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Siteminder Ltd (SDR) fair value: what the stock is really worth

We calculate from audited financials what Siteminder Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Technology · AU · ISIN AU0000183543

SL Thin data Sep 22, 2026

Siteminder Ltd

SDR · AU

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value A$1.51 · Strongly overvalued (−45%)
!Quality 59/100
!Mixed Growth (revenue 5y +14.9 %/yr)
!Loss-making · -6.1% net margin (TTM)
✓generates free cash flow
!Trails peers (2/10)
!Narrow moat 14/100
!Insider activity 40/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

A$7.72 A$2.61 Fair Value A$1.51 Nov 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 22, 2026.

How to read this chart

58‑month range A$2.61 – A$7.72 · fair‑value band A$0.8900 – A$2.50 · the A$2.77 price screens above the A$1.51 fair value. Dashed = 300-day average. As of Sep 22, 2026.

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Company profile

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas.

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SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel Manager that allows customers to sell their rooms on all connected booking sites at the same time; Online Booking Engine which allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store which offers connection to hotel apps; and SiteMinder Multi-Property for deploying campaigns and distribution strategies, making decisions, and creating and configuring rate plans across hotel properties. It also provides commerce solution products, such as Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing software that allows customers to process secure online payments from guests; Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites; and Smart Distribution Program, which offers connectivity and client acquisition services for both hotels and online travel agents. The company serves accommodation providers, hotel chains, individual hotel owners, and partners. The company has a strategic partnership with Mews Systems B.V. The company was formerly known as Online Ventures Pty Ltd and changed its name to SiteMinder Limited in May 2020. The company was incorporated in 2006 and is headquartered in Sydney, Australia.

Stock analysis

Siteminder Ltd (SDR) currently trades at A$2.77, while our model-based Fair Value estimate is A$1.51, implying the stock looks roughly 83.5% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of A$1.55 per share, and 0 of the 11 models we run sit above the A$2.77 price.

Bear case: the Multiples group reads lowest at A$1.07, and 11 of the 11 models stay below the price. Evidence for this calculation is low.

Scenario range: A$0.8900 (bear) to A$2.50 (bull), the price of A$2.77 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 59/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Siteminder Ltd reported revenue of A$224M in FY2025 versus A$101M in FY2021, a compound +22.2%/yr. Reported net income was −A$24.5M in FY2025.

Key figures

Market cap A$1.1B (≈ $750M) · P/S ratio 4.20 · EPS (TTM) A$−0.0600 · Net margin −10.9% · Return on equity −25.4% · Return on assets (EBIT) −21.1% · Operating margin −2.8% · Revenue (TTM) A$251M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).

What moves the price

The share trades about 65% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −16% fair-value upside, at −45%, SDR screens richer than that median.

Fair Value models

Bear A$0.8900 Fair Value A$1.51 Bull A$2.50
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF A$1.10 A$1.71 A$3.21 75
Growth DCF A$1.06 A$1.82 A$3.06 73
Owner Earnings A$0.2700 A$0.4200 A$0.6800 72
All 11 models by family
DCF Models
FCF DCF A$1.10 A$1.71 A$3.21 75
Owner Earnings A$0.2700 A$0.4200 A$0.6800 72
5Y Revenue Exit A$0.9000 A$1.53 A$2.54 68
5Y EBITDA Exit A$0.9000 A$1.53 A$2.49 70
10Y Revenue Exit A$0.9400 A$1.60 A$2.53 63
10Y EBITDA Exit A$0.9600 A$1.61 A$2.70 64
Multiples
EV/EBITDA A$0.8400 A$1.08 A$1.32 64
EV/Revenue A$0.7800 A$1.07 A$1.35 51
Asset-Based
NCAV (Graham) A$0.1000 A$0.1400 A$0.2000 51
Growth DCF
Growth DCF A$1.06 A$1.82 A$3.06 73
Rev-Margin DCF A$0.9000 A$1.55 A$2.48 68

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Quality Score breakdown

Overall quality 59/100

Of which business quality 63 · Market factors (momentum, volatility) 13

Profitability 34
Margins and returns on capital today
Quality Growth 67
Are margins and returns improving?
Cashflow 65
Earnings quality: real cash, not paper profit
Fin. Strength 88
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 25
Calm price path (market factor)
Momentum 12
Price trend over the last 3–12 months (market factor)
52W Momentum 2
Distance to the 52-week high (market factor)
Net Issuance 32
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.9%
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−22.8% (2020) → −2.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+22.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+19.4%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+22.5%
Forecast 2027 (sales)+22.5%
Projected 2028 (sales)+20.0%
Projected 2029 (sales)+17.4%
Projected 2030 (sales)+14.8%

SDR screens 83% overvalued. Compare with SAP SE →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 701 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 59 · Above median
Fair Value upside −65% · Bottom 25%
Profitability
Return on assets −6% · Bottom 25%
Net margin (TTM) −6% · Below median
Operating margin (TTM) −3% · Below median
Growth and dividend
Revenue growth 25% · Top 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 13.14× · Priciest 25%
P/S (TTM) 3.02× · Pricier than median
P/FCF 33.4× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 25
FUTURE (revenue growth)100 · sector 36
PAST (return on equity)0 · sector 12
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 28

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €186.56 €156.00 −16%
Shopify Inc SHOP C$178.41 C$112.02 −37%
Uber Technologies, Inc UBER $71.43 $102.51 +44%
Salesforce, Inc CRM $255.65 $344.41 +35%
ServiceNow, Inc NOW $141.90 $156.09 +10%
Cadence Design Systems, Inc CDNS $273.96 $224.24 −18%
Snowflake Inc SNOW $322.98 $74.65 −77%
Datadog, Inc DDOG $230.27 $32.92 −86%
Adobe Inc ADBE $257.76 $471.62 +83%
Automatic Data Processing, Inc ADP $276.53 $177.51 −36%

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Siteminder Ltd · Fair Value
A$1.51 −83%Fair Value
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Cite: Fair Value Calculator (2026). "Siteminder Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SDR

Frequently asked questions

Is Siteminder Ltd (SDR) overvalued or undervalued?
As of Sep 22, 2026, our model estimates a fair value of A$1.51 versus a price of A$2.77, about −45% upside (overvalued).
What is the fair value of SDR?
Our model-based fair value for Siteminder Ltd is A$1.51 (as of Sep 22, 2026), built from audited fundamentals. The current price: A$2.77.
What is the quality score of SDR?
Siteminder Ltd has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Siteminder Ltd (SDR)?
Our model-based price target is the fair value of A$1.51 (as of Sep 22, 2026) from 11 valuation models. Cautious scenario A$0.8900, optimistic scenario A$2.50. It is a calculation from audited fundamentals, not an analyst target.
What is the Siteminder Ltd stock forecast for 2026?
Our models put fair value at A$1.51, about −45% upside versus a price of A$2.77 (overvalued). Cautious scenario A$0.8900, optimistic scenario A$2.50. The calculation is refreshed regularly with new filings.
What is the revenue of Siteminder Ltd (SDR)?
Siteminder Ltd reported trailing-twelve-month revenue of about A$251M (latest available figure, as of Sep 22, 2026).
What growth is priced into Siteminder Ltd (SDR)?
For today's price to be fair in a discounted-cash-flow model, Siteminder Ltd would have to grow free cash flow by +22.5 % per year for five years (discount rate 11.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.9 % per year. As of Sep 22, 2026.
What discount rate (WACC) does the fair value of SDR use?
Our models discount Siteminder Ltd at 11.4 %: a base by market capitalisation (small), damped by beta 1.15, country premium for Australia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Siteminder Ltd that is +22.5 % per year a year over ten years, using the same discount rate (11.4 %) and the same formula as our fair value.
How much growth has Siteminder Ltd (SDR) delivered so far?
Over the past 5 years revenue at Siteminder Ltd grew +14.9 % a year. The price currently implies +22.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Siteminder Ltd (SDR) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Siteminder Ltd (+22.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Siteminder Ltd (SDR)?
The free-cash-flow yield on the price is 3.05 %: that much free cash flow Siteminder Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Siteminder Ltd (SDR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Siteminder Ltd it is A$1.51 per share (as of Sep 22, 2026), against a price of A$2.77. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Siteminder Ltd stock overvalued or undervalued in 2026?
As of Sep 22, 2026, SDR trades above its calculated fair value: price A$2.77, fair value A$1.51, a gap of about −45% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SDR?
No. The price is what the market pays today (A$2.77); the fair value is what the company's own numbers justify (A$1.51). For Siteminder Ltd the two are A$1.26 per share apart. That gap is exactly why we show both numbers side by side.
How much is Siteminder Ltd worth?
The market values Siteminder Ltd at about A$1.1B (market capitalisation, as of Sep 22, 2026). Per share that is A$2.77; our models calculate a fair value of A$1.51 per share.
What do the bullish and bearish scenarios say about SDR?
Our models span a range for Siteminder Ltd: cautious scenario A$0.8900, base A$1.51, optimistic A$2.50 per share (as of Sep 22, 2026, price A$2.77). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Siteminder Ltd (SDR)?
Balance-sheet figures for Siteminder Ltd (as of Sep 22, 2026): return on equity −25.4%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is SDR from its 52-week high?
Siteminder Ltd trades at A$2.77, about 65% below its 52-week high of A$7.96 and 7% above the low of A$2.60 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of A$1.51 is for.
Which stocks are comparable to Siteminder Ltd?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Siteminder Ltd stock attractive at the current price?
The data as of Sep 22, 2026: price A$2.77, calculated fair value A$1.51 (−45%), Quality Score 59/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SDR calculated?
We run Siteminder Ltd through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of A$1.51, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Siteminder Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Siteminder Ltd (SDR)?
The closing price on Sep 18, 2026 was A$2.77. Our model-based fair value is A$1.51, about −45% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Siteminder Ltd right now?
The price sits above even our optimistic bull case (A$2.50). The favourable scenario is already priced in. The model range is unusually wide (A$0.8900 to A$2.50). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Siteminder Ltd

How large is the market capitalisation of Siteminder Ltd (SDR)?
The market capitalisation of Siteminder Ltd is A$1.1B (≈ $750M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Siteminder Ltd (SDR)?
The price-to-sales ratio of Siteminder Ltd is 4.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Siteminder Ltd (SDR)?
Earnings per share at Siteminder Ltd are A$−0.0600. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Siteminder Ltd (SDR)?
The net margin of Siteminder Ltd is −10.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Siteminder Ltd (SDR)?
The return on equity (ROE) of Siteminder Ltd is −25.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Siteminder Ltd (SDR)?
On an EBIT basis the return on assets of Siteminder Ltd is −21.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Siteminder Ltd (SDR)?
The operating margin of Siteminder Ltd is −2.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Siteminder Ltd (SDR)?
Revenue at Siteminder Ltd is growing +25.4% versus a year earlier (3y avg +24.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does Siteminder Ltd (SDR) hold?
Siteminder Ltd holds more cash than debt, A$24.2M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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