ROE) of PLAIDInc is 16.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PLAIDInc (PLDIF)?
On an EBIT basis the return on assets of PLAIDInc is −1.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PLAIDInc (PLDIF)?
The operating margin of PLAIDInc is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PLAIDInc (PLDIF)?
Revenue at PLAIDInc is growing +21.2% versus a year earlier (3y avg +22.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PLAIDInc (PLDIF)?
Earnings per share at PLAIDInc are growing −68.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does PLAIDInc (PLDIF) hold?
PLAIDInc holds more cash than debt, ¥4.8B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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