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Roots Corporation (RROTF) Fair Value & Analysis

Consumer Cyclical · US · Market cap $118M

Price$3.00
Fair Value$1.84
Upside-38.7%
Quality97/100
Evidence: High Range $1.38 – $2.48

Fair value as of: Jun 24, 2026

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Analysis

Roots Corporation (RROTF) currently trades at $3.00, while our model-based Fair Value estimate is $1.84 — implying the stock looks roughly 38.7% overvalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Roots Corporation, together with its subsidiaries, designs, markets, and sells apparel, leather goods, footwear, and accessories under the Roots brand in Canada and internationally. The company operates through two segments: Direct-To-Consumer, and Partners and Other. The Direct-to-Consumer segment sells products through the company's corporate retail stores and ecommerce. The Partners and Other segment engages in the wholesale of Roots branded products to the company's international operating partners, licensees, and wholesale customers. Roots Corporation was founded in 1973 and is headquartered in Toronto, Canada.

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Frequently asked questions

Is Roots Corporation (RROTF) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $1.84 versus a price of $3.00 — about −39% (overvalued). Model-based estimate, not financial advice.
What is the fair value of RROTF?
Our 21-model fair value for Roots Corporation is $1.84 (as of Jun 24, 2026), built from audited fundamentals. The current price is $3.00.
What is the quality score of RROTF?
Roots Corporation has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.