Samsonite Group S.A. (SMSGY) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Samsonite Group S.A. $19.70, price $7.97, upside +147.2%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Samsonite Group S.A.
SMSGY · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $6.99 – $17.31 · fair‑value band $13.35 – $28.29 · the $7.97 price screens below the $19.70 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Samsonite Group S.A. engages in the design, manufacture, sourcing, and distribution of luggage, business and computer bags, outdoor and casual bags, and travel accessories in Asia, North America, Europe, and Latin America.
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Samsonite Group S.A. engages in the design, manufacture, sourcing, and distribution of luggage, business and computer bags, outdoor and casual bags, and travel accessories in Asia, North America, Europe, and Latin America. The company sells its products under the Samsonite, Tumi, American Tourister, Gregory, High Sierra, Lipault, and Hartmann brands, as well as other owned and licensed brand names. It distributes its products through wholesale distribution channels, as well as through company-operated retail stores and e-commerce. The company was formerly known as Samsonite International S.A. and changed its name to Samsonite Group S.A. in January 2025. Samsonite Group S.A. was founded in 1910 and is headquartered in Luxembourg, Luxembourg.
Stock analysis
Samsonite Group S.A. (SMSGY) currently trades at $7.97, while our model-based Fair Value estimate is $19.70, implying the stock looks roughly 59.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $19.35 per share, and 21 of the 24 models we run sit above the $7.97 price.
Bear case: the Asset-Based group reads lowest at $3.93, and 3 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $13.35 (bear) to $28.29 (bull), the price of $7.97 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Samsonite Group S.A. reported revenue of $3.5B in FY2025 versus $2.9B in FY2022, a compound +6.7%/yr. Reported net income was $289M in FY2025, compounding −2.6%/yr from FY2022.
Key figures
Market cap $2.6B · P/E ratio 7.7 · P/S ratio 0.64 · EPS (TTM) $1.03 · Dividend yield 5.3% · Net margin 8.3% · Return on equity 18.1% · Return on assets (EBIT) 11.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The share trades about 39% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 49% fair-value upside, at 147%, SMSGY screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 57 · Market factors (momentum, volatility) 29
Revenue & earnings trend
Growth Forecast
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Compare Samsonite Group S.A. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Footwear & Accessories · 94 stocks
Valuation Multiplesvs Footwear & Accessories median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NIKE, Inc NKE | $35.75 | $34.38 | −4% |
| Deckers Outdoor Corporation DECK | $78.67 | $176.31 | +124% |
| On Holding ONON | $29.96 | $26.80 | −11% |
| Zhejiang China Commodities City Group 600415 | ¥10.84 | ¥27.10 | +150% |
| Crocs, Inc CROX | $126.14 | $281.25 | +123% |
| Huali Industrial Group 300979 | ¥34.18 | ¥50.95 | +49% |
| Birkenstock Holding BIRK | $33.60 | $50.06 | +49% |
| PUMA SE PUM | €22.36 | €10.58 | −53% |
| Steven Madden, Ltd SHOO | $44.45 | $12.36 | −72% |
| Yue Yuen Industrial (Holdings) Limited 0551 | HK$12.61 | HK$31.67 | +151% |
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Key figures of Samsonite Group S.A.
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