Rush Enterprises B Inc (RUSHB) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Rush Enterprises B Inc $87.70, price $54.82, upside +60.0%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $14.95 – $57.00 · fair‑value band $60.29 – $113.52 · the $54.82 price screens below the $87.70 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
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Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Stock analysis
Rush Enterprises B Inc (RUSHB) currently trades at $54.82, while our model-based Fair Value estimate is $87.70, implying the stock looks roughly 37.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $67.78 per share, and 12 of the 26 models we run sit above the $54.82 price.
Bear case: the Asset-Based group reads lowest at $12.56, and 14 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $60.29 (bear) to $113.52 (bull), the price of $54.82 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Rush Enterprises B Inc reported revenue of $7.4B in FY2025 versus $5.1B in FY2021, a compound +9.7%/yr. Reported net income was $264M in FY2025, compounding +2.2%/yr from FY2021.
Key figures
Market cap $5.9B · P/E ratio 22.9 · P/S ratio 0.81 · EPS (TTM) $3.31 · Dividend yield 1.4% · Net margin 3.5% · Return on equity 11.9% · Return on assets (EBIT) 10.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 4% below its 52-week high and 73% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at 60%, RUSHB screens cheaper than that median.
Fair Value models
Bear $60.29Fair Value $87.70Bull $113.52
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($1.87 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.68/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−4.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Start year 2020 (pandemic). Over 10 years: +4.1% a year
Revenue growth 31 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+6.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+5.3%
Dividend (yield on the price)1.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5% vs 12%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 5%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −6.9% a year for the price and +5.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto & Truck Dealerships · 104 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Top 25%
Fair Value upside+60% · Above median
Profitability
Return on equity (TTM)12% · Above median
Return on assets5% · Top 25%
Net margin (TTM)4% · Top 25%
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth−9% · Below median
Dividend yield (TTM)1.4% · Bottom 25%
Balance sheet
Debt / equity0.13× · Below median
Valuation Multiplesvs Auto & Truck Dealerships median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Rush Enterprises B Inc Fair Value". https://www.fairvalue-calculator.com/stock/RUSHB
Frequently asked questions
Is Rush Enterprises B Inc (RUSHB) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $87.70 versus a price of $54.82, about +60% upside (undervalued).
What is the fair value of RUSHB?
Our model-based fair value for Rush Enterprises B Inc is $87.70 (as of Sep 24, 2026), built from audited fundamentals. The current price: $54.82.
What is the quality score of RUSHB?
Rush Enterprises B Inc has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rush Enterprises B Inc (RUSHB)?
Our model-based price target is the fair value of $87.70 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario $60.29, optimistic scenario $113.52. It is a calculation from audited fundamentals, not an analyst target.
What is the Rush Enterprises B Inc stock forecast for 2026?
Our models put fair value at $87.70, about +60% upside versus a price of $54.82 (undervalued). Cautious scenario $60.29, optimistic scenario $113.52. The calculation is refreshed regularly with new filings.
What is the revenue of Rush Enterprises B Inc (RUSHB)?
Rush Enterprises B Inc reported trailing-twelve-month revenue of about $7.3B (latest available figure, as of Sep 24, 2026).
Does Rush Enterprises B Inc pay a dividend?
Rush Enterprises B Inc currently shows a dividend yield of about 1.37% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Rush Enterprises B Inc (RUSHB)?
For today's price to be fair in a discounted-cash-flow model, Rush Enterprises B Inc would have to grow free cash flow by -4.6 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of RUSHB use?
Our models discount Rush Enterprises B Inc at 9.5 %: a base by market capitalisation (mid), damped by beta 0.89, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rush Enterprises B Inc that is -4.6 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Rush Enterprises B Inc (RUSHB) delivered so far?
Over the past 5 years revenue at Rush Enterprises B Inc grew +9.4 % a year. The price currently implies -4.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rush Enterprises B Inc (RUSHB) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Rush Enterprises B Inc (-4.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rush Enterprises B Inc (RUSHB)?
The free-cash-flow yield on the price is 12.95 %: that much free cash flow Rush Enterprises B Inc produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rush Enterprises B Inc (RUSHB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rush Enterprises B Inc it is $87.70 per share (as of Sep 24, 2026), against a price of $54.82. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Rush Enterprises B Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, RUSHB trades below its calculated fair value: price $54.82, fair value $87.70, a gap of about +60% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RUSHB?
No. The price is what the market pays today ($54.82); the fair value is what the company's own numbers justify ($87.70). For Rush Enterprises B Inc the two are $32.88 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rush Enterprises B Inc worth?
The market values Rush Enterprises B Inc at about $5.9B (market capitalisation, as of Sep 24, 2026). Per share that is $54.82; our models calculate a fair value of $87.70 per share.
What do the bullish and bearish scenarios say about RUSHB?
Our models span a range for Rush Enterprises B Inc: cautious scenario $60.29, base $87.70, optimistic $113.52 per share (as of Sep 24, 2026, price $54.82). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RUSHB?
Rush Enterprises B Inc trades at a price-to-earnings ratio of 22.9 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $87.70 is built from several models across several years. Other multiples: PEG 2.7, P/B 2.7, P/S 0.8, EV/EBITDA 9.3.
What is the PEG ratio of RUSHB?
The PEG ratio of Rush Enterprises B Inc is 2.74 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Rush Enterprises B Inc (RUSHB)?
Balance-sheet figures for Rush Enterprises B Inc (as of Sep 24, 2026): return on equity 11.9%, debt of 0.13 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is RUSHB from its 52-week high?
Rush Enterprises B Inc trades at $54.82, about 4% below its 52-week high of $57.00 and 73% above the low of $31.78 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $87.70 is for.
Which stocks are comparable to Rush Enterprises B Inc?
From the same area (Consumer Cyclical) we also value Carvana Co, Penske Automotive Group, Hotai Motor Co, CarMax, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rush Enterprises B Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $54.82, calculated fair value $87.70 (+60%), Quality Score 61/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RUSHB calculated?
We run Rush Enterprises B Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $87.70, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Rush Enterprises B Inc currently trades 60 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rush Enterprises B Inc (RUSHB)?
The closing price on Sep 23, 2026 was $54.82. Our model-based fair value is $87.70, about +60% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rush Enterprises B Inc right now?
The price is below even our cautious bear case ($60.29). The market is more pessimistic than our downside scenario. Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($60.29 to $113.52) leaves room in how you read the outcome.
Where does the earnings growth of Rush Enterprises B Inc (RUSHB) come from?
Earnings per share at Rush Enterprises B Inc grew +15.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +2.4 %, EBIT margin +10.2 %, tax rate +2.5 %, residual (interest, one-offs) −0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Rush Enterprises B Inc
How large is the market capitalisation of Rush Enterprises B Inc (RUSHB)?
The market capitalisation of Rush Enterprises B Inc is $5.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rush Enterprises B Inc (RUSHB)?
The price-to-sales ratio of Rush Enterprises B Inc is 0.81 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rush Enterprises B Inc (RUSHB)?
Earnings per share at Rush Enterprises B Inc are $3.31 (price ÷ EPS = P/E 22.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rush Enterprises B Inc (RUSHB)?
The dividend yield of Rush Enterprises B Inc is 1.4% (payout 22.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rush Enterprises B Inc (RUSHB)?
The net margin of Rush Enterprises B Inc is 3.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rush Enterprises B Inc (RUSHB)?
The return on equity (ROE) of Rush Enterprises B Inc is 11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rush Enterprises B Inc (RUSHB)?
On an EBIT basis the return on assets of Rush Enterprises B Inc is 10.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rush Enterprises B Inc (RUSHB)?
The operating margin of Rush Enterprises B Inc is 4.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rush Enterprises B Inc (RUSHB)?
Revenue at Rush Enterprises B Inc is growing −9.0% versus a year earlier (3y avg +1.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rush Enterprises B Inc (RUSHB)?
Earnings per share at Rush Enterprises B Inc are growing +5.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Rush Enterprises B Inc (RUSHB) carry?
The net debt of Rush Enterprises B Inc is $1.3B (fiscal year 2025, ≈ 2.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 24, 2026