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SiteMinder Limited (SDR) Fair Value & Analysis

Technology · AU · Market cap A$1.1B

SL SiteMinder Limited SDR · AU
PriceA$3.75
Fair ValueA$1.04
Upside-72.3%
Quality45/100
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Mixed Growth
Loss-making · -6.1% net margin
generates free cash flow
Trails peers (1/10)
Narrow moat 14/100
Evidence: Medium Range A$0.8000 – A$1.28 Share as image

Fair value as of: Jul 12, 2026

From 11 valuation models · updated 26 days ago

Share price −4.8% over the past month.

Below-average quality, and screening another 72% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (A$1.28). The favourable scenario is already priced in.
  • Solid but not exceptional quality (45/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

A$7.72 A$2.61 Fair Value A$1.04 Nov 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

57‑month range A$2.61 – A$7.72 · fair‑value band A$0.8000 – A$1.28 · the A$3.75 price screens above the A$1.04 fair value. Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

SiteMinder Limited (SDR) currently trades at A$3.75, while our model-based Fair Value estimate is A$1.04, implying the stock looks roughly 72.3% overvalued today. We read business quality at 45/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, SiteMinder Limited generated revenue of A$251M at a net margin of -6.1%. Revenue grew 25.4% year over year. It earns a return on equity of -25.4%. The balance sheet holds a net cash position of A$24.2M. Fundamentals as of Jul 12, 2026

Our scenario range runs from A$0.8000 (bear case) to A$1.28 (bull case); at A$3.75, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 53% below its 52-week high and 44% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -72%, SDR screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF A$1.06 A$1.82 A$3.06 72
Rev-Margin DCF A$0.9400 A$1.64 A$2.65 67
EV/EBITDA A$0.9000 A$1.16 A$1.42 54
All 11 models by family
DCF Models
FCF DCF A$1.10 A$1.71 A$3.21 38
Owner Earnings A$0.2700 A$0.4200 A$0.6800 31
5Y Revenue Exit A$0.9400 A$1.62 A$2.73 39
5Y EBITDA Exit A$0.9400 A$1.62 A$2.64 41
10Y Revenue Exit A$0.9600 A$1.67 A$2.67 36
10Y EBITDA Exit A$0.9900 A$1.67 A$2.83 37
Multiples
EV/EBITDA A$0.9000 A$1.16 A$1.42 54
EV/Revenue A$0.8500 A$1.16 A$1.47 43
Asset-Based
NCAV (Graham) A$0.1000 A$0.1400 A$0.2000 50
Growth DCF
Growth DCF A$1.06 A$1.82 A$3.06 72
Rev-Margin DCF A$0.9400 A$1.64 A$2.65 67

Widest divergence: Growth DCF (A$1.64) versus Asset-Based (A$0.1400). Highest evidence: Growth DCF (72).

Key figures & financial health

Revenue (TTM) A$251M
Revenue growth (YoY) +25.4%
Net margin -6.1%
Return on equity -25.4%
Free cash flow A$22.7M FY2025
Operating margin -2.8%
More key figures
EPS (TTM) A$-0.0600
Net cash A$24.2M FY2025

Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 45/100

Of which business quality 63 · Market factors (momentum, volatility) 24

Profitability 34
Margins and returns on capital today
Quality Growth 67
Are margins and returns improving?
Cashflow 65
Earnings quality: real cash, not paper profit
Fin. Strength 88
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 25
Calm price path (market factor)
Momentum 31
Price trend over the last 3–12 months (market factor)
52W Momentum 13
Distance to the 52-week high (market factor)
Net Issuance 32
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas.

Full company description

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel Manager that allows customers to sell their rooms on all connected booking sites at the same time; Online Booking Engine which allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store which offers connection to hotel apps; and SiteMinder Multi-Property for deploying campaigns and distribution strategies, making decisions, and creating and configuring rate plans across hotel properties. It also provides commerce solution products, such as Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing software that allows customers to process secure online payments from guests; Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites; and Smart Distribution Program, which offers connectivity and client acquisition services for both hotels and online travel agents. The company serves accommodation providers, hotel chains, individual hotel owners, and partners. The company has a strategic partnership with Mews Systems B.V. The company was formerly known as Online Ventures Pty Ltd and changed its name to SiteMinder Limited in May 2020. The company was incorporated in 2006 and is headquartered in Sydney, Australia.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

SiteMinder Limited reported revenue of A$224M in FY2025 versus A$101M in FY2021, a compound +22.2%/yr. Reported net income was −A$24.5M in FY2025.

Growth Quality 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
A$224M
Latest YoY
+17.7%
Avg. growth/yr (3Y)
+24.4%
Avg. growth/yr (5Y)
+14.9%
Avg. growth/yr (6Y)
+15.0%
Revenue +22.2%/yr
FY21 A$101M
FY22 A$116M
FY23 A$151M
FY24 A$191M
FY25 A$224M
Net income
FY21 −A$122M
FY22 −A$110M
FY23 −A$49.3M
FY24 −A$25.1M
FY25 −A$24.5M

SDR screens 72% overvalued. Compare with SAP SE →

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Cite: Fair Value Calculator (2026). "SiteMinder Limited Fair Value". https://www.fairvalue-calculator.com/stock/SDR

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 45 · Below median
Fair Value upside −72% · Bottom 25%
Return on assets -6% · Bottom 25%
Net margin (TTM) -6% · Below median
Operating margin (TTM) -3% · Below median
Revenue growth 25% · Top 25%

Valuation Multiples vs Software - Application median · lower = cheaper

P/B 12.88× · Pricier than 75% of peers
P/S (TTM) 2.96× · Pricier than median
P/FCF 32.8× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 100 · sector 37
PAST 0 · sector 13
HEALTH 0 · sector 98
DIVIDEND 0 · sector 28

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAPS C$12.69 C$16.26 +28%
Shopify Inc SHOP C$173.23 C$20.54 -88%
Uber Technologies, Inc UBER $72.67 $51.11 -30%
Salesforce, Inc CRM $170.77 $182.10 +7%
ServiceNow, Inc NOW $107.71 $33.12 -69%
Cadence Design Systems, Inc CDNS $384.17 $80.41 -79%
Snowflake Inc SNOW $271.87 $34.04 -87%
Adobe Inc ADBE $230.61 $379.48 +65%
Automatic Data Processing, Inc ADP $241.92 $177.51 -27%
Intuit Inc INTU $291.09 $258.69 -11%

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Frequently asked questions

Is SiteMinder Limited (SDR) overvalued or undervalued?
As of Jul 12, 2026, our model estimates a fair value of A$1.04 versus a price of A$3.75, about −72% (overvalued).
What is the fair value of SDR?
Our model-based fair value for SiteMinder Limited is A$1.04 (as of Jul 12, 2026), built from audited fundamentals. The current price is A$3.75.
What is the quality score of SDR?
SiteMinder Limited has a Quality Score of 45/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of SiteMinder Limited (SDR)?
SiteMinder Limited reported trailing-twelve-month revenue of about A$251M (latest available figure, as of Jul 12, 2026).
What is the net profit margin of SDR?
The net profit margin of SiteMinder Limited is about -6.1%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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