Pursuit Attractions and Hospitality, Inc. (PRSU) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Pursuit Attractions and Hospitality, Inc. $12.16, price $52.38, upside -76.8%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range $17.38 – $55.97 · fair‑value band $11.59 – $15.16 · the $52.38 price screens above the $12.16 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 3, 2026.
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Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica.
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Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
Stock analysis
Pursuit Attractions and Hospitality, Inc. (PRSU) currently trades at $52.38, while our model-based Fair Value estimate is $12.16, 76.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $15.26 per share, and 0 of the 12 models we run sit above the $52.38 price.
Bear case: the Earnings-Based group reads lowest at $6.86, and 12 of the 12 models stay below the price. Evidence for this calculation is low.
Scenario range: $11.59 (bear) to $15.16 (bull), the price of $52.38 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Pursuit Attractions and Hospitality, Inc. reported revenue of $452M in FY2025 versus $507M in FY2021, a compound −2.8%/yr. Reported net income was $22.7M in FY2025.
Key figures
Market cap $1.5B · P/E ratio 35.4 · P/S ratio 1.77 · EPS (TTM) $1.48 · Net margin 5.0% · Return on equity 8.9% · Return on assets (EBIT) 1.4% · Operating margin 16.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 62% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −77%, PRSU screens richer than that median.
Fair Value models
Bear $11.59Fair Value $12.16Bull $15.16
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($1.12 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+23.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
Start year 2020 (pandemic). Over 10 years: −8.4% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−7.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.8%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−6.0% vs −9.2%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−30% → 15%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 10.8%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Compare Pursuit Attractions and Hospitality, Inc. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 83 stocks
Beats the industry median on 3/13 measures
Overall it trails its industry peers.
Valuation
Quality Score41 · Bottom 25%
Fair Value upside−76.2% · Bottom 25%
Profitability
Return on equity (TTM)7.5% · Below median
Return on assets5.1% · Above median
Net margin (TTM)6.2% · Above median
Operating margin (TTM)−43.5% · Bottom 25%
Growth and dividend
Revenue growth37.4% · Top 25%
Balance sheet
Debt / equity0.27× · Above median
Valuation Multiplesvs Travel Services median · lower = cheaper
P/E (TTM)35.4× · Priciest 25%
P/B2.49× · Pricier than median
P/S (TTM)3.10× · Priciest 25%
EV/EBITDA13.3× · Pricier than median
PEG2.15× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 48
FUTURE (revenue growth)72· sector 23
PAST (return on equity)36· sector 36
HEALTH (low debt)87· sector 94
DIVIDEND (yield)0· sector 33
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pursuit Attractions and Hospitality, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/PRSU
Frequently asked questions
Is Pursuit Attractions and Hospitality, Inc. (PRSU) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $12.16 versus a price of $52.38, about −77% upside (overvalued).
What is the fair value of PRSU?
Our model-based fair value for Pursuit Attractions and Hospitality, Inc. is $12.16 (as of Oct 3, 2026), built from audited fundamentals. The current price: $52.38.
What is the quality score of PRSU?
Pursuit Attractions and Hospitality, Inc. has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pursuit Attractions and Hospitality, Inc. (PRSU)?
Our model-based price target is the fair value of $12.16 (as of Oct 3, 2026) from 12 valuation models. Cautious scenario $11.59, optimistic scenario $15.16. It is a calculation from audited fundamentals, not an analyst target.
What is the Pursuit Attractions and Hospitality, Inc. stock forecast for 2026?
Our models put fair value at $12.16, about −77% upside versus a price of $52.38 (overvalued). Cautious scenario $11.59, optimistic scenario $15.16. The calculation is refreshed regularly with new filings.
What is the revenue of Pursuit Attractions and Hospitality, Inc. (PRSU)?
Pursuit Attractions and Hospitality, Inc. reported trailing-twelve-month revenue of about $483M (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of Pursuit Attractions and Hospitality, Inc. (PRSU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pursuit Attractions and Hospitality, Inc. it is $12.16 per share (as of Oct 3, 2026), against a price of $52.38. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Pursuit Attractions and Hospitality, Inc. stock overvalued or undervalued in 2026?
As of Oct 3, 2026, PRSU trades above its calculated fair value: price $52.38, fair value $12.16, a gap of about −77% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRSU?
No. The price is what the market pays today ($52.38); the fair value is what the company's own numbers justify ($12.16). For Pursuit Attractions and Hospitality, Inc. the two are $40.22 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pursuit Attractions and Hospitality, Inc. worth?
The market values Pursuit Attractions and Hospitality, Inc. at about $1.5B (market capitalisation, as of Oct 3, 2026). Per share that is $52.38; our models calculate a fair value of $12.16 per share.
What do the bullish and bearish scenarios say about PRSU?
Our models span a range for Pursuit Attractions and Hospitality, Inc.: cautious scenario $11.59, base $12.16, optimistic $15.16 per share (as of Oct 3, 2026, price $52.38). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PRSU?
Pursuit Attractions and Hospitality, Inc. trades at a price-to-earnings ratio of 35.4 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $12.16 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 47.2 (reported for FY2025: 65.5). Other multiples: PEG 2.1, P/B 2.5, P/S 3.1, EV/EBITDA 13.3.
What is the PEG ratio of PRSU?
The PEG ratio of Pursuit Attractions and Hospitality, Inc. is 2.15 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Pursuit Attractions and Hospitality, Inc. (PRSU)?
Balance-sheet figures for Pursuit Attractions and Hospitality, Inc. (as of Oct 3, 2026): return on equity 7.5%, debt of 0.27 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is PRSU from its 52-week high?
Pursuit Attractions and Hospitality, Inc. trades at $52.38, about 6% below its 52-week high of $55.97 and 62% above the low of $32.28 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $12.16 is for.
Which stocks are comparable to Pursuit Attractions and Hospitality, Inc.?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pursuit Attractions and Hospitality, Inc. stock attractive at the current price?
The data as of Oct 3, 2026: price $52.38, calculated fair value $12.16 (−77%), Quality Score 51/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRSU calculated?
We run Pursuit Attractions and Hospitality, Inc. through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $12.16, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Pursuit Attractions and Hospitality, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The closing price on Oct 2, 2026 was $52.38. Our model-based fair value is $12.16, about −77% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pursuit Attractions and Hospitality, Inc. right now?
The price sits above even our optimistic bull case ($15.16). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Pursuit Attractions and Hospitality, Inc. (PRSU) come from?
Earnings per share at Pursuit Attractions and Hospitality, Inc. grew +12.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share −12.6 %, EBIT margin +8.5 %, tax rate +1.7 %, residual (interest, one-offs) +16.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Pursuit Attractions and Hospitality, Inc.
How large is the market capitalisation of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The market capitalisation of Pursuit Attractions and Hospitality, Inc. is $1.5B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The price-to-sales ratio of Pursuit Attractions and Hospitality, Inc. is 1.77 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pursuit Attractions and Hospitality, Inc. (PRSU)?
Earnings per share at Pursuit Attractions and Hospitality, Inc. are $1.48 (price ÷ EPS = P/E 35.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The net margin of Pursuit Attractions and Hospitality, Inc. is 5.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The return on equity (ROE) of Pursuit Attractions and Hospitality, Inc. is 8.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pursuit Attractions and Hospitality, Inc. (PRSU)?
On an EBIT basis the return on assets of Pursuit Attractions and Hospitality, Inc. is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pursuit Attractions and Hospitality, Inc. (PRSU)?
The operating margin of Pursuit Attractions and Hospitality, Inc. is 16.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pursuit Attractions and Hospitality, Inc. (PRSU)?
Revenue at Pursuit Attractions and Hospitality, Inc. is growing +14.3% versus a year earlier (3y avg +14.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pursuit Attractions and Hospitality, Inc. (PRSU)?
Earnings per share at Pursuit Attractions and Hospitality, Inc. are growing +170% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pursuit Attractions and Hospitality, Inc. (PRSU) generate?
The free cash flow of Pursuit Attractions and Hospitality, Inc. is −$750K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pursuit Attractions and Hospitality, Inc. (PRSU) carry?
The net debt of Pursuit Attractions and Hospitality, Inc. is $164M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 3, 2026