EN DE
Watch Reborn Coffee Inc for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Reborn Coffee Inc (REBN) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of Reborn Coffee Inc stock $0.82, price $1.19, that is 31.1% below the price, quality 30 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Consumer Cyclical US

RC Reborn Coffee Inc logo Thin data Nov 10, 2026

Reborn Coffee Inc

REBN · US
Expensive, weak quality

Our calculation puts a fair price 31% below what the stock costs today.

Low debt
Upbeat coverage
Mixed Growth (revenue 5y +59.1 %/yr in USD)
Insiders bought $23.6B (6M)
Fair value $0.8200 · Overvalued
Quality 30/100
Loss-making · -37.6% net margin (TTM)
Negative free cash flow
Trails peers (3/10)
Narrow moat 4/100 · thin data
Thin data
Estimate
Watch Reborn Coffee Inc for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$38.40 $0.7000 Fair Value $0.8200 Aug 2022 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

51‑month range $0.7000 – $38.40 · fair‑value band $0.6100 – $1.02 · the $1.19 price screens above the $0.8200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

Follow Reborn Coffee in your weekly email

Every Wednesday you see whether Reborn Coffee is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in North America and Asia. It purchases, roasts, and sells coffee, tea and other beverages, and various food items.

Show moreShow less

It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.

Stock analysis

Reborn Coffee Inc (REBN) currently trades at $1.19, while our estimate is $0.8200, 31% below the price, so the stock looks overvalued today.

Show more

Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.6100 (bear) to $1.02 (bull), the price of $1.19 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 30/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Reborn Coffee Inc reported revenue of $8.1M in FY2025 versus $2.3M in FY2021, a compound +37.3%/yr. Reported net income was −$9.1M in FY2025.

Key figures

Market cap $10.1M Micro · P/S ratio 0.74 · EPS (TTM) $−0.8000 · Net margin −37.6% · Return on equity −430% · Return on assets (EBIT) −49.6% (5-year average) · Operating margin −24.9% · Revenue (TTM) $16.1M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 4 out of 100 (low confidence).

What moves the price

The share trades about 58% below its 52-week high and 70% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −30% fair-value upside, at −31%, REBN screens richer than that median.

Fair Value

Bear $0.6100 Fair Value $0.8200 Bull $1.02
Price $1.19 · Downside -31.1%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 30/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 21
How much profit the company makes from its sales and capital
Quality Growth 20
Are margins and returns getting better?
Cashflow 5
Do the profits arrive as real cash?
Financial strength 41
Debt, balance sheet and risk of trouble
Investment 71
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 26
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 14
Distance to the 52-week high, does not count
New shares 40
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director bought shares worth $23.6B, on Jul 14, 2026.

  • BuyJung Jae LimCEO and Interim CFO, Director131,387 shares at $180,000$23.6BJul 14, 2026

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 9, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+36.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+59.1%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+76.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−133.2% (2020) → −71.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

REBN screens overvalued: fair value 31% below the price. Compare with McDonald's Corporation →

Earlier news

News mood ⓘNews mood, the average tone of recent news (71 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

Compare Reborn Coffee Inc with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 207 stocks

Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 30 · Bottom 25%
Fair Value upside −31.1% · Bottom 25%
Profitability
Return on assets −69.4% · Bottom 25%
Net margin (12 months) −37.6% · Bottom 25%
Operating margin (12 months) −24.9% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 244.6% · Top 25%
Balance sheet
Debt / equity 0.11× · Below median

Valuation Multiplesvs Restaurants median · lower = cheaper

P/B 2.24× · Pricier than median
P/S (12 months) 0.63× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 32
FUTURE (revenue growth)100 · sector 19
PAST (return on equity)0 · sector 24
HEALTH (low debt)95 · sector 94
DIVIDEND (yield)0 · sector 60

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Restaurants stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Chipotle Mexican Grill, Inc CMG $35.74 $37.87 +6% vs REBN
Yum China Holdings YUMC $49.94 $51.14 +2% vs REBN
Restaurant Brands International Inc QSR $77.52 $72.40 −7% vs REBN
Darden Restaurants, Inc DRI $229.77 $175.82 −23% vs REBN
Domino's Pizza, Inc DPZ $334.18 $234.54 −30% vs REBN
Texas Roadhouse, Inc TXRH $190.52 $128.55 −33% vs REBN
Starbucks Corporation SBUX $109.44 $65.63 −40% vs REBN
McDonald's Corporation MCD $281.44 $162.81 −42% vs REBN
Yum! Brands, Inc YUM $160.88 $73.05 −55% vs REBN
CAVA Group CAVA $62.35 $12.01 −81% vs REBN

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend StocksUndervalued 52-Week Low StocksStocks for 2027: Large Companies Below Fair Value

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Free calculator Peter Lynch Fair Value Formula &…Free calculator
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Reborn Coffee Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Reborn Coffee Inc Fair Value". https://www.fairvalue-calculator.com/stock/REBN

Frequently asked questions

Is Reborn Coffee Inc (REBN) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.8200 versus a price of $1.19, about 31% lower (overvalued).
What is the fair value of REBN?
Our estimate for Reborn Coffee Inc is $0.8200 (as of Nov 10, 2026), built from audited fundamentals. The current price: $1.19.
What is the quality score of REBN?
Reborn Coffee Inc has a Quality Score of 30/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Reborn Coffee Inc (REBN)?
Our calculated price target is the estimate of $0.8200 (as of Nov 10, 2026). Cautious scenario $0.6100, optimistic scenario $1.02. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Reborn Coffee Inc stock forecast for 2026?
Our estimate puts fair value at $0.8200, about 31% lower versus a price of $1.19 (overvalued). Cautious scenario $0.6100, optimistic scenario $1.02. The calculation is refreshed regularly with new filings.
What is the revenue of Reborn Coffee Inc (REBN)?
Reborn Coffee Inc reported trailing-twelve-month revenue of about $16.1M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Reborn Coffee Inc (REBN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Reborn Coffee Inc it is $0.8200 per share (as of Nov 10, 2026), against a price of $1.19.
Is Reborn Coffee Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, REBN trades above its calculated fair value: price $1.19, fair value $0.8200, a gap of about −31% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of REBN?
No. The price is what the market pays today ($1.19); the fair value is what the company's own numbers justify ($0.8200). For Reborn Coffee Inc the two are $0.3700 per share apart. That gap is exactly why we show both numbers side by side.
How much is Reborn Coffee Inc worth?
The market values Reborn Coffee Inc at about $10.1M (market capitalisation, as of Nov 10, 2026). Per share that is $1.19; our models calculate a fair value of $0.8200 per share.
What do the bullish and bearish scenarios say about REBN?
Our models span a range for Reborn Coffee Inc: cautious scenario $0.6100, base $0.8200, optimistic $1.02 per share (as of Nov 10, 2026, price $1.19). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Reborn Coffee Inc (REBN)?
Balance-sheet figures for Reborn Coffee Inc (as of Nov 10, 2026): return on equity −430.4%, debt of 0.11 per unit of equity. They feed the Quality Score of 30/100, which measures business quality independently of the share price.
How far is REBN from its 52-week high?
Reborn Coffee Inc trades at $1.19, about 58% below its 52-week high of $2.86 and 70% above the low of $0.7000 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of $0.8200 is for.
Which stocks are comparable to Reborn Coffee Inc?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Yum! Brands, Inc, Chipotle Mexican Grill, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Reborn Coffee Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $1.19, calculated fair value $0.8200 (−31%), Quality Score 30/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 13.7% above its aggregate fair value. Reborn Coffee Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Reborn Coffee Inc (REBN)?
The closing price on Nov 9, 2026 was $1.19. Our estimate is $0.8200, about 31% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Reborn Coffee Inc right now?
The price sits above even our optimistic bull case ($1.02). The favourable scenario is already priced in. Weak quality (30/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Reborn Coffee Inc

How large is the market capitalisation of Reborn Coffee Inc (REBN)?
The market capitalisation of Reborn Coffee Inc is $10.1M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Reborn Coffee Inc (REBN)?
The price-to-sales ratio of Reborn Coffee Inc is 0.74 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Reborn Coffee Inc (REBN)?
Earnings per share at Reborn Coffee Inc are $−0.8000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Reborn Coffee Inc (REBN)?
The net margin of Reborn Coffee Inc is −37.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Reborn Coffee Inc (REBN)?
The return on equity (ROE) of Reborn Coffee Inc is −430% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Reborn Coffee Inc (REBN)?
On an EBIT basis the return on assets of Reborn Coffee Inc is −49.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Reborn Coffee Inc (REBN)?
The operating margin of Reborn Coffee Inc is −24.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Reborn Coffee Inc (REBN)?
Revenue at Reborn Coffee Inc is growing +245% versus a year earlier (3y avg +35.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Reborn Coffee Inc (REBN) generate?
The free cash flow of Reborn Coffee Inc is −$6.6M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Reborn Coffee Inc (REBN) carry?
The net debt of Reborn Coffee Inc is $3.9M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Watch Reborn Coffee Inc in the live analysis

One click puts Reborn Coffee Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.