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Puregold Price Club, Inc (PRGLY) Fair Value & Analysis

Consumer Cyclical · US · Market cap $1.8B

PP Puregold Price Club, Inc logo Puregold Price Club, Inc PRGLY · US
Price$6.00
Fair Value$14.10
Upside+135.0%
Quality64/100
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Healthy Growth
Thin margins · 4.8% net margin
Low debt · generates free cash flow
6.53% dividend yield
Ranks above peers (10/11)
Narrow moat 40/100
Evidence: High Range $10.57 – $17.62 Share as image

Fair value as of: Jul 25, 2026

From 24 valuation models · updated 16 days ago

Fair value updated Jul 25, 2026, revised from $14.19 to $14.10 (−0.6%) since Jun 25, 2026.

A solid business, screening 135% undervalued on our models.

What matters now

  • The price is below even our cautious bear case ($10.57). The market is more pessimistic than our downside scenario.
  • Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
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Price vs Fair Value (5 years)

$6.00 $5.40 Fair Value $14.10 Apr 2021 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 25, 2026.

How to read this chart

60‑month range $5.40 – $6.00 · fair‑value band $10.57 – $17.62 · the $6.00 price screens below the $14.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 25, 2026.

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Analysis

Puregold Price Club, Inc (PRGLY) currently trades at $6.00, while our model-based Fair Value estimate is $14.10, implying the stock looks roughly 135.0% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Puregold Price Club, Inc generated revenue of $249B at a net margin of 4.8%. Revenue grew 12.1% year over year. It earns a return on equity of 12.0%. The stock trades on a trailing P/E of 9.7. Fundamentals as of Jul 25, 2026

Our scenario range runs from $10.57 (bear case) to $17.62 (bull case); at $6.00, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at 135%, PRGLY screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $13.00 $19.12 $27.49 80
Rev-Margin DCF $9.88 $14.73 $20.70 74
ROIC Compounder $6.03 $7.19 $8.66 72
All 24 models by family
DCF Models
FCF DCF $13.06 $19.74 $29.31 38
Owner Earnings $7.57 $11.22 $16.44 31
5Y Revenue Exit $9.88 $14.67 $20.80 39
5Y EBITDA Exit $11.40 $17.66 $25.12 41
5Y P/E Exit $11.47 $17.80 $24.66 38
10Y Revenue Exit $10.81 $15.39 $21.68 36
10Y EBITDA Exit $11.91 $17.34 $24.83 37
10Y P/E Exit $11.96 $17.43 $24.50 35
Earnings-Based
Graham-Dodd $4.36 $16.96 $23.00 54
Lynch FV $4.16 $5.95 $7.73 50
PEG = 1.0 $4.16 $5.95 $7.73 46
EPV $5.97 $6.65 $7.22 59
Multiples
P/E Multiple $10.58 $14.10 $17.63 63
P/S Multiple $8.17 $10.90 $13.62 58
P/B Multiple $8.17 $10.90 $13.62 55
EV/EBIT $11.63 $15.18 $18.73 53
EV/EBITDA $11.44 $14.92 $18.40 54
EV/Revenue $8.17 $11.24 $14.31 43
Asset-Based
NCAV (Graham) $2.91 $3.90 $5.82 50
Growth DCF
Growth DCF $13.00 $19.12 $27.49 80
Rev-Margin DCF $9.88 $14.73 $20.70 74
Economic Profit
Residual Income $4.94 $5.46 $7.60 61
ROIC Compounder $6.03 $7.19 $8.66 72
Growth Earnings
Growth-Adj P/E $7.68 $10.97 $14.26 68

Widest divergence: DCF Models ($17.34) versus Asset-Based ($3.90). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $249B
Revenue growth (YoY) +12.1%
Net margin 4.8%
Return on equity 12.0%
Free cash flow $21.4B FY2025
P/E ratio 9.7
More key figures
Operating margin 8.1%
EPS (TTM) $0.6400
Dividend yield 6.5%
EPS growth (YoY) +23.8%

Figures from reported company fundamentals · as of Jul 25, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 64/100

Of which business quality 64 · Market factors (momentum, volatility) 67

Profitability 51
Margins and returns on capital today
Quality Growth 56
Are margins and returns improving?
Cashflow 66
Earnings quality: real cash, not paper profit
Fin. Strength 62
Balance sheet, leverage, solvency risk
Investment 75
Disciplined investing over empire-building
Low Volatility 100
Calm price path (market factor)
Momentum 44
Price trend over the last 3–12 months (market factor)
52W Momentum 68
Distance to the 52-week high (market factor)
Net Issuance 83
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Puregold Price Club, Inc. engages in the retail and wholesale trading of dry goods, food, and other merchandise in the Philippines.

Full company description

Puregold Price Club, Inc. engages in the retail and wholesale trading of dry goods, food, and other merchandise in the Philippines. The company operates hypermarkets, supermarkets, and minimarts under the Puregold name; supermarkets under the San Roque and Merkado names; warehouse store chains under the S&R Membership Shopping Warehouse name; and quick service restaurants under the S&R New York Style Pizza name. It also trades in consumer products, including canned goods, houseware, dry goods, food products, toiletries, pharmaceutical and medical goods, and other products. The company sells its products to retail consumers, resellers, small to medium-sized sari-sari stores, canteens, restaurants, caterers, bakeries, and convenience and drug stores. Puregold Price Club, Inc. was incorporated in 1998 and is based in Manila, the Philippines.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Puregold Price Club, Inc reported revenue of $242B in FY2025 versus $164B in FY2021, a compound +10.2%/yr. Reported net income was $11.3B in FY2025, compounding +8.5%/yr from FY2021.

Growth Quality 75/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$242B
Latest YoY
+10.6%
Avg. growth/yr (3Y)
+9.6%
Avg. growth/yr (5Y)
+7.5%
Avg. growth/yr (6Y)
+7.8%
Revenue +10.2%/yr
FY21 $164B
FY22 $184B
FY23 $199B
FY24 $219B
FY25 $242B
Net income +8.5%/yr
FY21 $8.2B
FY22 $9.3B
FY23 $8.6B
FY24 $10.4B
FY25 $11.3B

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Cite: Fair Value Calculator (2026). "Puregold Price Club, Inc Fair Value". https://www.fairvalue-calculator.com/stock/PRGLY

Peer Group

Department Stores · 127 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 64 · Top 25%
Fair Value upside +135% · Top 25%
Return on equity (TTM) 12% · Top 25%
Return on assets 6% · Top 25%
Net margin (TTM) 5% · Above median
Operating margin (TTM) 8% · Above median
Revenue growth 12% · Top 25%
Dividend yield (TTM) 6.5% · Top 25%
Debt / equity 0.11× · Higher than median

Valuation Multiples vs Department Stores median · lower = cheaper

P/E (TTM) 9.7× · Cheaper than 75% of peers
P/FCF 0.1× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 26
FUTURE 61 · sector 2
PAST 48 · sector 16
HEALTH 95 · sector 96
DIVIDEND 100 · sector 37

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 25, 2026).

Stock Price Fair Value vs Fair Value
Falabella S.A FALABELLA 5,875 CLP 8,880 CLP +51%
El Puerto de Liverpool, S.A. LIVEPOLC1 99.62 MXN 263.70 MXN +165%
99 Speed Mart Retail Holdings 5326 3.70 MYR 1.45 MYR -61%
Cencosud S.A CENCOSUD 2,040 CLP 2,516 CLP +23%
Vishal Mega Mart Limited VMM ₹113.94 ₹37.39 -67%
SHINSEGAE Inc 004170 610,000 KRW 200,259 KRW -67%
Organización Soriana, S. A. B. de C. V., SORIANAB 30.04 MXN 59.59 MXN +98%
Lotte Shopping Co 023530 155,300 KRW 81,725 KRW -47%
Lojas Renner S.A LREN3 R$14.10 R$33.36 +137%
La Comer, S.A. LACOMERUBC 34.37 MXN 51.49 MXN +50%

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Frequently asked questions

Is Puregold Price Club, Inc (PRGLY) overvalued or undervalued?
As of Jul 25, 2026, our model estimates a fair value of $14.10 versus a price of $6.00, about +135% (undervalued).
What is the fair value of PRGLY?
Our model-based fair value for Puregold Price Club, Inc is $14.10 (as of Jul 25, 2026), built from audited fundamentals. The current price is $6.00.
What is the quality score of PRGLY?
Puregold Price Club, Inc has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Puregold Price Club, Inc (PRGLY)?
Puregold Price Club, Inc reported trailing-twelve-month revenue of about $249B (latest available figure, as of Jul 25, 2026).
What is the net profit margin of PRGLY?
The net profit margin of Puregold Price Club, Inc is about 4.8%, meaning it keeps roughly 4.8% of revenue as net income. Based on the latest reported figures.
Does Puregold Price Club, Inc pay a dividend?
Puregold Price Club, Inc currently shows a dividend yield of about 6.53% relative to its recent price (as of Jul 25, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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