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Rottneros AB (RROS) fair value: what the stock is really worth

As of Oct 19, 2026: fair value (intrinsic value) of Rottneros AB stock SEK 4.18, price SEK 2.52, upside +66.0%, quality 29 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Basic Materials · SE · ISIN SE0000112252

RA Rottneros AB logo Thin data Oct 2, 2026

Rottneros AB

RROS · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

The stock costs 40% less than our calculation considers fair.

Fair value kr 4.18 · Strongly undervalued (+66.0%)
Low debt
Quality 29/100
Weak Growth (revenue 5y +1.4 %/yr in SEK)
Loss-making · -13.1% net margin (TTM)
Negative free cash flow
Trails peers (4/11)
Narrow moat 9/100 · thin data
Thin data
⟳ Cyclical
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 16.87 kr 2.05 Fair Value kr 4.18 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.

How to read this chart

60‑month range kr 2.05 – kr 16.87 · fair‑value band kr 3.12 – kr 6.25 · the kr 2.52 price screens below the kr 4.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 2, 2026.

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Company profile

Rottneros AB (publ), together with its subsidiaries, develops and produces chemical and mechanical market pulp worldwide.

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The company offers elemental chlorine free bleached softwood sulphate pulp used for the manufacture of filters, light cartonboard products, and printing and writing papers; and unbleached kraft unbleached long-fiber sulphate pulp used for brown liquid packaging board and filters.

It also provides bleached/unbleached chemi-thermo-mechanical pulp used for cartonboard, tissue, and printing and writing papers. In addition, the company manufactures molded fiber trays.

Further, its products are used in various applications, such as cartonboard, filters, electrotechnical applications, fiber cement, special applications, tissue paper, and molded fiber. Rottneros AB (publ) was founded in 1887 and is based in Söderhamn, Sweden.

Rottneros AB (publ) is a subsidiary of Arctic Paper S.A.

Stock analysis

Rottneros AB (RROS) currently trades at kr 2.52, while our model-based Fair Value estimate is kr 4.18, implying the stock looks roughly 39.8% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.

Scenario range: kr 3.12 (bear) to kr 6.25 (bull), the price of kr 2.52 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 29/100 (below-average quality), in the Basic Materials sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Rottneros AB reported revenue of 2.2B SEK in FY2025 versus 2.3B SEK in FY2021, a compound −1.1%/yr. Reported net income was −452M SEK in FY2025.

Key figures

Market cap 674M SEK (≈ $68.0M) Micro · P/S ratio 0.33 · EPS (TTM) kr −1.17 · Net margin −13.1% · Return on equity −21.2% · Return on assets (EBIT) 0.0% · Operating margin −1.0% · Revenue (TTM) 2.4B SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (low confidence).

What moves the price

The share trades about 26% below its 52-week high and 23% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Basic Materials peers we cover trades at 24% fair-value upside, at 66%, RROS screens cheaper than that median.

Fair Value models

Bear kr 3.12 Fair Value kr 4.18 Bull kr 6.25
Price kr 2.52 · Upside +66.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) kr 2.83 kr 3.79 kr 5.66 54
All 1 models by family
Asset-Based
NCAV (Graham) kr 2.83 kr 3.79 kr 5.66 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 29/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 13
How much profit the company makes from its sales and capital
Quality Growth 1
Are margins and returns getting better?
Cashflow 2
Do the profits arrive as real cash?
Financial strength 49
Debt, balance sheet and risk of trouble
Investment 90
Does it invest with discipline instead of growing at any price?
Low Volatility 65
How calm the share price moves, does not count
Momentum 53
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 27
Distance to the 52-week high, does not count
New shares 40
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 8/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−18.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.4%
Start year 2020 (pandemic). Over 10 years: +2.1% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−3.1% (2020) → −39.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Paper & Paper Products · 120 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 29 · Bottom 25%
Fair Value upside +60.0% · Top 25%
Profitability
Return on assets −17.7% · Bottom 25%
Net margin (12 months) −13.1% · Bottom 25%
Operating margin (12 months) −1.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −15.7% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Paper & Paper Products median · lower = cheaper

P/B 0.46× · Cheaper than median
P/S (12 months) 0.29× · Cheaper than median
PEG 1.26× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 22
FUTURE (revenue growth)0 · sector 21
PAST (return on equity)0 · sector 14
HEALTH (low debt)100 · sector 91
DIVIDEND (yield)0 · sector 38

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Paper & Paper Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Nine Dragons Paper (Holdings) Limited 2689 HK$5.22 HK$14.11 +171% vs RROS
PT Indah Kiat Pulp & Paper Tbk INKP 6,950 IDR 12,657 IDR +82% vs RROS
Empresas CMPC S.A CMPC 966.00 CLP 1,388 CLP +44% vs RROS
Xianhe Co 603733 ¥16.88 ¥21.06 +25% vs RROS
Shandong Sunpaper Co 002078 ¥13.62 ¥16.93 +24% vs RROS
Semapa - Sociedade de Investimento e Gestão, SGPS, S.A SEM €19.34 €23.55 +22% vs RROS
Lee & Man Paper Manufacturing Limited 2314 HK$3.40 HK$2.64 −22% vs RROS
The Navigator Company NVG €3.08 €2.08 −33% vs RROS
UPM-Kymmene Oyj UPM €25.19 €15.50 −38% vs RROS
Billerud AB BILL kr 81.05 kr 49.11 −39% vs RROS

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Rottneros AB · Fair Value
kr 4.18 +40%Fair Value
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Cite: Fair Value Calculator (2026). "Rottneros AB Fair Value". https://www.fairvalue-calculator.com/stock/RROS

Frequently asked questions

Is Rottneros AB (RROS) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of kr 4.18 versus a price of kr 2.52, about +66% upside (undervalued).
What is the fair value of RROS?
Our model-based fair value for Rottneros AB is kr 4.18 (as of Oct 2, 2026), built from audited fundamentals. The current price: kr 2.52.
What is the quality score of RROS?
Rottneros AB has a Quality Score of 29/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rottneros AB (RROS)?
Our model-based price target is the fair value of kr 4.18 (as of Oct 2, 2026) from 1 valuation models. Cautious scenario kr 3.12, optimistic scenario kr 6.25. It is a calculation from audited fundamentals, not an analyst target.
What is the Rottneros AB stock forecast for 2026?
Our models put fair value at kr 4.18, about +66% upside versus a price of kr 2.52 (undervalued). Cautious scenario kr 3.12, optimistic scenario kr 6.25. The calculation is refreshed regularly with new filings.
What is the revenue of Rottneros AB (RROS)?
Rottneros AB reported trailing-twelve-month revenue of about 2.4B SEK (latest available figure, as of Oct 2, 2026).
What is the intrinsic value of Rottneros AB (RROS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rottneros AB it is kr 4.18 per share (as of Oct 2, 2026), against a price of kr 2.52. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Rottneros AB stock overvalued or undervalued in 2026?
As of Oct 2, 2026, RROS trades below its calculated fair value: price kr 2.52, fair value kr 4.18, a gap of about +66% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RROS?
No. The price is what the market pays today (kr 2.52); the fair value is what the company's own numbers justify (kr 4.18). For Rottneros AB the two are kr 1.66 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rottneros AB worth?
The market values Rottneros AB at about 674M SEK (market capitalisation, as of Oct 2, 2026). Per share that is kr 2.52; our models calculate a fair value of kr 4.18 per share.
What do the bullish and bearish scenarios say about RROS?
Our models span a range for Rottneros AB: cautious scenario kr 3.12, base kr 4.18, optimistic kr 6.25 per share (as of Oct 2, 2026, price kr 2.52). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of RROS?
The PEG ratio of Rottneros AB is 1.26 (P/E divided by earnings growth, as of Oct 2, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Rottneros AB (RROS)?
Balance-sheet figures for Rottneros AB (as of Oct 2, 2026): return on equity −21.2%, debt of 0.01 per unit of equity. They feed the Quality Score of 29/100, which measures business quality independently of the share price.
How far is RROS from its 52-week high?
Rottneros AB trades at kr 2.52, about 26% below its 52-week high of kr 3.40 and 23% above the low of kr 2.05 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 4.18 is for.
Which stocks are comparable to Rottneros AB?
From the same area (Basic Materials) we also value UPM-Kymmene Oyj, Shandong Sunpaper Co, Nine Dragons Paper (Holdings) Limited, The Navigator Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rottneros AB stock attractive at the current price?
The data as of Oct 2, 2026: price kr 2.52, calculated fair value kr 4.18 (+66%), Quality Score 29/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RROS calculated?
We run Rottneros AB through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 4.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.8 % above its aggregate fair value. Rottneros AB currently trades 40 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rottneros AB (RROS)?
The closing price on Oct 19, 2026 was kr 2.52. Our model-based fair value is kr 4.18, about +66% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rottneros AB right now?
The large discount to fair value meets weak quality (29/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (kr 3.12). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (kr 3.12 to kr 6.25) leaves room in how you read the outcome.
Where does the earnings growth of Rottneros AB (RROS) come from?
Earnings per share at Rottneros AB grew −9.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.8 %, EBIT margin −12.8 %, tax rate −1.7 %, residual (interest, one-offs) −0.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Rottneros AB

How large is the market capitalisation of Rottneros AB (RROS)?
The market capitalisation of Rottneros AB is 674M SEK (≈ $68.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rottneros AB (RROS)?
The price-to-sales ratio of Rottneros AB is 0.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rottneros AB (RROS)?
Earnings per share at Rottneros AB are kr −1.17. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Rottneros AB (RROS)?
The net margin of Rottneros AB is −13.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rottneros AB (RROS)?
The return on equity (ROE) of Rottneros AB is −21.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rottneros AB (RROS)?
On an EBIT basis the return on assets of Rottneros AB is 0.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rottneros AB (RROS)?
The operating margin of Rottneros AB is −1.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rottneros AB (RROS)?
Revenue at Rottneros AB is growing −15.7% versus a year earlier (3y avg −10.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rottneros AB (RROS)?
Earnings per share at Rottneros AB are growing −16.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Rottneros AB (RROS) generate?
The free cash flow of Rottneros AB is −237M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Rottneros AB (RROS) carry?
The net debt of Rottneros AB is 339M SEK (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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