Sohu.Com Inc (SOHU) Fair Value & Analysis
Communication Services · US · Market cap $363M · ISIN US83410S1087
What is Sohu.Com Inc really worth?
Sohu.Com Inc
SOHU · US
A solid business, trading 28% below our fair value of $19.11.
Strengths
Risks
Fair value as of: Sep 3, 2026
From 12 valuation models · updated yesterday
Share price +0.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range ($12.47 to $30.20) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 3, 2026.
How to read this chart
60‑month range $7.91 – $24.49 · fair‑value band $12.47 – $30.20 · the $13.85 price screens below the $19.11 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 3, 2026.
Analysis
Sohu.Com Inc (SOHU) currently trades at $13.85, while our model-based Fair Value estimate is $19.11, implying the stock looks roughly 27.5% undervalued today. The Quality Score stands at 66/100 (solid quality), in the Communication Services sector. Bull case: the Multiples group reads highest at a median of $171.55 per share, and 12 of the 12 models we run sit above the $13.85 price. Bear case: the Asset-Based group reads lowest at $32.84, and 0 of the 12 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, Sohu.Com Inc generated revenue of $590M at a net margin of 35.2%. Revenue grew 4.2% year over year. It earns a return on equity of 17.5%. The balance sheet holds a net cash position of $128M. Fundamentals as of Sep 3, 2026
Our scenario range runs from $12.47 (bear case) to $30.20 (bull case); at $13.85, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 20% below its 52-week high and 17% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −46% fair-value upside, at 38%, SOHU screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $5.22 per share, which is 27.3 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 12 models by family
Widest divergence: Growth Earnings ($258.19) versus Asset-Based ($32.84). Highest evidence: Owner Earnings (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 3, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Sohu.com Limited operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. It operates through Sohu and Changyou segments.
Full company description
Sohu.com Limited operates as an online media platform and gaming company that provides online products and services on PCs and mobile devices in China. It operates through Sohu and Changyou segments. The company offers online media content and content distribution through Internet-enabled devices, such as mobile phones, tablets, and PCs through the mobile phone applications Sohu News App and Sohu Video App, the mobile portal m.sohu.com, and the PC portal www.sohu.com. It also provides online advertising services through its 17173.com website; paid subscription services; livestreaming content; interactive broadcasting services; and revenue sharing from other platforms. In addition, the company offers online games that include PC games and mobile games. Sohu.com Limited was incorporated in 1996 and is headquartered in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sohu.Com Inc reported revenue of $584M in FY2025 versus $836M in FY2021, a compound −8.6%/yr. Reported net income was $394M in FY2025, compounding −19.3%/yr from FY2021.
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Peer Group
Electronic Gaming & Multimedia · 150 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 25/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Sep 3, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Konami Group KNM | £221.05 | £71.97 | −67% |
| NetEase, Inc 9999 | HK$188.80 | HK$263.39 | +40% |
| Electronic Arts Inc EA | $209.70 | $76.57 | −63% |
| Take-Two Interactive Software, Inc TTWO | $233.00 | $60.20 | −74% |
| Roblox Corporation RBLX | $41.29 | $21.20 | −49% |
| Zhejiang Century Huatong Group 002602 | ¥13.90 | ¥14.68 | +6% |
| KRAFTON, Inc 259960 | 234,500 KRW | 356,218 KRW | +52% |
| Giant Network Group 002558 | ¥28.57 | ¥15.50 | −46% |
| International Games System Co 3293 | 762.00 TWD | 568.16 TWD | −25% |
| CD Projekt S.A CDR | 234.40 PLN | 64.48 PLN | −72% |
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