PLAIDInc (PLDIF) fair value: what the stock is really worth
As of Oct 30, 2026: fair value (intrinsic value) of PLAIDInc stock $4.83, price $4.75, upside +1.6%, quality 72 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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PLAIDInc
PLDIF · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $2.75 – $21.04 · fair‑value band $3.62 – $6.88 · the $4.75 price screens below the $4.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
PLAID,Inc. develops and operates KARTE, a customer experience (CX) SaaS platform in Japan.
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It provides KARTE CX platform, which provides real-time analytics for on-site personalization, multi-channel campaigns, and targeted ad delivery; PLAID ALPHA, which delivers data-driven strategic planning and implementation; STUDIO ZERO, a strategic planning and business development service; EmotionTechCX, a survey and analysis service for customer loyalty and CX; and EmotionTechEX, a survey and analysis service for employee engagement and organizational transformation.
The company also offers TopicScan, a text AI analysis service that detects issues and signs from customer feedback and free-text descriptions; Marumy, a store management system; and Databeat, an ad automation tool.
In addition, it provides business results-driven ad operations and marketing solutions. The company was incorporated in 2011 and is headquartered in Chuo, Japan.
Stock analysis
PLAIDInc (PLDIF) currently trades at $4.75, while our model-based Fair Value estimate is $4.83, so the stock looks roughly fairly valued today (gap 1.6%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $6.80 per share, and 14 of the 24 models we run sit above the $4.75 price.
Bear case: the Asset-Based group reads lowest at $0.5400, and 10 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $3.62 (bear) to $6.88 (bull), the price of $4.75 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
PLAIDInc reported revenue of ¥13.4B in FY2025 versus ¥5.4B in FY2021, a compound +25.2%/yr. Reported net income was ¥1.1B in FY2025.
Key figures
Market cap $195M Micro · P/E ratio 59.4 · P/S ratio 4.88 · EPS (TTM) $0.0800 · Net margin 8.2% · Return on equity 10.2% · Return on assets (EBIT) −1.2% (5-year average) · Operating margin 5.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 51% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 2%, PLDIF screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare PLAIDInc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 628 stocks
Valuation Multiplesvs Software - Application median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Adobe Inc ADBE | $239.30 | $463.72 | +94% | vs PLDIF |
| Salesforce, Inc CRM | $213.65 | $342.73 | +60% | vs PLDIF |
| Uber Technologies, Inc UBER | $68.59 | $101.28 | +48% | vs PLDIF |
| Intuit Inc INTU | $341.50 | $459.14 | +34% | vs PLDIF |
| ServiceNow, Inc NOW | $101.97 | $112.17 | +10% | vs PLDIF |
| SAP SE SAP | €210.75 | €173.59 | −18% | vs PLDIF |
| Cadence Design Systems, Inc CDNS | $319.92 | $225.48 | −30% | vs PLDIF |
| Automatic Data Processing, Inc ADP | $303.35 | $150.40 | −50% | vs PLDIF |
| Shopify Inc SHOP | $148.91 | $64.96 | −56% | vs PLDIF |
| Snowflake Inc SNOW | $275.88 | $73.81 | −73% | vs PLDIF |
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