Roots Corporation (RROTF) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Roots Corporation $2.07, price $2.88, upside -28.1%, quality 66 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $1.17 – $3.47 · fair‑value band $1.83 – $2.33 · the $2.88 price screens above the $2.07 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Roots Corporation, together with its subsidiaries, designs, markets, and sells apparel, leather goods, footwear, and accessories under the Roots brand in Canada and internationally. The company operates through two segments: Direct-To-Consumer, and Partners and Other.
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Roots Corporation, together with its subsidiaries, designs, markets, and sells apparel, leather goods, footwear, and accessories under the Roots brand in Canada and internationally. The company operates through two segments: Direct-To-Consumer, and Partners and Other. The Direct-to-Consumer segment sells products through the company's corporate retail stores and ecommerce. The Partners and Other segment engages in the wholesale of Roots branded products to the company's international operating partners, licensees, and wholesale customers. Roots Corporation was founded in 1973 and is headquartered in Toronto, Canada.
Stock analysis
Roots Corporation (RROTF) currently trades at $2.88, while our model-based Fair Value estimate is $2.07, 28.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $4.67 per share, and 13 of the 23 models we run sit above the $2.88 price.
Bear case: the Earnings-Based group reads lowest at $1.20, and 10 of the 23 models stay below the price. Evidence for this calculation is medium.
Scenario range: $1.83 (bear) to $2.33 (bull), the price of $2.88 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Roots Corporation reported revenue of C$278M in FY2026 versus C$274M in FY2022, a compound +0.4%/yr. Reported net income was C$4.7M in FY2026, compounding −32.7%/yr from FY2022.
Key figures
Market cap $112M · P/E ratio 71.8 · P/S ratio 1.21 · EPS (TTM) $0.0400 · Net margin 1.7% · Return on equity 1.7% · Return on assets (EBIT) 5.4% · Operating margin −27.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 44% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −28%, RROTF screens richer than that median.
Fair Value models
Bear $1.83Fair Value $2.07Bull $2.33
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then ($0.0268 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.64/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.9%
Start year 2021 (pandemic). Over 10 years: +16.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−22.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−22.1%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−22.1% vs −4.7%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 5%
Start year 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CAD, Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about −10.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 98 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside−27.0% · Below median
Profitability
Return on equity (TTM)1.7% · Below median
Return on assets2.7% · Below median
Net margin (TTM)0.9% · Below median
Operating margin (TTM)−27.7% · Bottom 25%
Growth and dividend
Revenue growth6.5% · Above median
Balance sheet
Debt / equity0.17× · Highest 25%
Valuation Multiplesvs Apparel Retail median · lower = cheaper
P/E (TTM)71.8× · Priciest 25%
P/B1.01× · Cheaper than median
P/S (TTM)0.57× · Cheaper than median
P/FCF6.3× · Cheaper than median
EV/EBITDA6.8× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 55
FUTURE (revenue growth)33· sector 5
PAST (return on equity)7· sector 33
HEALTH (low debt)91· sector 100
DIVIDEND (yield)0· sector 56
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Roots Corporation Fair Value". https://www.fairvalue-calculator.com/stock/RROTF
Frequently asked questions
Is Roots Corporation (RROTF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $2.07 versus a price of $2.88, about −28% upside (overvalued).
What is the fair value of RROTF?
Our model-based fair value for Roots Corporation is $2.07 (as of Sep 24, 2026), built from audited fundamentals. The current price: $2.88.
What is the quality score of RROTF?
Roots Corporation has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Roots Corporation (RROTF)?
Our model-based price target is the fair value of $2.07 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario $1.83, optimistic scenario $2.33. It is a calculation from audited fundamentals, not an analyst target.
What is the Roots Corporation stock forecast for 2026?
Our models put fair value at $2.07, about −28% upside versus a price of $2.88 (overvalued). Cautious scenario $1.83, optimistic scenario $2.33. The calculation is refreshed regularly with new filings.
What is the revenue of Roots Corporation (RROTF)?
Roots Corporation reported trailing-twelve-month revenue of about C$280M (latest available figure, as of Sep 24, 2026).
What growth is priced into Roots Corporation (RROTF)?
For today's price to be fair in a discounted-cash-flow model, Roots Corporation would have to grow free cash flow by -8.2 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of RROTF use?
Our models discount Roots Corporation at 11.2 %: a base by market capitalisation (micro), damped by beta 0.52, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Roots Corporation that is -8.2 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has Roots Corporation (RROTF) delivered so far?
Over the past 5 years revenue at Roots Corporation grew +3.0 % a year. The price currently implies -8.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Roots Corporation (RROTF) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Roots Corporation (-8.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Roots Corporation (RROTF)?
The free-cash-flow yield on the price is 15.98 %: that much free cash flow Roots Corporation produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Roots Corporation (RROTF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Roots Corporation it is $2.07 per share (as of Sep 24, 2026), against a price of $2.88. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Roots Corporation stock overvalued or undervalued in 2026?
As of Sep 24, 2026, RROTF trades above its calculated fair value: price $2.88, fair value $2.07, a gap of about −28% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RROTF?
No. The price is what the market pays today ($2.88); the fair value is what the company's own numbers justify ($2.07). For Roots Corporation the two are $0.8100 per share apart. That gap is exactly why we show both numbers side by side.
How much is Roots Corporation worth?
The market values Roots Corporation at about $112M (market capitalisation, as of Sep 24, 2026). Per share that is $2.88; our models calculate a fair value of $2.07 per share.
What do the bullish and bearish scenarios say about RROTF?
Our models span a range for Roots Corporation: cautious scenario $1.83, base $2.07, optimistic $2.33 per share (as of Sep 24, 2026, price $2.88). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RROTF?
Roots Corporation trades at a price-to-earnings ratio of 71.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $2.07 is built from several models across several years. Other multiples: P/B 1.0, P/S 0.6, EV/EBITDA 6.8.
How solid is the balance sheet of Roots Corporation (RROTF)?
Balance-sheet figures for Roots Corporation (as of Sep 24, 2026): return on equity 1.7%, debt of 0.17 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is RROTF from its 52-week high?
Roots Corporation trades at $2.88, about 11% below its 52-week high of $3.22 and 44% above the low of $2.00 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of $2.07 is for.
Which stocks are comparable to Roots Corporation?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, Fast Retailing Co, The TJX Companies, Inc, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Roots Corporation stock attractive at the current price?
The data as of Sep 24, 2026: price $2.88, calculated fair value $2.07 (−28%), Quality Score 66/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RROTF calculated?
We run Roots Corporation through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.07, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Roots Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Roots Corporation (RROTF)?
The closing price on Sep 30, 2026 was $2.88. Our model-based fair value is $2.07, about −28% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Roots Corporation right now?
The price sits above even our optimistic bull case ($2.33). The favourable scenario is already priced in. Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Roots Corporation
How large is the market capitalisation of Roots Corporation (RROTF)?
The market capitalisation of Roots Corporation is $112M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Roots Corporation (RROTF)?
The price-to-sales ratio of Roots Corporation is 1.21 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Roots Corporation (RROTF)?
Earnings per share at Roots Corporation are $0.0400 (price ÷ EPS = P/E 71.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Roots Corporation (RROTF)?
The net margin of Roots Corporation is 1.7% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Roots Corporation (RROTF)?
The return on equity (ROE) of Roots Corporation is 1.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Roots Corporation (RROTF)?
On an EBIT basis the return on assets of Roots Corporation is 5.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Roots Corporation (RROTF)?
The operating margin of Roots Corporation is −27.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Roots Corporation (RROTF)?
Revenue at Roots Corporation is growing +6.5% versus a year earlier (3y avg +0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Roots Corporation (RROTF)?
Earnings per share at Roots Corporation are growing −3.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Roots Corporation (RROTF) carry?
The net debt of Roots Corporation is C$78.0M (fiscal year 2026, ≈ 3.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 24, 2026