Rush Enterprises, Inc (RUSHB) Fair Value & Analysis
Consumer Cyclical · US · Market cap $5.9B
Rush Enterprises, Inc
RUSHB · US
Fair value as of: Jul 14, 2026
From 26 valuation models · updated 26 days ago
Fair value updated Jul 14, 2026, revised from $79.22 to $66.27 (−16.3%) since Jun 24, 2026. Share price +4.7% over the past month.
A solid business, but screening 16% overvalued on our models.
What matters now
- Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range ($45.56 to $85.77) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
60‑month range $22.43 – $81.04 · fair‑value band $45.56 – $85.77 · the $79.04 price screens above the $66.27 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.
Analysis
Rush Enterprises, Inc (RUSHB) currently trades at $79.04, while our model-based Fair Value estimate is $66.27, implying the stock looks roughly 16.2% overvalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Rush Enterprises, Inc generated revenue of $7.3B at a net margin of 3.7%. Revenue declined 9.0% year over year. It earns a return on equity of 11.9%. Net debt stands at $1.3B. Fundamentals as of Jul 14, 2026
Our scenario range runs from $45.56 (bear case) to $85.77 (bull case); at $79.04, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 67% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 19% fair-value upside, at -16%, RUSHB screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models ($94.87) versus Dividend Discount ($10.93). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 77
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Full company description
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rush Enterprises, Inc reported revenue of $7.4B in FY2025 versus $5.1B in FY2021, a compound +9.7%/yr. Reported net income was $264M in FY2025, compounding +2.2%/yr from FY2021.
RUSHB screens 16% overvalued. Compare with Carvana Co →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- 1 Unpopular Stock That Deserves Some Love and 2 We Brush Off
- RUSHA Q2 Deep Dive: Diversified Model Drives Steady Results Amid Early Market Recovery
- Rush Enterprises targets closing refrigerated JV by August 31 as it expects a stronger second half
- Rush Enterprises’s (NASDAQ:RUSHA) Q2 CY2026 Earnings Results: Revenue In Line With Expectations
Peer Group
Auto & Truck Dealerships · 102 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $70.38 | $24.58 | -65% |
| Penske Automotive Group PAG | $202.66 | $241.86 | +19% |
| Hotai Motor Co 2207 | 476.50 TWD | 576.75 TWD | +21% |
| CarMax, Inc KMX | $58.47 | $29.62 | -49% |
| Lithia Motors, Inc LAD | $339.16 | $610.95 | +80% |
| AutoNation, Inc AN | $205.72 | $329.77 | +60% |
| Valvoline Inc VVV | $38.64 | $24.57 | -36% |
| OPENLANE, Inc OPLN | $39.46 | $33.81 | -14% |
| Eagers Automotive Limited APE | A$20.83 | A$17.66 | -15% |
| Asbury Automotive Group ABG | $211.97 | $449.22 | +112% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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